Vous essayez de gérer tous vos médias sociaux ?
Publier sur Facebook, Instagram, Twitter et LinkedIn prend beaucoup de temps.
Vous risquez de rater des occasions d'entrer en contact avec votre public.
Cela peut rendre la croissance de votre entreprise en ligne semblent impossibles.
Et s'il existait un moyen plus simple ?
Cet article vous présentera les 9 meilleurs programmateurs de médias sociaux pour 2025, qui vous aideront à gagner du temps, à planifier et à faire remarquer votre marque.
Prêt à mettre les médias sociaux à votre service ?
Quel est le meilleur planificateur de médias sociaux ?
Il n'est pas toujours facile de trouver le meilleur programmateur de médias sociaux.
Il existe de nombreux outils, et chacun d'entre eux offre des caractéristiques différentes.
Le bon choix dépend de vos besoins.
Nous avons examiné de nombreuses options pour vous présenter une liste des meilleurs candidats.
1. Socialpilot (⭐️4.8)
SocialPilot vous permet de programmer des posts pour de nombreux comptes.
Il convient aux agences et aux petites entreprises. Vous pouvez obtenir des rapports sur vos performances.
Il vous permet de gagner du temps dans vos tâches quotidiennes.
Libérez son potentiel grâce à notre Tutoriel Socialpilot.
Notre point de vue
Prêt à simplifier vos médias sociaux ? Socialpilot offre des fonctionnalités puissantes pour gérer votre présence sociale. Cliquez ici pour découvrir comment Socialpilot peut stimuler vos efforts en matière de médias sociaux dès aujourd'hui !
Principaux avantages
- Caractéristiques : SocialPilot offre un ensemble complet d'outils de planification, de publication et d'analyse. Il comprend également des fonctions de gestion des clients et de collaboration en équipe.
- Réseaux sociaux pris en charge : Il se connecte à toutes les grandes plateformes telles que Facebook, Twitter, LinkedIn, Instagram, et même Google Business Profile et TikTok.
- Facilité d'utilisation : Le tableau de bord est clair et facile à utiliser, de sorte que vous pouvez commencer sans grande courbe d'apprentissage.
- Assistance à la clientèle : Ils offrent une assistance à la clientèle 24/5 par chat et par e-mail.
- Intégrations : Il s'intègre à des outils utiles tels que Canva, Bitly et Zapier.
- Évolutivité : SocialPilot propose des plans qui évoluent avec vous, qu'il s'agisse d'un utilisateur unique ou d'une grande agence avec plusieurs clients.
- Garantie : Bien que SocialPilot n'offre pas de garantie traditionnelle, ils offrent une garantie de remboursement de 14 jours pour les nouveaux achats.
Tarification
- Les éléments essentiels : $25,50/mois (facturé annuellement)
- Standard : $42,50/mois (facturé annuellement)
- Prime $85/mois (facturé annuellement)
- Ultime : $170/mois (facturé annuellement)
Pour
Cons
2. Sprout Social (⭐️4.5)
Sprout Social est un outil puissant. Il vous permet de programmer des posts et de parler à vos clients.
Vous pouvez voir l'efficacité de vos messages.
C'est une bonne chose pour les grandes équipes et les entreprises.
Libérez son potentiel grâce à notre Tutoriel Sprout Social.
Principaux avantages
- Caractéristiques : Il s'agit d'une plateforme complète dotée d'outils de publication, d'engagement et d'analyse. Elle comprend également des fonctions d'écoute sociale et de marketing d'influence.
- Réseaux sociaux pris en charge : Il se connecte à plus de 20 réseaux, notamment Facebook, Instagram, Twitter et LinkedIn, ainsi qu'à Google Business Profile et TikTok.
- Facilité d'utilisation : L'interface est claire et conviviale, ce qui facilite la navigation.
- Assistance à la clientèle : Sprout Social offre un support client 24/5 par téléphone, email et chat en direct, ainsi qu'une base de connaissances solide.
- Intégrations : Il s'intègre à de nombreux autres outils populaires, tels que Canva, Zendesk et Salesforce.
- Évolutivité : Il propose différents plans pour répondre aux besoins des petites et grandes entreprises.
- Garantie : Les conditions d'utilisation de Sprout Social précisent les limites de sa responsabilité, mais n'offrent pas de garantie spécifique sur les produits.
Tarification
- Standard : $199/mois
- Professionnel : $299/mois
- Avancée : $399/mois
- Entreprise : Prix sur mesure.
Pour
Cons
3. Envoyable (⭐️4.0)
Sendible est une plateforme complète de gestion des médias sociaux. Elle est idéale pour les équipes et les agences.
Vous pouvez programmer des posts, travailler avec des clients et obtenir des rapports détaillés.
Il simplifie la gestion de nombreux comptes sociaux.
Libérez son potentiel grâce à notre Tutoriel Sendible…
Notre point de vue
Rejoignez plus de 30 000 agences et spécialistes du marketing qui utilisent Sendible pour économiser jusqu'à 50% du temps qu'ils consacrent à la gestion des médias sociaux. Faites un essai gratuit de 14 jours dès aujourd'hui !
Principaux avantages
- Caractéristiques : You get a full suite of features including bulk scheduling, a unified social inbox for all your messages, and automated client reporting.
- Réseaux sociaux pris en charge : Sendible supports all the major platforms like Facebook, Instagram, Twitter, and LinkedIn, plus others like Google Business Profile and YouTube.
- Facilité d'utilisation : The interface is well-organized and easy to navigate, even with a lot of features.
- Assistance à la clientèle : They offer responsive customer support through live chat and email.
- Intégrations : It connects with popular tools like Canva, Google Drive, and Slack.
- Évolutivité : It has plans that are designed to grow with your business, from a single user to large agencies.
- Garantie : Sendible does not offer a specific product warranty, but it does have a 14-day free trial so you can test it out.
Tarification
- Créateur : $25/month (billed yearly), one user/calendar, six social profiles.
- Traction: $76/month (billed yearly), four users/calendar, 24 social profiles.
- Échelle : $170/month (billed yearly), seven users/calendar, 49 social profiles.
- Avancée : $255/month (billed yearly), twenty users/calendar, 100 social profiles.
- Entreprise : $638/month (billed yearly), 80 users/calendar, 400 social profiles.
Pour
Cons
4. Metricool (⭐️3.8)
Metricool is good for planning and measuring.
You can schedule posts and check your stats. It works for social media and websites.
It helps you understand what’s working.
Libérez son potentiel grâce à notre Metricool tutorial…
Notre point de vue
Over 70% of Metricool users report saving at least 5 hours per week on social media management. Explore it and see how much you can reclaim!
Principaux avantages
- Caractéristiques : Metricool combines analytics, scheduling, and campaign management in one place. It also includes an inbox to manage all your comments and messages, a content planner, and competitor analysis tools.
- Réseaux sociaux pris en charge : It works with over 20 platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and even Google Business Profile and Twitch.
- Facilité d'utilisation : The platform has a clean and intuitive interface, making it easy to navigate even for beginners.
- Assistance à la clientèle : They offer responsive customer support through live chat and a detailed help center.
- Intégrations : It connects with popular tools like Canva, Google Drive, and Zapier to streamline your workflow.
- Évolutivité : Metricool has different plans to fit the needs of individuals, small businesses, and large agencies.
Tarification
- Gratuit : $0/month for 5 competitor profiles.
- Démarrage : $18/month for 100 competitor profiles.
- Avancée : $45/month for Role Management.
- Custom: Prix sur mesure.
Pour
Cons
5. Content Studio (⭐️3.7)
Content Studio helps you find content and schedule it. It’s good for content marketers.
You can also make blog posts. It helps you keep your content fresh.
Unlock its potential with our Content Studio tutorial.
Principaux avantages
- Caractéristiques : Content Studio has a strong focus on content discovery, a multi-channel composer, and a unified social inbox. It also includes an interactive calendar, team collaboration tools, and robust analytics.
- Réseaux sociaux pris en charge : It connects with all the major platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest, as well as blogs and other channels.
- Facilité d'utilisation : The platform is designed to be user-friendly, with a clean and intuitive interface.
- Assistance à la clientèle : They offer support through email and live chat.
- Intégrations : It integrates with a variety of tools, including Canva, Bitly, and other marketing services.
- Évolutivité : They offer flexible plans that can grow with you, from individual users to large agencies.
Tarification
- Starter ($19/month, billed annually): 1 Workspace, 5 Social accounts.
- Advanced ($49/month, billed annually): 2 Workspaces, 10 Social accounts.
- Agency ($99/month, billed annually): Unlimited workspaces, 25 Social accounts.
Pour
Cons
6. Heropost (⭐️3.6)
Heropost is a simple scheduler. It helps you post across different platforms.
It’s good for basic scheduling needs.
It helps keep your social media updated.
Libérez son potentiel grâce à notre Heropost tutorial.
Notre point de vue
Rationalisez vos médias sociaux avec Heropost et gagnez du temps grâce à son puissant générateur de contenu AI et à ses fonctions de gestion de comptes illimités.
Principaux avantages
- Caractéristiques : You get a robust suite of tools, including bulk scheduling, a content calendar, a social inbox, and an AI content generator to help you create posts.
- Réseaux sociaux pris en charge : It connects to over 20 social platforms, including all the major ones like Facebook, Instagram, Twitter, and LinkedIn, as well as TikTok and Google Business Profile.
- Facilité d'utilisation : The platform is designed to be user-friendly, with a central dashboard to manage everything.
- Assistance à la clientèle : Heropost offers support through live chat and a help center.
- Intégrations : It integrates with useful tools like Canva and includes a bio link tool.
- Évolutivité : It has plans that can handle a single user up to unlimited social accounts, which is great for agencies.
Tarification
- Démarrage : $6/month
- Essentials I: $8/month
- Essentials II: $12.5/month
- Essentials III: $19.5/month
Pour
Cons
7. Hootsuite (⭐️3.5)
Hootsuite is a social media powerhouse.
It helps you manage and schedule your posts from one central dashboard.
You can watch what people are saying about your brand. It’s a great tool for professionals.
Unlock its potential with our Hootsuite tutorial.
Principaux avantages
- Stay organized with streams: Monitor multiple social feeds, hashtags, and keywords in real time.
- Never miss a message: Manage all your social conversations from a unified inbox.
- Amplify your impact: Boost your top-performing posts directly within the platform.
- Collaborer en toute transparence : Assign tasks, approve content, and manage permissions across your team.
- Get the big picture: Track your progress with comprehensive analytics and custom reports.
Tarification
Hootsuite offers a limited free plan for basic needs.
- Professional ($99/month): Unlimited post scheduling, Best time to post recommendations, Competitive benchmarking tool.
- Team ($249/month): for three users with 20 social accounts.
- Enterprise Custom: Start with five users and 50 social accounts.
Pour
Cons
8. Buffer (⭐️3.4)
Buffer is super easy to use. It helps you plan and publish your social media posts.
You can manage many accounts in one spot.
It’s great for keeping your online presence active and organized without a lot of fuss.
Libérez son potentiel grâce à notre Buffer tutorial…
Principaux avantages
- Manages up to 300 social profiles.
- White-label options for agencies.
- Get 12% more engagement with analytics.
- Assign tasks to 80+ team members.
- Automate content with Smart Queues.
Tarification
- Gratuit : $0/mois.
- Les éléments essentiels : $5/month per channel
- L'équipe : $10/month per channel
Pour
Cons
9. Loomly (⭐️3.2)
Loomly is great for team content. It helps you create and approve posts easily.
You get post ideas too.
It makes sure everyone on your team is on the same page.
Libérez son potentiel grâce à notre Loomly tutorial.
Principaux avantages
- Content ideation and creation help.
- Clear calendar view for planning.
- Team collaboration features are strong.
- Post preview options are helpful.
Tarification
- Démarrage : social media accounts 12, users 3, calendar unlimited.
- Beyond: social media accounts 60, users unlimited, calendar unlimited.
Pour
Cons
What to Look for When Choosing a Social Media Scheduler?
When picking a social media scheduler, keep these key things in mind:
- Supported Platforms: Does it work with all your social media accounts?
- Facilité d'utilisation : Is the tool very easy to learn and navigate on a daily basis?
- Scheduling Features: Can you schedule single posts, bulk uploads, and recurring content?
- Analytics and Reporting: Does it show you how well your posts are doing?
- Team Collaboration: Can multiple team members work together and approve posts?
- Content Calendar: Does it offer a visual calendar to plan your content?
- Pricing Plans: Does it fit your budget, and are there hidden fees?
- Soutien à la clientèle : Can you simply get help if you encounter problems?
- Intégrations : Does it connect with other tools you already use?
- Application mobile : Can you manage your schedule on the go with a phone app?
How Can a Social Media Scheduler Boost Your Brand?
A social media scheduler helps your brand in many ways.
It saves you a lot of time.
Instead of posting manually all day, you can set up posts for days or weeks ahead.
This frees you up to focus on other important things for your business.
These tools also help your brand stay consistent.
You can make sure your posts go out regularly, even when you’re busy.
This keeps your audience engaged & shows them you’re reliable.
Consistency builds trust & makes your brand more recognizable.
Plus, schedulers often show you the best times to post for your audience.
This means more people will be able to see your content.
More views can simply lead to more comments, likes, & shares.
This helps your brand reach new people and grow online.
Guide de l'acheteur
Lors de nos recherches pour trouver le meilleur produit, nous l'avons déterminé à l'aide de ces facteurs :
- Social Media Management: We looked for social media tools that act as social media managers and help with the overall social media strategy.
- Caractéristiques : We assessed all the features, including social media publishing, social media analytics, and a social inbox or unified inbox to track brand mentions and messages. We looked for a media library, content curation, RSS feeds, and AI writing assistant to create posts and generate post ideas. We also considered social media automation tools and the ability to find post suggestions.
- Supported Platforms: We made sure the software worked with multiple social networks and all social media platforms, including the major social media platforms like Facebook, Instagram, LinkedIn, and also Google Business Profile (or Google Business). We checked how many connected social media accounts each tool supported.
- Prix : We analyzed how much each product costs, considering if they had a free trial or free plan.
- Pros & Cons: We evaluated the strengths and weaknesses of each tool, including its user interface, publishing tools, and how it contributed to overall social media marketing efforts and social media efforts.
- Social Listening & Analytics: We specifically looked for social media listening capabilities to track brand mentions, as well as detailed social media analytics and advanced analytics to gain valuable insights into social media performance.
- Collaboration : We considered collaboration tools to help marketing teams and social media teams work together, including inbox management.
- Soutien : We checked if they offered a community, support, or refund policy.
- Valeur globale : We looked for an all-in-one tool that could handle a strong social media presence and create engaging content for multiple channels. We aimed to find a powerful social media scheduler that would benefit social media professionals and their social media campaigns.
Conclusion
We’ve explored the best social media scheduling tools to help you schedule social media posts effectively.
Using these social media management tools can save you significant time and effort.
We’ve covered the key features to look for and how they can improve your strategy across multiple social media platforms.
Whether you’re managing a few profiles or multiple platforms, a good scheduler is essential.
It lets you handle social posts on all the main social media platforms and social media channels from one spot.
You can even manage your social media inbox and more. Don’t waste time jumping between sites.
By choosing from these other social media tools.
You can find the perfect fit for your social media scheduling needs and truly master your favorite social media platforms.
Questions fréquemment posées
What is a social media scheduler?
A social media scheduler is a cool tool that helps you plan, create, and automatically publish posts across various social media platforms. It saves time by allowing you to prepare content in advance and ensures your brand remains active and consistent online.
Do scheduled posts get less engagement?
No, scheduled posts do not get less engagement. In fact, they can increase it! Schedulers help you post when your audience is most active, even if you’re not online. This consistency and optimal timing can boost visibility and interaction.
How often should I post on social media?
The ideal posting frequency varies by platform and audience. Some platforms, such as X (Twitter), benefit from multiple daily posts, while others, like LinkedIn, may be more effective with a few posts per week. Use analytics to find what works best for your audience.
Can I simply manage multiple social media accounts with one tool?
Yes, absolutely! Most social media schedulers are designed to manage multiple accounts from a single dashboard. This is a huge time-saver for businesses and agencies, allowing for streamlined content planning and publishing across all your profiles.
What features are essential in a social media scheduler?
Look for features such as a content calendar, bulk scheduling, analytics to track performance, and support for all your social media platforms. Team collaboration features, a unified boîte de réception for messages, and good customer support are also very important.
