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ActiveCampaign vs. Freshsales CRM – Kaufen Sie erst, nachdem Sie dies gelesen haben

von | Last updated May 3, 2026

Gewinner
ActiveCampaign-Logo
4.0
  • Fortgeschrittenes Marketing Automatisierung
  • Über 900 Automatisierungsvorlagen
  • Mehr als 950 Integrationen verfügbar
  • Eingebaut CRM + Lead-Punkte
  • E-Mail-, SMS- und WhatsApp-Kampagnen
  • GDPR Compliant + 14-Day Trial
  • Bezahlte Abonnements ab 15 $/Monat
Zweiter
Freshsales CRM
4.0
  • Freddy AI Lead Scoring
  • 360-Grad-Kundensicht
  • Integrierte Telefon-, Chat- und E-Mail-Funktion
  • Visual Kanban Pipeline
  • Free Plan + 21-Day Trial
  • Starts at $9/user/month
  • Paid Plans from $9/user/month

⚡ Quick Verdict:

  • Preisgestaltung: ActiveCampaign starts at $15/month vs Freshsales CRM at $9/user/month
  • Ideal für: ActiveCampaign for marketing and sales automation teams; Freshsales CRM for sales-focused teams wanting a clean CRM with AI features
  • Hauptunterschied: ActiveCampaign offers 950+ integrations and advanced email marketing automation; Freshsales CRM includes built-in phone, chat, and Freddy AI lead scoring
  • Our pick: ActiveCampaign for most users — deeper marketing automation and more integrations for growing businesses
ActiveCampaign vs Freshsales

ActiveCampaign vs Freshsales CRM both handle customer Daten and sales pipelines.

But they are built for very different jobs.

ActiveCampaign leads with email marketing automation and multi-channel campaigns.

Freshsales CRM focuses on sales pipeline management with AI-powered deal insights.

This comparison breaks down both tools so you can pick the right one.

Überblick

This comparison covers pricing, features, ease of use, and integrations.

We also break down who each tool works best for in 2026.

Our sources include published documentation, official pricing pages, and user reviews.

ActiveCampaign has a Personal Experience block from our team’s hands-on time with the platform.

Freshsales CRM observations come from documentation, published specs, and G2 reviews.

Was ist ActiveCampaign?

ActiveCampaign is a marketing and sales automation platform built for growing businesses.

It combines email marketing, CRM, and advanced automation in one place.

The platform uses AI agents to build campaigns and suggest audience segments.

It connects with over 950 apps including Shopify, Salesforceund WordPress.

Small and mid-sized businesses use it to automate lead nurturing and email campaigns.

ActiveCampaign

ActiveCampaign gives you email marketing, CRM, and automation under one roof. It’s built for businesses that want to personalize every customer touchpoint. Over 900 pre-built templates help you launch campaigns fast.

ActiveCampaign-Preise

Here’s what ActiveCampaign costs in 2026. Prices scale with your contact list size.

PlanenPreisAm besten geeignet für
Anlasser15 $/MonatSmall teams starting with email automation
Plus49 $/MonatGrowing businesses adding CRM and landing pages
Pro79 $/MonatTeams needing advanced automation and AI features
Unternehmen145 $/MonatLarge businesses with custom Berichterstattung Bedürfnisse

Pricing verified May 2026.

ActiveCampaign-Preise

Kostenlose Testversion: Ja – 14 Tage lang Zugriff auf die meisten Funktionen der Professional-Version. Keine Kreditkarte erforderlich.

Geld-zurück-Garantie: ActiveCampaign does not advertise a standard money-back guarantee. Check their terms before purchasing.

📌 Notiz: ActiveCampaign offers a 20% discount on yearly plans. The Starter plan limits automations to 5 actions per workflow. Higher plans unlock unlimited automation steps and advanced features.

⚠️ Warnung: ActiveCampaign pricing increases based on the number of contacts. A large list on the Starter plan can push costs up quickly. Check the contact limit for each plan before committing.

Wichtigste Vorteile von ActiveCampaign

Here’s what makes ActiveCampaign worth considering:

  • Visual Automation Builder: ActiveCampaign’s drag-and-drop builder lets you create multi-step workflows with conditional logic. No coding needed to build complex customer journeys.
  • Über 900 Automatisierungsvorlagen: Pre-built templates cover welcome series, cart abandonment, and follow-up email sequences. You can launch automations in minutes without starting from scratch.
  • Omnichannel-Kampagnen: E-Mail, SMS, WhatsApp und soziale Medien campaigns from a single dashboard. This keeps your messaging consistent across every channel.
  • Erweiterte Segmentierung: Group contacts by website visits, purchase history, location, or interaction history. This lets you send highly targeted emails to specific audience segments.
  • Integriertes CRM: ActiveCampaign includes a CRM in all plans for tracking sales pipelines and scoring leads. It connects marketing and sales data in one place.
  • Hohe Zustellbarkeit: ActiveCampaign’s deliverability rates are consistently strong, helping your emails reach inboxes rather than spam folders.
  • Mehr als 950 Integrationen: Connect with Shopify, Salesforce, WordPress, and Zapier. This makes it easy to plug ActiveCampaign into your existing tech stack.
Einführung in ActiveCampaign

What Our Team Noticed

Unser Schriftsteller signed up for ActiveCampaign and spent time exploring the platform’s automation and email tools. Here’s what stood out from that hands-on time:

Persönliche Daten in ActiveCampaign

ActiveCampaign: Vor- und Nachteile

✅ Vorteile
  • Best-in-class marketing automation with visual drag-and-drop builder
  • Over 900 pre-built automation templates for fast setup
  • Integriertes CRM ist in allen Tarifen ohne Aufpreis enthalten.
  • GDPR compliant with strong email deliverability rates
  • Omnichannel support: email, SMS, WhatsApp, and social ads
❌ Nachteile
  • Der Starterplan beschränkt Automatisierungen auf 5 Aktionen pro Workflow.
  • Not ideal for users who only want a simple newsletter tool
  • Pricing scales up significantly as your contact list grows
  • Learning curve for more advanced automation features

Was ist Freshsales CRM?

Freshsales CRM is a cloud-based customer relationship management tool from Freshworks.

It launched in 2016 as the second major product in the Freshworks suite.

The platform helps sales teams manage leads, track deals, and forecast revenue.

Freddy AI scores leads, predicts deal risks, and suggests next best actions.

It connects with other Freshworks products like Freshdesk and Freshmarketer out of the box.

Freshsales Freshworks CRM Review – Still Good?

Freshsales CRM

Freshsales CRM brings sales, phone, email, and AI together in one platform. Freddy AI helps reps prioritize leads and close deals faster. A free plan is available for up to 3 users.

Freshsales CRM-Preisgestaltung

Here’s what Freshsales CRM costs in 2026. Plans are priced per user per month.

PlanenPreisAm besten geeignet für
Wachstum9 US-Dollar/Nutzer/MonatKleine Teams starten mit CRM
Pro39 $/Nutzer/MonatGrowing sales teams needing AI and automation
Unternehmen59 $/Nutzer/MonatLarge organizations with custom reporting needs

Pricing verified May 2026.

Freshsales CRM-Preisgestaltung

Kostenlose Testversion: Yes — 21 days on all pricing tiers. No credit card required to start.

Kostenloser Tarif: Available for up to 3 users with most core CRM features included.

Geld-zurück-Garantie: Freshsales does not advertise a standard refund policy. Review their terms before purchasing a paid plan.

📌 Notiz: Freshsales CRM pricing is per user, not per account. A team of 5 on the Growth plan costs $45/month total. Enterprise support includes a dedicated account team on the top-tier plan.

⚠️ Warnung: Freddy AI’s full features are only available on the Pro and Enterprise plans. If AI lead scoring is your main reason for choosing Freshsales, you’ll need at least the Pro plan at $39/user/month.

Wichtigste Vorteile des Freshsales CRM

Here’s what makes Freshsales CRM worth considering:

  • Freddy KI: Freddy AI scores leads based on behavior and profile data, predicts deal risks, and recommends next best actions. This helps sales reps focus on the deals most likely to close.
  • 360-Grad Kunden Ansicht: Freshsales gives you a complete timeline of every customer interaction. This includes emails, calls, chats, and deal history in one place.
  • Visuelle Kanban-Pipeline: The drag-and-drop pipeline lets sales teams track deal progress at a glance. You can spot bottlenecks before they cost you deals.
  • Integrierte Kommunikationswerkzeuge: Freshsales includes one-click phone, chat, email, and SMS within a unified Posteingang. You don’t need a separate phone system or chat tool.
  • Freshworks Integration: It connects directly with Freshdesk, Freshmarketer, and other Freshworks products. This makes it easy to share customer data across teams.
  • Mobile App: Der iOS and Android app supports offline access and call logging. Sales reps can update deals and contacts even without an internet connection.
Freshsales Homepage

What Our Team Noticed

Note: We haven’t had extensive hands-on time with Freshsales CRM yet. The information above is based on published documentation, official pricing pages, and G2 user reviews.

Freshsales CRM: Vor- und Nachteile

✅ Vorteile
  • Kostenloser Tarif für bis zu 3 Nutzer verfügbar
  • Freddy AI bewertet Leads und prognostiziert automatisch Deal-Risiken.
  • Integrierte Telefon-, E-Mail-, Chat- und SMS-Funktionen – keine zusätzlichen Tools erforderlich
  • Visual Kanban pipeline for easy deal tracking
  • 21-day free trial on all paid plans with no credit card required
❌ Nachteile
  • Only around 385 integrations — far fewer than ActiveCampaign
  • Navigation can feel slow and cluttered for new users
  • Freddy AI full features require the Pro plan or higher
  • Begrenzte native Konnektivität zu Drittanbieter-Tools außerhalb von Freshworks

Funktionsvergleich

Let’s compare ActiveCampaign and Freshsales CRM across the features that matter most.

BesonderheitActiveCampaignFreshsales CRM
Startpreis15 $/Monat9 US-Dollar/Nutzer/Monat
Kostenloser Plan✅ (bis zu 3 Benutzer)
Marketing-Automatisierung✅ Fortgeschritten⚠️ Basic (via Freshmarketer)
Integriertes CRM
KI-Funktionen✅ Aktive Intelligenz✅ Freddy AI
E-Mail-Marketing✅ Komplette Suite✅ Basis
Built-in Phone/Chat
Integrationen✅ 950+⚠️ ~385
Landingpages
Am besten geeignet fürMarketing & sales automationVertriebsorientierte Teams

1. Marketingautomatisierung

ActiveCampaign: ActiveCampaign’s automation builder goes well beyond basic drip campaigns. You can build multi-step workflows with conditional logic, A/B test entire automation paths, and trigger sequences based on form submissions or website behavior. Over 900 pre-built templates help you get started fast. The platform also includes Active Intelligence agents that build campaigns automatically and suggest high-value segments based on real-time data.

Persönliche Daten in ActiveCampaign

Freshsales CRM: Freshsales CRM includes sales automation for repetitive tasks like follow-up email sequences and deal stage updates. For full marketing automation, you’d need to connect Freshmarketer, the separate marketing product from Freshworks. The built-in automation is solid for sales workflows but lacks the depth ActiveCampaign offers for multi-channel marketing campaigns.

2. E-Mail-Marketing

ActiveCampaign: ActiveCampaign offers a full email marketing suite with an AI-powered email builder, dynamic content, conditional content blocks, and advanced segmentation. You can personalize emails based on purchase history, location, or interaction data. ActiveCampaign’s deliverability rates are strong, helping your email campaigns land in inboxes.

ActiveCampaign-Dynamikinhalte

Freshsales CRM: Freshsales allows users to send personalized bulk emails and monitor open and click activity. It’s useful for sales Öffentlichkeitsarbeit, but it’s not a full email marketing platform. For newsletter campaigns or complex email sequences, you’d need to integrate Freshmarketer or a dedicated email marketing tool.

3. KI-Funktionen

ActiveCampaign: ActiveCampaign uses AI for predictive sending, which optimizes email delivery times based on when each subscriber is most likely to open. The AI content generation tool helps write email copy directly in the email builder. Active Intelligence agents, launched in 2025, can build campaigns and suggest audience segments automatically based on real-time customer data.

ActiveCampaign integrierte KI neu

Freshsales CRM: Freddy AI is the core AI engine in Freshsales. It scores leads based on behavior and profile data, predicts which deals are at risk, and recommends next best actions for sales reps. Freddy AI also improves over time as it learns from your team’s activity. Full Freddy AI features require the Pro plan or higher.

Freshsales CRM Intelligente KI-Agenten

4. CRM und Kontaktmanagement

ActiveCampaign: ActiveCampaign includes a built-in CRM in all plans. You can track sales pipelines, score leads, add notes to contacts, and use custom fields to store any data you need. The CRM connects directly to your automation workflows, so a deal stage change can trigger an email sequence automatically. Custom objects are available on higher plans for more advanced contact management needs.

ActiveCampaign Advanced CRM

Freshsales CRM: Freshsales CRM is purpose-built for sales teams and excels at contact management. It provides a 360-degree customer view with a complete timeline of every interaction — calls, emails, chats, and deal history. The visual Kanban pipeline makes it easy to see where every deal stands and spot bottlenecks quickly. Predefined sales reports are customizable for tracking team performance.

5. Integrationen

ActiveCampaign: ActiveCampaign offers over 950 integrations including Shopify, Salesforce, WordPress, and Zapier. Premium integrations are available for CRM and ecommerce platforms. This breadth of connections makes it easier to plug ActiveCampaign into nearly any tech stack a Geschäft already uses.

Freshsales CRM: Freshsales offers around 385 integrations including Google, Microsoft 365, Slack, and Zoom. It integrates natively with other Freshworks products like Freshdesk and Freshmarketer. Third-party connector support is more limited compared to ActiveCampaign, which could be a factor if you rely on a large number of external tools.

Freshsales CRM Wide Marketplace

⚠️ Warnung: Wenn Ihr Geschäft depends on a broad set of third-party tools, ActiveCampaign’s 950+ integrations give it a clear edge. Freshsales CRM is stronger when you’re already using other Freshworks products.

6. Kommunikationskanäle

ActiveCampaign: ActiveCampaign supports email, SMS, WhatsApp, and social media advertising from a single dashboard. You can run omnichannel campaigns that reach contacts on multiple channels in a coordinated sequence. SMS and WhatsApp are available as add-ons depending on your plan.

Freshsales CRM: Freshsales includes built-in phone, email, chat, and SMS within a unified inbox. It also integrates with WhatsApp Business, Facebook Messenger, and LINE for additional communication channels. The one-click phone feature is built directly into the contact record, so you don’t need a separate phone system.

Freshsales CRM-Kontaktmanagement

7. Lead Scoring and Sales Pipeline

ActiveCampaign: ActiveCampaign includes lead scoring in its CRM, letting you assign scores based on contact behavior, tags, or custom fields. This helps sales teams prioritize outreach. The sales pipeline is visual and connects directly to marketing automations, so a high-scoring lead can trigger a personalized email sequence automatically.

Freshsales CRM: Freddy AI handles lead scoring in Freshsales by analyzing behavior and profile data to rank leads automatically. It also flags deals at risk and suggests the next action for each open deal. This AI-driven approach means less manual scoring setup compared to ActiveCampaign’s rule-based scoring system.

Freshsales CRM KI-Lead-Scoring

8. Benutzerfreundlichkeit

ActiveCampaign: ActiveCampaign has a user-friendly design with clearly organized menus. The drag-and-drop automation builder makes it accessible for users who aren’t technical. That said, the depth of features means it takes time to explore everything. A personalized onboarding checklist helps new users set up their accounts step by step.

Freshsales CRM: G2 reviews describe Freshsales as intuitive and easy to learn for new users. However, some reviews note that navigation can feel slow and cluttered when managing large volumes of contacts. The 21-day free trial gives you enough time to judge the interface for yourself before paying.

9. Berichterstattung und Analyse

ActiveCampaign: ActiveCampaign includes custom reports on higher plans. You can track email campaign performance, automation completion rates, and deal revenue. The Pro and Enterprise plans add more advanced reporting options. A mobile app lets you check campaign stats and manage contacts on the go.

ActiveCampaign-Analyse & -Berichterstattung

Freshsales CRM: Freshsales provides around a dozen predefined sales reports that are fully customizable. Freddy AI adds predictive insights and revenue forecasting on top of standard reporting. The reporting suite covers team performance, pipeline health, and deal activity in a clear dashboard format.

10. Preisgestaltung & Kosten

PlanenActiveCampaignFreshsales CRM
Frei❌ (14-tägige Testphase)✅ Bis zu 3 Benutzer
Eintritt bezahlt15 $/Monat (Einsteigerpaket)$9/user/month (Growth)
Mittleres Niveau49 $/Monat (Plus)39 $/Nutzer/Monat (Pro)
Vollständiges Finanzmanagement145 $/Monat (Enterprise)$59/user/month (Enterprise)

ActiveCampaign: ActiveCampaign’s Starter plan at $15/month is a flat rate regardless of users. Pricing scales up based on contact list size rather than team size. A 20% annual discount applies when you pay yearly. The Starter plan is a good entry point, but advanced automation and CRM features require the Plus plan or higher.

Freshsales CRM: Freshsales CRM starts at $9/user/month on the Growth plan, making it more affordable per seat for small teams. A free plan is available for up to 3 users. The pricing model scales with team size, so costs rise as you add users. G2 reviewers consistently rate it as excellent value for small and medium-sized businesses.

Verschiedene Szenarien

Falls Sie Folgendes benötigen:WählenWarum
Fortschrittliche MarketingautomatisierungActiveCampaignÜber 900 Vorlagen, mehrstufige Arbeitsabläufe
Tight budget (per seat)Freshsales CRM$9/user/month vs $15/month flat
Integrierte Telefon- und ChatfunktionFreshsales CRMOne-click calling built into CRM
Email marketing and campaignsActiveCampaignFull email suite with dynamic content
AI deal predictionsFreshsales CRMFreddy AI flags at-risk deals
Mehr als 950 App-IntegrationenActiveCampaignWider third-party connectivity
Kostenloser Plan zum EinstiegFreshsales CRMKostenlos für bis zu 3 Nutzer

💰 Ihr Budget

Freshsales CRM starts at $9/user/month and includes a free plan for up to 3 users, making it the more affordable entry point for small teams. ActiveCampaign’s $15/month Starter plan is a flat rate, which can be cheaper than Freshsales for larger teams but scales up quickly as your contact list grows.

🔌 Dein Tech-Stack

ActiveCampaign connects with over 950 apps including Shopify, Salesforce, and WordPress — a better fit if you’re already using a broad set of third-party tools. Freshsales CRM works best when you’re in the Freshworks product suite, with direct integration into Freshdesk and Freshmarketer for support and marketing teams.

📝 Ihr Verkaufsprozess

Sales-focused teams that need pipeline management, deal tracking, and built-in phone calls will find Freshsales CRM more purpose-built for their workflow. Marketing-led teams that run email campaigns, lead nurturing sequences, and multi-channel automation are better served by ActiveCampaign’s deeper feature set.

🎓 Dein Erfahrungslevel

Both tools are accessible for non-technical users, but ActiveCampaign’s depth means more to learn upfront. Freshsales CRM’s interface is straightforward for sales reps who want to start managing leads and deals without a long setup process.

🆓 Kostenlose Testversionen und Demos

Freshsales CRM offers a 21-day free trial plus a permanent free plan for up to 3 users — giving you the longest evaluation window. ActiveCampaign’s 14-day trial covers most Professional-tier features and requires no credit card to start.

🛟 Supportoptionen

Freshsales CRM provides 24/5 support across all plans via phone, chat, and email — including the free plan. ActiveCampaign offers phone support on higher plans and a knowledge base for self-service. Enterprise plan users on ActiveCampaign get a dedicated account team.

Umstellungsleitfaden

Nutzen Sie bereits eines dieser Tools? Hier erfahren Sie, was Sie beim Wechsel erwartet.

🔄 Wechsel von ActiveCampaign zu Freshsales CRM?

✅ Was Sie davon haben:

  • Built-in one-click phone and unified inbox — no separate phone system needed
  • Freddy AI lead scoring and deal risk predictions out of the box
  • Lower per-seat cost starting at $9/user/month on the Growth plan

❌ Was Sie verlieren werden:

  • Advanced email marketing automation with 900+ pre-built templates
  • Over 950 third-party integrations — Freshsales offers around 385
  • Custom landing pages, dynamic content, and conditional content blocks

📋 So wechseln Sie:

  1. Exportieren Sie Ihre Kontakte und Deal-Daten aus ActiveCampaign als CSV-Datei.
  2. Sign up for a Freshsales CRM free trial and import your contact CSV
  3. Rebuild your sales sequences in Freshsales and connect your email and phone
🔄 Wechsel von Freshsales CRM zu ActiveCampaign?

✅ Was Sie davon haben:

  • Full email marketing suite with dynamic content and advanced segmentation
  • Over 950 integrations connecting ActiveCampaign to your broader tech stack
  • Multi-step automation workflows with A/B testing across entire paths

❌ Was Sie verlieren werden:

  • Built-in one-click phone calling within the CRM contact record
  • Free plan access — ActiveCampaign has no permanent free tier
  • Native Freshworks product integrations for support and helpdesk teams

📋 So wechseln Sie:

  1. Export your contacts and deal history from Freshsales as a CSV file
  2. Sign up for ActiveCampaign’s 14-day trial and use the free migration service
  3. Import contacts, rebuild your sales pipeline, and set up your first automation

What Our Review Didn’t Cover

This comparison focused on individual users and small-to-medium business use cases for both tools. We didn’t evaluate enterprise-level features like custom SSO, advanced data governance, or large-scale team administration. Our observations are based on the May 2026 versions of each platform. If you’re managing a sales organization of 50+ reps or running complex multi-brand campaigns, your requirements may differ from what we’ve described here.

Endgültiges Urteil

KategorieGewinner
💰 Preisgestaltung (Eintritt)Freshsales CRM
📧 E-Mail-MarketingActiveCampaign
🤖 Marketing-AutomatisierungActiveCampaign
🧠 KI-FunktionenBinden
📞 KommunikationswerkzeugeFreshsales CRM
🔌 IntegrationenActiveCampaign
📊 MeldungBinden
👶 BenutzerfreundlichkeitFreshsales CRM
🏆 GesamtsiegerActiveCampaign

🏆 GEWINNER: ACTIVECAMPAIGN

ActiveCampaign wins 4 out of 8 categories, with 2 ties.

Ideal für: Marketing automation, email campaigns, omnichannel outreach, businesses with complex workflows

ActiveCampaign and Freshsales CRM are built for different buyers.

ActiveCampaign is the stronger choice if email marketing automation is central to your business.

Its 900+ automation templates, dynamic content, and advanced segmentation give marketing teams real power.

Freshsales CRM is the better pick for pure sales teams that need pipeline management and built-in calling.

Freddy AI’s deal risk predictions and lead scoring are a standout feature at a lower per-seat price.

If your team runs both marketing and sales workflows and wants them in one platform, ActiveCampaign’s built-in CRM and automation depth make it the more capable tool overall.

Mehr zu ActiveCampaign im Vergleich

Here’s how ActiveCampaign stacks up against other competitors in the marketing automation space:

ActiveCampaign vs. HubSpot

ActiveCampaign ist in folgenden Bereichen führend: More affordable automation features, 900+ templates, contact-based pricing that suits smaller lists

HubSpot punktet in folgenden Bereichen: All-in-one marketing, sales, and service hub; stronger free tier; built-in content management tools

ActiveCampaign vs. Keap

ActiveCampaign ist in folgenden Bereichen führend: Deeper email marketing suite, broader integration library, more flexible automation paths

Keap Siege bei: Combined invoicing and CRM, better for service businesses needing payment processing alongside outreach

ActiveCampaign vs. GoHighLevel

ActiveCampaign ist in folgenden Bereichen führend: Email deliverability, cleaner user interface, stronger out-of-the-box automation templates

GoHighLevel Siege bei: White-label agency features, built-in website builder, SMS and call tracking in one platform

ActiveCampaign vs. Salesforce

ActiveCampaign ist in folgenden Bereichen führend: Lower cost for small-to-mid businesses, faster setup, more accessible automation builder

Salesforce punktet bei: Deep enterprise customization, advanced reporting, deeper sales forecasting and territory management

Mehr zu Freshsales CRM im Vergleich

Here’s how Freshsales CRM compares against other CRM platforms:

Freshsales CRM vs HubSpot

Freshsales CRM punktet mit: Lower per-user cost on paid plans, built-in calling without add-ons, longer free trial period

HubSpot punktet in folgenden Bereichen: Larger free CRM feature set, stronger marketing tools, wider third-party app marketplace

Freshsales CRM vs Zoho CRM

Freshsales CRM punktet mit: Cleaner Freddy AI lead scoring interface, tighter Freshworks suite integration, faster onboarding

Zoho CRM punktet in folgenden Bereichen: Broader feature set across the Zoho suite, more customization options, larger integration library

Freshsales CRM vs Pipedrive

Freshsales CRM punktet mit: Built-in phone and communication tools, Freddy AI deal predictions, free plan availability

Pipedrive gewinnt in: More polished pipeline UI, stronger email integration, larger marketplace of sales-specific add-ons

Freshsales CRM vs Salesforce

Freshsales CRM punktet mit: Much lower entry price, faster deployment, cleaner interface for small-to-medium businesses

Salesforce punktet bei: Enterprise customization depth, global support infrastructure, advanced analytics and AppExchange

Häufig gestellte Fragen

Wozu wird ActiveCampaign verwendet?

ActiveCampaign is used for marketing and sales automation. It helps businesses send automated email campaigns, manage CRM pipelines, score leads, and run omnichannel outreach across email, SMS, and WhatsApp. It’s particularly useful for teams that want to automate lead nurturing and follow-up email sequences without manual effort.

Ist ActiveCampaign ein CRM-System?

Yes, ActiveCampaign includes a built-in CRM in all plans. It lets you track sales pipelines, score leads, add notes to contact records, and use custom fields. The CRM connects directly to ActiveCampaign’s marketing automation, so deal updates can trigger email sequences automatically.

Ist Freshsales CRM kostenlos?

Freshsales CRM offers a free plan for up to 3 users with most core CRM features included. It also provides a 21-day free trial on all paid tiers without requiring a credit card. Paid plans start at $9/user/month on the Growth plan.

Worin besteht der Unterschied zwischen ActiveCampaign und Freshsales CRM?

ActiveCampaign is primarily a marketing and sales automation platform with a strong email marketing suite, 950+ integrations, and advanced workflow automation. Freshsales CRM is a sales-focused platform with built-in phone calling, Freddy AI lead scoring, and a visual Kanban pipeline. ActiveCampaign suits marketing-led businesses; Freshsales CRM suits sales teams that want a purpose-built CRM with AI features.

Ist ActiveCampaign DSGVO-konform?

Yes, ActiveCampaign is GDPR compliant and stores user data on servers in the US. It also supports the EU-US Data Privacy Framework. Businesses that handle contact data from EU customers can use ActiveCampaign within GDPR guidelines. ActiveCampaign also offers transactional email support, SMS add-ons, and tools to manage data privacy across your contact list.

What are the key features of ActiveCampaign’s CRM?

ActiveCampaign CRM includes sales pipeline tracking, lead scoring, custom fields, custom reports, and built-in CRM functionality across all plans. It’s designed for sales engagement alongside marketing automation, making it a strong choice for kleine Unternehmen and medium-sized businesses that want both in one tool. You can also find a full list of ActiveCampaign-Alternativen on FahimAI if you’re comparing options before deciding.

Does ActiveCampaign support pre-built templates and digital marketing tools?

Yes, ActiveCampaign offers over 900 pre-built templates for email campaigns, automation workflows, and digital marketing sequences. You can also send SMS, use SMS add-ons for Text message campaigns, and build landing pages directly in the platform. The email builder includes dynamic content blocks and conditional content for personalized messages.

Fahim Joharder, Gründer

Fahim Joharder, Gründer

Über 900 KI-Tools getestet. Mehr als 250.000 monatliche Leser.

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