Metricool vs Hootsuite：2025 年哪种工具最好？

优胜者

4.8

• 用户管理
• 高级日历
• 内容分析
• 邮政跟踪器
• 媒体经理
• 提供免费计划
• Paid Plans from $18

立即试用

亚军

3.5

• Publish & Schedule
• 社交媒体 分析
• AI Content Creation
• 参与工具
• Social Advertising
• 提供免费试用
• 付费计划 $99 起/月

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选择正确的 社交媒体 management tool could be a real headache.

Do you need something simple and affordable or a powerhouse packed with features?

Maybe you’re caught between two popular options, Metricool and Hootsuite.

Both help you schedule posts, track performance, and manage your social media presence, but which one comes out on top?

In this post, we’ll break down the key differences between Metricool vs Hootsuite to help you to decide which tool is the perfect fit for your needs.

Metricool vs Hootsuite: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Metricool and Hootsuite.

We dug deep into their features, explored their pricing plans, and even put their customer support to the test.

Now, we’re sharing our findings to help you make the best choice.

4.8满分 5 分

Want to gain a deeper understanding of your social media performance and optimize your strategy? Sign up for a free Metricool account and unlock valuable insights today!

定价： It has a free plan. Paid plan Starts at $18/month

主要特点：

• Hashtag tracking
• 竞争对手分析
• Easy-to-use reporting

免费试用 Metricool 阅读完整评论

3.5满分 5 分

Want an affordable way to manage all your social media in one place? Start your free 30-day Hootsuite trial!

定价： 30 days free trial available. Paid plan Starts at $99/month

主要特点：

• Wide range of integrations
• Bulk scheduling capabilities
• Simple content creation tools

免费试用 Hootsuite 阅读完整评论

What is Metricool?

Ever feel like you’re flying blind with your social media?

Metricool gives you a clear view of how you’re doing.

It’s like having a personal assistant for your social media, but way cheaper.

Think scheduling posts, tracking performance, and even spying on your competitors – all in one place.

Also, explore our more Metricool 替代品…

我们的看法

超过 70% 的 Metricool 用户表示，每周至少节省 5 小时的社交媒体管理时间。快来探索它，看看您能节省多少时间！

免费试用 Metricool 阅读完整评论 Metricool 替代品

主要优点

• 特征： Metricool 将分析、日程安排和活动管理功能整合到一处。它还包含一个用于管理所有评论和消息的收件箱、一个内容规划器以及竞争对手分析工具。
• 支持的社交网络： 它适用于 20 多个平台，包括 Facebook、Instagram、Twitter、LinkedIn、TikTok，甚至 Google Business Profile 和 Twitch。
• 易于使用： 该平台拥有简洁直观的界面，即使是初学者也可以轻松浏览。
• 客户支持： 他们通过实时聊天和详细的帮助中心提供响应迅速的客户支持。
• 集成： 它与 Canva、Google Drive 和 Zapier 等流行工具连接，以简化您的工作流程。
• 可扩展性： Metricool 有不同的计划来满足个人、小型企业和大型机构的需求。

定价

• 自由的： 5 个竞争对手资料每月 0 美元。
• 起动机： 每月 18 美元，可获得 100 个竞争对手的资料。
• 先进的： 角色管理每月 45 美元。
• 风俗： 定制定价。

免费试用 Metricool

优点

• 分析非常透彻。
• 规划工具感觉很自然。
• 竞争对手的洞察力非常强大。
• 基本计划经济实惠。
• 界面友好。

缺点

• 社交收件箱尚处于初级阶段。
• 球队特点是缺乏深度。
• 支持响应可能会滞后。
• 社交聆听能力不强。

免费试用 Metricool

What is Hootsuite?

Need to wrangle all your social media in one place?

Hootsuite is your answer. It’s the OG of social media management tools.

Think of it as mission control for your social media universe.

Schedule posts, track mentions, and engage with your audience – all from a single dashboard.

Also, explore our more Hootsuite 替代品…

我们的看法

掌控混乱的社交媒体，简化工作流程。了解 Hootsuite，了解它如何简化您的社交媒体管理。

免费试用 Hootsuite 阅读完整评论 Hootsuite 替代品

主要优点

• 通过数据流保持条理清晰： 实时监控多个社交源、标签和关键词。
• 不错过任何一条信息： 通过统一的收件箱管理所有社交会话。
• 扩大影响： 直接在平台内提升您的热门帖子。
• 无缝协作： 在团队中分配任务、批准内容和管理权限。
• 了解全局： 利用综合分析和自定义报告跟踪您的进展。

定价

Hootsuite 为满足基本需求提供有限的免费计划。

• 专业版（$99/月）： 无限制的发布计划、最佳发布时间建议、竞争基准工具。
• 团队（$249/月）： 为三个用户提供 20 个社交账户。
• 企业定制： 从 5 个用户和 50 个社交账户开始。

免费试用 Hootsuite

优点

• 集成范围广。
• 易于发布。
• 非常适合团队协作。
• 可靠，历史悠久。
• 客户支持。

缺点

• 可能很贵。
• 分析可以是基本的。
• 内容策划功能有限。

免费试用 Hootsuite

功能比较

Find the right social media management tool by comparing Metricool and Hootsuite.

This guide highlights key features and helps you choose the best platform for your social media marketing and digital presence.

1. All-in-One Dashboard and Social Channels

• Metricool: Positions itself as a digital swiss army knife for social media managers. Its social media dashboard provides a single interface to manage all your social networks, including Facebook, Instagram, Twitter, and LinkedIn. It’s an excellent tool for unifying all your tools in one place.
• Hootsuite: Hootsuite launched with a unified dashboard that remains one of its key features. It allows you to manage multiple social media accounts and social channels from a single screen. Hootsuite works by creating “streams” for various social channels to monitor direct messages and posts.

2. Analytics and Reporting

• Metricool: Provides robust social media analytics with unlimited historical 数据. You can access reports with easy analytics and download custom reports with a few clicks. For advanced users, there’s the ability to connect to Looker Studio for in-depth analysis and creating reports.
• Hootsuite: Hootsuite’s analytics feature is one of its strongest selling points. It offers advanced analytics and customizable reports. Many Hootsuite reviews praise its ability to give deep insights into social media performance. Hootsuite analytics can be customized to show precisely the data that matters to your business.

3. Pricing and Plans

• Metricool: Offers a free account that allows you to manage a limited number of social accounts, making it a great starting point for individuals and 小型企业. Its paid plans, like the starter plan and advanced plan, are known for being budget-friendly. A Metricool review often highlights its value.
• Hootsuite: Hootsuite pricing is generally higher, targeting larger social media teams and enterprises. While a free version existed in the past, a hootsuite review today will show its focus on the professional plan and enterprise plan, which are more expensive and offer a broader range of robust features.

4. Publishing and Scheduling

• Metricool: This social media scheduling tool is known for its user-friendly social media calendar. You can easily schedule content for various social media accounts, use bulk scheduling, and find the best times to post to save time. It also features auto posting for consistent social media posts.
• Hootsuite: Provides comprehensive tools to schedule posts. Its social media calendar allows for visual planning, and you can use bulk scheduling to publish posts for multiple social accounts at once. You can publish content immediately or schedule content for a later date.

5. Social Inbox and Messages

• Metricool: Features a social 收件箱 that combines all your social messages into a single inbox. This allows you to easily navigate and stay engaged with all your social networks, manage all your social messages and win time.
• Hootsuite: Offers a robust inbox to manage direct messages and comments. While both tools allow you to manage messages, Hootsuite’s inbox is often praised in hootsuite reviews for its advanced filtering and team collaboration features, which make it easier for social media teams to manage customer feedback and inquiries.

6. Team Collaboration and Management

• Metricool: The platform supports team management, but it is more geared toward smaller teams or one brand. Its collaboration features are straightforward and effective.
• **Hootsuite: Hootsuite’s features for teams are where it stands out. The hootsuite team plan and enterprise plan are designed for large-scale operations with multiple social media managers. Features like approval workflows, team member assignments, and customized permissions are central to Hootsuite’s offerings.

7.整合与生态系统

• Metricool: Known as a digital swiss army knife, Metricool integrates with Google Business Profile, Google Ads, and TikTok Ads. It also offers a 扎皮尔 integration in its advanced plan, allowing you to connect with other platforms and streamline your workflow.
• Hootsuite: Has a vast hootsuite app directory with integrations that extend its core functionality to other tools. You can connect to everything from RSS feeds to advanced marketing and sales platforms, making it a powerful tool for digital marketing professionals who use multiple platforms.

8. Support and Customer Service

• Metricool: Offers live chat support and a comprehensive help center page. Users often praise its responsive support in a metricool review, noting that even with a free account, you can get help quickly.
• Hootsuite: Hootsuite support is tiered. Users on the professional plan may find themselves needing to contact support via a help ticket, while the enterprise plan often comes with dedicated hootsuite customer service and priority support, reflecting its focus on larger companies.

9. Social Media Performance and Insights

• Metricool: Provides a clear overview of your social media performance. The data extracted is easy to understand, helping you discover what matters to your audience. The tool provides a quick look at key metrics, saving time and simplifying your social media efforts.
• **Hootsuite: Hootsuite’s analytics features provide more granular insights. You can access reports with detailed social media performance data, including sentiment analysis and competitive benchmarking. A hootsuite review will often mention the depth of its 报告.

10. Advanced Features for Marketing

• Metricool: This platform excels at providing an all-in-one view for a business. It can track not only social media accounts but also web pages, Google Business Profile, Google Ads, and TikTok Ads, giving you a full picture of your digital presence. It also offers a Link in Bio tool with multiple links.
• **Hootsuite: Hootsuite’s robust features include advanced social listening, which lets you monitor conversations about your brand across the web, not just on your owned social accounts. It also offers the Hootsuite Academy to help users maximize the platform’s potential, showcasing the company’s commitment to user education.

11. Main Differences and Target Audience

• Metricool: The main differences lie in its simplicity and affordability. It’s a great tool for a social media manager looking to streamline their workflow, manage one brand, or handle multiple accounts on a budget. It’s a strong Hootsuite 替代品 for small to medium-sized businesses and agencies.
• Hootsuite: The main differences are its scale and deep features. Hootsuite is a long-standing leader in social media marketing and is best suited for large social media teams, agencies, and enterprises that need a powerful tool with extensive integrations and complex workflows.

选择社交媒体管理工具时应注意什么？

• Publishing and Scheduling: The core of any social media platform. Make sure the tool can handle all the social media platforms and social media channels you use, from a twitter account to YouTube channels. Look for features like scheduled posts and the ability to publish immediately. A good social network tool, like the Hootsuite dashboard, makes it easy to visualize your scheduled content.
• Features and Integrations: Look at the key features and what the platform stands for. Does it have a 视频编辑器? Can you manage multiple social networks with ease? The Hootsuite app directory is a huge selling point, offering a wide range of integrations with other platforms and tools. Metricool account and Hootsuite account both offer customized reports, but the depth and granularity can be a main difference.
• Analytics and Data: It matters to have easy analytics. Look for tools that can give you relevant content insights and a way to access reports on your social media efforts. Can you track Instagram stories? Is the data from all your social media platforms in one place?
• User Experience and Support: The user friendliness of the Hootsuite platform or any other social platform is crucial. You should be able to simply scroll and find what you need. If you ever need to contact support, is it easy to get in touch? A hootsuite professional plan or hootsuite enterprise account might offer dedicated support, while a metricool account might rely on a help center page.
• Scalability: Consider how the tool handles multiple brands and multiple social accounts. The hootsuite professional plan is designed for one brand, while an enterprise plan can handle a larger scale. This is a key factor to consider, especially to avoid leaving metricool or hootsuite in the future.
• Social Inbox: An effective way to handle all your social media messages, including direct messages. A tool with a single inbox for all your social channels can save time and help you stay on top of customer feedback and inquiries.
• Content Management: Does the tool help you manage new content and make it easy to publish posts? A tool that allows for bulk scheduling of scheduled posts can be a huge time-saver.

最终裁决（我们的选择）

So, which tool takes the crown? For us, it’s Hootsuite.

While Metricool is a great option for individuals & small businesses.

Hootsuite’s advanced features, extensive integrations, & powerful analytics give it the edge.

If you’re serious about social media management and have the budget to support it, Hootsuite is the clear winner.

But hey, don’t just take our word for it!

Both platforms offer free trials, so kick the tires and see which one fits 你的 needs best.

After all, the best social media management tool is the one that helps you achieve 你的 specific goals.

免费试用 Metricool 阅读完整评论 Metricool 替代品

免费试用 Hootsuite 阅读完整评论 Hootsuite 替代品

More of Metricool

More of Hootsuite

• Hootsuite 与 Sprout Social 对比: It’s standout feature is its robust project management and in-depth analytics for large teams.
• Hootsuite 与 Metricool: It’s standout feature is its focus on a more user-friendly interface and team collaboration.
• Hootsuite 与 SocialPilot 对比: It’s standout feature is its comprehensive scheduling and valuable features for multi-location brands and agencies.
• Hootsuite 与 Sendible 对比: It’s standout feature is its agency-focused design with custom dashboards and white-label reporting.
• Hootsuite 与 Content Studio 对比: It’s standout feature is its powerful content discovery and curation tools for creators.
• Hootsuite 与 Heropost 对比: It’s standout feature is its AI writing assistant and ability to create branded short links.
• Hootsuite vs Agorapulse: It’s standout feature is its unified social inbox and transparent, user-friendly approach to customer support.
• Hootsuite vs Zoho Social: It’s standout feature is its SmartQ predictions for optimal scheduling and a highly user-friendly interface.
• Hootsuite 与 Buffer: It’s standout feature is its simplicity and ease of use, making it ideal for small businesses.
• Hootsuite vs Sprinklr: It’s standout feature is its advanced social listening and deeper customer engagement capabilities for enterprises.
• Hootsuite 与 Later 对比: It’s standout feature is its visual-first approach, especially for Instagram, with its visual planner and Linkin.bio.
• Hootsuite vs Loomly: It’s standout feature is its daily post inspiration and a streamlined, collaborative content approval workflow.
• Hootsuite vs Blaze: It’s standout feature is its AI-first approach, specializing in creating high-quality AI images and content.
• Hootsuite vs Planable: It’s standout feature is its focus on intuitive collaboration and an in-depth, visual content planning process.

常见问题