⚡ Quick Verdict:
- Preisgestaltung: Salesforce starts at $25/user/month. Close CRM starts at $35/seat/month.
- Ideal für: Salesforce suits companies that need Sales Cloud, Service Cloud and analytics in one account. Close CRM suits small sales teams that live on phone calls.
- Hauptunterschied: Salesforce spans sales, service, marketing and commerce. Close CRM keeps email, calling and SMS in a single inbox.
- Our pick: Salesforce, rated 4.5 against 3.0, because it scales as your Geschäft wächst.
Two sales teams can look at the same CRM and reach opposite verdicts.
Salesforce is the market leader in customer relationship management.
Close CRM is a focused tool built for outbound sales reps who dial all day.
One gives you a platform. The other gives you a workflow.
This comparison shows which one fits your sales process and budget.
Überblick
This Salesforce vs Close CRM comparison covers pricing, core features, Berichterstattung and ease of use.
Unser Schriftsteller spent hands-on time inside Close CRM directly.
Notes on Salesforce come from published documentation, pricing pages and G2 reviews.
Both tools are judged on what most businesses actually do daily.
Was ist Salesforce?
Salesforce is an AI-powered, cloud-based customer relationship management platform.
It runs as a SaaS product, so your team gets access from any browser.
Salesforce, Inc. is an American software company based in San Francisco, California.
Marc Benioff, a former Oracle executive, started the company in February 1999.
It went public in 2004 and joined the Dow Jones Industrial Average in 2020.
By 2022 it was the world’s largest enterprise software firm.
It ranked 491st on the 2023 Fortune 500 with $31,352 million in revenues.
Salesforce calls itself a customer company, and the product range reflects that.
Salesforce products include Sales Cloud, Service Cloud, Marketing Cloud and Commerce Cloud.
It sells products and services for companies of every size.
Offices sit in San Francisco, London, Tokyo and dozens of other cities.
🏆 Gewinner: Salesforce
IDC ranks Salesforce the #1 CRM in the industry. Sales, service, marketing and commerce sit in one account. Start on Essentials and add clouds later.
Preis der Salesforce
Salesforce uses a tiered pricing structure. Each tier is priced per user.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Grundlagen | 25 $/Nutzer/Monat | Kleinunternehmen teams starting with contact management |
| Professional | 75 $/Nutzer/Monat | Growing sales teams that need forecasting |
| Unternehmen | 150 $/Nutzer/Monat | Custom objects, deeper automation and 24/7 support |
Pricing verified September 2026.
Kostenlose Testversion: Yes. Salesforce offers a 30-day trial with no credit card required.
Geld-zurück-Garantie: None published. Annual contracts are the standard commitment.
📌 Notiz: The Essentials tier is billed annually. Higher tiers unlock collaborative forecasting and 24/7 customer support.
⚠️ Warnung: Salesforce pricing is high next to most CRM options, and costs climb once you stack add ons. Some Salesforce products are quote-only, so budget for implementation and training too.
Wichtigste Vorteile von Salesforce
Here is what makes Salesforce worth the price for larger teams:
- Complete view of every customer: You see activity history, key contacts and past communications on one record. Contact management stays clean as headcount grows.
- Dedicated clouds: Sales Cloud, Service Cloud, Marketing Cloud and Commerce Cloud cover four jobs. Service Cloud adds case management for customer service support.
- Point-and-click automation: You can automate business processes without a developer. Increased automation has been shown to boost employee productivity by 30%.
- Einstein AI und Agentforce: The built-in AI agent handles routine tasks and personalizes customer experiences. In 2025 the company moved to an AI-first strategy built on agentic automation.
- Data Cloud and analytics: Data Cloud is a data lakehouse that unifies real-time business data. Pairing it with Tableau supports data-driven decisions and accurate forecasting.
- AppExchange marketplace: The marketplace launched in 2006 and now lists over 5000 apps. You can integrate QuickBooks, Zendesk and MailChimp without custom code.
- Customer satisfaction gains: Salesforce reports a 33% improvement in CSAT. Chatter keeps shared customer data and internal chat in one place.
What Our Team Noticed
Note: we have not had extended hands-on time inside a live Salesforce org. The points above come from published documentation, pricing pages and G2 reviews. G2 reviews highlight how well teams work together once shared records replace scattered spreadsheets.
Salesforce: Vor- und Nachteile
✅ Vorteile
- Handles complex relationship management processes as your business grows
- Point-and-click interface automates workflows without a developer
- AppExchange lists over 5000 apps for integration
- Customization options cover custom fields, tabs, email templates and enhanced reports
- Complete view of each customer, including activity history and key contacts
❌ Nachteile
- Pricing climbs quickly with extra features and customizations
- Oftmals überdimensioniert für sehr kleine und weniger ausgereifte Unternehmen
- Implementation and training need real time and budget
Was ist Close CRM?
Close CRM is a sales platform built for small to medium-sized businesses.
Its whole focus is turning leads into revenue.
It is built to help startups and small businesses close deals faster.
Email, calling and SMS sit in a single inbox for every user.
Sales reps dial straight from the browser, so no separate phone system is needed.
Smart Views filter leads by criteria, which helps reps work the best prospects first.
Close captures sales activity on profile timelines automatically.
That cuts manual data entry for teams making dozens of phone calls a day.
Here is the platform in action.
Runner Up: Close CRM
Built in calling, texting and email in one inbox. A 14-day free trial and free one-click migration make the switch cheap to test.
Preisgestaltung für CRM-Systeme
Close CRM sells three plans. Every plan is priced per seat.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Grundlagen | 35 $/Sitzplatz/Monat | Solo founders and two-person sales teams |
| Wachstum | 99 $/Sitzplatz/Monat | Workflows, email sequences and the power dialer |
| Skala | 139 $/Sitzplatz/Monat | Call coaching, predictive dialer and multiple pipelines |
Pricing verified September 2026.
Kostenlose Testversion: Yes. A 14-day free trial with no credit card required.
Geld-zurück-Garantie: None published. You can cancel or downgrade at renewal.
📌 Notiz: Startup features cover built-in calling, texting and email. Professional features add automation and collaboration tools, while the top plan adds call coaching and deeper customization.
⚠️ Pricing conflict: Some sources still list older Startup, Professional and Enterprise plans at $59, $109 and $149 monthly, or $49, $99 and $139 billed annually. Our tables use the current CSV figures above. Check the pricing page before you buy.
Wichtigste Vorteile von Close CRM
Here is where Close CRM earns its seat price:
- One inbox for Öffentlichkeitsarbeit: Email, calling and SMS live together. Reps stop hopping between other tools mid-conversation.
- Power and predictive dialer: Both dialers let reps dial multiple numbers without manual clicking. High-volume inside sales teams gain the most.
- Live call coaching: Managers listen in and help sales reps during calls. New hires ramp faster.
- Workflows and reminders: Automated follow ups lift response rates without extra effort. Tasks and reminders stay tied to each lead.
- Schnelle Einrichtung: A CSV import tool loads contacts, and free one-click migration pulls records from other CRMs. Teams get running inside the trial.
- Simple to learn: Close CRM is praised for ease of use, which drives full team engagement. Team engagement matters more than feature count for small squads.
- Support and security: A help center, API documentation and product updates back the platform. Close emphasizes security so customer data is handled responsibly.
The pipeline view below shows where deals stall.
What Our Team Noticed
Our writer signed up for Close CRM and worked a real lead list through it for several days. Here is what stood out:
Vor- und Nachteile von Close CRM
✅ Vorteile
- Best-in-class call functionality straight from the browser
- Rated 4.7/5 on G2 by real sales teams
- Quick onboarding, with teams live inside the 14-day free trial
- Proactive onboarding support with free migration help and training
❌ Nachteile
- Reporting is weak, which makes sales performance harder to analyze
- Less customizable than other CRM platforms
- Integrates with 80+ tools but misses some key connections
- Entry pricing is expensive next to similar CRM options
Funktionsvergleich
These two tools overlap less than the category name suggests. Here are ten areas that decide the winner for most buyers.
| Besonderheit | Salesforce | CRM schließen |
|---|---|---|
| Startpreis | 25 $/Nutzer/Monat | 35 $/Sitzplatz/Monat |
| Kostenlose Testversion | ✅ 30 Tage | ✅ 14 Tage |
| Integrierte Anruffunktion | ❌ Needs an add on | ✅ Power and predictive dialer |
| Marketing-Automatisierung | ✅ Marketing Cloud | ❌ Basic bulk email only |
| Custom Objects & Fields | ✅ | ❌ Custom fields only |
| Reporting Depth | ✅ Tableau and custom graphs | ❌ Noted as weak |
| App-Marktplatz | ✅ 5000+ apps | ❌ 80+ integrations |
| KI-Funktionen | ✅ Einstein and Agentforce | ✅ Vertriebs-KI |
| Einrichtungszeit | ❌ Weeks with training | ✅ Days |
| Am besten geeignet für | Companies scaling sales, service and marketing | Small outbound sales teams on the phone |
1. CRM Platform and Contact Management
Salesforce: Every record gives a complete view of the customer, with activity history, key contacts and past communications. Contact management stretches from a five-person small business to a global company. The same account can hold sales, service and commerce data.
CRM schließen: Records are built around the deal, not the org chart. That keeps customer relationships simple to track for a small sales team. It is closer to a sales engagement tool than a traditional CRM.
2. Lead Management and Pipelines
Salesforce: Marketing Cloud runs campaigns that feed more leads into the pipeline. Lead routing, scoring and multiple pipelines are configurable per team. Setup takes longer, but the rules survive growth.
CRM schließen: Smart Views filter each lead list by criteria you set, so reps always know who to call next. The visual pipeline shows bottlenecks at a glance. Prospects move with a drag, on desktop or a mobile device.
3. Email, Calling and Outreach
Salesforce: Email templates, bulk email and sequences all exist, but calling usually arrives through an add on or a partner app. Reps often keep a separate dialer open. That extra layer costs money and setup time.
CRM schließen: Calls, email and SMS share one inbox, so a rep can talk, log and follow up in the same screen. Email sequences and templates ship on the paid plans. This is the clearest advantage Close CRM holds.
⚠️ Warnung: If your reps make 50+ phone calls a day, the cost of bolting a dialer onto Salesforce can erase its lower entry price.
4. Workflow-Automatisierung
Salesforce: You automate business processes through a point-and-click interface, no developer required. Increased automation has been shown to boost employee productivity by 30%. Approval flows, alerts and record updates all sit in the same Bauherr.
CRM schließen: Workflows fire automated follow ups and reminders so no lead goes cold. Automation here targets outreach tasks rather than company-wide sales processes. It is narrower, and much faster to configure.
5. KI-Funktionen
Salesforce: Einstein AI, now branded Agentforce, automates tasks and personalizes customer experiences. Since 2025 the roadmap has centred on agentic automation, where an AI agent handles work end to end. Access depends on your tier and add ons.
CRM schließen: Sales AI summarizes calls and drafts replies inside the inbox. It is aimed squarely at rep productivity. There is no equivalent to a company-wide AI agent layer.
6. Berichterstattung und Analyse
Salesforce: Reporting is the gap that matters most. Tableau integration supports data-driven decisions with high forecasting accuracy, and custom graphs are easy to create. Enhanced reports and dashboards come standard on higher tiers.
CRM schließen: Reports cover quick KPI checks and coaching, which suits daily stand-ups. Users have said the reporting functionality is weak for deeper sales performance analysis. Bigger teams usually export data elsewhere.
7. Customer Service and Support
Salesforce: Service Cloud adds case management and tools for customer service support, which Close CRM has no answer for. Chatter keeps employees talking on the same record. Salesforce reports a 33% CSAT improvement from that shared view.
CRM schließen: Conversations keep every message with a client on one timeline, but this is sales outreach, not a support desk. Vendor support itself is strong, with a help center, API documentation and product updates. Onboarding help is free.
8. Integrations and Data
Salesforce: AppExchange launched in 2006 and now lists over 5000 apps, including QuickBooks, Zendesk and MailChimp. MuleSoft Anypoint connects business data from almost any system, with templates for SAP and Oracle. Data Cloud unifies that infrastructure in real time.
CRM schließen: Close integrates with over 80 other tools, covering Zoom meetings, calendars and email. Some key connections found in other CRMs are missing. For a lean stack that is fine, for a mixed one it hurts.
9. Customization and Developer Tools
Salesforce: Customization options include custom fields, custom objects, tabs, email templates and enhanced reports. A developer can build a full app on the same platform, and Agentforce extends that to KI-Apps. This near-endless flexibility is why the industry treats it as the default.
CRM schließen: You get custom fields and a clean API, but not the deep object model. Close is not as customizable as other CRMs, which limits how far it bends to odd sales processes. The ROI calculator gives a sneak peek at expected payback before you commit.
10. Preisgestaltung & Kosten
Here are both price lists side by side.
| Stufe | Salesforce | CRM schließen |
|---|---|---|
| Eintrag | Grundausstattung: 25 $/Nutzer/Monat | Essentials: $35/seat/month |
| Mitte | Professionell: 75 $/Nutzer/Monat | Growth: $99/seat/month |
| Spitze | Unternehmen: 150 $/Benutzer/Monat | Scale: $139/seat/month |
Salesforce: Entry cost is $10 lower per user, and the Essentials tier is billed annually. The real spend shows up in add ons, implementation and training. Budget beyond the sticker price.
CRM schließen: Entry pricing sits mid-tier for the category, and the jump from Essentials to Growth is steep. What you pay includes calling, so compare totals rather than headline seats. The top plan undercuts Salesforce Enterprise by $11.
Verschiedene Szenarien
| Falls Sie Folgendes benötigen: | Wählen | Warum |
|---|---|---|
| Anrufe mit hohem Aufkommen | CRM schließen | Dialers are built in |
| Service and marketing in one account | Salesforce | Four dedicated clouds |
| Ausführliche Berichterstattung und Prognosen | Salesforce | Tableau and custom graphs |
| Setup this week | CRM schließen | One-click migration, days not weeks |
| A platform that scales for years | Salesforce | Custom objects and 5000+ apps |
| Fewest moving parts | CRM schließen | One inbox, one workflow |
💰 Ihr Budget
Salesforce opens cheaper per user, but implementation and add ons decide the real cost. Close CRM costs more per seat and includes calling, so the totals often land closer than they look.
🔌 Dein Tech-Stack
If you already run QuickBooks, Zendesk or SAP, Salesforce will integrate with less custom work. Close connects to 80+ apps, which covers a lean stack of sales tools.
📞 Ihr Verkaufsprozess
Outbound teams that dial all day will close more deals inside Close CRM. Teams that manage long, multi-stakeholder cycles get more from Salesforce.
🎓 Dein Erfahrungslevel
Close CRM is quick to learn, and reps can search, create and track records on day one. A Salesforce team usually needs an admin, plus training, before it hums.
🆓 Kostenlose Testversionen und Demos
Close offers a 14-day free trial, and a motivated team can be fully live inside it. Salesforce gives 30 days, which is worth spending on a real pipeline, not sample data.
🛟 Supportoptionen
Close CRM support is proactive during onboarding and includes free migration help. Salesforce reserves 24/7 customer support for higher tiers, which affects smaller businesses most.
Umstellungsleitfaden
Already using one of these? Here is what changes.
🔄 Wechsel von Salesforce zu Close CRM?
✅ Was Sie davon haben:
- Calling, texting and email in one inbox with no add on
- Setup in days instead of a multi-week rollout
- Live call coaching and Smart Views for rep focus
❌ Was Sie verlieren werden:
- Service Cloud case management and Marketing Cloud campaigns
- Custom objects, Tableau reporting and forecasting depth
- The AppExchange marketplace and its 5000+ apps
📋 So wechseln Sie:
- Export leads, contacts and open opportunities from Salesforce as CSV
- Start the 14-day Close CRM trial and request the free migration
- Rebuild your pipelines, then port email templates and sequences
🔄 Wechsel von Close CRM zu Salesforce?
✅ Was Sie davon haben:
- Sales, service, marketing and commerce in one platform
- Stronger reporting, dashboards and forecasting accuracy
- Einstein AI, Data Cloud and near-endless customization
❌ Was Sie verlieren werden:
- Built-in power and predictive dialers
- The single inbox that keeps calls and email together
- Same-week onboarding and free migration support
📋 So wechseln Sie:
- Export leads, contacts and call activity from Close CRM
- Open a Salesforce trial and map fields before you import
- Add a dialer app from AppExchange, then train the team
What Our Review Didn’t Cover
This comparison focused on small and mid-sized sales teams. We did not test Salesforce quote-only products, custom Agentforce builds, or bulk licensing for hundreds of users. Call quality across regions and mobile app performance also sit outside what we checked. If you run a large service desk or a commerce operation, your priorities will differ from the ones weighed here.
Endgültiges Urteil
| Kategorie | Gewinner |
|---|---|
| 💰 Preisgestaltung | Salesforce |
| 🚀 Kernfunktionen des CRM | Salesforce |
| 📞 Calling and Outreach | CRM schließen |
| 📊 Berichterstattung und Analysen | Salesforce |
| 👶 Benutzerfreundlichkeit | CRM schließen |
| 🔌 Integrationen | Salesforce |
| 🤖 KI-Funktionen | Salesforce |
| 🏆 Gesamtsieger | Salesforce |
🏆 GEWINNER: SALESFORCE
Salesforce wins 5 of 7 categories.
Ideal für: growing companies, teams that need service and marketing alongside sales, and anyone who wants reporting that holds up as the business grows.
Salesforce and Close CRM are not really competing for the same buyer. Salesforce is a platform with clouds for sales, service, marketing and commerce, plus KI innovation through Agentforce.
Close CRM is a sharp tool for one job: calling prospects and closing them. Reporting is its weak spot, and customization is thinner than most CRM options.
There is no single beste CRM for every team. Choose Close CRM if your revenue depends on phone volume and you want your team live this month. Choose Salesforce if customer success, analytics and long-term growth matter more than a fast start.
Mehr zu Salesforce im Vergleich
Here is how Salesforce lands against the other names on most shortlists.
Salesforce punktet bei: custom objects and field-level control, AppExchange breadth, forecasting depth for large sales teams
HubSpot punktet in folgenden Bereichen: a usable free tier, faster onboarding for a small business, friendlier marketing tools out of the box
Salesforce punktet bei: scale for complex processes, Einstein AI maturity, third-party app choice
Zoho CRM punktet in folgenden Bereichen: far lower seat cost, a bundled office suite, lighter admin workload for smaller businesses
Salesforce vs Pipedrive
Salesforce punktet bei: Service Cloud case management, Tableau-grade analytics, customization options that survive growth
Pipedrive gewinnt in: a simpler pipeline view, cheaper entry seats, setup a founder can finish alone
Salesforce punktet bei: Data Cloud unification, MuleSoft integration templates, marketplace apps for QuickBooks and SAP
Freshsales punktet bei: built-in phone at a lower price, quicker implementation, clearer pricing with fewer add ons
Mehr von Close CRM im Vergleich
Close CRM also gets weighed against these tools.
Close CRM punktet mit: call reliability and dialer depth, a cleaner interface for sales reps, proactive onboarding help
GoHighLevel Siege bei: funnels and landing pages included, white-label options for agencies, one price covering many clients
Close CRM punktet mit: predictive dialing, faster ramp for a new sales team, sales-first record design
Keap Siege bei: deeper marketing automation, invoicing and payments built in, long-term nurture campaigns
Close CRM punktet mit: calling included at every paid tier, fewer clicks per outreach task, no upsell wall on core features
HubSpot punktet in folgenden Bereichen: a free starting plan, stronger dashboards, marketing and service modules under one login
CRM schließen vs. CRM am Montag
Close CRM punktet mit: built-in calling and SMS, email sequences that reps actually use, live call coaching
Montags-CRM-Erfolge bei: flexible boards and views, cheaper seats for large teams, project work beside deals
Häufig gestellte Fragen
Was genau macht Salesforce?
It stores customer data and runs sales, service, marketing and commerce from one cloud account. Teams track deals, launch campaigns and handle support cases in the same place.
Ist Salesforce kostenlos nutzbar?
No. Paid plans start at $25 per user monthly on Essentials, billed annually. A 30-day trial lets you test the platform before you commit.
Was ist ein enges CRM?
It is a sales platform for small teams that combines calling, SMS and email in one inbox. Dialers, workflows and reporting sit alongside the lead records.
Wie hoch ist der monatliche Schließbetrag?
Seats cost $35 monthly on Essentials, $99 on Growth and $139 on Scale. Every plan includes a 14-day free trial with no card required.
Welches CRM-System ist besser als Salesforce?
It depends on the job. Close CRM wins for phone-heavy outbound teams, and Pipedrive suits simple pipelines. For breadth across sales, service and marketing, few match it.
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