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Swarm vs Kajabi: Which Platform Reigns Supreme in 2026?

par | Last updated Jul 29, 2026

Gagnant
logo kajabi
4.4
  • All In One Platform for Creators
  • Built In Payments, No Fees
  • Email Marketing + Sales Funnels
  • AI Course Builder & Newsletter
  • Mobile App for Your Students
  • Essai gratuit disponible
  • Paid Plans from $71/month
Finaliste
Logo de l'essaim
3.8
  • Video First Online Community
  • Live Events & Screen Sharing
  • AI Assist for Members
  • Rich Messaging + Directory
  • Applications mobiles de marque
  • Built In Growth Analytics
  • Abonnements payants à partir de 19 $/mois

⚡ Verdict rapide :

  • Tarification : Swarm starts at $19/month. Kajabi starts at $71/month on the Kickstarter plan.
  • Idéal pour : Swarm suits a video-first online community. Kajabi suits an online entreprise built on online courses.
  • Différence principale : Swarm is a community platform. Kajabi adds a créateur de sites web, email marketing, and sales funnels.
  • Notre choix : Kajabi, because one kajabi subscription replaces four or five separate marketing tools.
Swarm vs Kajabi Comparison

Two creators can sell the same cours en ligne and pick opposite tools.

One wants a warm cercle of members who talk every day.

The other wants an entire entreprise running on one platform.

Swarm serves the first creator. Kajabi serves the second.

This guide shows which one fits your own business.

Aperçu

This Swarm vs Kajabi comparison covers pricing, core features, and ease of use.

We reviewed documentation, pricing pages, and public reviews for both tools.

Nos rédacteurs ont également passé du temps à tester concrètement chaque plateforme.

Ces observations figurent dans les sections « Ce que notre équipe a remarqué » ci-dessous.

By the end you will know which tool helps you achieve more.

Qu'est-ce que Swarm ?

Swarm is a community platform built for creators and small teams.

Ariel Jalali founded it to help people build stronger groups online.

The platform puts video at the center of every space.

Members join live events, share a screen, and talk face to face.

Rich messaging keeps conversations going between those calls.

Swarm says communities on the platform grow 2x faster.

It is more than a forum, and the design feels intuitive.

page d'accueil de Swarm

Here is a short walkthrough of the tool in action.

40 % d'engagement communautaire contre 10 % : Le secret du « vidéo d'abord » (Swarm Review)

Essaim

⭐ 3,8/5 | 💰 À partir de 19 $/mois

A video-first home for your online community. Live events, rich messaging, and AI assist in one space. Paid plans start at $19 per month.

Tarification en essaim

Swarm costs less than most course platforms. Here are the three plans.

PlanPrixIdéal pour
Lancement19 $/moisNew creators testing a small circle
Croissance79 $/moisActive groups running weekly live events
Échelle149 $/moisLarger fan communities and coaching teams

Prix ​​vérifiés en juillet 2026.

Tarification en essaim

Essai gratuit : Yes. Swarm lets you explore the platform before you pay.

Garantie de remboursement : Not published. Cancel before your renewal deadline instead.

📌 Note: The Launch plan is the cheapest way to test an online community. Swarm cost stays flat as you add members, so your budget does not jump mid-season.

⚠️ Avertissement: Swarm has no built in payments for selling an online course. You still need a checkout tool, so add that cost before you compare the two platforms.

Principaux avantages de Swarm

Voici ce qui rend Swarm digne d'intérêt :

  • Video-first engagement: Face to face calls carry emotions that texte threads lose. Members read the room instead of guessing tone.
  • Live events built in: Run workshops and office hours without a separate video tool. Screen sharing works inside the same space.
  • AI assist: Swarm uses artificial intelligence to summarize threads and surface ideas. Transcriptions turn calls into searchable stories.
  • Member directory: People find others who share their interests. That ability to connect drives real engagement.
  • Applications mobiles de marque : Your community lives under your own name. Members watch and reply from their phones.
  • Croissance données: Analytics track member activity and retention. You can see which conversations pull people back.

Ce que notre équipe a remarqué

Notre écrivain signed up for Swarm and spent several days inside the platform. Here is what stood out during that hands-on time:

Expérience personnelle avec Swarm

Swarm : avantages et inconvénients

✅ Avantages
  • Entry plan costs $19/month, far below most course platforms
  • Live video and screen sharing are part of the core features
  • AI assist and transcriptions save moderators hours each week
  • Branded mobile apps keep your audience inside your own space
❌ Inconvénients
  • No website builder, blog posts, or landing page tools
  • No email marketing software for broadcasts or email campaigns
  • Smaller name than Circle or Réseaux puissants, so fewer tutorials exist

Qu'est-ce que le kajabi ?

Kajabi is an all in one platform for creators and coaches.

It has been running since 2010, which is a long time here.

The kajabi platform hosts online courses, memberships, coaching, and podcasts.

It also handles your entire website, email marketing, and sales funnels.

Tens of thousands of people use Kajabi to sell what they know.

Kajabi says its users generate $5 million in revenue each day.

Total revenue through the platform has passed $5 billion.

Most people pick it to run a digital business from one screen.

Page d'accueil de Kajabi

This walkthrough shows the dashboard and the main building blocks.

Avis honnête sur Kajabi : est-ce que ça vaut le coup ?

🏆 Winner: Kajabi

⭐ 4,4/5 | 💰 À partir de 71 $/mois

Courses, memberships, email, and checkout on the same platform. Kajabi charges no transaction fees on your sales. A free trial lets you test the whole setup first.

Prix ​​du Kajabi

Here is what a kajabi subscription costs in 2026. Four plans are listed.

PlanPrixIdéal pour
Kickstarter71 $/moisFirst-time course creators
Basique199 $/moisSolo creators with one product
Croissance159 $/moisCoaching programs and membership sites
Pro319 $/moisLarger teams and a full digital business

Prix ​​vérifiés en juillet 2026.

Prix ​​du Kajabi

Essai gratuit : Yes. You can open a kajabi account and test it first.

Garantie de remboursement : Refund terms vary by plan, so read the checkout page.

📌 Note: 24/7 live chat sits on the Growth and Pro plans only. The Basic plan does not offer support at that level, which is the most common complaint we found.

⚠️ Pricing conflict: Our database lists the rates above. Kajabi’s public pages have also shown Basic at $119 annually or $149 monthly, Growth at $159 or $199, and Pro at $319 or $399. Billing cycle explains most of that gap, so check the current page before you buy.

Principaux avantages du kajabi

Here is what makes Kajabi worth the higher price:

  • One platform, fewer bills: Courses, email, checkout, and hosting sit together. Buying those marketing tools separately can pass $600 per month.
  • Aucuns frais de transaction : Kajabi takes no cut of your sales. The only fee is your payment gateway rate, so you keep all the money left over.
  • Intuitive website builder: Drag and drop blocks create landing pages, blog posts, and unlimited pages. Kajabi websites need no code.
  • Marketing par e-mail intégré : Send broadcasts or automated email campaigns from the same platform. Email opt ins flow straight into your lists.
  • Kajabi IA : The ai course builder drafts outlines and writes video transcriptions. Creator Studio speeds up your marketing efforts.
  • Analytics that matter: Track subscription metrics, offer revenue, and conversion rates. Google Analytics connects for deeper reporting.
  • Training and community: Kajabi University teaches the workflow step by step. The Kajabi Heroes group is active, and members trade templates and answers freely.
Principaux avantages du kajabi

Ce que notre équipe a remarqué

Our writer built a test product inside Kajabi and ran it for several days. Here is what stood out from that hands-on time:

Expérience personnelle de Kajabi

The clip below covers the same walkthrough in real time.

Tutoriel Kajabi pour les débutants 2025 (GUIDE COMPLET)

Avantages et inconvénients du kajabi

✅ Avantages
  • Replaces four or five separate tools with one subscription
  • Charges no transaction fees on any sale you make
  • Kajabi course builder and web editor need no coding skills
  • Mobile app lets students find courses and learn on the go
  • 24/7 support on the Growth and Pro plans
❌ Inconvénients
  • Costs more than Teachable, Thinkific, and Apprendre les Mondes at every tier
  • Design flexibility trails specialist website builders
  • Support replies are sometimes generic rather than specific
  • Trustpilot score slipped from 4.6 to 4.3

Comparaison des fonctionnalités

Both tools call themselves a home for your audience. The overlap stops quickly once you look at what each one actually ships.

We compared ten areas that decide most buying calls.

FonctionnalitéEssaimKajabi
Prix ​​initial19 $/mois71 $/mois
Vidéos en direct et événements
Création de cours✅ Basique✅ Complet
Marketing par e-mail
Créateur de sites web
Entonnoirs de vente
Built In Payments
Outils d'IA
Application mobile de marque
Idéal pourVideo-first online communityEntire online business

1. Développement communautaire

Essaim: This is the whole point of the product. Rich messaging, threads, and a member directory help people connect around shared interests. Members can explore who else is in the space before they ever post.

Interaction face à face avec Swarm

Kajabi : Community sits beside your courses rather than at the center. You can run a private membership site with events and challenges. It works well, though the conversations feel calmer than on a dedicated community platform.

2. Live Video and Live Events

Essaim: Live video is native, not bolted on. Screen sharing, calendars, and transcriptions run inside the same space. Face to face calls carry emotions and tone that a text thread flattens.

Kajabi : There is no native live room. Most teams embed Zoom or post recorded YouTube videos into a lesson. That works for a webinaire, but it is one more login for your team.

⚠️ Avertissement: If weekly live events drive your engagement, Kajabi alone will not cover it. Budget for a video tool on top of your kajabi subscription.

3. Course Creation and Coaching

Essaim: Courses exist, but they are simple. You can drop lessons into a space and discuss them together. There is no quiz engine, drip schedule, or completion tracking.

Kajabi : Course creation is the reason most people sign up. The kajabi course builder handles quizzes, drip content, and progress tracking. Coaching programs get their own booking and session flow.

Cours en ligne Kajabi

Coaching runs on its own set of tools inside the same dashboard.

Coach personnel Kajabi

4. Marketing par e-mail

Essaim: No email marketing software is included. You can notify members inside the app, but marketing campaigns need a separate provider. That means another bill and another list to sync.

Kajabi : Broadcasts and automated email campaigns are built in. Your buyer list, your course data, and your emails share one database. That link is what makes Kajabi feel like an entire business in a box.

Marketing par e-mail Kajabi

5. Website Builder and Landing Pages

Essaim: There is no website builder. Your community lives at a Swarm address or inside a branded app. A landing page has to come from another platform.

Kajabi : You can create landing pages, blog posts, and a full site with drag and drop. Design flexibility is thinner than a specialist builder like Webflow. For most course creators it is more than enough.

Kajabi, créateur de sites web sans code

6. Sales Funnels and Automations

Essaim: Funnels are outside its job. Swarm keeps existing members active rather than turning cold traffic into buyers. Growth comes from conversations, not automated sequences.

Kajabi : Pre-made sales funnels cover webinars, free trials, and product launches. Triggers move buyers between lists without manual work. This is where the price starts to make sense.

Entonnoirs et automatisations Kajabi

7. Outils d'IA

Essaim: AI Assist summarizes long threads and pulls ideas out of calls. Transcriptions turn every live session into searchable text. The focus is on saving moderators time.

assistance de l'IA en essaim

Kajabi : Kajabi AI drafts course outlines and writes video transcriptions. The newsletter assistant turns lesson notes into a send-ready draft. Creator Studio ties those pieces together.

Newsletter Kajabi alimentée par l'IA

8. Digital Products and Payments

Essaim: Selling digital products is not part of the core product. You bring your own checkout and grant access by hand or through an integration. That is friction on every sale.

Kajabi : Kajabi Payments handles checkout, and Apple Pay and Google Pay are supported. There are no transaction fees on top of your payment gateway rate. Kajabi lets you sell downloads, podcasts, and memberships from one catalog.

Téléchargements numériques Kajabi

Podcasts sell as products too, with private feeds for paying members.

Podcast Kajabi Streamline

9. Analyse et reporting

Essaim: Reporting centers on community health. You see active members, retention, and which conversations pull people back. Revenue data has to come from elsewhere.

Kajabi : Dashboards track site visits, offer revenue, and subscription metrics. Google Analytics connects for deeper reporting. You can trace a signup from ad click to renewal.

Analyse et performance de Kajabi

10. Tarification et coût

Here are the plans side by side, straight from our pricing database.

ÉtageEssaimKajabi
EntréeLancement — 19 $/moisKickstarter — $71/month
MilieuCroissance — 79 $/moisBasic — $199/month
Upper midScale — 149 $/moisGrowth — $159/month
HautPro — $319/month

Essaim: The $19 entry point is hard to beat for a first community. Remember that email, checkout, and a landing page still cost extra. Add those and the gap narrows fast.

Kajabi : This is an expensive platform on paper. Running the same stack across separate tools can pass $600 a month. Judged that way, the Growth plan is the better value for a working business.

Différents scénarios

Si vous avez besoinChoisirPourquoi
The lowest monthly costEssaim$19 versus $71 entry price
To sell an online courseKajabiCheckout and course builder included
Weekly live eventsEssaimNative video and screen sharing
Email marketing in one placeKajabiBroadcasts and automations built in
A website and landing pagesKajabiDrag and drop site editor
Un démarrage adapté aux débutantsKajabiKajabi University walks you through

💰 Votre budget

Swarm wins on the sticker price by a wide margin. Kajabi wins once you add up every other platform you would otherwise pay for.

🔌 Votre pile technologique

Already happy with your email tool and website? Swarm slots in beside them. Starting from zero? Kajabi makes fewer moving parts to manage.

📝 How You Teach

The right pick depends on how you teach. Live and personal? Swarm fits, because the conversations are the product. Structured lessons people buy once? Kajabi is the stronger course platform.

🎓 Votre niveau d'expérience

Kajabi has a bigger learning curve but far more training behind it. Swarm is faster to open, since there is less to set up.

📱 Accès mobile

Both offer branded mobile apps. The Kajabi app lets buyers find courses and keep learning, while Swarm’s app keeps engaging threads within reach.

🛟 Options d'assistance

Kajabi runs 24/7 chat on Growth and Pro. Some reviews call the replies generic, so lean on Kajabi University for anything complex.

Guide de changement

Already on one of these? Here is what a move actually costs you.

🔄 Switching from Swarm to Kajabi?

✅ Ce que vous y gagnerez :

  • Checkout, email marketing, and a website on the same bill
  • A real course builder with quizzes and drip content
  • An affiliate program, so partners promote you with a special link

❌ Ce que vous perdrez :

  • Vidéo en direct native et partage d'écran
  • The $19 entry price
  • Thread-level AI summaries and call transcriptions

📋 Comment changer :

  1. Export your member emails from Swarm
  2. Open a kajabi account and rebuild your offer
  3. Import the list, then invite members before you close the old space
🔄 Switching from Kajabi to Swarm?

✅ Ce que vous y gagnerez :

  • Une facture mensuelle bien moins élevée
  • Live events and video-first conversations
  • A member directory that helps people connect directly

❌ Ce que vous perdrez :

  • Built in payments and no transaction fees
  • Your website, blog, and sales funnels
  • Email automations tied to buyer behaviour

📋 Comment changer :

  1. Move your checkout to a standalone payment gateway first
  2. Rehome your site and email list on another platform
  3. Open the Swarm space and migrate members in one announcement

Ce que notre analyse n'a pas couvert

We focused on solo creators and small teams. We did not test large enterprise rollouts, custom API work, or bulk seat licensing. Deliverability rates for email campaigns at high volume were outside our scope too. If you run a coaching business with fifty staff, your priorities will differ from what we covered here.

Verdict final

CatégorieGagnant
💰 TarificationEssaim
👥 Community BuildingEssaim
🎥 Live EventsEssaim
🎓 Création de coursKajabi
📧 Marketing par e-mailKajabi
🌐 Website BuilderKajabi
💳 PaiementsKajabi
📊 AnalysesKajabi
🏆 Vainqueur toutes catégoriesKajabi

🏆 WINNER: KAJABI

Kajabi wins 5 of 8 categories.

Idéal pour : Course creators, coaching programs, membership sites, and anyone building a digital business on one platform.

These two products are not really rivals. Swarm is a community platform. Kajabi is the machine you attach a community to.

Swarm is the better buy if your value comes from live conversations. It is cheaper, faster to launch, and stronger at engagement.

Kajabi is the better buy if you want to grow your business and sell. It bundles what other platforms charge for separately. It has helped tens of thousands of creators build sustainable businesses from what they know.

That track record is why so many people run a successful business on it.

For a successful online business run by one person, Kajabi does more of the work for you.

Comparaison de Swarm

Here is how Swarm holds up against the closest community tools:

Essaim contre Cercle

Victoire de Swarm sur : Native live video, cheaper entry plan, AI thread summaries

Circle gagne sur : Course tooling, paid membership checkout, a far larger integration list

Swarm contre Mighty Networks

Victoire de Swarm sur : Video-first design, lower starting cost, cleaner member directory

Mighty Networks l'emporte sur : Built-in selling, event ticketing, a much bigger creator base

Essaim contre Skool

Victoire de Swarm sur : Live rooms, screen sharing, transcription and AI assist

Skool gagne sur : Flat single price, gamified leaderboards, simpler moderation

Essaim contre Disco

Victoire de Swarm sur : Price, video-centric interface, ease of setup

Disco l'emporte sur : Cohort scheduling, learning paths, deeper reporting for programs

Comparaison avec Kajabi

Kajabi offers more than most rivals, but not always at the right price. Our full Kajabi review digs into each matchup below.

Kajabi vs Enseignable

Kajabi gagne sur : Email marketing, sales funnels, zero transaction fees on every plan

Teachable remporte des victoires sur : Cheaper entry tier, simpler dashboard, faster first launch

Kajabi vs Thinkific

Kajabi gagne sur : Commercialisation automation, podcast hosting, coaching session tools

Thinkific l'emporte sur : Free starter plan, lower mid-tier pricing, a broader app store

Kajabi contre LearnWorlds

Kajabi gagne sur : All-round business tooling, funnel templates, no fee on sales

LearnWorlds l'emporte sur : Interactive video, certificates and assessments, white-label control

Kajabi vs GoHighLevel

Kajabi gagne sur : Course delivery, étudiant experience, far gentler setup

GoHighLevel gagne sur : Agency sub-accounts, SMS campaigns, CRM depth for client work

Foire aux questions

Qu'est-ce qu'une plateforme en essaim ?

It is software for running an online community. Swarm gives you video rooms, live events, rich messaging, and a member directory in one space.

Quel est le prix de Swarm ?

Three plans are listed: Launch at $19/month, Growth at $79/month, and Scale at $149/month. A free trial lets you test before paying.

Kajabi est-il uniquement destiné aux cours ?

No. The platform also sells memberships, coaching, podcasts, and downloads. It handles your website, email, and checkout in the same account.

Kajabi applique-t-il des frais de transaction ?

No. The platform takes no cut of your sales on any plan. You still pay standard processing rates to your payment provider.

Which one is better for memberships?

Kajabi, because it bundles recurring billing with gated content. Choose Swarm only if live video drives your membership and you already have checkout.

Fahim Joharder, fondateur

Fahim Joharder, fondateur

Plus de 900 outils d'IA testés. Plus de 250 000 lecteurs mensuels.

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