Buffer vs Sprout Social：社交媒体管理大战 2025 年？

优胜者

4.8

• Puissance d'IA de pointe. 管理
• 更智能的内容规划
• 员工权益倡导
• 高级分析
• 影响力营销
• 提供 30 天免费试用
• 付费计划起价 199 美元

立即试用

亚军

3.5

• Idea Generation
• Publishing
• Analyze
• 参与
• 模板
• 提供免费计划
• 付费计划，每月 5 美元起

Actuellement, Remaker AI se concentre davantage sur les photos que sur les vidéos. Il ne dispose pas encore d'une forte

Managing multiple La machine platforms is time-consuming & challenging.

Juggling posts, engagement, and analytics can feel overwhelming. Choosing the best social media management tool is crucial for success.

This article compares Buffer vs 萌芽社交 to help you make an informed decision.

We’ll break down their key features, pricing, and user experience for a clear comparison.

概述

We’ve spent countless hours immersed in both Buffer and Sprout Social, scheduling posts, analyzing Das bedeutet, dass Ihr, and engaging with audiences across various platforms.

This hands-on experience has given us unique insights into their strengths and weaknesses, forming the basis for this comprehensive comparison.

4.8满分 5 分

准备精简您的 La machine 管理和提升您的在线形象？今天就开始免费试用 Sprout Social，体验与众不同！

定价： 它有一个免费计划。付费计划起价为 $249/月

主要特点：

• 社交聆听
• 高级分析
• 团队协作工具

免费试用 Sprout Social 阅读完整评论

3.5满分 5 分

Ready to save time on social media? Buffer can help you reclaim up to 6 hours per week. Check out for 14 days free trial

定价： It has a free plan. Paid plan starts at $5/month

主要特点：

• Intuitive Scheduling
• 参与工具
• 分析与报告

Try Buffer for FREE 阅读完整评论

What is Buffer?

Buffer is your friendly social media sidekick, making scheduling, posting, and analyzing a breeze.

Perfect if you’re starting or want something simple yet powerful.

此外，探索我们最喜欢的 缓冲区替代品…

我们的观点

告别社交媒体的烦恼！Buffer 直观的平台和经济实惠的套餐，让您轻松安排和管理内容。见证它带来的改变！

免费试用缓冲液 阅读完整评论 缓冲替代品

主要优点

• 管理最多 300 个社交资料。
• 为代理机构提供白标选项。
• 分析参与度提高 12%。
• 将任务分配给 80 多名团队成员。
• 使用智能队列自动化内容。

定价

• 自由的： 每月 0 美元。
• 要点： 每个频道每月 5 美元
• 团队： 每个频道每月 10 美元

免费试用 Buffer

Você pode ter mais de um espaço de trabalho.

• 清潔的界頁。
• 易于导航。
• 实惠的选择。
• 可靠的调度。

缺点

• 功能有限。
• 高级功能价格昂贵。
• 没有内容建议。

免费试用 Buffer

什么是 Sprout Social？

Sprout Social is a social media powerhouse packed with advanced features for serious marketers and agencies.

If you want in-depth analytics, social listening, and team collaboration, this is your tool.

此外，探索我们最喜欢的 Sprout Social 替代品…

我们的观点

开始使用 Sprout Social 进行 30 天免费试用，加入超过 30,000 个使用其强大的分析功能和统一收件箱来推动社交成功的品牌。

免费试用 Sprout Social 阅读完整评论 Sprout Social 替代品

主要优点

• 特征： 它是一个综合平台，提供发布、互动和分析工具，还包含社交聆听和网红营销功能。
• 支持的社交网络： 它连接了超过 20 个网络，包括 Facebook、Instagram、Twitter 和 LinkedIn，以及 Google Business Profile 和 TikTok。
• 易于使用： 界面简洁、用户友好，易于导航。
• 客户支持： Sprout Social 通过电话、电子邮件和实时聊天提供 24/5 客户支持，同时还提供强大的知识库。
• 集成： 它与许多其他流行工具集成，例如 Canva、Zendesk 和 Salesforce。
• Se você precisa gerenciar diversas plataformas de mídia social além das principais, o Buffer pode ser uma escolha melhor. 它提供不同的计划以满足小型企业和大型企业的需求。
• 保修单： Sprout Social 的服务条款概述了其责任限制，但没有提供具体的产品保修。

定价

• Cette fonctionnalité vous permet de supprimer ou de remplacer les objets indésirables des images. 每月 199 美元
• 专业的： 每月 299 美元
• Cela permet de nettoyer facilement les photos et de se débarrasser de l'encombrement. 每月 399 美元
• Remaker AI contre Gemini : 定制定价。

免费试用 Sprout Social

Você pode ter mais de um espaço de trabalho.

• 强大的社交聆听工具。
• 出色的客户支持。
• 全面的分析和报告。
• 用户友好的界面。
• 强大的参与功能。

缺点

• 昂贵的定价计划。
• 有限的免费试用。
• 对于初学者来说可能很复杂。
• 移动应用程序有待改进。
• 日程安排上存在一些限制。

免费试用 Sprout Social

功能比较

When you compare Sprout Social and Buffer, you’re essentially choosing between a comprehensive enterprise solution and a 简化, affordable tool.

Let’s break down the features to see which social media management tool is the better fit for you.

1.定价和可扩展性

• Buffer: Buffer offers a very accessible free plan for up to three channels, making it a great tool for a 小型企业 or an individual just starting out. Paid plans are also very budget-friendly and are priced per channel, not per user, with an “unlimited users” option on some plans.
• Sprout Social： Sprout Social is an expensive platform with a per-user social pricing model. A sprout social review often notes this as a key drawback for small businesses. While it offers unlimited social profiles on its professional plan and other top-tier plans, the cost for additional users can be a “bit annoying”.

2. User Interface

• Buffer: Buffer’s user interface is widely praised in a buffer review for its simplicity and clean design. It’s a very straightforward social media scheduling tool that is easy to use, even for beginners.
• Sprout Social： Sprout Social has a polished and powerful user interface. While it’s generally well-regarded, the sheer number of features and depth can create a steeper learning curve for new users.

3. Publishing and Scheduling

• Buffer: Buffer Publish is a core part of its platform. You can schedule content to multiple social media channels using a simple queue system. A buffer review often highlights this as a key feature, as it makes it easy to maintain a consistent posting schedule for a social media account. Buffer also lets you schedule content to Google Business Profiles and Pinterest boards, unlike Sprout Social.
• Sprout Social： Sprout Social offers robust publishing tools with a visual social media calendar. It includes features like Optimal Send Times and the ability to boost Facebook posts directly from the platform, providing a more data-driven approach to publishing content.

4. Social Inbox and Engagement

• Buffer: Buffer’s engagement tools are more basic. It offers a social inbox that lets you respond to social conversations on platforms like Facebook and Instagram, but it lacks the advanced features of a social 客户关系管理 工具。
• Sprout Social： 这 Smart Inbox is a standout feature. It’s an intelligent social inbox that consolidates all messages, comments, and reviews into one place. This is a great tool for managing reviews, direct messages, and comments across all social channels.

5. 分析与报告

• Buffer: Buffer Analyze provides analytics tools that offer a good performance overview of your social media posts. You get individual post analytics and can see key metrics, but it lacks the deep, customizable 报告 that Sprout Social offers.
• Sprout Social： Sprout Social excels at analytics. It offers competitive reporting, trend analysis, and custom views. You get detailed reports that can provide deep insights into your social media performance, making it a great tool for proving social media ROI.

6. Social Listening

• Buffer: Buffer has no dedicated social listening tool. It focuses on owned media and does not have the ability to monitor profiles for mentions or track twitter keywords.
• Sprout Social： Sprout Social is a powerful social listening tool that allows you to monitor profiles, track keywords, and perform sentiment analysis. This feature is a crucial component of a comprehensive social media strategy, but it is often an additional feature or only available on top-tier plans.

7. Collaboration and Team Features

• Buffer: Buffer’s team features are straightforward and effective for a 小型企业 or mid stage startup teams. You can set a posting schedule, contribute content, and get approval on posts.
• Sprout Social： Sprout Social offers much more robust team collaboration features, including custom workflows, message routing, and the ability to assign tasks. It’s built for large marketing agencies and teams.

8. Integrations and Extra Features

• Buffer: Buffer integrates with a variety of other tools and offers extra features like a free landing page 建造者 and a biolink tool. It also allows you to schedule content to Google Business Profiles and Pinterest boards, which Sprout Social may not support as a basic feature.
• Sprout Social： Sprout Social offers a wide range of integrations, including social CRM tools, and provides a comprehensive asset library. It also includes automated link tracking and other tools to streamline workflows for your social media account.

9.客户支持

• Buffer: A buffer review often notes that buffer support is reliable, with a helpful support team, but it doesn’t offer a dedicated account manager like some of Sprout Social’s plans.
• Sprout Social： Sprout Social is known for its excellent customer care and responsive support tickets, which is a major selling point for an enterprise-level business.

10. AI and Content Ideas

• Buffer: Buffer offers an AI Assistant to help you generate ideas and write social posts. This can be a very useful tool for a content creator.
• Sprout Social： Sprout Social uses AI to provide “Optimal Send Times” and other data-driven insights, but it does not focus on content generation in the same way.

11. Mobile App

• Buffer: The Buffer mobile app is a great tool for scheduling content and engaging with your audience on the go. An android apps review often gives it high marks for its ease of use.
• Sprout Social： The Sprout Social mobile app is equally powerful and offers a robust feature set, including the ability to manage your Smart Inbox from your phone.

What should you look for when choosing a social media management tool?

• 定价与成本： Don’t just look at the starting price. Compare social pricing models, which may be billed annually, per user, or per social profile. A Sprout Social review often notes that it is an expensive platform, especially for additional users. In contrast, many social alternatives like Buffer offer a free plan for basic publishing tools and a more affordable pricing structure. Look for a paid plan that offers the right number of social profiles for your business accounts.
• 核心功能： Ensure the platform offers basic features for publishing content, including a content library, social media calendars, and the ability to schedule posts. Also, look for additional features that are pretty handy, like automated link tracking, and the ability to schedule posts to less common platforms like LinkedIn pages and Instagram. A good social media management tool helps a social media manager streamline their workflow.
• 分析与报告： A great tool provides insights into your social media performance. While many offer basic reporting on post performance, others, like Sprout Social, have powerful paid social reporting, competitive reporting, and the ability to create a custom view for a specific date range.
• 用户界面： The user interface is key. If you are a social media manager, you will be on the platform daily, so it should be intuitive and easy to use. A good social review will often comment on the user experience. A clean dashboard, like Buffer’s, can be a major productivity boost, especially for new users.
• Se você precisa gerenciar diversas plataformas de mídia social além das principais, o Buffer pode ser uma escolha melhor. Consider how the tool will grow with your business. Does the standard plan allow for multiple accounts? Will you need to upgrade to top-tier plans for unlimited social profiles or more features? A Buffer account, for example, offers additional channels and a monthly or annual basis pricing, while Sprout Social is usually billed annually, which can be a bigger commitment.
• 参与工具： A great tool should help you engage with your audience. Look for a social inbox that consolidates all your messages and comments, making it easy to manage reviews and respond to your audience from one platform.
• 合作： For teams and agencies, collaboration tools are essential. Look for features that allow you to approve posts, assign tasks, and manage a channel team. Custom workflows and custom access can make working with other users and clients much more efficient.
• 独特功能： Some tools specialize in a particular area. Later, for instance, focuses on visual content, while others may have features for lead generation or an RSS feed to easily find new content. Look for features like custom video thumbnails or Instagram Stories analytics if those are important to your social media strategy.

最终裁决

In the battle of Buffer vs Sprout Social, the winner depends on your needs.

If you’re looking for an affordable, user-friendly tool to streamline your basic social media management, Buffer is a fantastic choice.

However, suppose you’re ready to invest in a more robust platform with advanced features like in-depth analytics, social listening, and team collaboration.

In that case, Sprout Social takes the crown despite its steeper learning curve and higher price point.

The Sprout Social interface might take some getting used to, but the power and insights it offers can be a game-changer for serious social media marketers.

We’ve spent countless hours testing and comparing these tools so that you can trust our recommendations.

Choose the platform that best aligns with your goals and budget, and watch your social media presence soar!

免费试用缓冲液 阅读完整评论 缓冲替代品

免费试用 Sprout Social 阅读完整评论 Sprout Social 替代品

More of Buffer

• Buffer vs Sprout Social: It is a comprehensive platform with advanced social CRM and detailed analytics and reporting.
• 缓冲区与 Metricool: Buffer – easy scheduling. Metricool – stronger analytics, competitor info.
• Buffer vs Socialpilot: Buffer – basic scheduling. 社会飞行员 – more features for the price.
• Buffer 与 Sendible: Buffer – simple, clean design. 可发送 – wider features (listening, analytics).
• Buffer 与 Content Studio: Buffer – simple scheduling. 内容工作室 - 内容发现、人工智能
• Buffer 与 Heropost: Buffer – straightforward scheduling. 英雄邮报 – AI content, competitor intel.
• 缓冲器 vs Agorapulse: Buffer – simple scheduling. Agorapulse – unified inbox, listening.
• 缓冲 vs Zoho Social: Buffer offers simple scheduling. Zoho 社交 offers more features and is cost-effective (Zoho).
• Buffer vs Sprinklr: Buffer – basic scheduling (small biz). 洒水器 - 企业级。
• 缓冲区 vs 稍后: Buffer – scheduling for many platforms. 之后 - 视觉内容（Instagram）。
• Buffer vs Loomly: Buffer – simple scheduling calendar. 洛姆利 – content calendar, teamwork.
• Buffer vs Blaze: (Info limited – Buffer’s strength is simplicity for scheduling).
• Buffer 与 Hootsuite: It is a long-standing tool known for its comprehensive, multi-platform dashboard view.
• Buffer vs Planable: It is a collaboration-first tool with a focus on visual content approval and client feedback.

Sprout Social 的更多信息

• Sprout Social 与 Metricool: Metricool 适用于电子商务，重点关注转化率。Sprout Social 面向大型团队，提供更深入的企业分析。
• 萌芽社交 vs Socialpilot: SocialPilot 在内容安排方面很有价值。Sprout Social 的评测显示，它在高级分析和社交聆听方面表现出色，更适合深入洞察。
• 萌芽社交 与 Sendible 相比: Sendible 以其友好的用户界面而著称。Sprout Social 则更注重详细的报告和情感分析。
• 萌芽社交 vs 内容工作室: Content Studio 更专注于小型企业的内容发现。Sprout Social 是高级分析和团队协作的强大工具。
• Sprout Social 与 Heropost: Heropost 具有强大的竞争对手分析能力。Sprout Social 的评论强调了其更先进的社交聆听和报告功能。
• 萌芽社交 VS 阿戈拉脉冲: Agorapulse 是一款价格更实惠、收件箱更出色的替代产品。Sprout Social 提供更深入的报告，更适合企业级付费社交报告。
• Sprout Social 与 Zoho Social: Zoho Social 价格合理，界面简单易用。Sprout Social 的功能更强大、更全面，但价格较高。
• 萌芽社交 VS 缓冲区: Buffer 以其简洁性而闻名。Sprout Social 为大型团队提供了一套更广泛的功能和更深入的分析。
• Sprout Social vs Sprinklr: Sprinklr 适用于大型企业。Sprout Social 通常被评价为拥有更直观的用户界面和对其复杂功能更好的支持。
• Sprout Social 与 Later: Later 是一个视觉优先的平台，尤其适用于 Instagram。Sprout Social 是一个更广泛的社交媒体管理工具，支持更多的社交选择，并提供更先进的社交监听功能。
• Sprout Social 与 Loomly: Loomly 专注于团队协作。Sprout Social 提供更高级的社交聆听和详细分析。
• Sprout Social 与 Blaze: Blaze 的一个版本是社交媒体工具。另一个更常见的版本是大麻软件套件，并非直接竞争对手。
• Sprout Social 与 Hootsuite: Hootsuite 是一个老牌竞争对手。Sprout Social 因其出色的社交报告和客户支持而广受赞誉。

常见问题