A business’s social media management platform is a mission-critical tool.
This comparison between Sendible and Sprinklr will help busy social media managers and enterprise teams decide which solution is right for their social media strategy.
1. Target Audience & Business Size
Sendible： This social media management platform is designed for marketing agencies, 自由职业者, and small to medium-sized businesses. A sendible review often highlights that it is a great tool for managing multiple clients and is a cost-effective solution for social media marketing.
Sprinklr: This is a leading enterprise software company that provides a unified platform for customer experience management (Unified-CXM). Sprinklr works with the world’s largest global brands and is built for large-scale operations with complex needs. It is the go-to platform for a brand that wants to unsilo teams and connect every customer-facing function.
2. Pricing & Value
Sendible： Offers a variety of plans with transparent pricing, making it accessible to a wide range of users. It has a free plan and a a clear pricing structure based on the number of users and social profiles. The value is in its comprehensive feature set for a reasonable price.
Sprinklr: Does not publicly disclose its pricing. It is an enterprise-grade solution with a custom pricing model that can cost thousands of dollars. It is a significant investment and is priced for the value it provides to Fortune 500 companies and large enterprises that need a unified platform to manage their entire front office.
3. Publishing & Scheduling
Sendible： The sendible publish feature is very robust. It allows you to schedule social media posts, image carousel posts, video carousel posts, and even schedule facebook stories. It is an excellent social media platform for managing multiple channels and allows you to tailor posts to each social media platform’s requirements.
Sprinklr: The platform provides advanced publishing and scheduling capabilities. It allows you to draft, approve, and schedule content across more than 20 channels. It is designed to ensure a consistent brand 嗓音 across all social media channels and social accounts. The global editorial calendar helps a business plan and publish content efficiently.
4. Social Inbox & Engagement
Sendible： Offers a powerful priority 收件箱 that consolidates all social feeds, direct messages, and brand mentions into one stream. This is a crucial tool for a busy social media manager, as it allows them to monitor comments and respond to messages efficiently, ensuring timely and relevant responses.
Sprinklr: Has a unified customer experience management platform that helps brands engage with happier customers across a modern channel. It allows teams to respond to direct messages and comments from various social sites, and its advanced AI helps to analyze and route messages to the right team for customer care.
Sendible： Provides in-depth analytics and the ability to build custom reports. It offers an engagement report and a clear overview of social media performance. Agencies can create automated client 报告, which can be a new revenue stream. It also integrates with google analytics for a deeper analysis of social media campaigns.
Sprinklr: The platform provides highly customizable dashboards and in-depth analytics. It offers a more comprehensive view of social media performance and customer engagement. Sprinklr’s advanced AI helps a business uncover real-time consumer insights from social and review sites, helping to make data-driven decisions.
6. Collaboration & Team Management
Sendible： An excellent social media management platform for agencies, offering user management with permission groups and in app approvals. The client connect widget and custom branding on client dashboards make it a great tool for managing multiple clients. It is built to help a social media team streamline their workflow.
Sprinklr: Designed for large, unsiloed teams. It provides a unified platform where everyone in the front office, from marketing to customer care, can collaborate on customer-facing functions. Its enterprise-grade governance ensures that all engagements are on-brand with custom approval workflows and moderation processes.
7. Unique Features & Integrations
Sendible： A sendible review often highlights its unique features for agencies, like the client connect widget. It helps a business generate post ideas from rss feeds and other sources. It also has a built in image editor and provides access to royalty free images from google drive. The bitly branded links are also a great feature for a professional online presence.
Sprinklr: Sprinklr’s main unique feature is its unified CXM platform, which uses advanced AI to create a unified customer experience management for global brands. It unifies all data across all channels, from social to traditional, to help a brand provide great customer experiences. Its ability to create a human experiences at scale is what sets it apart.
8. Content Creation & Curation
Sendible： A social media tool that helps a content creator with their social media content strategy. It provides a content calendar and the ability to filter posts, making it easy to manage all your social posts. The platform is designed to save time and streamline the content creation process for a business.
Sprinklr: It has a content library and a robust asset management system. Sprinklr helps a brand manage the entire content lifecycle, from creation to disposal, with automated workflows. It also provides advanced AI to surface top-performing content and to help a business determine the focus of new social media campaigns.
Sendible： Supports a wide range of social media platforms and blogging platforms. You can manage personal accounts, facebook pages, linkedin company pages, and a YouTube account from one platform. It is a great social media management platform for a business that needs to manage a variety of social accounts.
Sprinklr: Supports over 30 digital channels, including social media, messaging services, and traditional channels like email and 嗓音. It is a powerful software that allows a business to connect and engage with its audience across every modern channel, ensuring a consistent brand experience.
10.客户支持
Sendible： Offers a dedicated customer success onboarding and a global support team. A sendible review will often mention the quality of its support. The in app notifications and responsive support team ensure a positive experience for its customers.
Sprinklr: Given its enterprise focus, it offers extensive services and a dedicated support team for its clients. Its support is designed to help Fortune 500 companies get the most out of the platform and to ensure that their customer-facing teams have the support they need.
11. Scalability & Security
Sendible： The platform is highly scalable and allows a business to manage its social accounts as it grows. It offers a white label solution that can be a new revenue stream for agencies. The user management with permission groups ensures that a team can work together securely.
Sprinklr: This is a truly enterprise-grade platform. It provides a unified data layer that helps a business manage and secure all its customer data. Its advanced security features and customizability make it an ideal choice for the world’s largest brands that need to manage a massive amount of data and a large number of employees.
What to Consider in a Social Media Scheduler?
特性和功能： A great social media manager needs a tool with valuable features. Look for the ability to publish posts across all your social sites, including Instagram professional profiles and a YouTube account. You should also be able to tailor posts to each social media platform’s requirements and publish image carousel posts directly. A key feature is the ability to manage multiple accounts and multiple posts from a single dashboard.
Team & Collaboration: If you work with a team, the platform should support team collaboration. This includes the ability to assign posts to a specific team member, manage multiple posts, and have a clear workflow for scheduled posts. The right tool can help your team collaborate effectively and unsilo teams.
Content and Curation: The tool should help you with your social media content. Look for features that provide post ideas, help you find the best pictures, and give you access to royalty free images from sources like Google Drive. Some platforms even let you filter posts by various tags or topics to keep your content library organized.
Engagement and Community Management: The best tools will help you engage with your audience. Look for a unified inbox that brings all your direct messages and comments into one place. This makes it easy to monitor comments and respond quickly to boost engagement and create a genuine connection. The ability to monitor feedback and engage with your community can help make customers happier.
分析与报告： A good social media tool provides detailed data on your social media performance. Look for a system that sends system generated email notifications with reports and gives you a clear overview of your social feeds. This data helps you track your social media strategy and see how your posts are performing. You can use these insights to enhance your online presence.
用户界面： The sendible dashboard is a good example of a user-friendly interface. A social media manager should be able to create and manage content with ease, without a complicated learning curve. The website should have a clean design that makes it easy to navigate.
支持： Check for a reliable support team. You should be able to contact support and get a quick response to any issues you encounter. The mobile apps should also be easy to use and a pleasure to work with. Some platforms, like Sprinklr, provide enterprise-level support to global brands and the world’s largest companies. This is an important consideration for a business that needs to access a high level of service and a dedicated point of contact.
Scalability and Integrations: The platform should be able to grow with you. If you need to manage a large number of social accounts and employees, the platform should be able to handle the load. Look for integrations with other platforms you use, like Microsoft or other services. A platform that offers research capabilities can also be a valuable asset to your team.
最终裁决
Okay, so which one wins?
For many smaller businesses and teams, Sendible looks like the better choice.
它使用起来更方便，而且成本更低。
You still get lots of helpful tools to manage your social media without feeling overwhelmed.
Now, if you have a really big company with many social channels, Sprinklr might be right for you.
But it costs a lot more and can be harder to learn.
We’ve reviewed these tools closely, and we think our pick will help you make the right choice.
What is the main difference between Sendible and Sprinklr?
Sendible is generally better for small to medium businesses needing an affordable and user-friendly platform. Sprinklr is designed for large enterprises requiring extensive features and integrations for complex social media management.
Which platform is more affordable, Sendible or Sprinklr?
Sendible is significantly more affordable, with plans starting at $29/month. Sprinklr’s pricing is custom for enterprises, with a self-serve option starting at $249/user/month, making it much more expensive.
Is Sendible or Sprinklr easier to learn and use?
Sendible is typically considered easier to learn and use due to its more intuitive interface. Sprinklr, with its vast array of features, can have a steeper learning curve, especially for smaller teams.
Which platform offers better analytics and reporting?
Both offer analytics, but Sprinklr provides more in-depth and customizable reporting, which is suitable for large-scale analysis. Sendible’s reporting is still robust and helpful for most small to medium-sized businesses.
Can I easily manage all my social media accounts on both platforms?
Yes, both Sendible and Sprinklr allow you to manage multiple social media accounts. However, Sprinklr supports a significantly larger number of platforms and digital channels than Sendible.
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