Zoho Social vs Buffer: Best for Content Planning in 2025?

| 10 月 17, 2024

优胜者
Zoho CRM
4.5
  • 潜在客户管理
  • 营销加
  • 综合分析
  • 开始
  • 高级定制
  • 提供免费试用
  • 付费计划,每月 14 美元起
亚军
缓冲区
3.5
  • Idea Generation
  • Publishing
  • Analyze
  • 参与
  • 模板
  • 提供免费计划
  • 付费计划,每月 5 美元起
Zoho Social 与 Buffer

Need help to stay on top of your social media content?

Creating engaging posts and remembering to publish them at the best times can be a real headache!

It would be best if you had a solid content plan, but spreadsheets and sticky notes need to be cutting it.

Zoho Social vs Buffer can help! These platforms 制作 content planning easier. But which one is right for you?

We’ll break down their features, pricing, and ease of use so you can choose with confidence. Let’s dive in!

概述

To give you the most accurate comparison, we’ve spent weeks testing both Zoho Social and Buffer.

We’ve explored their features, scheduled posts across various platforms, and analyzed their performance reports.

We also considered user reviews and expert opinions to provide a well-rounded perspective.

Now, let’s see how they stack up!

ZOHO-CTA
4.5满分 5 分

想要简单但功能强大的 客户关系管理 管理您的客户关系?您可以毫无风险地体验它的优势!

定价: 它提供免费试用。高级计划起价为每月 14 美元。

主要特点:

  • 联系人管理
  • 销售队伍自动化
  • 分析与报告
缓冲区徽标
3.5满分 5 分

Ready to save time on social media? Buffer can help you reclaim up to 6 hours per week. Check out for 14 days free trial

定价: It has a free plan. Paid plan starts at $5/month

主要特点:

  • Intuitive Scheduling
  • 参与工具
  • 分析与报告

什么是 Zoho Social?

Have you ever wished managing your social media was easier? Zoho Social might be what you need!

It’s a platform designed to help businesses and agencies handle their social media marketing.

Think about scheduling posts, analyzing performance, and engaging with your audience – all in one place. Pretty handy, right?

此外,探索我们最喜欢的 Zoho Social 替代品

Zoho Social 主页

我们的看法

ZOHO-CTA

提升你的 社交媒体 Zoho Social 助您制定战略。从智能日程安排、社交聆听到深度分析,立即探索 Zoho Social 的强大功能!

主要优点

  • 定制为王: 定制 Zoho CRM 以适合您的确切工作流程。
  • 人人都负担得起: 从最多 3 个用户的免费计划开始。
  • 移动应用程序访问: 随时随地管理您的 CRM。
  • 内置分析: 跟踪关键指标并获得有价值的见解。

定价

  • 标准:每位用户每月 14 美元。
  • 专业的:每位用户每月 23 美元。
  • 企业:$40/用户/月。
  • 最终的:每位用户每月 52 美元。
Zoho CRM 定价

优点

  • 超级容易使用
  • 惊人的价格
  • SmartQ 功能
  • 高度可定制。
  • 与许多应用程序集成。

缺点

  • 更少的集成
  • 报告可以更详细。
  • 更高级的社交聆听。
  • 用户数量多的话成本会比较高。

What is Buffer?

Need a simple way to manage your social media? Buffer might be just the ticket!

It’s a user-friendly platform that helps you plan, schedule, and analyze your social media posts.

Think of it as your personal assistant for all things social media. No more scrambling to post at the last minute!

此外,探索我们最喜欢的 缓冲区替代品

缓冲区主页

我们的看法

缓冲区徽标

告别社交媒体的烦恼!Buffer 直观的平台和经济实惠的套餐,让您轻松安排和管理内容。见证它带来的改变!

主要优点

  • 管理最多 300 个社交资料。
  • 为代理机构提供白标选项。
  • 分析参与度提高 12%。
  • 将任务分配给 80 多名团队成员。
  • 使用智能队列自动化内容。

定价

  • 自由的: 每月 0 美元。
  • 要点: 每个频道每月 5 美元
  • 团队: 每个频道每月 10 美元
缓冲定价

优点

  • 清潔的界頁。
  • 易于导航。
  • 实惠的选择。
  • 可靠的调度。

缺点

  • 功能有限。
  • 高级功能价格昂贵。
  • 没有内容建议。

功能比较

Zoho Social and Buffer are both robust social media management tools, but they appeal to different users.

Zoho Social is a strong contender for those needing in-depth analytics and 客户关系管理 整合。

While Buffer excels at simple, consistent scheduling across various social media platforms.

1. Publishing Capabilities

  • Zoho 社交: This is a strong contender that allows you to schedule posts without arbitrary limits on most plans, featuring bulk scheduling from a spreadsheet. It also has a publishing queue with SmartQ to recommend optimal posting times.
  • 缓冲: It focuses on simple, queue-based scheduling, which is very user-friendly. While it makes it easy to schedule posts to social accounts, its post limit is significantly lower than Zoho Social’s unlimited posts feature on comparable plans.

2. Analytics and Reporting

  • Zoho 社交: It offers more features in its analytics, providing in-depth, customizable reports, real-time tracking, and 竞争对手分析, which is great for understanding social media performance.
  • 缓冲: It offers a more streamlined analytics dashboard. It’s a clean way to track clicks, reach, and engagement, but it lacks the granular detail and more features in competitor monitoring and reporting that Zoho Social provides.
Zoho 社交 CRM

3.整合与生态系统

  • Zoho 社交: A key advantage is its seamless integration with other Zoho products like Zoho 客户关系管理 and Zoho Desk. This makes it a strong contender for users already in the Zoho ecosystem, providing a unified connection for all 商业 数据
  • 缓冲: Buffer offers integration with a wide array of third party integrations and provides a browser extension that simplifies the ability to schedule posts from any web page you view this site properly.

4. Security and Access

  • Zoho 社交: The platform prioritizes security and access control. Like some other platforms, when you try to view this site properly or log in, you might occasionally see a security process, possibly displaying a message like verification successful waiting a few seconds.
  • 缓冲: It also provides strong security features, including two-factor authentication and role-based permissions. Both platforms require a stable & fast internet connection to respond to customer interactions.

5. Content Calendar and Management

  • Zoho 社交: It features an intuitive visual content calendar and a media library to store assets. It provides more features like post drafts and approval workflows for team collaboration.
  • 缓冲: Buffer’s content calendar is clean and effective for visualizing the queue. It focuses on the time and date of the planned posts, though it lacks a dedicated media library, which is often cited as a missed opportunity in a buffer review.

6. Social Accounts and Platform Support

  • Zoho 社交: It supports a wider range of various social media platforms, including niche networks and a strong Google Business Profile integration, making it a powerful tool for managing all your social accounts.
  • 缓冲: It also supports all the major social accounts, including Instagram, Facebook, and Twitter. It is easy to integrate accounts and start scheduling immediately across various social media platforms.
buffer features

7.团队协作

  • Zoho 社交: It provides more features for team collaboration, including custom permission levels, chat functionality, and integrated approval workflows for every team member.
  • 缓冲: It offers basic team collaboration and shared access to social accounts. Its simplicity makes collaboration easy, but it lacks the advanced workflow more features offered by Zoho Social.

8. User Experience and Interface

  • Zoho 社交: The user interface is clean, organized, and highly functional. It is a strong contender for users who appreciate an all-in-one platform design. To fully view this site properly, a stable connection and modern browser to view are required.
  • 缓冲: It is renowned for its extreme simplicity and clean user interface. It is considered one of the easiest social media management tools to learn, making it a favorite for 小型企业 和个人。

9. Social Engagement and Monitoring

  • Zoho 社交: It has a dedicated monitoring dashboard where you can monitor keywords, hashtags, and brand mentions, and respond to comments in real time.
  • 缓冲: It focuses more on publishing and analytics. It has a separate engagement tool for managing comments and replies, but it does not offer the same level of integrated monitoring and listening that Zoho Social provides.

选择社交媒体管理工具时应注意什么?

  • 您的具体需求: What is your social media goals? What platforms do you use? How big is your team?
  • Content planning features: Do you need a tool with a detailed content calendar, idea storage, and approval workflows?
  • Publishing capabilities: How important are advanced scheduling, recurring posts, and a visual publishing calendar?
  • Supported social media platforms: Does the tool integrate with all the platforms you use?
  • Analytics and 报告: What level of detail do you need in your reports?
  • 协作功能: How important are task assignments, permission levels, and built-in communication tools?
  • 易于使用: How intuitive is the interface? Is there a learning curve?
  • 定价: Does the tool offer a free plan? What features are included in paid plans?
  • User ratings: What do other users say about the tool?
  • Consider your budget and the size of your team. Some tools are better suited for individuals and small businesses, while others are designed for larger teams and agencies.
  • Think about your future needs. Select a solution that can scale with your business as it grows.
  • Feel free to try out different tools. Most platforms offer free trials, you can test them before committing to a paid plan.
  • Look for a tool that offers good customer support. You may need help getting started or troubleshooting issues.

最终裁决

For powerful content planning, Zoho Social wins. Its robust features and collaborative tools make it ideal for serious social media marketers.

Buffer is great for beginners seeking simplicity, but Zoho Social offers more for those who want to level up their social media game.

We’ve thoroughly tested these platforms to bring you this comparison. Trust our expertise to make the right choice!

最终,最适合您的平台取决于您的具体需求和优先事项。

If you have trouble viewing this site properly, it’s always recommended to update your browser to the latest version.

You should recheck your browser settings to ensure performance 安全.

In some cases, a specific ray ID might be provided. Both Zoho Social and Buffer offer free trials, so you can test them out and see which one fits your workflow best.

Zoho Social 的更多信息

More of Buffer

常见问题

哪个平台更适合初学者?

Buffer’s intuitive interface and simple navigation make it a great choice for beginners. Zoho Social offers more advanced features, but it might have a steeper learning curve.

Which platform is better for large teams?

Zoho Social’s robust collaboration features, like granular permission levels and task assignments, make it a better fit for large teams.

Can I schedule Instagram Stories with these tools?

Yes, both Zoho Social and Buffer allow you to schedule and automatically publish Instagram Stories.

What if I change my posting schedule at the last minute?

Both platforms allow you to easily reschedule posts or adjust your posting schedule with a few clicks.

Does Zoho Social or Buffer offer a free plan?

Yes, both platforms offer a free plan with basic features. If you need more advanced functionality, you can upgrade to a paid standard plan or higher.