Capsule CRM vs Instantly: Best CRM for Small Business in 2025?

Choosing the right CRM can feel overwhelming, especially for a petites entreprises.

You’re juggling leads, tracking deals, and boosting sales while keeping costs down.

It’s a lot! Two popular options, Capsule CRM and Instantly, often come up in the conversation.

But how do you know which one is the best fit for votre business in 2025?

This comparison dives deep into Capsule CRM vs Instantly, their features and overall value, helping you make the smartest decision.

Let’s break it down.

Vue d'ensemble

We tested both Capsule CRM and Instantly, exploring their features, pricing, and user experience.

Our hands-on testing, combined with user reviews and expert analysis, informs this practical comparison to help you choose the right CRM.

Qu'est-ce que Capsule CRM ?

Ever feel like you’re juggling too many customer details?

Capsule CRM helps you keep everything organized. 

It’s designed to be simple and easy to use, even if you’re not a tech whiz.

Think of it as your digital Rolodex, but way more powerful.

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Principaux avantages

• Interface conviviale : Capsule CRM est connu pour sa conception intuitive et sa facilité d'utilisation.
• Des prix abordables : C'est l'un des CRM les plus économiques du marché.
• Idéal pour les petites entreprises : Sa simplicité et sa concentration sur les fonctionnalités essentielles en font un outil idéal pour les petites équipes.
• Application mobile : Accédez à vos données clients et gérez votre pipeline de vente en déplacement.
• S'intègre aux outils les plus courants : Se connecte à G Suite, Mailchimp, Zapier, et plus encore.

Tarification

Tous les plans seront facturé annuellement.

• Démarrage: $18/utilisateur/mois.
• Croissance: $36/utilisateur/mois.
• Avancé: $54/utilisateur/mois.
• Ultime: $72/utilisateur/mois.

What is Instantly?

Instantly is a sales engagement platform.

It helps automate outreach and personalize communication.

Think of it as a tool to streamline your sales process.

It’s designed to boost efficiency and close more deals.

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Principaux avantages

• Boosts deliverability by up to 97%. That means more people see your emails!
• Integrates seamlessly with popular email platforms. No more switching between apps.
• Provides detailed analytics and reporting. Track your progress and see what’s working.
• Offers a spam trigger analysis. Identifies and helps you fix issues that could land you in spam.

Tarification

• Growth CRM: $37.9/month, unlimited seats.
• Hyper CRM: $77.6/month, unlimited seats.

Comparaison des caractéristiques

Let’s dive into a head-to-head comparison of Capsule CRM and Instantly.

We’ll examine key features to help you determine which CRM system best aligns with your business needs.

1. Lead Management

Capsule CRM offers solid lead management tools.

You can capture leads, track their progress, and segment them for targeted email marketing campaigns.

It instantly focuses more on automated outreach. Streamlining cold email sequences helps you manage leads within votre sales pipeline.

Capsule CRM’s customer relationship management (CRM) features are broader for general lead nurturing.

Instantly excels at targeted email campaigns designed to generate immediate responses.

2. Pipeline Management

Both platforms offer pipeline management.

Capsule CRM provides a clear view of your sales pipeline, letting you track deals and forecast revenue.

Instantly integrates with your pipeline by automating outreach and follow-ups, ensuring leads move through the stages.

Capsule CRM gives a broader overview of the pipeline, while Instantly focuses on automating its workflow.

3. Automatisation des flux de travail

Instantly is built for workflow automation, specifically for sales outreach. It automates email sequences, follow-ups, and other sales tasks.

Capsule CRM offers some automation, such as task management and reminders, but it’s not its primary focus. 

Instantly is the winner for automated sales workflow.

4. Intégration

Both platforms offer integration options.

Capsule CRM integrates with various tools, often through Zapier.

Instantly is also designed to integrate with other crm solutions, focusing on connecting with your existing sales stack.

Both offer integration options, but the specific integrations vary.

5. Marketing par courrier électronique

Capsule CRM includes basic email marketing features for nurturing customer relationships.

Instantly, it is more specialized in automated cold email outreach and follow-ups.

If your main need is managing ongoing customer relationships through email, Capsule CRM is a better choice.

For automated cold email outreach, Instantly wins.

6. Social Media Integration

Capsule CRM offers médias sociaux integration, allowing you to connect with contacts and track customer interactions.

Instantly, it doesn’t focus on social media integration.

Capsule CRM offers a more holistic view of customer interactions, including social media.

7. User Interface and Intuitive Design

Capsule CRM is known for its intuitive interface.

It’s designed to be user-friendly and easy to navigate.

Instantly also aims for user-friendliness, but it focuses more on guiding users through setting up automated campaigns. 

Both aim to be intuitive, but the specific user experience depends on your needs.

What to Look for When Choosing a CRM Tool?

• Business Size: Small businesses might find Capsule suffiCapsulewhile larger enterprises may lean towards Thryv.
• Budget : Capsule’s free plan is great for startups. Thryv’s pricing is higher and requires a quote.
• Technical Skills: Capsule is easier to learn. Thryv requires more technical know-how.
• Besoins spécifiques : Consider what’s most important. Is it just CRM or a complete business suite?
• Évolutivité : Think about future growth. Will the platform grow with you?
• Soutien à la clientèle : Research the level of support offered by each platform. Is it readily available and helpful?
• Accès mobile : A strong mobile app is essential if you’re often on the go. Compare the mobile experiences.
• Contract Terms: Before committing, understand the contract length and any potential cancellation fees.

Verdict final

Choosing between Capsule CRM and Instantly depends entirely on your business needs.

Capsule CRM is the stronger choice if you need a comprehensive CRM system for managing customer relationships, lead management, and general sales processes.

Its intuitive interface and broad feature set make it ideal for overall customer relationship management.

However, if your primary goal is automating sales outreach, cold emailet workflow within your sales pipeline, Instantly is the clear winner.

Its focus on automation and integration with existing sales tools makes it incredibly effective for boosting sales productivity.

We’ve explained the key differences, and hopefully, this comparison has clarified which CRM solution is the best fit for votre business.

Our hands-on experience and analysis back up these recommendations.

Plus de Capsule CRM

Voici une brève comparaison de Capsule CRM avec ces solutions logicielles :

• Capsule CRM vs Gohighlevel: Capsule CRM excelle dans la gestion directe des contacts et des pipelines de vente, tandis que GoHighLevel fournit une plateforme complète pour les ventes, l'automatisation du marketing et la génération de leads.
• Capsule CRM vs Pipedrive: Capsule CRM offre une solution simple pour la gestion des contacts et des ventes, tandis que Pipedrive est un outil de gestion visuelle du pipeline de vente.
• Capsule CRM vs Keap: Capsule CRM se concentre sur la simplicité et le prix pour le suivi des contacts et des ventes ; Keap offre des fonctions étendues d'automatisation du marketing et des ventes, souvent à un prix plus élevé.
• Capsule CRM vs ActiveCampaign: Capsule CRM offre une solide gestion des contacts et du pipeline, tandis qu'ActiveCampaign propose une puissante automatisation du marketing, des campagnes d'e-mailing et une segmentation avancée.
• Capsule CRM vs Hubspot: Capsule CRM est un CRM convivial et abordable pour la gestion des interactions avec les clients ; HubSpot propose une vaste gamme d'outils de marketing, de vente et de service, avec des options gratuites et des options payantes évolutives.
• Capsule CRM vs Clickfunnels: Capsule CRM is a tool for managing customer relationships; ClickFunnels specializes in building sales funnels and optimizing conversion processes.
• Capsule CRM vs Folk: Capsule CRM est une solution simple de gestion des contacts, tandis que Folk met l'accent sur l'organisation collaborative des contacts et leur enrichissement par des fonctionnalités modernes.
• Capsule CRM vs Clickup: Capsule CRM est une solution de gestion de la relation client dédiée, tandis que ClickUp est une plateforme de gestion du travail polyvalente qui comprend des fonctionnalités de gestion de la relation client ainsi que de gestion des projets et des tâches.
• Capsule CRM vs Monday CRM: Capsule CRM offre une gestion simple des contacts et du pipeline de vente ; Monday CRM offre des flux de travail visuels hautement personnalisables et des fonctions étendues de collaboration d'équipe.
• Capsule CRM vs Insightly: Capsule CRM met l'accent sur la facilité d'utilisation et le suivi des contacts, tandis qu'Insightly propose un CRM plus complet avec des fonctions avancées de gestion de projets.
• Capsule CRM vs Freshsales CRM: Capsule CRM privilégie la simplicité dans la gestion des ventes et des contacts, tandis que Freshsales CRM offre une plateforme de vente plus robuste avec des informations alimentées par l'IA et des analyses avancées.
• Capsule CRM vs Salesforce: Capsule CRM est idéal pour les petites et moyennes entreprises à la recherche d'un CRM simple et abordable ; Salesforce est un CRM d'entreprise doté d'une personnalisation et d'une évolutivité étendues pour les grandes organisations.
• Capsule CRM vs Zendesk: Capsule CRM se concentre sur les ventes et la gestion de la relation client, tandis que Zendesk est avant tout une plateforme de service client qui excelle dans les solutions de billetterie et d'assistance.

More of Instantly

Here’s a brief comparison of Instantly with these software solutions:

• Instantly vs Gohighlevel: Instantly specializes in cold email outreach and deliverability, while GoHighLevel offers a comprehensive suite for sales, marketing, and lead generation, including broader automation.
• Instantly vs Pipedrive: Instantly focuses on automated email campaigns and deliverability for outbound sales; Pipedrive is a visual sales pipeline management tool designed for tracking deals and optimizing sales processes.
• Instantly vs Keap: Instantly excels at scalable cold email outreach and lead generation, whereas Keap provides an all-in-one platform for sales and marketing automation with CRM capabilities.
• Instantly vs ActiveCampaign: Instantly is primarily for high-volume cold email outreach and deliverability; ActiveCampaign is a robust marketing automation platform with advanced segmentation and CRM features.
• Instantly vs Hubspot: Instantly streamlines outbound email campaigns and lead warming; HubSpot offers a comprehensive CRM, marketing, sales, and customer service platform with extensive features.
• Instantly vs Clickfunnels: Instantly is an email outreach automation tool; ClickFunnels is a sales funnel builder for creating landing pages and automating sales processes.
• Instantanément vs Folk: Instantly focuses on automated cold email campaigns and lead generation; Folk is a collaborative contact management CRM that emphasizes easy organization.
• Instantly vs Clickup: Instantly is designed for cold email outreach and deliverability; ClickUp is a versatile workspace for project management, task tracking, and broader team collaboration.
• Instantly vs Monday CRM: Instantly excels in automated outbound email and lead nurturing; Monday CRM provides visual project and workflow management, with integrated CRM features.
• Instantly vs Insightly: Instantly streamlines cold email outreach with robust deliverability features; Insightly offers a comprehensive CRM with project management and sales pipeline capabilities.
• Instantly vs Freshsales CRM: Instantly focuses on automated email outreach and lead scoring; Freshsales CRM is a full-featured sales automation and CRM solution with extensive reporting.
• Instantly vs Salesforce: Instantly is a specialized tool for scalable cold email outreach; Salesforce is an enterprise-grade, highly customizable CRM platform for sales, service, and marketing.
• Instantly vs Zendesk: Instantly focuses on lead generation through automated email outreach; Zendesk is a comprehensive customer service and support platform with robust ticketing.

Questions fréquemment posées