HubSpot vs Folk : Quel est le meilleur CRM en 2025 ?

par | Dernière mise à jour Oct 15, 2025

Gagnant
Hubspot
4.5
  • Commercialisation
  • Contenu
  • L'automatisation
  • Commerce
  • Reporting
  • Plan gratuit disponible
  • Le forfait payant commence à 15 $
Finaliste
folklorique
3.0
  • Massèges et Séquences
  • Tableaux de bord personnalisés
  • Collaboration d'équipe
  • Gestion des pipelines
  • Intégration facile
  • Essai gratuit disponible
  • Paid Plan Starts at $20
HubSpot vs Folk

Ever feel like managing your contacts is a total mess?

Are you losing track of who’s who, and does your entreprise feel like it’s slipping through your fingers?

You’re not alone. Lots of people struggle with this. 

Well, that’s where CRMs come in.

Today, we’re looking at two big names: HubSpot vs Folk.

Let’s break it down and see which CRM can truly make your life easier.

Aperçu

We’ve spent weeks digging into both HubSpot and Folk.

Testing their features and seeing how they handle real-world tasks.

This comparison is based on hands-on experience, not just marketing hype, so you get the straight facts.

Hubspot
4.5sur 5

Ready to grow your business with a powerful all-in-one platform? Get started with HubSpot’s tools today.

Tarifs : Il existe un plan gratuit. Le plan premium commence à $15/mois.

Caractéristiques principales :

  • CRM
  • Automatisation du marketing
  • Analyses et rapports
CRM folklorique
3sur 5

It excels at managing 10,000 contacts and building relationships. It has powerful automation.

Tarifs : It has a free trial. The premium plan starts at $20/month.

Caractéristiques principales :

  • Sales pipelines
  • Advanced reports
  • Android app

Qu'est-ce que HubSpot ?

So, HubSpot. What’s the deal? It’s a big platform. Think of it as an all-in-one tool.

It helps businesses manage sales, marketing, and customer service.

Basically, it’s designed to keep everything in one place.

Découvrez également nos alternatives préférées à Hubspot...

Qu'est-ce que Hubspot

Notre avis

Hubspot

HubSpot est une plateforme puissante offrant de nombreuses fonctionnalités, mais il est important de prendre en compte votre budget et vos besoins avant de vous engager. C'est un excellent choix pour les entreprises qui recherchent une solution complète et sont prêtes à investir.

Principaux avantages

  • CRM gratuit : Commencez avec un forfait gratuit avec des fonctionnalités CRM de base.
  • Plateforme tout-en-un : Accédez à une suite d’outils de marketing, de vente et de service.
  • Communauté et ressources étendues : Bénéficiez d'une richesse de connaissances et d'accompagnement.
  • Objectifs du marketing entrant : Attirez et engagez des prospects avec du contenu précieux.

Tarifs

  • Outils gratuits:Gratuit jusqu'à deux utilisateurs.
  • Plateforme de démarrage du pôle marketing: 15 $/siège/mois.
  • Plateforme client de démarrage: 15 $/siège/mois.
  • Marketing Hub Professionnel + trois sièges: 800 $/mois, sièges supplémentaires à 45 $/mois.
Tarifs HubSpot

Avantages

  • Fonctionnalités et outils complets.
  • Option CRM gratuite.
  • Forte réputation et reconnaissance de la marque.
  • Idéal pour le marketing entrant.

Inconvénients

  • Cela peut être coûteux pour les petites entreprises.
  • Il peut être complexe à apprendre et à utiliser.
  • Certaines fonctionnalités sont limitées aux forfaits inférieurs.

Qu'est-ce que le folklore ?

Okay, let’s talk about Folk. It’s a different kind of CRM.

It focuses on contact management. Think of it as a smart address book.

It’s built for teams that need to stay organized.

Découvrez également nos alternatives Folk préférées...

Folk CRM homepage

Notre avis

CRM folklorique

It excels at managing 10,000 contacts and building relationships. It has powerful automation that some businesses need.

Principaux avantages

  • Manage 10,000 contacts.
  • Connect five email accounts.
  • No warranty mentioned.

Tarifs

Tous les plans seront facturés annuellement.

  • Standard: $20/membre/mois.
  • Prime: $40/membre/mois.
Folk Pricing

Avantages

  • Interface conviviale.
  • Excellent contact management.
  • Effective sales pipeline visualization.
  • Seamless email integration.
  • Fonctionnalités d'automatisation puissantes.

Inconvénients

  • Capacités de reporting limitées.
  • The mobile app could be improved.
  • Integrations with some tools might be limited.
  • Customer support can be slow at times.

Comparaison des fonctionnalités

This evaluation pits HubSpot CRM, the leader in inbound marketing and a platform that scales with sales and marketing teams, against Folk CRM, a sleek, modern tool focused on helping users build genuine connections and organize contacts.

This feature comparison clarifies which CRM tools best support your team’s approach to lead management and sales pipeline management.

1. Core CRM Focus and Philosophy

  • HubSpot CRM: Designed as a broad, scalable ecosystem that supports the entire funnel, from inbound marketing to post-sale service. It is praised in hubspot crm reviews for helping sales & marketing teams align their efforts.
  • CRM folklorique: Focuses specifically on personalizing relationships and enabling users to build genuine connections outside of traditional enterprise structure. It’s built to organize contacts and manage real relationships.

2. Pricing and Accessibility

  • HubSpot CRM: Offers hubspot’s free crm tier, which provides generous crm features for life. Advanced functionality requires upgrading to paid “Hubs” (like sales hub or service hub) based on need.
  • CRM folklorique: Pricing is typically based on usage tiers and features, aiming to be an affordable crm software solution for individuals or smaller teams who prioritize managing real relationships and privacy.

3. Contact Management and Data Import

  • HubSpot CRM: Excellent for high-volume add contacts and managing large databases. The platform automatically tracks activities and ties them to records, supporting broad sales pipeline management.
  • CRM folklorique: Excels at helping users organize contacts by enabling quick imports from various sources using a dedicated chrome extension. Its focus is on making contact données easily searchable for any same person.

4. Sales Pipeline Management

  • HubSpot CRM: Provides robust, visual sales pipeline management tools across its paid tiers (sales hub), allowing sales teams to forecast and track stages efficiently to close winning deals.
  • CRM folklorique: Offers streamlined, simple sales pipeline management, prioritizing clarity and ease of use over complex automation. It’s focused on making sure users never miss a step in close winning deals.

5. Email Automation and Outreach

  • HubSpot CRM: Offers robust email automation and sequencing capabilities, especially within the hubspot marketing hub and sales hub, enabling large sales teams to execute complex campaigns.
  • CRM folklorique: Provides light email automation and relies heavily on its integration with user inboxes. Its chrome extension helps quickly pull communication data from the same person into the platform.

6. Built-in Communication Tools

  • HubSpot CRM: Features integrated tools for phone calls, meetings, and chat, enhancing the ability of the sales team to maintain service and manage the entire customer journey via the service hub.
  • CRM folklorique: Does not typically feature native phone calls integration but allows users to set reminders and manage conversations directly through its universal boîte de réception integration, prioritizing managing real relationships.
Vidéo YouTube

7. Marketing and Inbound Strategy

  • HubSpot CRM: The clear leader here, integrating sales hub and service hub with the hubspot marketing hub to drive the entire inbound marketing methodology and generate high-quality leads.
  • CRM folklorique: Lacks dedicated marketing teams features or an inbound marketing suite, focusing instead on tools like its chrome extension to help individuals add contacts and set reminders for personal outreach.

8. Reporting and Analytics

  • HubSpot CRM: Provides deep, customizable rapports across the entire customer lifecycle. The hubspot crm review often praises its ability to measure the impact of inbound marketing efforts on sales teams.
  • CRM folklorique: Offers simple, clear reporting focused on contact activity and outreach effectiveness. Its goal is to provide enough insight to help users close winning deals without the complexity of enterprise systems.

9. Customization and Use Cases

  • HubSpot CRM: Highly customizable with extensive APIs and many crm features, making it suitable for a wide range of complex use cases across both sales and marketing teams.
  • CRM folklorique: Less focused on deep customization, emphasizing ease of use and quick setup. Its ideal use cases involve travailleurs indépendants, recruiters, or consultants aiming to build genuine connections and set reminders effectively.

Que rechercher lors du choix d’un logiciel CRM ?

  • Évolutivité : Peut-il évoluer avec votre entreprise ?
  • Intégration: Est-il compatible avec vos outils existants ?
  • Customization: Can you tailor it to your specific needs?
  • Facilité d'utilisation : Is it intuitive for your team?
  • Soutien: What level of customer support is offered?
  • Budget: Does it fit within your financial constraints?
  • Caractéristiques spécifiques : What features, like automation or analytics, are most important to you?
  • Accès mobile : Can you access it on the go?
  • Données Sécurité: Dans quelle mesure vos données sont-elles sécurisées ?
  • Rapports : Can you get the insights you need?

Verdict final

So, which one wins? For most businesses, HubSpot takes the lead.

It’s powerful, and it does a lot. Yes, it can be pricey and a bit tricky to learn.

But it’s worth it. We’ve tested both.

We’ve seen how they work in real life.

If you need everything in one place, HubSpot is your best bet. Folk is good for simple contact management.

But, for growth and serious business, HubSpot has more to offer.

We’ve done the work. Now, you can faire the smart choice.

Plus de Hubspot

Voici une brève comparaison entre Hubspot et ces solutions logicielles :

  • HubSpot vs GoHighLevel: Hubspot is an all-in-one platform for agencies, with strong marketing automation and white-labeling options.
  • Hubspot vs Pipedrive: It is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
  • Hubspot vs Keap: It (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes. Hubspot offers a wider range of marketing, sales, and service features.
  • Hubspot vs ActiveCampaign: It excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation.
  • Hubspot vs Clickfunnels: It is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform.
  • Hubspot vs Folk: It is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use.
  • Hubspot vs Instantly: It specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities.
  • Hubspot vs ClickUp: It is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields.
  • Hubspot vs Monday CRM: It.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast,
  • Hubspot vs Capsule CRM: It is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views.
  • Hubspot vs Insightly: It combines CRM with strong project management features, making it versatile for businesses requiring both.
  • Hubspot vs Freshsales CRM: It is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools.
  • Hubspot vs Salesforce: It is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs.
  • Hubspot vs Zendesk: It is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution.

Plus de Folk

Voici une brève comparaison de Folk avec ces solutions logicielles :

  • Folk vs GoHighLevel: Folk met l'accent sur l'organisation collaborative des contacts et la facilité d'utilisation, tandis que GoHighLevel est une plateforme complète de vente et de marketing avec une automatisation robuste et la génération de leads.
  • Folk vs Pipedrive: Folk se concentre sur la gestion conviviale des contacts et la personnalisation, tandis que Pipedrive excelle dans la gestion visuelle du pipeline de vente pour les équipes axées sur la vente.
  • Folk vs Keap: Folk offre une interface simple et collaborative pour la gestion des contacts, tandis que Keap propose une automatisation puissante des ventes et du marketing avec une personnalisation poussée.
  • Folk vs ActiveCampaign: Folk offre un système de gestion des contacts convivial et collaboratif, tandis qu'ActiveCampaign se targue d'une automatisation du marketing, d'une segmentation et d'analyses détaillées.
  • Folk vs Clickfunnels: Folk est un CRM de gestion des contacts, tandis que ClickFunnels est un générateur d'entonnoirs de vente conçu pour créer des pages d'atterrissage et automatiser les processus de vente.
  • Folk vs Instantané: Folk se concentre sur la gestion et l'enrichissement des contacts ; Instantly se spécialise dans les campagnes automatisées d'envoi de courriels non sollicités et dans la prospection commerciale à haut volume.
  • Folk vs ClickUp: Folk est un outil spécialisé dans la gestion des relations avec les contacts, tandis que ClickUp est un espace de travail tout-en-un qui combine des fonctions de gestion de projet, de suivi des tâches et de CRM.
  • Folk vs Monday: Folk offre un système de contact simple et collaboratif, tandis que Monday CRM propose des flux de travail visuels hautement personnalisables et une collaboration d'équipe solide.
  • Folk vs Capsule: Folk est un CRM moderne et personnalisable pour la gestion des contacts ; Capsule CRM est un gestionnaire de contacts simplifié, principalement axé sur le suivi des opportunités de vente.
  • Folk vs Insightly: Folk est une solution simple de gestion collaborative des contacts ; Insightly offre un CRM plus robuste avec des fonctions avancées de gestion de pipeline de vente et de projets.
  • Folk vs Freshsales CRM: Folk se concentre sur la gestion intuitive des relations et les pipelines visuels ; Freshsales propose un CRM complet avec une automatisation avancée et des rapports détaillés pour les ventes.
  • Folk contre Salesforce: Folk fournit un CRM convivial pour une gestion simple des relations, tandis que Salesforce est un CRM d'entreprise hautement personnalisable, évolutif et complexe avec des fonctionnalités étendues.
  • Folk contre Zendesk: Folk privilégie une gestion simple et collaborative des contacts pour les petites équipes, tandis que Zendesk est une plateforme de service client complète axée sur la billetterie et l'assistance.

Questions fréquemment posées

Is HubSpot better for large businesses?

Yes, HubSpot is generally better for larger businesses. Its comprehensive features, including the marketing hub and advanced automation, cater to complex needs. However, smaller businesses can still benefit from its scaling capabilities.

Can Folk replace a full CRM like HubSpot?

Yes, for basic contact management. However, Folk lacks HubSpot’s extensive customer relationship management features, such as detailed analytics and robust marketing tools. It’s better suited for teams needing simple contact organization.

Quel CRM offre le meilleur soutien à la clientèle ?

HubSpot offers more comprehensive support, including a knowledge base, community forums, and direct support tickets. Folk provides email and chat support, which is sufficient for smaller teams, but HubSpot offers more in-depth help better than other crm’s like zoho crm.

Is HubSpot’s pricing worth it?

Yes, for businesses needing an all-in-one platform, HubSpot’s pricing reflects the extensive features and integrations it offers. If you need robust marketing and sales tools, HubSpot’s pricing is often justified.

Quel CRM est le plus facile à apprendre ?

Folk is generally easier to learn due to its simple and intuitive interface. While powerful, HubSpot has a steeper learning curve due to its extensive functionality. If ease of use is your priority, Folk is a good option.

Articles connexes