


Memilih kanan CRM can feel like picking the best apple in a whole orchard.
It’s a big decision! You want something to help you organize your contacts, track your sales, and improve customer relationships.
Two of the biggest names in the CRM game are Keap and Zendesk.
Both offer fantastic features, but they have different strengths and weaknesses.
In this post, we’ll compare Keap vs Zendesk to help you decide which is the perfect fit for your business in 2025.
Mari kita mulai!
Tinjau
We’ve spent weeks testing both Keap and Zendesk to give you the most accurate comparison.
We’ve explored their features and pricing and considered their best use cases.
Now, let’s dive into what makes each platform unique.

Zendesk can reduce your support resolution time by 35%. Start your free trial today!
Harga: It has a free plan. The premium plan starts at $19/month.
Fitur Kunci:
- Sistem Tiket
- Help Center
- Obrolan Langsung
Apa itu Keap?
Ever feel like you’re juggling too many things at once? Keap gets it.
This platform is like having a personal assistant for your business.
It helps you organize your contacts, automate your tasks, and track your sales in one place.
Pretty neat? Keap is designed to save you time and make your business run smoother.
Ini sangat bagus terutama untuk bisnis kecil and entrepreneurs who want to simplify operations and boost growth.
Juga, mengeksplorasi favorit kita Alternatif Keap…
Manfaat Kunci
Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:
- Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
- E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
- Manajemen saluran penjualan: Track deals, manage your sales process, and identify bottlenecks.
- Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
- Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.
Harga
Harga: Starts at $299/month and chat them to get their features.

Pro
Kons
Apa itu Zendesk?
Need a better way to talk to your customers? Zendesk has you covered.
It’s a popular customer service platform that helps businesses track and resolve customer issues.
Think of it as a central hub for all your customer interactions.
Emails, chats, media sosial – Zendesk brings it all together.
This makes it easier for your team to provide excellent support and keep your customers happy.
Juga, mengeksplorasi favorit kita Alternatif Zendesk…

Siap untuk melihat apakah Zendesk adalah jawaban untuk Anda layanan pelanggan tantangan? Ribuan bisnis mempercayai Zendesk. Lihat dengan pengadilan gratis.
Manfaat Kunci
- Top-Notch Ticketing System: Organize and track customer inquiries efficiently.
- Customizable Help Center: Create a knowledge base with FAQs and articles.
- Powerful Reporting: Track key metrics like response times and customer satisfaction.
- Omnichannel Support: Interact with the customers across multiple channels like email, chat, and social media.
Harga
- Support Team: $19/agent/month.
- Suite Team: $55/agent/month.
- Suite Professional: $115/agent/month.
- Suite Enterprise: Talk to sales for custom pricing based on your requirements.

Pro
Kons
Perbandingan Fitur
Ready for a head-to-head matchup?
Let’s explore the key features of Keap and Zendesk and compare them.
This will give you a better understanding of which software is the right fit for your company.
1. Manajemen Kontak
Both Keap and Zendesk Suite offer robust contact management features.
You can easily store & organize customer data, track interactions, and segment contacts for targeted campaigns.
However, Keap provides more advanced segmentation options, allowing for more precise targeting and personalized communication.
2. Lead Management
Keap shines when it comes to lead management.
It offers powerful tools to capture, nurture, and track leads throughout the sales pipeline.
While Zendesk can manage leads, its primary focus is customer support rather than lead conversion.
If lead nurturing is a top priority, Keap may be the better choice.

3. Sales and Marketing Automation
Keap offers a broader range of sales and marketing automation features than Zendesk.
You can simply automate email campaigns, social media posts, & even text messages.
This helps you save time and improve efficiency.
Zendesk’s automation capabilities primarily focus on support tasks like ticket routing and automated responses.
4. Customer Support
Zendesk is a clear winner in the customer support arena.
It offers a comprehensive help desk ticketing system, omnichannel communication, and self-service options.
While Keap provides basic customer support features, it’s less robust than Zendesk.
If providing top-notch customer support is crucial for your business, Zendesk is the way to go.
5. Reporting and Analytics
Both platforms offer reporting and analytics dashboards to track key metrics.
However, Zendesk provides more in-depth reporting options, allowing you to analyze customer interactions, identify trends, and measure the effectiveness of your support efforts.
Keap’s reporting is more focused on sales and marketing performance.
6. Integrations
Both Keap and Zendesk integrate with a wide range of third-party apps.
This allows you to connect your CRM software with other tools you simply use, such as email marketing platforms, perangkat lunak akuntansi, and e-commerce platforms.
However, Zendesk offers more integrations, giving you more flexibility.

7. Learning Curve
Keap has a steeper learning curve than Zendesk.
Its interface is more complex and can take some time to master.
Zendesk, on the other hand, is known for its user-friendly interface and intuitive design.
If you’re looking for a platform that’s easy to learn and use, Zendesk is the better option.
What to Look for in a CRM Platform?
- Your business size and needs: A usaha kecil might need a simple CRM, while a larger company might require a more robust solution.
- Anggaran Anda: CRM pricing can vary significantly. Consider your budget and choose a plan that fits your needs.
- Kemudahan penggunaan: Choose an easy CRM for your team to learn and use.
- Fitur: Ensure the CRM has the necessary features, such as contact management, lead management, and automation.
- Integrasi: Choose a CRM that integrates with your other tools, such as akuntansi software & email marketing platforms.
- Customer support: Make sure the CRM provider offers good customer support if you need help.
- Skalabilitas: Choose a CRM that can grow with your business.
Keputusan Akhir
Choosing between Keap and Zendesk ultimately depends on your specific needs and priorities.
If you focus on sales and marketing automation, Keap is the better choice.
Its powerful features can help you generate leads, nurture relationships, and close more deals.
However, if your priority is providing excellent customer relationship management, Zendesk is the winner.
Its comprehensive help desk features and omnichannel communication capabilities will empower you to deliver outstanding customer support.
We’ve spent countless hours researching and testing CRM platforms so that you can trust our insights.
No matter your chosen platform, we’re confident you’ll take a step towards better customer relationships and business growth.


Lebih lanjut tentang Keap
Berikut perbandingan Keap dengan berbagai alternatif lainnya:
- Keap vs GoHighLevel:Â Keap is strong for small business automation and CRM. Naik Level offers a more comprehensive all-in-one platform for agencies, with broader marketing and sales tools.
- Keap vs Pipedrive:Â Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
- Keap vs ActiveCampaign:Â Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
- Keap vs HubSpot:Â Keap mengintegrasikan CRM, otomatisasi pemasaran, dan e-commerce untuk bisnis kecil. HubSpot menawarkan rangkaian hub yang lebih luas untuk penjualan, pemasaran, layanan, dan konten, yang cocok untuk berbagai ukuran bisnis.
- Keap vs ClickFunnels:Â Keap menawarkan CRM, otomatisasi pemasaran, dan e-commerce. ClickFunnels terutama merupakan pembuat sales funnel dan landing page dengan beberapa fungsi pengumpulan prospek.
- Keap vs Folk:Â Keap menyediakan otomatisasi penjualan dan pemasaran yang andal dengan kustomisasi mendalam. Folk menawarkan antarmuka yang lebih sederhana dan ramah pengguna yang berfokus pada manajemen kontak kolaboratif.
- Keap vs Instantly: Keap adalah platform CRM dan otomatisasi komprehensif untuk penjualan dan pemasaran. Seketika mengkhususkan diri dalam menjangkau pelanggan melalui penjualan keluar dan menghasilkan prospek.
- Keap vs ClickUp:Â Keap adalah CRM khusus dengan otomatisasi penjualan dan pemasaran yang kuat. KlikUp adalah alat manajemen proyek serbaguna yang dapat dikonfigurasi sebagai CRM.
- Keap vs Monday CRM:Â Keap adalah CRM khusus yang berfokus pada otomatisasi penjualan dan pemasaran bisnis kecil. Monday CRM adalah sistem operasi kerja yang fleksibel dengan kemampuan CRM yang dapat disesuaikan untuk alur kerja kolaboratif.
- Keap vs Capsule CRM: Keap menawarkan otomatisasi pemasaran tingkat lanjut dan solusi bisnis terintegrasi. Kapsul CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
- Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
- Keap vs Freshsales CRM:Â Keap menawarkan otomatisasi yang kuat dan ditujukan untuk bisnis kecil. Freshsales CRM dikenal karena harganya yang terjangkau, antarmuka yang ramah pengguna, dan integrasi yang luas.
- Keap vs Salesforce:Â Keap dirancang khusus untuk CRM bisnis kecil dan otomatisasi pemasaran. Salesforce adalah CRM yang sangat dapat disesuaikan, skalabel, dan terkemuka di industri untuk bisnis dari semua ukuran, terutama perusahaan besar.
- Keap vs Zendesk:Â Keap unggul dalam otomatisasi penjualan dan pemasaran serta e-commerce. Zendesk terutama merupakan platform layanan dan dukungan pelanggan dengan fitur tiket dan kolaborasi yang andal.
Lebih dari Zendesk
Inilah perbandingan singkat dari Zendesk dengan solusi-solusi perangkat lunak ini:
- Zendesk vs Gohighlevel:Â Zendesk berfokus pada dukungan pelanggan dan sistem tiket, menyediakan komunikasi multi-saluran; GoHighLevel adalah platform yang lebih luas yang menawarkan alat penjualan, pemasaran, dan CRM, dengan otomatisasi tingkat lanjut.
- Zendesk vs Pipedrive:Â Zendesk unggul dalam pelayanan pelanggan dan dukungan komprehensif, sedangkan Pipedrive adalah sebuah CRM sentris dengan manajemen pipa visual.
- Zendesk vs ActiveCampaign:Â Zendesk adalah platform dukungan pelanggan yang berdedikasi dengan ticketing; AktiveCampaign mengkhususkan diri dalam otomatisasi pemasaran email, memimpin pengasuhan, dan integrasi CRM.
- Zendesk vs HubSpot:Â Zendesk menyediakan layanan pelanggan dan sistem tiket dukungan yang andal, sedangkan HubSpot adalah rangkaian lengkap yang mencakup fitur penjualan, pemasaran, dan pusat layanan.
- Zendesk vs Clickfunnels:Â Zendesk adalah solusi layanan pelanggan dengan tiket dan live chat; ClickFunnels adalah pembangun corong untuk menciptakan halaman pendaratan dan penjualan otomatis.
- Zendesk vs Folk:Â Zendesk menawarkan dukungan pelanggan yang kuat untuk berbagai interaksi; Folk menekankan organisasi kontak kolaboratif dan manajemen hubungan yang dipersingkat.
- Zendesk vs Instantly:Â Zendesk berfokus pada dukungan pelanggan dan manajemen tiket; Terdiri secara otomatis dalam kampanye email dingin otomatis dan generasi terdepan.
- Zendesk vs ClickUp:Â Zendesk adalah sistem dukungan pelanggan, sedangkan ClickUp adalah platform manajemen kerja serbaguna yang dapat berfungsi sebagai CRM, alat manajemen proyek, dan pelacak tugas.
- Zendesk vs Monday CRM:Â Zendesk adalah platform layanan pelanggan dengan ticketing; Senin CRM adalah alat manajemen yang sangat visual dan dapat disesuaikan dengan kemampuan CRM.
- Zendesk vs Capsule CRM:Â Zendesk menyediakan dukungan pelanggan yang kuat dan ticketing; Capsule CRM adalah manajemen kontak sederhana dan sistem pelacakan penjualan.
- Zendesk vs Insightly:Â Zendesk berfokus pada dukungan pelanggan dan tiket layanan; Insightly adalah CRM yang lebih komprehensif dengan pipeline penjualan yang kuat dan fitur manajemen projek.
- Zendesk vs Freshsales:Â Zendesk menekankan solusi dukungan pelanggan yang kuat, sementara Freshsales CRM dirancang untuk penjualan otomatisasi, pelacakan kesepakatan, dan manajemen utama.
- Zendesk vs Salesforce:Â Zendesk menawarkan platform layanan pelanggan khusus; Salesforce adalah CRM tingkat perusahaan yang komprehensif dengan berbagai fitur penjualan, pemasaran, dan layanan.
Pertanyaan Yang Sering Muncul
Is Keap or Zendesk better for small businesses?
Keap is generally better for small businesses focused on sales and marketing automation. Zendesk can be a good fit for small companies prioritizing customer support, but Keap’s pricing is often more manageable for smaller budgets.
Does Zendesk offer a free trial?
Yes, Zendesk offers a free trial for their Suite Team plan. This simply allows you to explore the platform’s features and see if it fits your business right before committing to a paid plan.
What is the main difference between Keap and Zendesk?
Keap primarily focuses on sales and marketing automation, while Zendesk specializes in customer service and support. Keap helps you generate leads and close deals, while Zendesk enables you to provide excellent customer support.
Can I integrate Keap or Zendesk with other software?
Both Keap and Zendesk offer integrations with various third-party apps. This allows you to connect your CRM with other tools like email marketing platforms, accounting software, and e-commerce platforms.
Which CRM is more accessible to use, Keap or Zendesk?
Zendesk is more user-friendly than Keap. It has a more straightforward interface and a less steep learning curve. Keap offers more advanced features but can take some time to master.













