⚡ Verdict rapide :
- Tarification : Frase starts at $49/mo. Grammarly has a free version and a Pro plan at $12/mo.
- Idéal pour : Frase for search engine optimization and SEO content tools. Grammarly for grammar, spelling and tone.
- Différence principale : Frase analyses top ranking search results. Grammarly checks your writing as you type.
- Notre choix : Frase, because it covers keyword research, content briefs and drafting in one seo workflow.
These two tools get compared a lot, but they do different jobs.
Frase is a research tool built around search engines.
Grammarly is a writing assistant built around clarity and correctness.
One helps you decide what to write. The other cleans up how you wrote it.
Pick the wrong one and you pay for features you never touch.
Aperçu
This Frase vs Grammarly comparison covers pricing, features, and ease of use.
Nous avons examiné la documentation, les pages de tarification et les avis des utilisateurs pour les deux outils.
Nos rédacteurs ont également passé du temps à manipuler chaque plante.
Ces observations figurent dans les sections « Ce que notre équipe a remarqué » ci-dessous.
By the end, you will know which software fits your content creation process.
Qu'est-ce que Frase ?
Frase is an AI powered research and writing platform for SEO content.
It was built in Boston, Massachusetts, back in 2017.
You give it a target keyword and it studies the search results.
Frase pulls the top 20 Google results for that target search query.
From there it builds content briefs, a content outline, and a list of terms.
Its AI writer then drafts sections so you are never staring at a blank document.
🏆 Gagnant : Frase
Frase turns a keyword into a brief in minutes. It reads competitors so you do not have to. Best for anyone chasing organic traffic.
Tarification Frase
Here is what Frase costs in 2026. Three plans, no free version.
| Plan | Prix | Idéal pour |
|---|---|---|
| Démarreur | 49 $/mois | Blogueurs indépendants et rédacteurs freelance |
| Professionnel | 129 $/mois | Agencies running a steady seo workflow |
| Échelle | 299 $/mois | Publishers producing content at volume |
Prix vérifiés en juillet 2026.
Essai gratuit : No free trial and no free version. You pay before you start writing.
Garantie de remboursement : Frase offers a 5-day money-back guarantee instead of a trial.
📌 Note: The built-in AI writer is capped by monthly credits, roughly 10,000 AI characters per month. That works out to about 1,500 to 2,000 words. Unlimited access to AI generation is a $35 per month add-on. The SEO add on also costs $35 per month for advanced search engine optimization features.
⚠️ Pricing conflict flagged: Some sources still list an older Frase price sheet with a Basic plan at $14.99 per month, a Team plan at $44.99, and Enterprise at $114.99. Those figures do not match our canonical data. We publish the CSV rates above. Check the Frase pricing page before you buy.
Principaux avantages de Frase
Here is what makes this content tool worth considering:
- SERP research in minutes: The research tool reads the first 20 SERP results for the same keyword. It returns a brief with essential terms and topics to cover.
- Content gaps you can act on: Frase compares your own content against rivals. It flags topics your original article is missing.
- A topic score for existing content: Import a live page and Frase scores it. The score shows how your article stacks up against high ranking content.
- Question research for search intent: Search a target keyword and Frase surfaces real questions people ask. Great for finding new angles.
- Google Search Console integration: Available on every plan. It links your pages to the queries already sending organic traffic.
- Multilingual coverage: Frase supports English, Spanish, French, German, Italian, Dutch, Portuguese and Danish.
- Faster content production: Some users report producing an article four to five times faster than before.
The homepage sets the pas clearly for any content creator weighing this software.
Ce que notre équipe a remarqué
Our writer opened a Frase account and ran several briefs through it. Here is what stood out from that hands-on time:
Points forts et points faibles de Frase
✅ Avantages
- Builds a content brief from the top 20 search results in minutes
- Outline builder and question finder speed up the content creation process
- Topic score shows how existing content compares to competitors
- Google Search Console and WordPress integrations on all plans
- Costs less than MarketMuse and Surfeur SEO for similar research depth
❌ Inconvénients
- No free version and no trial, only a 5-day money-back guarantee
- AI generated drafts often read generic and need heavy editing
- Unlimited AI writing costs an extra $35 per month
- Some users report interface glitches that interrupt the workflow
Qu'est-ce que Grammarly ?
Grammarly is a writing assistant powered by artificial intelligence.
It checks spelling and grammar as you type, in almost any app.
The editor flags a misspelled word, a clumsy sentence, or the wrong tone.
It also explains why, so you learn from your mistakes.
A browser extension covers Google Docs, Gmail, and most web rédacteurs.
The Grammarly mobile app and Grammarly Keyboard cover your phone.
Runner Up: Grammarly
Grammarly catches errors everywhere you write. The free version has no word count cap. Paid adds tone suggestions and plagiarism detection.
Tarifs de Grammarly
Grammarly offers three tiers. One of them costs nothing.
| Plan | Prix | Idéal pour |
|---|---|---|
| Gratuit | 0 $ US | Basic spelling grammar and punctuation fixes |
| Pro | 12 dollars américains | Writers who want tone, clarity and plagiarism checks |
| Entreprise | Contactez le service commercial | Teams needing shared style rules and admin controls |
Prix vérifiés en juillet 2026.
Essai gratuit : The free version is permanent, so a separate trial is not needed.
Garantie de remboursement : Refunds are handled case by case through support after you cancel.
📌 Note: The paid tier is listed as Pro in our data. Many readers still search for Grammarly Premium, which is the older name for the same premium subscription. A Grammarly Premium review and a Grammarly Pro review describe the same premium features.
⚠️ Avertissement: Plans renew automatically. Cancel from your account settings before the renewal date, because a refund after renewal is not guaranteed.
Principaux avantages de Grammarly
Here is what this writing software does well:
- No cap on the free version: The free tier has no word count limit for spelling and grammar checks. Most rivals meter that.
- Retour d'information en temps réel : Corrections appear as you write. You stay on the actual content instead of hunting for errors.
- Explains every fix: Each correction comes with a short reason. That teaches context rather than just handing you an answer.
- Tone and audience matching: It reads your writing style and suggests the right tone for your audience. Passive voix gets flagged too.
- Plagiarism detection: The plagiarism checker in the premium version compares your written work against billions of web pages.
- Works where you already write: Microsoft Word, Google Docs and Slack are supported without copy and paste.
- Multiple languages on mobile: The keyboard handles English, Spanish, French, German, Portuguese and Italian.
Grammarly Premium helps most when you need polished writing in a few clicks rather than a full rewrite.
Ce que notre équipe a remarqué
Our writer ran drafts, emails and a client report through Grammarly for several days. Here is what came out of that:
Avantages et inconvénients de Grammarly
✅ Avantages
- Free version with unlimited word counts for grammar checks
- Works inside Microsoft Word, Google Docs and Slack without copy-paste
- Explains each suggestion so you learn the rule behind it
- Plagiarism checker and full-sentence rewrites in the premium plan
❌ Inconvénients
- Suggestions can be aggressive, such as adding unnecessary commas
- Weaker for creative writing than for non-fiction and entreprise copie
- A supplement to writing skill, not a replacement for a human editor
- No keyword research, SERP data, or SEO scoring of any kind
Comparaison des fonctionnalités
Ready for a closer look at Frase vs Grammarly? We walk through eleven areas, then pricing. Each one shows where the two tools stop overlapping.
| Fonctionnalité | Frase | Grammarly |
|---|---|---|
| Prix initial | 49 $/mois | $0 (free), $12/mo Pro |
| Version gratuite | ❌ | ✅ |
| Recherche de mots clés | ✅ | ❌ |
| Analyseur SERP | ✅ | ❌ |
| Correcteur grammatical | ❌ | ✅ |
| Vérificateur de plagiat | ❌ | ✅ |
| Rédacteur IA | ✅ | ✅ |
| Extension de navigateur | ❌ | ✅ |
| Idéal pour | SEO content tools and briefs | Grammar, spelling and tone |
1. Outils d'écriture IA
Phrase : The AI article wizard drafts a full article from your brief. You can also generate section by section from a new document. Reviews describe the AI writing as functional but generic, so plan on editing.
Grammarly : Its generative AI rewrites what you already wrote rather than producing a full draft from a keyword. Prompts sit inside the editor and respond in a few clicks. The output stays closer to your own voix.
⚠️ Avertissement: Neither AI writer produces publish-ready copy. Both need a human pass before the article goes live.
2. Research and SERP Analysis
Phrase : This is the core of the product. Frase reads the top ranking search results for your target keyword and returns headings, essential terms and monthly search volume context. That research feeds straight into content briefs.
Grammarly : There is no SERP research here at all. The closest thing is its citation finder, which locates sources for claims you have already written. Useful for academics, useless for keyword research.
3. Content Optimization vs Grammar Checking
Phrase : Import an existing page and Frase scores it against the top 20 results for the same keyword. The topic score climbs as you add missing terms. Formatting on your original article stays intact during import.
Grammarly : The grammar checker handles subject-verb agreement, misplaced modifiers and commonly confused words. It reads surrounding context to pick the correct option. No SEO scoring exists in the product.
4. Outline Building and Snippets
Phrase : The outline builder pulls headings from competitors so you can assemble a content outline by dragging them across. You can also let the Assistant IA generate one. It takes minutes, not an afternoon.
Grammarly : Snippets store reusable blocks of texte you paste with a shortcut. Handy for support teams sending the same message repeatedly. It is a productivity feature, not a structural one.
5. Question Research and Search Intent
Phrase : The question finder surfaces what people actually ask around a topic. That is the fastest read on search intent you will get inside one screen. It is also a reliable source of new content ideas.
Grammarly : Proofreading is the equivalent step here, and it happens after the writing exists. It reviews clarity, vocabulary and sentence structure across the whole document. Nothing about it touches search intent.
6. Title Ideas and Word Count
Phrase : The blog title generator produces title ideas from your keyword, and a separate template drafts a meta description. Both aim at seo friendly articles rather than clever headlines. Expect to rewrite one in three.
Grammarly : A free word counter runs alongside the editor and reports reading time and readability. It is a small thing that writers on a brief word count use daily. No title generation is offered.
7. Templates and Tone Suggestions
Phrase : Templates cover intros, product descriptions, summaries and sensibilisation copy. They speed up repetitive stuff for any content writer working to a deadline. Tone control is basic compared with a dedicated writing assistant.
Grammarly : Tone suggestions are the standout feature. Set a goal and the tool nudges your written content toward the right tone for that audience. It will also flag when a message reads colder than you meant.
8. SEO Analytics and Plagiarism Detection
Phrase : Google Search Console integration ships on every plan, so you can see which pages already earn clicks. Pair that with the SERP data and you get a workable seo workflow. There is no originality checking.
Grammarly : The plagiarism checker compares your own work against billions of indexed pages. Plagiarism detection sits behind the paid tier only. Students and editors lean on it more than marketers do.
9. Paragraph Generation and Paraphrasing
Phrase : The paragraph generator writes a block of text from a heading and a short prompt. It is fine for filler sections and weak for anything requiring a story or first-hand detail. Credits apply unless you buy unlimited access.
Grammarly : The paraphrasing tool rewrites a sentence you already have, usually shorter and clearer. Because it works from your text, the result keeps your meaning. That makes sense for editing rather than creating content.
10. Citations and Essay Checking
Phrase : No citation features exist. Frase is aimed at marketers chasing rankings, not at students formatting a bibliography. If you need references, you are pairing it with another tool.
Grammarly : A citation generator formats references in the major academic styles from a link or title.
There is also a free essai and paper checker for anyone submitting academic written work.
11. AI Detection and Humanizing
Phrase : Frase does not score how machine-written a draft looks. Given that its own AI generated drafts read flat, that gap matters if your team publishes at volume.
Grammarly : Une IA détecteur estimates how much of a document looks machine-generated before you hand it in.
A separate AI humanizer then loosens stiff phrasing so the result reads closer to a person.
12. Tarification et coût
This is the widest gap in the whole comparison. One tool is free to try forever. The other starts at $49 per month.
| Niveau du plan | Frase | Grammarly |
|---|---|---|
| Gratuit | ❌ | 0 $ US |
| Entrée payante | Starter, $49/mo | Pro, $12 USD |
| Niveau intermédiaire | Professional, $129/mo | ❌ |
| Niveau supérieur | Scale, $299/mo | Enterprise, Contact Sales |
Phrase : You pay for research, not for word polish. Against MarketMuse and Surfer SEO the entry price still reads reasonable for what the outil SEO returns. Budget for the add-ons if you want unlimited AI generation.
Grammarly : At $12 the paid tier is the cheapest thing in this comparison, and the free version already covers spelling and grammar. You are buying correctness, not rankings. For most writers that is an easy call.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| budget serré | Grammarly | Free version, then $12 |
| Recherche de mots clés et notes de synthèse | Frase | Reads top 20 results |
| Clean grammar everywhere | Grammarly | Browser extension and keyboard |
| trafic organique plus élevé | Frase | Topic score and gap analysis |
| Academic written work | Grammarly | Citations and plagiarism checks |
| Configuration adaptée aux débutants | Grammarly | Install once, no learning curve |
💰 Votre budget
Frase costs four times more than Grammarly at entry level. If your content does not need to rank, that gap is hard to justify.
🔌 Votre pile technologique
Frase connects to WordPress and Google Search Console on every plan. Grammarly lives inside the apps you already open, including Word and Slack.
📝 Votre style d'écriture
If you draft fast and edit later, Grammarly gives you a cleaner writing experience. If you freeze at a blank page, Frase hands you an outline.
🎓 Votre niveau d'expérience
Grammarly needs no training and helps beginners achieve mistake free copy quickly. Frase assumes you already know what seo optimization involves.
🆓 Essais et démos gratuits
Only one of these lets you test before paying. Grammarly’s free tier is open-ended, while Frase relies on a 5-day money-back guarantee.
🛟 Support and Trust
Frase support is described as responsive and helpful when problems appear. Grammarly publishes user trust guidelines that explain how your documents are handled.
Guide de changement
Already paying for one of these? Here is what changes if you move.
🔄 Switching from Frase to Grammarly?
✅ Ce que vous y gagnerez :
- A free version you can keep using forever
- Grammar, spelling and tone checks in every app on your phone and desktop
- Plagiarism detection and citation help for academic work
❌ Ce que vous perdrez :
- SERP analysis and all the keywords a brief normally surfaces
- Topic scoring for existing content
- Intégration de Google Search Console
📋 Comment changer :
- Export your Frase documents and briefs as text before cancelling
- Create a free Grammarly account and install the browser extension
- Pair it with a standalone research tool so you keep keyword data
🔄 Switching from Grammarly to Frase?
✅ Ce que vous y gagnerez :
- Research that shows what search engines already reward
- Briefs, outlines and question data in one place
- An AI writer that drafts a full article instead of editing one
❌ Ce que vous perdrez :
- Real-time grammar checks inside other apps
- The plagiarism checker and AI detector
- Any free option at all
📋 Comment changer :
- Cancel your Grammarly plan from account settings before renewal
- Sign up for Frase Starter and connect Google Search Console
- Import three existing pages and check the topic score on each
Ce que notre analyse n'a pas couvert
This comparison focused on solo writers, travailleurs indépendants and small content teams. We did not test the Frase Scale plan, Grammarly Enterprise, or admin controls for large organisations. We also did not track bug fixes or release notes across the past year, so small interface details may have moved. If you publish in a language other than English, your writing experience with either tool may differ from what we describe here.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Tarification | Grammarly |
| 🔍 Research and SERP Data | Frase |
| ✍️ Écriture par l'IA | Frase |
| 🎯 Grammar and Clarity | Grammarly |
| 📈 SEO Value | Frase |
| 👶 Facilité d'utilisation | Grammarly |
| 🔌 Intégrations | Frase |
| 🏆 Vainqueur toutes catégories | Frase |
🏆 GAGNANT : FRASE
Frase wins 4 out of 7 categories.
Idéal pour : keyword research, content briefs, and content optimization tools for teams that live on organic traffic
Frase wins here because the job most readers are hiring for is ranking, and Grammarly cannot do that at all. Frase AI turns a keyword into a brief, an outline and a rough draft in one sitting.
Grammarly is the better product at what it does. Nothing in Frase comes close to its grammar checker, and the free version alone is more useful than most paid editors.
In the real world, plenty of people end up owning both. Use Frase to decide what to write, then run the draft through Grammarly before it ships.
If you can only buy one, ask what you hope to achieve. Rankings point to Frase. Clean, great writing points to Grammarly.
Plus de comparaisons avec Frase
Here is how Frase measures up against other SEO content tools. Our full Frase review goes deeper on each.
Frase gagne sur : faster brief building, a stronger question finder, lower entry price
Surfer SEO l'emporte sur : sharper on-page scoring, cleaner editor, deeper term weighting
Frase contre NeuronWriter
Frase gagne sur : Google Search Console integration, outline building, broader template library
NeuronWriter l'emporte sur : a more intuitive scoring flow, cheaper monthly tiers, simpler interface
Frase gagne sur : price by a wide margin, quicker setup, accessibility for solo writers
MarketMuse l'emporte sur : site-wide content planning, authority modelling, enterprise reportage
Frase contre Écaille
Frase gagne sur : SERP research depth, brief quality, integration count
Scalenut l'emporte sur : stronger ai content generation, a cruise mode that drafts a full piece, bundled keyword planning
Comparaison de Grammarly
Grammarly faces a different set of rivals. Each one is an ai writing assistant with a slightly different focus, and our Grammarly review covers them too.
Grammarly contre QuillBot
Grammarly l'emporte sur : app coverage, tone control, explanation quality behind each fix
QuillBot gagne sur : paraphrasing modes, summarising long text, cheaper annual billing
Grammarly contre Paperpal
Grammarly l'emporte sur : everyday entreprise writing, mobile keyboard, free tier generosity
Paperpal l'emporte sur : academic phrasing, journal submission checks, subject-specific language rules
Grammarly contre Jenni
Grammarly l'emporte sur : correcting what exists, integration count, plagiarism checking
Jenni gagne sur : long-form drafting, in-line citation while you write, research paper support
Grammarly contre Writesonic
Grammarly l'emporte sur : accuracy of edits, real-time ai assistance, privacy documentation
Writesonic l'emporte sur : volume of ai generated content, marketing templates, brand voice training
Foire aux questions
À quoi sert Frase ?
It is used to research a keyword, build a brief, and draft an article around it. Writers use it to create high ranking content faster.
Puis-je utiliser Frase gratuitement ?
No. There is no free tier and no trial. You get a 5-day money-back guarantee instead, so test it hard in those first days.
Frase est-il un site légitime ?
Yes. It is a real company founded in Boston in 2017, and reviewers rate it safe and reliable. Support is responsive when something breaks.
Comment fonctionne Frase ?
You enter a keyword. The outil d'IA reads the top 20 results, lists the terms they share, and builds an outline you can edit or ignore.
Que signifie Frase ?
In Spanish, Italian and Portuguese the word means phrase or sentence. For example, it traces back to the Greek phrásis, meaning to declare or tell.
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