Keap vs ActiveCampaign: Which Is the Best CRM Tool in 2025?

اختيار المناسب إدارة علاقات العملاء مثل محاولة التنقل في متاهة معصوب العينين.

You know it’s important for your business, but which one fits الخاص بك needs?

كاب and ActiveCampaign are two popular options, both promising to streamline your sales and marketing.

But which one comes out on top?

In this post, we’ll break down the key differences between Keap vs ActiveCampaign, helping you decide which إدارة علاقات العملاء tool is the best for your business.

لمحة عامة

To give you the most accurate comparison, we’ve spent weeks testing both Keap and ActiveCampaign.

We built email sequences, set up automation, and even ran a few test campaigns to see how each platform performed in a real-world setting.

What is Keap?

Keap wants to make things easier for small businesses.

They combine sales and marketing tools in one place.

Think of it as your all-in-one platform for growth. You can send emails, organize contacts, and track your sales.

استكشف أيضاً Keap alternatives...

المزايا الرئيسية

Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:

• Visual campaign البنّاء: Easily create automated email sequences and workflows to nurture leads and close sales.
• E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
• إدارة خط أنابيب المبيعات: Track deals, manage your sales process, and identify bottlenecks.
• Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
• Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.

التسعير

التسعير: Starts at $299/month and chat with them to get their features.

ما هي حملة ActiveCampaign؟

ActiveCampaign is a powerful tool.

But don’t let that scare you. It’s actually pretty easy to use. They focus on helping you automate your marketing.

This means less work for you!

You can send the right message to the right people at the right time. Sounds cool, right?

استكشف أيضاً بدائل ActiveCampaign...

المزايا الرئيسية

• Visual automation builder: لا حاجة إلى ترميز! صمم مهام سير عمل معقدة باستخدام أدوات السحب والإفلات السهلة.
• تجزئة متقدمة: تجاوز القوائم الأساسية - استهدف جهات الاتصال بناءً على السلوك والاهتمامات والمزيد.
• Built-in CRM: نظِّم جهات الاتصال الخاصة بك، وتتبَّع التفاعلات وسجل العملاء المحتملين من أجل متابعة أفضل.
• أكثر من 850+ عملية تكامل: اتصل بأدواتك المفضلة وقم بتبسيط سير عملك.
• التسويق عبر البريد الإلكتروني المخصص: أرسل رسائل بريد إلكتروني تبدو وكأنها محادثة فردية.

التسعير

• مبتدئ: Starts at $15/month for 10x Email sends, 1 User, and and Multi-step marketing automation.
• بالإضافة إلى ذلك: Starts at $49/month for 10x Email sends 1 User, Multi-step marketing automation, Automation triggers & actions.
• محترف: Starts at $79/month for 12x Email sends, 3 Users, Multi-step marketing automation, and Unlimited actions.
• المؤسسة: Starts at $145/month for 15x Email sends, 5 Users, Multi-step marketing automation, Email campaigns & newsletters.

مقارنة الميزات

Now for the head-to-head matchup! Let’s see how Keap and ActiveCampaign stack up in terms of features.

Both are strong contenders, but each has its own strengths and weaknesses.

1. Marketing Automation Features

Both Keap and ActiveCampaign offer robust marketing automation features.

They both qualify as marketing automation tools and include email marketing tools that can help marketing and sales teams streamline tasks and improve efficiency.

However, ActiveCampaign takes the lead with more advanced marketing automation capabilities.

You can build complex marketing campaigns with intricate automation workflows that go beyond basic email sequences.

2. Customer Relationship Management (CRM)

Keap and ActiveCampaign both include customer relationship management (CRM) functionality.

This means you can manage your contacts, track interactions, and segment your audience for targeted campaigns.

Keap’s CRM is more streamlined and easier to navigate, while ActiveCampaign’s CRM offers more advanced features for sales teams.

3. Ease of Use

Keap is generally considered more user-friendly, especially for beginners.

Its interface is simpler and easier to grasp.

ActiveCampaign, with its wider range of features, has a slightly steeper learning curve.

However, both platforms offer helpful resources and support to get you started.

4. ActiveCampaign vs Keap: Automation Builder

Both ActiveCampaign and Keap provide visual automation builders.

Keap’s builder is more basic, with a simple drag-and-drop interface.

ActiveCampaign’s automation builder is more robust, allowing for more complex workflows with conditional logic and branching paths.

5. Ecommerce Features

Keap shines when it comes to e-commerce features.

It offers built-in integrations with popular platforms like Shopify and WooCommerce.

This allows you to easily segment customers based on purchase history, trigger automated email sequences, and track sales performance.

ActiveCampaign requires third-party integrations for e-commerce functionality.

6. Sales Tools

ActiveCampaign provides a wider array of sales tools than Keap.

Features like lead scoring, deal tracking, and sales pipeline management are more robust in ActiveCampaign.

Keap’s sales tools are more basic, focusing on contact management and simple pipeline visualization.

7. Supporting the Entire Customer Lifecycle

While both platforms offer tools to support the entire customer lifecycle, ActiveCampaign’s comprehensive suite of features gives it an edge.

From initial contact to post-purchase engagement, ActiveCampaign provides the tools to nurture leads and build lasting customer relationships.

Hopefully, this detailed comparison gives you a clearer picture of how these marketing automation platforms differ.

ما الذي تبحث عنه عند اختيار منصة إدارة علاقات العملاء؟

• ميزانيتك Pricing models vary. Some CRMs charge per user, others per contact.
• Your business size: A الأعمال التجارية الصغيرة has different needs than a large enterprise.
• Your industry: Some CRMs cater to specific industries.
• Your tech skills: How comfortable are you with learning new software?
• Your current tools: Make sure your CRM integrates with what you already use.
• قابلية التوسع: Can the CRM grow with your business?
• Support options: What kind of help is available when you need it?

الحكم النهائي

For us, Keap emerges as the winner.

While ActiveCampaign is a great option for beginners, Keap’s advanced marketing automation tools & comprehensive feature set make it the better choice for businesses.

It offers greater flexibility, deeper customization, and more powerful automation capabilities.

We’ve walked you through the key differences between Keap and ActiveCampaign, comparing their features, pricing, and ease of use.

Remember it, the best choice depends on your specific needs and budget.

But if you’re looking for a platform that can truly elevate your marketing and sales efforts, Keap is the way to go.

More of Keap

Here’s a comparison of Keap with various alternatives:

• Keap vs GoHighLevel: Keap is strong for small business automation and CRM. GoHighLevel offers a more comprehensive all-in-one platform for agencies, with broader marketing and sales tools.
• Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
• Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
• Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
• Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
• Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. على الفور specializes in outbound sales outreach and lead generation.
• Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. كليك أب is a versatile project management tool that can be configured as a CRM.
• Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
• Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. كبسولة CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
• Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
• Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
• Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
• Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.

المزيد من ActiveCampaign

إليك مقارنة بين ActiveCampaign وبدائلها:

• حملة أكتيف كامبين ضد جو هاي ليفل: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
• ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
• أكتيف كامبين مقابل هبسبوت: ActiveCampaign هي شركة رائدة في أتمتة التسويق عبر البريد الإلكتروني وإشراك العملاء. توفر HubSpot منصة أكثر شمولاً وشاملة تغطي التسويق والمبيعات والخدمة وإدارة المحتوى.
• أكتيف كامبين مقابل كليك فونيلز: يعد ActiveCampaign مثاليًا لأتمتة التسويق عبر البريد الإلكتروني ورعاية العملاء المحتملين في سياق إدارة علاقات العملاء. ClickFunnels متخصص في إنشاء مسارات المبيعات والصفحات المقصودة للتحويلات المباشرة.
• حملة أكتيف كامبين مقابل الشعبية: يُعرف ActiveCampaign بالأتمتة التسويقية المتطورة وتقسيم العملاء التفصيلي. يقدم Folk إدارة علاقات عملاء أبسط وتعاونية لإدارة جهات الاتصال وحملات البريد الإلكتروني وخطوط المبيعات الأساسية.
• حملة أكتيف كامبين مقابل فوري: يوفر ActiveCampaign أتمتة تسويق متقدمة وإدارة علاقات العملاء الشاملة. يركز بشكل أكبر على الفور على بريد إلكتروني بارد التوعية والعثور على العملاء المحتملين مع ميزات إدارة علاقات العملاء الأساسية للمبيعات المبسطة.
• أكتيف كامبين مقابل كليك أب: تتفوق ActiveCampaign في الأتمتة الخاصة بالتسويق وإدارة علاقات العملاء. كليك أب عبارة عن منصة إدارة عمل متعددة الاستخدامات يمكن تخصيصها لإدارة علاقات العملاء وتركز على إدارة المشاريع.
• أكتيف كامبين مقابل مونداي CRM: يوفر ActiveCampaign أتمتة تسويقية قوية وحملات بريد إلكتروني مع تكامل قوي مع CRM. يركز نظام إدارة علاقات العملاء الاثنين على التعاون المرئي واللوحات القابلة للتخصيص لإدارة العملاء المحتملين والصفقات.
• حملة أكتيف كامبين مقابل كبسولة: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Capsule CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
• حملة أكتيف كامبين مقابل إنسايتلي: يركز ActiveCampaign على الأتمتة العميقة للتسويق والمبيعات مع تسجيل العملاء المحتملين وتتبعهم. ويجمع Insightly بين إدارة علاقات العملاء وإدارة المشاريع، مما يناسب الفرق التي تحتاج إلى كل من المبيعات وتسليم المشاريع.
• ActiveCampaign ActiveCampaign مقابل Freshsales CRM: يوفر ActiveCampaign أتمتة شاملة للتسويق والبريد الإلكتروني مع وظائف إدارة علاقات العملاء المتكاملة. يركز Freshsales CRM على إدارة المبيعات وتبسيط عمليات المبيعات باستخدام رؤى مدعومة بالذكاء الاصطناعي.

الأسئلة الشائعة