


Ever feel overwhelmed trying to choose the right platform to build your online entreprise?
It’s a jungle out there! Two popular contenders, Swarm and Kajabi, often get compared.
Mais lequel est en fait le meilleur choix pour toi en 2025 ?
This can be a tough decision.
In this post, we’ll break down Swarm vs Kajabi, looking at their features, pricing, and who they’re ideal for.
Aperçu
We’ve spent countless hours exploring Swarm and Kajabi, diving deep into their features, interfaces, and user experiences.
Our hands-on testing, combined with user feedback, has allowed us to create a comprehensive comparison.
Highlighting the strengths and weaknesses of each platform to help toi faire le meilleur choix.

Over 500 businesses have already chosen Swarm to boost engagement. Click here to learn more and start your free trial today!
Tarifs : Free trial available. Paid plan Starts at $39/month
Caractéristiques principales :
- Gamification
- Intégrations
- Analytique

Kajabi provides the tools to create, market, and sell online courses, along with building a professional website and engaging your audience.
Tarifs : No free plan is available. Paid plan Starts at $69/month
Caractéristiques principales :
- Constructeur De Site Web
- Marketing par e-mail
- Sales Funnels
Qu'est-ce que Swarm ??
Swarm est une plateforme conçue pour aider les entreprises à créer et à gérer des communautés en ligne.
Il met l'accent sur l'engagement et propose des outils pour vous aider à suivre les progrès et à mesurer le succès.
Il s'agit d'une plateforme visant à créer des communautés actives et impliquées.
Découvrez également nos favoris Alternatives à Swarm…

Notre avis

Prêt à explorer si Swarm est le bon choix pour votre communauté ? Plus de 500 entreprises ont déjà choisi Swarm pour stimuler l'engagement. Cliquez ici pour en savoir plus et commencer votre essai gratuit dès aujourd'hui !
Principaux avantages
- Gamification : Swarm met fortement l'accent sur la gamification. Pensez aux points, aux badges et aux classements pour motiver vos membres. Cela stimule la participation.
- Intégrations : Swarm s'intègre souvent à d'autres entreprise des outils. Cela peut rationaliser votre flux de travail.
- Analytique: Swarm provides data and insights into your community’s activity. This helps you understand what’s working and what’s not.
Tarifs
La tarification de Swarm commence généralement à partir d'un certain prix mensuel.
Ils proposent souvent différents niveaux avec des caractéristiques et des limites de membres variables. Il est préférable de consulter leur site web pour obtenir les informations les plus récentes sur les prix.
- Novice : $39/mois
- Pro: 79 $/mois
- Expert :149 $/mois

Avantages
Inconvénients
What is Kajabi?
Okay, let’s talk about Kajabi. It’s an all-in-one platform. Think of it as your online business hub.
You can create courses, build a community, and market your product in one place.
It’s designed to simplify the process of running an online business.
Découvrez également nos favoris Kajabi alternatives…

Notre avis

Over 50,000 creators have used Kajabi to generate over $5 billion in revenue. Ready to build a profitable business? Start your free trial today!
Principaux avantages
Le plus grand atout de Kajabi est sa suite complète d’outils.
They’ve helped over 75 million customers turn their passions into profitable businesses, generating over $8 billion in revenue.
Vous obtenez tout ce dont vous avez besoin pour créer, commercialiser et vendre vos produits numériques.
- Solution tout-en-un : Pas besoin de sites Web, de courriers électroniques et de plateformes de cours distincts.
- Outils marketing intégrés : Créez des entonnoirs, des automatisations et des campagnes par e-mail directement dans Kajabi.
- Aucun frais de transaction : Vous conservez 100 % de vos gains sur tous les plans (moins les frais de traitement de paiement).
- Assistance 24h/24 et 7j/7 : Obtenez de l’aide à chaque fois que vous en avez besoin grâce à leur équipe de support client.
- Applications mobiles : Les membres peuvent accéder à votre contenu et à votre communauté où qu'ils soient.
Tarifs
- Kickstarter: $80/mo – 1 Website, 1 Product + 1 Community, 250 Contacts.
- Basique: $134/mo – 1 Website, 3 Product, 10,000 Contacts.
- Croissance: $179/mo – 1 Website, 15 Product, 25,000 Contacts.
- Pro: $359/mo – 3 Website, 100 Product, 100,000 Contacts.

Avantages
Inconvénients
Comparaison des fonctionnalités
Swarm vs Kajabi Feature Comparison This comparison contrasts the narrative mini series Swarm with the all-in-one platform Kajabi, highlighting the difference between consuming entertainment and running a successful online business.
1. Primary Purpose
- Swarm: A fictional series meant for the audience to watch, created by donald glover and janine nabers, with the primary purpose of entertainment, social media commentary, and a character study of a fan’s obsession.
- Kajabi: The kajabi platform is an all-in-one platform for creating and selling online courses, with the primary purpose of helping creators build a successful online business.
2. Content Creator and Lead Character
- Swarm: The main creators are donald glover and janine nabers, featuring dominique fishback as the complex lead character, dre, alongside co-star chloe bailey and guest billie eilish.
- Kajabi: The content creator is the online entrepreneur, using the kajabi course builder and créateur de site Web to establish their digital business.
3. Revenue Model and Cost
- Swarm: The swarm cost is incurred via a streaming service subscription (prime video), where the audience pays to watch the episodes of the mini series.
- Kajabi: Revenue is generated by the creator selling online courses and digital products; the cost is a tiered monthly subscription, detailed in any detailed kajabi pricing review, but the creator keeps all the money from sales.
4. Audience Engagement
- Swarm: Engagement is driven by the show’s stories, shocking moments (like the strip club scene), and meta-commentary on fan bases and social media discussions, prompting a strong emotional point of view.
- Kajabi: Engagement is driven by features that connect students to course content, email marketing, community discussions (circle feature), and automated customer support.

5. Content Delivery Format
- Swarm: Delivered as a fixed number of episodes in a single season of a mini series, designed to be watched on a screen as a film production.
- Kajabi: Delivers comprehensive learning products, online course materials, and live events through a website builder and a dedicated kajabi platform for a digital business.
6. Marketing and Sales Tools
- Swarm: The series itself serves as a piece of meta-marketing for the creators; there are no integrated sales tools.
- Kajabi: Kajabi makes sales and marketing seamless, offering an integrated email marketing system, landing pages, and sales funnels, giving the team the ability to achieve business growth.
7. Core Themes and Emotions
- Swarm: Explores dark emotions and obsession, centering on dre as a character whose actions are often those of a serial killer, fueled by a fan’s relationship with their idol, and inspired by actual events and actual persons.
- Kajabi: Focuses on the business emotions of success, security, and the ability to achieve financial goals through knowledge and a comprehensive digital business platform.
8. Platform Scope and All-in-One
- Swarm: Is simply a mini series available on other platforms (prime video) and social media; its scope is purely entertainment and cultural commentary.
- Kajabi: Is an all-in-one platform that includes everything needed to run a digital business, such as a website builder for the entire website, email marketing software, and course hosting.

9. Supporting Characters and Talent
- Swarm: Features a strong ensemble cast with notable appearances from chloe bailey and billie eilish, alongside other key characters like janine nabers, who co-created the show, enhancing the series’ reviews.
- Kajabi: Supporting tools include automations, affiliate programs, and the resources of kajabi university, which guides creators through building their business on the platform.
10. Digital Business Assets
- Swarm: The lasting asset is the critical discussion, fan bases, and the cultural impact of the series and the character dre; the episodes are what the audience will watch.
- Kajabi: The creator’s assets are digital products, the online course library, the email list (built with email marketing), the entire website, and the established kajabi account.
11. User Experience and Complexity
- Swarm: The viewing experience is binge-worthy, designed to shock and engage the audience, with a distinct visual film aesthetic that often ends abruptly in each episode.
- Kajabi: Kajabi makes the administrative experience of building a digital business intuitive, using a simple drag-and-drop website builder and tools to create landing pages and email marketing.
What to Look For When Choosing a Community Platform?
- Assess the platform’s core focus: Is it designed for commerce and selling to members, or for generating cultural buzz and deep swarm review discussions like the best show in movies?
- If it’s a creative platform, check its ability to generate engaging and thought-provoking content that channels complex themes and emotions, like those relating to black women and personal struggles.
- For a community platform, ensure it offers dedicated space for conversations, sharing ideas, and personal interests, fostering a greater sense of belonging than a typical forum.
- If the platform involves monetization, the financial process should be transparent—no unexpected charges that leave users feeling like they were billed with a new credit card without warning.
- Consider the lasting impact: Does the platform focus on transient trends, or does it offer enduring value—a place where content or acting performances live on long after the initial buzz is dead?
Verdict final
Choosing between Swarm and Kajabi depends entirely on ton specific needs.
If building a thriving community is your top priority, Swarm is likely the better choice.
Its specialized community features are unmatched.
However, if your focus is on selling online courses and having a robust all-in-one platform, Kajabi is the clear winner.
Its comprehensive suite of tools makes it ideal for course creators.
We’ve meticulously tested both platforms, and our recommendation is based on real-world experience.
We hope this detailed comparison has helped you make an informed decision.
Ultimately, the “best” platform is the one that best serves ton unique goals.


Plus de Swarm
Voici Swarm comparé à d'autres solutions :
- Swarm vs Skool: Swarm met l'accent sur les communautés structurées ; Skool associe la communauté à des cours ludiques.
- Essaim vs Cercle: Swarm se concentre sur les groupes structurés ; Circle offre une personnalisation flexible de la communauté.
- Swarm vs Teachable: Swarm also offers a one-stop shop where coaches/creators can sell courses, memberships and digital products; Teachable prioritizes courses with community features.
- Swarm vs GoHighLevel: Swarm est une plateforme communautaire ; GoHighLevel est une suite marketing étendue avec une communauté.
- Swarm vs MightyNetworks: Swarm crée des communautés structurées ; Mighty Networks associe la communauté, les cours et le contenu de manière générale.
- Swarm vs Bettermode: Swarm offre une structure communautaire ; Bettermode propose des options de personnalisation et de marquage étendues.
- Swarm vs Thinkific: Swarm crée des communautés structurées ; Thinkific est centré sur la création de cours avec le soutien de la communauté.
- Essaim contre mondes d'apprentissage: Swarm se concentre sur la structure de la communauté ; LearnWorlds se consacre aux communautés d'apprentissage interactives dans le cadre des cours.
- Swarm vs Disco: Swarm facilite les communautés générales structurées ; Disco est conçu spécifiquement pour les communautés d'apprentissage basées sur des cohortes.
- Essaim vs Kajabi: Swarm est un outil communautaire ; Kajabi est une plateforme tout-en-un qui intègre la communauté avec des outils commerciaux.
- Essaim vs Wylo: Swarm facilite les communautés structurées ; Wylo relie les individus par le biais de communautés basées sur les intérêts.
- Swarm vs Whop: Swarm crée des communautés structurées ; Whop sert de place de marché pour accéder à diverses communautés et produits.
More of Kajabi
- Kajabi vs Skool: Kajabi offers all-in-one business tools; Skool focuses specifically on community, courses, and gamification.
- Kajabi vs Swarm: Kajabi provides broad creator tools; Swarm is designed for structured, interest-based communities.
- Kajabi vs Teachable: Kajabi is a full business platform; Teachable centers on course creation with community features.
- Kajabi vs GoHighLevel: Kajabi targets creators with courses/community; GoHighLevel is a marketing/sales automation suite.
- Kajabi vs Bettermode: Kajabi is an all-in-one creator platform; Bettermode provides a highly customizable dedicated community space.
- Kajabi vs Thinkific: Kajabi offers integrated marketing/sales funnels; Thinkific specializes in course creation with community options.
- Kajabi contre LearnWorlds: Kajabi is a complete business platform; LearnWorlds focuses on interactive online courses and learning communities.
- Kajabi vs Circle: Kajabi is an all-in-one solution; Circle is a dedicated, modern community platform.
- Kajabi vs Disco: Kajabi is a general creator platform; Disco is built for cohort-based courses and learning communities.
- Kajabi vs Wylo: Kajabi is a business platform for creators; Wylo connects users via interest-based communities.
- Kajabi vs Whop: Kajabi is a platform for building and selling directly, while Whop is a marketplace for the community of sale/digital access.
- Kajabi contre MightyNetworks: Kajabi integrates robust marketing; MightyNetworks prioritizes community, courses, and content together.
Questions fréquemment posées
Is Kajabi better than Swarm?
“Better” is subjective. Kajabi excels at course creation and offers a comprehensive suite of marketing tools. Swarm shines with its robust community-building features. The best platform depends on your primary focus: courses or community.
Is Swarm good for selling courses?
Essaim can be used for selling courses, but it’s not its primary strength. Its course features are less developed than Kajabi’s. It’s a better fit if community is your main product, with courses as a supplementary offering.
Is Kajabi worth the cost?
Kajabi is a premium platform, so the cost is higher. However, it offers a wide range of features, potentially eliminating the need for other paid tools. If you maximize its capabilities, especially for course creation and sales, it can be a worthwhile investment.
Can I switch from Swarm to Kajabi
Migrating between platforms is possible but can be complex. It involves exporting and importing données, potentially redesigning your website, and reconfiguring integrations. Research the migration process carefully before making the switch.
What platforms are similar to Swarm and Kajabi?
Several platforms offer similar functionalities. Thinkific and Teachable are popular alternatives for course creation. For community building, platforms like Mighty Networks are worth exploring. Consider your specific needs and budget when evaluating alternatives.













