Are you trying to pick the best tool to help you share stuff online?
It can be tough! Lots of people who use the internet want to manage their posts easily.
Two popular helpers are Zoho Social and Later.
Maybe you’re wondering which one is better for you in 2025.
Don’t worry!
We’ll compare Zoho Social vs Later closely, helping you see what each one does best.
By the end, you’ll have a much clearer idea of which tool will faire your online sharing easier.
Plongeons-nous !
Aperçu
We put both Zoho Social and Later to the test, just like you might.
We tried posting updates, scheduling for later, and checking how well our posts did.
This hands-on experience helped us clearly see where each tool shines and where it might fall short for different people.
Vous voulez un produit simple mais puissant CRM to organize your customer relationships? You can experience it risk-free!
Tarifs : L'essai est gratuit. L'abonnement premium démarre à 14 $/mois.
Caractéristiques principales :
- Gestion des contacts
- Automatisation de la force de vente
- Analyses et rapports
Later’s visual planner and Best Time to Post feature help you get the most out of your content. Explore it’s features today!
Tarifs : It has a free trial. Paid plan Starts at $16.67/month
Caractéristiques principales :
- Visual Planner
- Best Time to Post
- Linkin. bio
What is Zoho Social?
So, what’s the deal with Zoho Social? It’s a tool for managing all your réseaux sociaux accounts in one place.
Think of it as a central hub for your Facebook, Instagram, Twitter, and more.
It helps you plan posts, talk to your followers, and see how well your posts are doing.
Découvrez également nos favoris Zoho Social alternatives…
Notre avis
Élevez votre réseaux sociaux Stratégie avec Zoho Social. De la planification intelligente à l'écoute des réseaux sociaux en passant par des analyses approfondies, découvrez dès aujourd'hui la puissance de Zoho Social !
Principaux avantages
- La personnalisation est reine : Adaptez Zoho CRM à votre flux de travail exact.
- Abordable pour tous : Commencez avec un forfait gratuit pour jusqu'à 3 utilisateurs.
- Accès à l'application mobile : Gérez votre CRM où que vous soyez, à tout moment et en tout lieu.
- Analyses intégrées : Suivez les indicateurs critiques et obtenez des informations précieuses.
Tarifs
- Standard: 14 $/utilisateur/mois.
- Professionnel: 23 $/utilisateur/mois.
- Entreprise:40$/utilisateur/mois.
- Ultime: 52 $/utilisateur/mois.
Avantages
Inconvénients
What is Later?
So, what about Later? Well, this tool is really focused on making your social media look good, especially Instagram.
It’s super visual. You can plan out your feed by dragging and dropping pictures.
It also helps you schedule posts for different times.
If you care a lot about how your social media looks, Later might be for you.
Découvrez également nos favoris Later alternatives…
Notre avis
Later est un excellent choix pour les entreprises qui privilégient le contenu visuel et le marketing Instagram. Facile à utiliser, abordable, il offre de nombreuses fonctionnalités pour vous aider à créer et à programmer du contenu attrayant et engageant.
Principaux avantages
- Caractéristiques: Later propose la planification, la publication, l'analyse et un planificateur visuel pour créer et prévisualiser votre contenu sur les réseaux sociaux.
- Réseaux sociaux pris en charge : Il s'intègre à Instagram, Facebook, Twitter, Pinterest et TikTok.
- Facilité d'utilisation : L'interface est de type glisser-déposer et très visuelle, ce qui facilite la planification et la programmation de votre contenu.
- Assistance clientèle : Later propose une assistance par e-mail et par chat, ainsi qu'un centre d'aide complet.
- Intégrations : Il se connecte à quelques outils clés, tels que Canva, Unsplash et Dropbox.
- Évolutivité : Later propose des plans pour les entreprises de toutes tailles, des solopreneurs aux grandes équipes.
Tarifs
Later propose une formule gratuite avec des fonctionnalités limitées. Les formules payantes démarrent à 18 $/mois et augmentent en fonction du nombre de profils sociaux et d'utilisateurs dont vous avez besoin.
- Démarreur: 16,67 $/mois
- Croissance: 30 $/mois
- Avancé: 53,33 $/mois
Avantages
Inconvénients
Comparaison des fonctionnalités
For social media managers, Zoho Social is the all-in-one platform integrating entreprise functions, while Later is the specialized later social media scheduler for visual planning and Instagram growth.
1. Publishing and Scheduling Tools
- Zoho Social: This social media management platform features powerful scheduling features like SmartQ to find optimal times to schedule posts. You can immédiatement publish posts and manage an extensive publishing queue across multiple platforms.
- Plus tard: The later social media planificateur is known for its visual planning power. You can drop posts into a calendar for precise timing. Its key features are focused on maximizing the visual impact of social media posts.
2. Supported Platforms and Niche Focus
- Zoho Social: It supports a broader range of social media platforms and social media channels than Later, including Google Business Profile, making it ideal for a social media manager handling all social channels for an active social media presence.
- Plus tard: It excels on visual social platforms like Instagram and TikTok, offering specific features like the visual planner. While it supports multiple platforms, its core strength is in helping with Instagram posts and aesthetics.
3. Integrations and Ecosystem
- Zoho Social: A major advantage is its tight integration with other zoho apps like Zoho CRM and Zoho Desk. This allows the social media manager to connect social efforts with sales and customer interactions across multiple accounts within the zoho apps ecosystem.
- Plus tard: It has standard integrations, but it does not offer the deep, native ecosystem integration that Zoho Social provides. Its key features are centered around visual content and social media management app functionality.
4. Content Inspiration and Curation
- Zoho Social: It focuses on using données and analytics to inform your social media campaigns. It provides content suggestions but is not primarily a tool for post ideas or visual curation.
- Plus tard: It is designed to spark post ideas and helps discover user generated content to share. Its content features, including hashtag suggestions, are geared toward making content creation easy and efficient.
5. Analytics and Performance
- Zoho Social: It provides in-depth social media performance analytics and detailed reports, with a strong focus on tracking follower demographics and engagement across multiple social media accounts.
- Plus tard: Its analytics are visual and powerful, especially for Instagram. The reports focus on post performance, click-through rates from the Link-in-Bio tool, and provide hashtag suggestions for future social media posts.
6. Fonctionnalité de l'application mobile
- Zoho Social: The zoho social mobile app is a fully functional social media management app, allowing users to schedule, monitor, and respond to customer interactions while on the go.
- Plus tard: The later mobile app is highly regarded for its visual planner and drag-and-drop posts features. The later social media scheduler is easy to use from a smartphone, which is essential for social media managers.
7. Team Collaboration
- Zoho Social: It offers strong collaboration features, including approval workflow, multiple social channels and the ability to manage multiple social media accounts with clear user roles.
- Plus tard: It also supports collaboration, but its approval features are sometimes considered less robust than Zoho Social’s, especially for large marketing teams managing complex social media campaigns.
8. Engagement and Social Inbox
- Zoho Social: It features a comprehensive social inbox for managing & responding to messages, user interface, comments, & mentions across multiple social media accounts.
- Plus tard: It offers a Conversations feature for managing comments, but Zoho Social is generally considered to have the more unified and feature-rich inbox for cross-platform customer interactions.
9. Media Management
- Zoho Social: It provides a media library to store and manage your photos and videos, which is helpful for maintaining an active social media presence.
- Plus tard: It also provides a media library that is highly visual, allowing users to upload and organize their visual assets before visually planning them on the later social media scheduler.
What Should You Check in social media management tools?
Here’s a quick list of other important things to think about:
- Does it work with all the social media platforms you use?
- Can you easily see your whole content calendar and monitor hashtags?
- Does it have good analytics and rapports to show how you’re doing?
- Is it easy for your entire team to use (team collaboration)?
- What do other user reviews say about how user-friendly it is?
- How good is their customer support if you have problems?
- Does it fit your budget, looking at their pricing plans?
Verdict final
Okay, so we looked at both Zoho Social and Later social media management tool.
It really comes down to what you need most in social media management platforms.
If you care a lot about how your Instagram looks and want a super easy way to plan your pictures, Later is probably a good choice.
It’s also pretty simple to get started.
We think Zoho Social has a slight edge if you want something that works well for many different sites and provides lots of information.
Think about what’s most important for you and pick the one that fits best. You got this!
More of Zoho Social
- Zoho Social vs Sprout Social: Zoho – more affordable (Zoho users). Sprout – advanced analytics, listening, teams.
- Zoho Social vs Metricool: Zoho – budget-friendly. Metricool – stronger analytics, competitor focus.
- Zoho Social vs Socialpilot: Zoho – cost-effective. Socialpilot – wider integrations, robust scheduling.
- Zoho Social vs Sendible: Zoho offers affordable basic features. Sendible offers comprehensive listening and reporting (agencies).
- Zoho Social vs Content Studio: Zoho – budget-friendly. Content Studio – content discovery, AI content.
- Zoho Social vs Heropost: Zoho – budget-friendly entry. Heropost – AI content, competitor intel.
- Zoho Social vs Agorapulse: Zoho – more affordable. Agorapulse – robust boîte de réception, listening.
- Zoho Social vs Buffer: Zoho – more features for the price. Buffer – simpler scheduling.
- Zoho Social vs Sprinklr: Zoho – for small/medium biz (Zoho users). Sprinklr – enterprise-level.
- Zoho Social vs Later: Zoho – broader platform support. Later – visual content (Instagram).
- Zoho Social vs Loomly: Zoho – cost-effective content mgmt. Loomly – content calendar, teamwork.
- Zoho Social vs Blaze: Zoho’s affordability/integration are key. Blaze – robust scheduling, AI content.
More of Later
- Later vs Sprout Social: It offers comprehensive social listening and advanced analytics, making it a more robust, but complex tool.
- Later vs Metricool: It offers broader analytics and ad management.
- Later vs Socialpilot: It supports more platforms and has a social inbox.
- Later vs Sendible: It has robust collaboration and reporting.
- Later vs Content Studio: It excels in content discovery.
- Later vs Heropost: It uses AI for content creation.
- Later vs Agorapulse: It offers strong social listening.
- Later vs Zoho Social: It integrates with the Zoho suite.
- Later vs Buffer: It is known for its simplicity.
- Plus tard contre Sprinklr: It is an enterprise-level platform.
- Later vs Loomly: It focuses on team content workflows.
- Later vs Blaze: It depends on Blaze’s specific features.
- Later vs Hootsuite: It is a more comprehensive tool with a wider range of platform integrations and in-depth analytics.
- Later vs Planable: It is a collaboration-first tool, with a strong focus on content approval workflows for teams
Questions fréquemment posées
Is one better for Instagram?
Later often wins for Instagram with its visual planning and automatically posted first comment. If that’s key for you, go with Later. Zoho Social works with it too, but it isn’t as focused on the visual side.
Which costs less overall?
Both have free options with limits. Paid plans differ, so check their current prices and see what features you need to compare the value for your situation.
Can my team use it?
Yes, both have team features in paid plans and mobile apps. Zoho Social often has more options for teams and might let more people join, depending on the plan. Look at their squad features to see what works best for you.
Which has better reports?
Zoho Social usually provides more detailed reports for different social media sites. If you really need to analyze your stats, Zoho Social might be the better choice. Later, reports focus more on the performance of your pictures and videos.
Can I schedule for all my sites?
Yes, you can schedule posts on both for many social media sites. However, the exact sites they work with and how easy it is might be different. Zoho Social works with more sites and post ideas directly, while Later is really good for sites like Instagram that are all about visuals.
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