ActiveCampaign vs SugarCRM : Quel est le meilleur outil de CRM en 2025 ?

Gagnant

9.0

• Automatisation du marketing
• Création de contenu
• Dynamic content
• Marketing par courrier électronique
• IA intégrée
• Plan gratuit disponible
• Plan payant à partir de $15/mois

ESSAYEZ MAINTENANT

Finaliste

7.0

• Automatisation des ventes
• Intégration
• Automatisation du marketing
• Landing Pages
• Security Overview
• Plan gratuit disponible
• Forfaits payants à partir de 19 $/mois

ESSAYEZ MAINTENANT

Feeling overwhelmed trying to pick the right CRM?

You’re juggling customer relationships, sales, and marketing, and you need a tool that actually helps, not hinders.

But with so many options, how do you know which one fits ton entreprise?

C'est là que nous intervenons.

We’ll break down ActiveCampaign vs SugarCRM in simple terms so you can decide which CRM tool is the best for your business in 2025.

Aperçu

We’ve put both platforms through their paces to give you a real-world view. 

Our team simulated typical business workflows, tested key features like email campaigns and sales tracking, and evaluated user experience for a practical comparison.

Ready to explore the power of ActiveCampaign? Sign up for free & see how it could transform your marketing & sales efforts!

9sur 10

Tarifs : Il existe un plan gratuit. Le plan premium commence à $15/mois.

Caractéristiques principales :

• L'automatisation
• Marketing par e-mail
• CRM

Essayez ActiveCampaign GRATUITEMENT Lire la critique complète

SugarCRM’s tools, such as Sugar Sell, Sugar Serve, and Sugar Market, can help automate marketing and close more deals.

7sur 10

Tarifs : Il existe un plan gratuit. Le plan premium commence à $19/mois.

Caractéristiques principales :

• Automatisation de la force de vente
• Assistance clientèle
• Reporting and Analytics

Try sugarCRM For FREE Lire la critique complète

Qu'est-ce que ActiveCampaign ?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales? This tool can help.

It also enables you to keep track of customers and makes your marketing smarter.

Découvrez également nos favoris Alternatives à ActiveCampaign…

Campagne active

9.0

Ready to explore the power of ActiveCampaign? Sign up for free and see how it could transform your marketing and sales efforts!

Essayez ActiveCampaign GRATUITEMENT Lire la critique complète

Principaux avantages

• Visual automation constructeur: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Segmentation avancée : Go beyond basic lists—target contacts based on behavior, interests, and more.
• Intégré CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Tarifs

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

• Démarreur: $15/mois.
• Plus: $49/mois.
• Pro: $79/mois.
• Entreprise: $145/mois.

What is SugarCRM?

Okay, let’s talk SugarCRM. It’s a pretty powerful CRM.

Think of it as a digital hub for all your customer info. It’s designed to help businesses of all sizes manage their sales, marketing, and customer service.

Want more control and customization? SugarCRM might be your jam.

Découvrez également nos favoris SugarCRM alternatives…

SugarCRM

7.0

Want to boost sales by 20% in 2025? SugarCRM’s tools like Sugar Sell, Sugar Serve, and Sugar Market can help! Automate marketing, manage customers and close more deals.

Try sugarCRM For FREE Lire la critique complète

Principaux avantages

• Open-source platform: Gives you greater flexibility and control.
• Robust sales automation: Streamline your sales processes and boost productivity.
• Excellent reporting tools: Gain valuable insights into your sales performance.
• The mobile app includes access to your CRM data on the go.
• Large community: Tap into a wealth of resources and support.

Tarifs

• Essentials: $19/user/month, three users minimum.
• Standard: $59/user/month, ten users minimum.
• Avancé: $85/user/month, ten users minimum.
• Premier: $135/user/month, ten users minimum.

Comparaison des fonctionnalités

Choosing the right CRM can dramatically impact your business.

To help you make an informed decision, we’ll dive into a feature-by-feature comparison of ActiveCampaign and SugarCRM, highlighting the key differences that matter.

1. Marketing Automation and Campaign Management

Lorsqu'il s'agit de marketing automation platforms, Campagne active brille.

I’ve been using ActiveCampaign’s automation workflows, which are incredibly conviviale.

You can easily build complex automation, segment your mailing list, and personalize marketing campaigns. SugarCRM, while capable, leans more toward sales management.

While SugarCRM has campaign management features, it’s less robust than Campagne active. 

If your focus is a digital marketing and automated marketing campaigns, Campagne active is a better choice than sugar CRM. 

Comparing ActiveCampaign vs Mailchimp, Campagne active has a much more robust automation platform.

2. Sales Pipeline and CRM Functionality

For sales teams, SugarCRM’s pipeline management is a strong suit.

SugarCRM’s strength lies in managing complex sales pipelines and providing detailed salesem> forecasting.

Campagne active has a sales CRM software component, but it’s often considered secondary to its marketing automation capacités.

SugarCRM’s focus on sales management et sales crm software makes it a strong contender for companies prioritizing close deals faster.

3. Interface utilisateur et facilité d'utilisation

Campagne active is known for its user-friendly interface.

Even those new to logiciel CRM can quickly learn how to use it.

SugarCRM, while powerful, can be more complex and require more training and support.

If simple to use is a must, Campagne active has the edge.

Real user feedback often praises active campaign’s user-friendly interface.

4. Customer Support and Training

Les deux ActiveCampaign and SugarCRM offer soutien à la clientèle, but the experience can differ.

Campagne active provides a range of resourcesblogguides6sense for 6sensereports et ebooksresearchtoolsvideostalkingsenseevents.

SugarCRM also offers training, but due to its complexity, SugarCRM customers may require more dedicated support.

5. Personalization and Customer Experience

Campagne active excels in personalization, allowing you to tailor expérience client through segmented mailing list and dynamic content.

SugarCRM can achieve personalization, but it requires more customization.

If increasing customer engagement and personalized touchpoints is a priority, Campagne active is strong.

6. Templates and Customization

Campagne active provides a wide range of templates for emails and landing pages, making it easy to create professional-looking marketing campaigns.

SugarCRM offers more customization options, allowing you to tailor the platform to your specific business needs.

SugarCRM’s customization is great for a sales company that needs it.

7. Value for Money and Market Share

Determining value for money Cela dépend de vos besoins.

ActiveCampaign’s pricing scales with contacts, making it suitable for growing businesses.

SugarCRM’s pricing varies by edition, catering to larger enterprises.

In 2023, Campagne active has seen a notable market share increase in the popular email marketing platforms category. 

SugarCRM holds a strong position in the gestion de la relation client et customer relationship management software market. 

Que rechercher lors du choix d’un logiciel CRM ?

• Évolutivité : Le CRM peut-il évoluer avec votre entreprise ?
• Intégration avec les outils existants : Does it seamlessly connect with the software you already use (e.g., email, marketing automation, comptabilité)?
• Rapports et analyses : Can you quickly generate insightful reports to track performance and identify trends?
• User Training and Onboarding: How easy can your team learn and adopt the CRM?
• Caractéristiques spécifiques à l'industrie : Does the CRM offer features tailored to your industry’s needs?
• Capacités d'automatisation : Can it automate repetitive tasks to save time and improve efficiency?
• Data Migration: How easy is transferring your existing data into the new CRM?
• Customer Reviews and Reputation: What are other users saying about CRM’s rCRM’s reliability and performance?
• Budget and ROI: Does the CRM offer your business a good return on investment?

Verdict final

After thorough testing and analysis.

Nous recommandons Campagne active for small to medium businesses focused on marketing automation and a conviviale experience. 

SugarCRM is the stronger choice if your primary need is robust sales management and you have a large équipe de vente.

En fin de compte, le meilleur CRM depends on your specific business needs.

We’ve provided this head-to-head comparison based on real user experiences and our own hands-on testing to help you stay on top of your CRM decision.

We’ve done the research, so you can make an informed choice.

Essayez ActiveCampaign GRATUITEMENT Lire la critique complète

Try sugarCRM For FREE Lire la critique complète

Plus d'informations sur ActiveCampaign

Voici une comparaison d'ActiveCampaign avec ses alternatives :

• ActiveCampaign vs GoHighLevel: ActiveCampaign se concentre sur l'email marketing avancé et l'automatisation du parcours client. En revanche, GoHighLevel propose une suite tout-en-un pour les agences, comprenant des entonnoirs, des sites web et des outils de vente/marketing complets.
• ActiveCampaign vs Pipedrive: ActiveCampaign excelle dans l'automatisation du marketing et le lead nurturing avec un CRM intégré. Pipedrive, quant à lui, est un CRM centré sur les ventes qui met l'accent sur la gestion visuelle du pipeline et le suivi efficace des affaires.
• ActiveCampaign vs Keap: ActiveCampaign offre de solides capacités d'automatisation du marketing et d'envoi d'e-mails. Acheté est conçu pour les petites entreprises et associe la gestion de la relation client aux ventes et à l'e-mail dans le cadre d'une approche intégrée.
• ActiveCampaign vs HubSpot: ActiveCampaign est un leader dans le domaine de l'automatisation du marketing par courriel et de l'engagement des clients. HubSpot offre une plateforme plus complète, tout-en-un, couvrant le marketing, les ventes, le service et la gestion de contenu.
• ActiveCampaign vs ClickFunnels: ActiveCampaign est idéal pour l'automatisation du marketing par e-mail et la maturation des prospects dans un contexte de gestion de la relation client. ClickFunnels est spécialisé dans la construction d'entonnoirs de vente et de pages d'atterrissage pour des conversions directes.
• ActiveCampaign vs Folk: ActiveCampaign est connu pour son automatisation sophistiquée du marketing et sa segmentation détaillée de la clientèle. Folk propose un CRM collaboratif plus simple pour la gestion des contacts, les campagnes d'e-mailing et les pipelines de vente de base.
• ActiveCampaign vs Instantly: ActiveCampaign offre une automatisation avancée du marketing et un CRM complet. Se concentre instantanément sur courrier électronique froid et la recherche de prospects avec des fonctionnalités CRM de base pour des ventes simplifiées.
• ActiveCampaign vs ClickUp: ActiveCampaign excelle dans l'automatisation spécifique au marketing et la gestion de la relation client. Cliquez sur Up est une plateforme polyvalente de gestion du travail qui peut être personnalisée pour le CRM et qui met l'accent sur la gestion de projet.
• ActiveCampaign vs Monday CRM: ActiveCampaign offre une automatisation puissante du marketing et des campagnes d'emailing avec une forte intégration CRM. Monday CRM met l'accent sur la collaboration visuelle et les tableaux personnalisables pour la gestion des prospects et des contrats.
• ActiveCampaign vs Capsule: ActiveCampaign offre un marketing par e-mail robuste et une automatisation avancée pour les ventes et les parcours clients. Capsule Le CRM offre des fonctions simples de gestion des contacts et du pipeline de vente, idéales pour les besoins de base en matière de gestion de la relation client.
• ActiveCampaign vs Insightly: ActiveCampaign se concentre sur l'automatisation du marketing et des ventes en profondeur avec l'évaluation et le suivi des prospects. Insightly combine le CRM et la gestion de projet, ce qui convient aux équipes qui ont besoin à la fois de vendre et de réaliser des projets.
• ActiveCampaign vs Freshsales CRM: ActiveCampaign fournit une automatisation complète du marketing et de l'email avec des fonctionnalités CRM intégrées. Freshsales CRM se concentre sur la gestion des ventes et la rationalisation des processus de vente avec des informations alimentées par l'IA.
• ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.

More of SugarCRM

Here’s a brief comparison of SugarCRM with these software solutions:

• SugarCRM vs Gohighlevel: SugarCRM is a comprehensive CRM focused on sales, marketing, and service, offering extensive customization; GoHighLevel is an all-in-one platform for agencies, emphasizing marketing automation, lead generation, and sales tools.
• SugarCRM vs Pipedrive: SugarCRM provides broad customization and flexible deployment for various business needs; Pipedrive is a sales-focused CRM with a visual pipeline, prioritizing ease of use for small to medium businesses.
• SugarCRM vs Keap: SugarCRM offers robust, highly customizable CRM features for sales and marketing automation, scaling for larger teams; Keap (formerly Infusionsoft) is a marketing automation and sales CRM designed primarily for small businesses.
• SugarCRM vs HubSpot: SugarCRM provides deep customization and flexible deployment for tailored solutions; HubSpot offers an intuitive, integrated suite of marketing, sales, and service tools known for its ease of use.
• SugarCRM vs Clickfunnels: SugarCRM is a robust customer relationship management platform; ClickFunnels is a specialized tool for building sales funnels, landing pages, and automating sales processes.
• SugarCRM vs Folk: SugarCRM is a powerful, customizable CRM for comprehensive business needs; Folk is a modern, collaborative contact management tool that emphasizes simplicity and ease of use.
• SugarCRM vs Instantly: SugarCRM offers a broad CRM solution for sales force automation and customer management; Instantly specializes in automated cold email outreach and lead generation campaigns.
• SugarCRM vs ClickUp: SugarCRM is a dedicated CRM for sales, marketing, and service automation; ClickUp is a versatile work management platform that includes CRM functionalities alongside project and task management.
• SugarCRM vs Monday: SugarCRM offers extensive customization and robust automation for sales and marketing; Monday CRM provides highly visual, customizable workflows for various business processes, including CRM.
• SugarCRM contre Capsule CRM: SugarCRM delivers a highly customizable and scalable CRM with advanced features; Capsule CRM is a simpler, more affordable contact management solution for small to medium-sized businesses.
• SugarCRM vs Insightly: SugarCRM offers extensive customization for complex sales processes and reporting; Insightly combines CRM with project management, focusing on ease of use for small to medium businesses.
• SugarCRM vs Freshsales: SugarCRM provides deep customization and advanced automation for sales and marketing; Freshsales CRM offers an intuitive interface with AI-powered lead scoring and integrated sales automation.
• SugarCRM vs Salesforce: SugarCRM offers an open-source option with significant customization potential; Salesforce is a leading cloud-based CRM with extensive features, broad integrations, and a vast ecosystem, albeit at a higher complexity.

Questions fréquemment posées