Creatio CRM vs SugarCRM : lequel est le meilleur en 2025 ?

par Fahim Joharder | Dernière mise à jour Oct 19, 2025

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Choisir le bon CRM is tough.

You’re looking at Creatio CRM vs SugarCRM, and honestly, it’s a bit of a headache.

Imagine getting stuck with a CRM qui ne correspond pas à vos besoins.

Good news! We’re going to break down Creatio CRM vs SugarCRM in a simple way.

Allons-y faire this decision easy.

Aperçu

To provide a clear and unbiased comparison, our team has rigorously tested both Creatio CRM and SugarCRM.

We tested features and interfaces directly.

This ensures insights from real use, not just ads.

4.5sur 5

Prêt à explorer les puissantes fonctionnalités de Creatio ? Inscrivez-vous et découvrez la plateforme en avant-première.

Tarifs : L'essai est gratuit. L'abonnement premium démarre à 25 $/mois.

Caractéristiques principales :

Générateur de flux de travail visuel
Analyse avancée
Personnalisation sans code

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3.5sur 5

SugarCRM’s tools like Sugar Sell, Sugar Serve, and Sugar Market can help! Automate marketing today!

Tarifs : Book your demo plan. The premium plan starts at $19/month.

Caractéristiques principales :

Automatisation de la force de vente
Assistance clientèle
Rapports et analyses

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Qu'est-ce que Creatio CRM ?

So, let’s talk about Creatio CRM. It’s built for businesses that want to grow.

You get a platform that helps you manage sales, marketing, and service.

Think of it as a tool that connects all your customer données.

It’s designed to make your team more efficient.

Découvrez également nos favoris Créer des alternatives CRM…

Notre avis

C'est un outil très performant, notamment grâce à ses fonctionnalités sans code qui permettent de gagner du temps de développement. Sa capacité à automatiser les processus métier peut entraîner des gains d'efficacité significatifs, et certains utilisateurs ont constaté une amélioration de 300 % de leurs taux de conversion de leads.

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Principaux avantages

Creatio possède des atouts qui le distinguent. Il vous permet de travailler plus rapidement et plus efficacement.

Liberté sans code : Créez des applications rapidement. Modifiez facilement vos workflows. Aucun codage requis !
Augmente l'efficacité : Automatisez les tâches. Cela libère votre équipe.
Vue client à 360° : Consultez toutes les informations client en un seul endroit. Mieux les comprendre.
Aide intelligente de l'IA : Utilise l'IA pour les prédictions. Aide à prendre des décisions commerciales judicieuses.
Modules intégrés : Combinez ventes, marketing et service client. Tout en un seul endroit.

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Tarifs

Tous les plans seront facturés annuellement.

Croissance: 25$/mois.
Entreprise: 55$/mois.
Illimité: 85$/mois.

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Avantages

Automatisation puissante.
Personnalisation approfondie.
Des outils de vente puissants.
Fonctionnalités marketing.
Automatise de nombreux processus.

Inconvénients

Courbe d’apprentissage abrupte, configuration complexe.
Coût plus élevé, investissement important.
La personnalisation nécessite des compétences techniques.
Cela peut être excessif pour les petites équipes.

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What is SugarCRM?

Okay, now let’s talk about SugarCRM.

It’s a classic CRM choice. It focuses on sales automation.

It helps you manage your customer relationships.

Think of it as a tool that keeps your sales process organized.

Découvrez également nos favoris Alternatives à SugarCRM…

Notre avis

Want to boost sales by 20% in 2025? SugarCRM’s tools like Sugar Sell, Sugar Serve, and Sugar Market can help! Automate marketing, manage customers and close more deals.

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Principaux avantages

Open-source platform: Gives you greater flexibility and control.
Robust sales automation: Streamline your sales processes and boost productivity.
Excellent reporting tools: Gain valuable insights into your sales performance.
The mobile app includes access to your CRM des données en déplacement.
Large community: Tap into a wealth of resources and support.

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Tarifs

SugarCRM offers a free trial to test things out. Their paid plans start at $49 per user per month. Here’s the breakdown:

Essentials: $19/user/month, three users minimum.
Standard: $59/user/month, ten users minimum.
Avancé: $85/user/month, ten users minimum.
Premier: $135/user/month, ten users minimum.

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Avantages

Very customizable platform.
Powerful reporting features.
Offers a free trial and plan.
Mobile app is included.
Large and active community.

Inconvénients

Can be complex to set up.
The interface feels outdated.
Marketing automation is costly.
Not as intuitive as GoHighLevel.
Some features feel clunky.

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Comparaison des fonctionnalités

This next part dives into the heart of the debate.

We compare the core features of Creatio and SugarCRM side-by-side.

This will show you how each one tackles challenges in your entreprise environment.

1. Platform Technology and Tools

Creatio CRM: This system is built on a low-code platform and a no-code platform. The studio creatio product lets citizen developers quickly build applications. This gives you a maximum degree of freedom to tailor the system.
SugarCRM: SugarCRM focuses on a set of unified CRM applications like Sugar Sell and Sugar Market. It offers customization. However, it requires more technical know-how than Creatio’s visual approach.

2. Business Process and Workflow Automation

Creatio CRM: It is a strong tool for business process management. You can automate workflows easily. This is a core defining part of the entire creatio team philosophy. It allows you to streamline complex business process steps.
SugarCRM: SugarCRM offers workflow automation to handle tasks. It helps automate workflows within its various modules. While good, it is not as visually driven or central to the platform as Creatio’s capabilities.

3. Sales Processes and Management

Creatio CRM: The sales creatio product is designed to accelerate sales processes. It includes robust guided selling capabilities. This helps sales team members manage the pipeline effectively and boost sales performance.
SugarCRM: Sugar Sell is the main sales edition and provides tools for pipeline and account management. It is a solid CRM software for tracking deals. However, it may need more add-ons for the automation depth Creatio offers.

4. Marketing and Customer Journey

Creatio CRM: This platform is an omnichannel marketing platform. Marketing creatio allows you to easily orchestrate customer journey paths. You can run personalized marketing campaigns across many channels.
SugarCRM: Sugar market is the specific edition for marketing. It lets you run basic marketing campaigns. It helps enhance customer engagement, but Creatio often provides a deeper feature set for a complex customer journey.

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5. Service and Case Management

Creatio CRM: It offers comprehensive case management features. This allows for quick service resolution. It is designed to create long-lasting relationships by providing great customer and employee experiences.
SugarCRM: Sugar Serve is the module focused on service automation. It handles case management and knowledge bases well. The sugar serve tools are effective for keeping service teams organized.

6. Customization and Flexibility

Creatio CRM: The platform offers a maximum degree of customization.¹¹ C'est low code nature empowers citizen developers to tailor the platform.¹² You can adapt it to very specific business requirements without writing code.¹³
SugarCRM: SugarCRM is highly personnalisable at a deeper level. You can tailor the system, but it often requires more technical skill or specialized software development to achieve complex changes.¹⁴

7. Integration and Ecosystem

Creatio CRM: It has a large selection of marketplace add-ons and connectors. This makes it simple to connect with third-party systems. It focuses on communicating transparently with other software tools.
SugarCRM: SugarCRM also supports many third-party integrations. It is known for its open-source crm origins, which allows for deep developer access to the software.

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8. Core CRM Products and Focus

Creatio CRM: The creatio products are unified on a single low-code platform to automate everything. The three main pillars are Sales, Marketing, and Service.
SugarCRM: The platform uses separate edition offerings like Sugar Sell, Sugar Market, and Sugar Serve. Each focuses on a specific area, offering a more modular approach to your crm software.

9. Data and Order Management

Creatio CRM: Includes robust tools for order management and rapports. It helps the creatio team members keep customer and financial data linked.
SugarCRM: Offers strong account management and reporting. This helps in managing customer data efficiently.

What to look for when choosing CRM?

Check the total cost. Look past the initial price per user per month. Ask about the crm prices for all your employees.
Do they offer a free plan or free trial? This helps petites entreprises test the software before a big commitment.
Evaluate support options. Do you get basic support or enhanced support? Quality online support matters for quick problem-solving.
Look at the required user minimum. Sugar Professional and Sugar Enterprise often have a ten-user minimum, which affects your overall cost billed annually.
Prioritize the customer experience. A leading crm should have features that truly enhance customer satisfaction and team productivity.
Ensure strong sales features like robust forecasting and geo-mapping are included. This helps your salesforce and revenue teams.
Check for seamless calendar integration. This is key for efficient operations and managing the team’s workload.
See if the crm platform offers drag-and-drop workflows. This platform to automate workflows is crucial for efficiency and building industry workflows.
Ask about crm alternatives that meet your specific business needs. The single platform solution might not be the best fit for every company.
Confirm the ability to customize SugarCRM or any system to your needs. This is more important than having unlimited users.

Verdict final

Okay, so after testing Creatio vs SugarCRM, here’s the deal.

We pick Creatio CRM. Why?

It’s just easier to use. The no-code tools are a big plus.

It’s got better automation. And the analytics? Super helpful.

Yes, it can cost more. But you get more.

Plus, it’s easier to deploy and grow with. We’ve used both, and Creatio just feels more modern.

Trust us; it’ll save you time and headaches.

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En savoir plus sur Creatio CRM

Voici une brève comparaison de Creatio CRM avec ces solutions logicielles :

Creatio CRM contre Pipedrive: Creatio CRM offre une automatisation complète des processus et une personnalisation sans code pour divers flux de travail commerciaux, tandis que Pipedrive est spécialisé dans la gestion visuelle des pipelines de vente, simplifiant ainsi le suivi des transactions.
Creatio contre GoHighLevel: Creatio est une plateforme sans code pour la gestion de la relation client (CRM) et l'automatisation des processus métier. Elle aide les entreprises à accélérer leurs ventes, leur marketing et leur service client. GoHighLevel est une plateforme de vente et un outil marketing tout-en-un. Elle est conçue pour aider les agences marketing et les propriétaires de petites entreprises à développer leur activité.
Creatio CRM contre Keap: Creatio CRM fournit une automatisation complète des ventes et des informations basées sur l'IA pour les processus complexes, tandis que Keap se concentre sur la simplification de la gestion des contacts, du marketing par e-mail et des rendez-vous pour les petites entreprises.
Creatio CRM contre ActiveCampaign: Creatio CRM offre une plate-forme unifiée pour automatiser les processus de vente, de service et de marketing avec une personnalisation approfondie ; ActiveCampaign excelle dans l'automatisation intelligente du marketing, la segmentation et les campagnes par e-mail.
Création CRM vs Hubspot: Creatio CRM met l'accent sur des flux de travail hautement personnalisables et une automatisation robuste des processus, tandis que HubSpot propose une suite plus large et plus intégrée pour le marketing, les ventes et le service client, connue pour sa facilité d'utilisation.
Creatio CRM vs Clickfunnels: Creatio CRM est un CRM complet axé sur la gestion des relations clients et l'automatisation des processus métier ; ClickFunnels est un outil spécialisé pour créer des entonnoirs de vente et optimiser les conversions.
Création CRM vs. Folk: Creatio CRM offre une automatisation marketing performante et des analyses détaillées pour les besoins complexes. Folk est un système de gestion des contacts convivial et collaboratif, idéal pour les petites équipes.
Creatio CRM vs Instantly: Creatio CRM offre de larges fonctionnalités CRM avec une automatisation robuste des flux de travail et des campagnes marketing, tandis qu'Instantly se concentre spécifiquement sur la sensibilisation automatisée par e-mail à froid et la maturation des prospects.
Création CRM vs Clickup: Creatio CRM est une plateforme CRM dédiée, axée sur les processus et dotée d'une forte automatisation ; ClickUp est un outil de gestion du travail polyvalent qui comprend des fonctionnalités CRM ainsi que la gestion de projets et de tâches.
Creatio CRM vs Monday CRM: Creatio CRM offre une automatisation avancée des ventes et du marketing avec une personnalisation étendue, tandis que Monday CRM met l'accent sur les flux de travail visuels et la collaboration d'équipe, souvent utilisés pour la gestion de projet.
Création CRM vs. Capsule CRM : Creatio CRM offre une plateforme robuste et évolutive, dotée de fonctionnalités complètes d'automatisation et sans code. Capsule CRM est un système de gestion des contacts simplifié, axé sur le suivi des opportunités commerciales.
Creatio CRM contre Insightly: Creatio CRM fournit une plate-forme complète sans code pour automatiser les processus de vente, de service et de marketing ; Insightly propose un CRM riche en fonctionnalités avec gestion de projet et liaison de relations.
Création CRM vs Freshsales CRM: Creatio CRM offre une automatisation puissante des workflows et une personnalisation poussée pour les opérations commerciales complexes. Freshsales CRM privilégie une interface intuitive et une gestion visuelle du pipeline de vente pour les équipes commerciales.
Création de CRM vs Salesforce: Creatio CRM fournit une plate-forme flexible et axée sur les processus avec une forte personnalisation sans code ; Salesforce est un CRM d'entreprise leader du secteur, hautement évolutif et complet avec un vaste écosystème d'applications.

More of SugarCRM

Here’s a brief comparison of SugarCRM with these software solutions:

SugarCRM vs Pipedrive: SugarCRM provides broad customization and flexible deployment for various business needs; Pipedrive is a sales-focused CRM with a visual pipeline, prioritizing ease of use for small to medium businesses.
SugarCRM vs GoHighLevel: GoHighLevel vs SugarCRM: Which CRM Platform is Best in 2025?: GoHighLevel is an all-in-one platform for marketing agency needs. It helps them manage multiple clients. SugarCRM is a custom CRM for larger companies. It helps them analyze data and tailor their sales process.
SugarCRM vs Keap: SugarCRM offers robust, highly customizable CRM features for sales and marketing automation, scaling for larger teams; Keap (formerly Infusionsoft) is a marketing automation and sales CRM designed primarily for small businesses.
SugarCRM vs ActiveCampaign: SugarCRM focuses on extensive sales management and customization for complex pipelines; ActiveCampaign excels in user-friendly marketing automation, email campaigns, and lead segmentation.
SugarCRM vs HubSpot: SugarCRM provides deep customization and flexible deployment for tailored solutions; HubSpot offers an intuitive, integrated suite of marketing, sales, and service tools known for its ease of use.
SugarCRM vs Clickfunnels: SugarCRM is a robust customer relationship management platform; ClickFunnels is a specialized tool for building sales funnels, landing pages, and automating sales processes.
SugarCRM vs Folk: SugarCRM is a powerful, customizable CRM for comprehensive business needs; Folk is a modern, collaborative contact management tool that emphasizes simplicity and ease of use.
SugarCRM vs Instantly: SugarCRM offers a broad CRM solution for sales force automation and customer management; Instantly specializes in automated cold email outreach and lead generation campaigns.
SugarCRM vs ClickUp: SugarCRM is a dedicated CRM for sales, marketing, and service automation; ClickUp is a versatile work management platform that includes CRM functionalities alongside project and task management.
SugarCRM vs Monday: SugarCRM offers extensive customization and robust automation for sales and marketing; Monday CRM provides highly visual, customizable workflows for various business processes, including CRM.
SugarCRM contre Capsule CRM: SugarCRM delivers a highly customizable and scalable CRM with advanced features; Capsule CRM is a simpler, more affordable contact management solution for small to medium-sized businesses.
SugarCRM vs Insightly: SugarCRM offers extensive customization for complex sales processes and reporting; Insightly combines CRM with project management, focusing on ease of use for small to medium businesses.
SugarCRM vs Freshsales: SugarCRM provides deep customization and advanced automation for sales and marketing; Freshsales CRM offers an intuitive interface with AI-powered lead scoring and integrated sales automation.
SugarCRM vs Salesforce: SugarCRM offers an open-source option with significant customization potential; Salesforce is a leading cloud-based CRM with extensive features, broad integrations, and a vast ecosystem, albeit at a higher complexity.

Questions fréquemment posées

Which CRM is easier to deploy, Creatio or SugarCRM?

Creatio offers flexible deployment options, including cloud and on-premises, with a smoother setup. SugarCRM also provides various deployment methods, but its initial setup might be more complex, depending on the chosen edition.

Does Creatio or SugarCRM offer better marketing automation?

Creatio provides more comprehensive marketing automation features, including detailed campaign management and analytics. SugarCRM offers basic tools, but Creatio offers more advanced features.

Which CRM is more user-friendly for a sales team?

Creatio has a modern, intuitive interface, making it easier for sales teams to adapt quickly. SugarCRM’s interface is more traditional, which some users might find less intuitive.

Can I customize both Creatio and SugarCRM to fit my business needs?

Yes, both CRMs are customizable. Creatio’s no-code tools make customization easier for non-technical users. SugarCRM offers customization, but it may require more technical expertise.

Which CRM offers better scalability for a growing business?

Both CRMs offer scalability, but Creatio’s modern architecture and flexible deployment options often provide a smoother scaling experience. SugarCRM is also scalable, but its complexity might increase with growth.

Fahim Joharder

Passionné de technologie, entrepreneur, voyageur et expatrié de Médine, en Arabie saoudite.

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