Feeling overwhelmed by the sheer number of ソーシャルメディア management tools out there? You’re not alone.
Choosing the right platform could be tricky, especially when two giants like Sprout Social and Hootsuite are vying for your attention.
Both offer powerful features, but which one comes out on top?
In this post, we’ll break down the key differences between Sprout Social and Hootsuite to help you make an informed decision for your 仕事.
Sprout Social vs Hootsuite: Overview
To give you the most accurate comparison, we’ve spent weeks testing both Sprout Social and Hootsuite.
We dug deep into their features, explored their pricing plans, and even put their customer support to the test.
Now, let’s see how they stack up!
Ready to streamline your ソーシャルメディア management and boost your online presence? Start your free trial of Sprout Social today and experience the difference!
価格: It has a free plan. Paid plan Starts at $249/month
主な特徴:
- Social listening
- Advanced analytics
- Team collaboration tools
Want an affordable way to manage all your social media in one place? Start your free 30-day Hootsuite trial!
価格: 30 days free trial available. Paid plan Starts at $99/month
主な特徴:
- Wide range of integrations
- Bulk scheduling capabilities
- Simple content creation tools
What is Sprout Social?
Ever wish managing your social media felt less like a chore and more like, well, socializing?
That’s the vibe I get with Sprout Social. It’s a robust platform that goes beyond basic scheduling.
Think in-depth analytics, detailed reports, and even tools to monitor what people are saying about your brand in online.
Also, explore our more Sprout Social alternatives…
主なメリット
- Features: It’s a comprehensive platform with tools for publishing, engagement, and analytics. It also includes social listening and influencer marketing features.
- Supported social networks: It connects with over 20 networks, including Facebook, Instagram, Twitter, and LinkedIn, as well as Google Business Profile and TikTok.
- Ease of use: The interface is clean and user-friendly, making it easy to navigate.
- Customer support: Sprout Social offers 24/5 customer support via phone, email, and live chat, along with a robust knowledge base.
- Integrations: It integrates with many other popular tools, such as Canva, Zendesk, and Salesforce.
- スケーラビリティ: It offers different plans to fit the needs of small businesses and large enterprises.
- Warranty: Sprout Social’s terms of service outline its liability limitations, but it doesn’t offer a specific product warranty.
価格
- 標準： $199/month
- Professional: $299/month
- 高度な： $399/month
- 企業： Custom pricing.
長所
短所
What is Hootsuite?
Need a tool to wrangle all your social media accounts?
Hootsuite might be your new best friend.
Think of it as mission control for your social presence. It’s been around for ages (since 2008!), and it’s known for being super user-friendly.
Whether you’re scheduling posts, tracking mentions, or diving into basic analytics, Hootsuite has you covered.
Also, explore our more Hootsuite alternatives…
主なメリット
- Stay organized with streams: Monitor multiple social feeds, hashtags, and keywords in real time.
- Never miss a message: Manage all your social conversations from a unified inbox.
- Amplify your impact: Boost your top-performing posts directly within the platform.
- Collaborate seamlessly: Assign tasks, approve content, and manage permissions across your team.
- Get the big picture: Track your progress with comprehensive analytics and custom reports.
価格
Hootsuite offers a limited free plan for basic needs.
- Professional ($99/month): Unlimited post scheduling, Best time to post recommendations, Competitive benchmarking tool.
- Team ($249/month): for three users with 20 social accounts.
- Enterprise Custom: Start with five users and 50 social accounts.
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機能比較
Sprout Social and Hootsuite are two of the most popular social media management tools, each with a long history in the digital marketing space.
This comparison dives deep into their features to help you determine which platform is the best fit for your social media efforts.
1. Pricing and Plans
- Sprout Social: An expensive platform, Sprout Social pricing is billed annually and is structured on a per-user, per-month basis. Its standard plan is feature-rich but comes at a premium, targeting larger marketing teams and agencies that require advanced features.
- Hootsuite: A more budget-friendly option, Hootsuite pricing offers a free version and a professional plan that is more affordable. While it might seem cheaper, Hootsuite reviews note that many “standard” features are only available as paid add-ons, which can increase the overall cost.
2. Supported Social Media Platforms
- Sprout Social: Supports all major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Sprout Social also offers integrations for Facebook pages, Google My Business, and the Apple App Store, making it a comprehensive tool for managing reviews.
- Hootsuite: Known for its wide-ranging support for various social media accounts. Hootsuite launched with a strong focus on multiple social networks and continues to support a vast number of social media channels through its extensive app directory.
3. Publishing and Scheduling
- Sprout Social: A user-friendly social media management tool. It provides a visual social media calendar that makes publishing content and scheduling posts simple. It offers features like automated link tracking and optimal send times, which are often only available in top tier plans.
- Hootsuite: The Hootsuite dashboard is famous for its customizable stream-based layout, which allows users to monitor various social media channels in one view. It’s a great tool for bulk scheduling posts and managing a high volume of scheduled posts at once, and is especially handy for users with multiple social accounts.
4. Analytics and Reporting
- Sprout Social: Excels in analytics. The professional plan and higher tiers offer competitive reporting, paid social reporting, and the ability to generate customized reports. Sprout Social’s analytics feature provides in-depth データ and a great user interface for visualizing social media performance.
- Hootsuite: Provides a decent level of analytics in its paid plans. Hootsuite’s analytics feature offers a quick review of your social media performance, but more advanced analytics and customized reports are often only available as premium add-ons or in the Hootsuite Enterprise plan.
5. Social Listening
- Sprout Social: A robust social listening tool is a core strength. It allows users to monitor profiles, track brand mentions, and perform trend analysis with features like sentiment analysis and the ability to track specific twitter keywords.
- Hootsuite: Also offers a powerful social listening tool, with many Hootsuite reviews noting its ability to track real-time conversations and a vast number of sources. While it’s a key feature, some listening capabilities may require additional tools from the Hootsuite app directory.
6. Social CRM and Engagement
- Sprout Social: Sprout Social offers a “Smart Inbox” that is a game changer. It is designed to be a social CRM tool, which allows you to manage reviews, assign tasks to a team member, and create support tickets for a streamlined customer care experience.
- Hootsuite: Its inbox is a solid tool for managing messages and comments from various social network streams. While it’s great for engagement, it lacks the more advanced social CRM tools and lead generation features of Sprout Social.
7. Team Collaboration
- Sprout Social: Sprout Social’s offerings for team collaboration are a key selling point. Its custom workflows, custom user roles, and the ability to assign tasks make it easy for social media teams to work together efficiently on publishing content.
- Hootsuite: Provides a team plan with features for assigning tasks and managing a team. Hootsuite stands out with its Hootsuite Academy, which offers training for new users and additional users, helping to get everyone on the same page.
8. User Interface and Ease of Use
- Sprout Social: Sprout Social is praised for its clean and intuitive user interface. A sprout social review often notes its modern and user-friendly design, which makes it easy to monitor and publish posts, even for new users.
- Hootsuite: The Hootsuite dashboard, with its multi-column layout, can be overwhelming for some users. While it’s powerful for those who need a constant stream of information, it can have a steeper learning curve, which some Hootsuite reviews find a “bit annoying.”
9. Content Library and Curation
- Sprout Social: Offers a content library and asset library for a centralized place to store media. While it is pretty handy, Sprout Social’s focus is on streamlining the publishing process.
- Hootsuite: Provides a content library and the ability to connect to other tools via the app directory, including RSS feeds, making it easy to find relevant content and a new post.
10. Audience
- Sprout Social: With its robust features and in-depth analytics, Sprout Social is a great tool for larger companies, marketing agencies, and social media managers who need to prove the ROI of their social works.
- Hootsuite: Best for small to medium-sized businesses and individuals who need to manage a large number of social media accounts and want a versatile, well-known platform with a solid free version.
11. Customer Support and Service
- Sprout Social: Generally receives high marks for customer care and support. A sprout social review often praises their responsive support tickets and the overall service.
- Hootsuite: Hootsuite customer service can be hit or miss. While many users are happy, some hootsuite reviews mention that it can be a challenge to get support, especially for issues that aren’t addressed in the Hootsuite Academy or support documentation.
What to Look for When Choosing a Social Media Management Tool?
Choosing the right social media management tool could feel overwhelming. Here’s a quick checklist to help you narrow down your options:
- Pricing and Scalability: Consider the cost per social media account and the number of users. Look for a tool that offers flexible pricing plans, such as a Hootsuite Professional plan or a Sprout Social Standard plan, and is transparent about annual billing and additional features. Check if they offer a free version or a trial.
- Platform Support: Ensure the social media platform you choose supports all the social channels you use, including a wide range of social platforms like Facebook pages, ユーチューブ channels, and LinkedIn pages. The ability to manage multiple accounts is crucial for any business.
- Publishing and Scheduling: A great social media management tool should have a user-friendly social media calendar. Look for features that allow you to schedule posts in advance, use bulk scheduling, and publish content immediately. The ability to schedule Instagram stories and boost Facebook posts is a bonus.
- Analytics and Reporting: Robust social media analytics are essential for any social media marketing effort. Look for a tool that provides advanced analytics, competitive reporting, and the ability to access reports and create custom views. The Hootsuite analytics feature is a key differentiator for many users.
- Social Inbox and Engagement: A unified social inbox that pulls in messages and comments from all your social accounts is a game-changer. Look for features that help you manage reviews, respond to customer feedback, and engage with your community effectively.
- Team Collaboration: The platform should have strong team management features. It should be easy for a Hootsuite team or a Sprout Social team to collaborate, assign tasks, and monitor a team member’s activity. Look for tools that allow for custom roles and custom workflows.
- Integrations and Extra Features: Check if the tool integrates with other platforms and services. The Hootsuite App Directory is a key feature that allows for a wide range of integrations. Look for extra features like a content library, automated link tracking, and features that help with review management.
- User Interface and User Experience: The social media dashboard should be intuitive and easy to navigate. A hootsuite review or sprout social review can give you insights into the user-friendliness of the platform. A tool that is “pretty handy” and makes it easy to monitor your social profiles is always a good choice.
- カスタマーサポート: Read reviews about the company’s customer care. Find out how you can contact support and what other users have said about their responsiveness. A social media presence is only as good as the support behind it.
Final Verdict (Our Pick)
In the battle of Sprout Social vs. Hootsuite, Sprout Social emerges as the winner for businesses serious about maximizing their social efforts.
While Hootsuite is a user-friendly and affordable option, Sprout Social’s advanced features, in-depth analytics, and robust project management capabilities give it a clear edge.
Remember it, the best choice depends on your specific needs & budget.
If you prioritize detailed insights, streamlined workflows, and efficient collaboration (even during business hours!), Sprout Social is the clear winner.
We’ve spent weeks testing these platforms so that you can trust our recommendation.
Ready to elevate your social media game?
More of Sprout Social
- Sprout Social vs Metricool: Metricool is for e-commerce with a focus on conversions. Sprout Social is geared towards larger teams and offers more in-depth corporate analytics.
- Sprout Social vs Socialpilot: SocialPilot is a great value for content scheduling. A Sprout Social review will show it excels in advanced analytics and social listening, making it better for deep insights.
- Sprout Social vs Sendible: Sendible is known for its user-friendly interface. Sprout Social focuses more on detailed reporting and sentiment analysis.
- Sprout Social vs Content Studio: Content Studio is more focused on content discovery for small businesses. Sprout Social is a powerhouse for advanced analytics and team collaboration.
- Sprout Social vs Heropost: Heropost has strong competitor analysis. A Sprout Social review highlights its more advanced social listening and reporting.
- Sprout Social vs Agorapulse: Agorapulse is a more affordable alternative with a great inbox. Sprout Social provides more in-depth reporting and is better for enterprise-level paid social reporting.
- Sprout Social vs Zoho Social: Zoho Social is an affordable option with an easy-to-use interface. Sprout Social offers a more robust and comprehensive set of features, though with a higher price.
- Sprout Social vs Buffer: Buffer is famous for its simplicity. Sprout Social offers a more extensive set of features for large teams and more in-depth analytics.
- Sprout Social vs Sprinklr: Sprinklr is for large enterprises. Sprout Social is often rated as having a more intuitive user interface and better support for its complex features.
- Sprout Social vs Later: Later is a visual-first platform, especially for Instagram. Sprout Social is a broader social media management tool that supports more social alternatives and offers more advanced social listening.
- Sprout Social vs Loomly: Loomly focuses on team collaboration. Sprout Social provides more advanced social listening and detailed analytics.
- Sprout Social vs Blaze: One version of Blaze is a social media tool. Another, more common version, is a cannabis software suite and not a direct competitor.
- Sprout Social vs Hootsuite: Hootsuite is a long-standing competitor. Sprout Social is often praised for its superior social reporting and customer support.
More of Hootsuite
- Hootsuite vs Sprout Social: It’s standout feature is its robust project management and in-depth analytics for large teams.
- Hootsuite vs Metricool: It’s standout feature is its focus on a more user-friendly interface and team collaboration.
- Hootsuite vs SocialPilot: It’s standout feature is its comprehensive scheduling and valuable features for multi-location brands and agencies.
- Hootsuite vs Sendible: It’s standout feature is its agency-focused design with custom dashboards and white-label reporting.
- Hootsuite vs Content Studio: It’s standout feature is its powerful content discovery and curation tools for creators.
- Hootsuite vs Heropost: It’s standout feature is its AI writing assistant and ability to create branded short links.
- Hootsuite vs Agorapulse: It’s standout feature is its unified social inbox and transparent, user-friendly approach to customer support.
- Hootsuite vs Zoho Social: It’s standout feature is its SmartQ predictions for optimal scheduling and a highly user-friendly interface.
- Hootsuite vs Buffer: It’s standout feature is its simplicity and ease of use, making it ideal for small businesses.
- Hootsuite vs Sprinklr: It’s standout feature is its advanced social listening and deeper customer engagement capabilities for enterprises.
- Hootsuite vs Later: It’s standout feature is its visual-first approach, especially for Instagram, with its visual planner and Linkin.bio.
- Hootsuite vs Loomly: It’s standout feature is its daily post inspiration and a streamlined, collaborative content approval workflow.
- Hootsuite vs Blaze: It’s standout feature is its AI-first approach, specializing in creating high-quality AI images and content.
- Hootsuite vs Planable: It’s standout feature is its focus on intuitive collaboration and an in-depth, visual content planning process.
よくある質問
Is Sprout Social or Hootsuite better for small businesses?
While both platforms offer plans for small businesses, Hootsuite’s lower price point makes it a more budget-friendly option for startups or those with limited resources.
Which tool has better social listening capabilities?
Sprout Social takes the crown for social listening. Its features are more robust, allowing for in-depth analysis of brand mentions, competitor activity, and industry trends.
Can I manage my Instagram account with both tools?
Yes, both Sprout Social and Hootsuite support Instagram publishing, scheduling, and analytics. You can even use them to manage direct messages and comments.
Do these platforms offer mobile apps?
Absolutely! Both Sprout Social and Hootsuite have mobile apps for iOS & Android devices, allowing you to manage your social media on the go.
Which tool is easier to use?
Both platforms are generally user-friendly, but Hootsuite has a slightly less steep learning curve. Its interface is more streamlined, making it a good choice for beginners.
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