Démarrage rapide
Ce guide couvre toutes les fonctionnalités de SE Ranking :
- Commencer — Créez votre compte et configurez votre premier projet
- Comment utiliser Keyword Researcher — Find high-value keywords with strong ranking potential and real search demand
- Comment utiliser un vérificateur de backlinks — Audit your off-page profile and see exactly which links move the needle
- Comment utiliser l'audit de site web — Discover the issues that block top positions and get clear fixes for each one
- Comment utiliser l'outil de recherche d'idées de contenu — Turn keyword clusters into a content creation plan your writers can actually follow
- Comment utiliser le marketing local — Run local SEO for physical locations without buying a second tool
- Comment utiliser l'outil de vérification SEO on-page — Grade any page against the top ten results and see what is missing
- Comment utiliser l'analyse concurrentielle des SERP — Run competitive research and copy the moves already driving traffic to rival sites
- Comment utiliser le générateur de rapports SEO — Build white-label reports that give clients actionable insights without manual work
- Comment utiliser un générateur de prospects — Embed a free audit widget on your website and collect qualified leads
Temps nécessaire : 5 minutes par fonctionnalité
Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives
Pourquoi faire confiance à ce guide ?
I have used SE Ranking for eighteen months across client sites and my own web projects.
Every screenshot and setting here comes from hands-on work, not vendor marketing.
SE Ranking is an SEO platform built for agencies and in house teams that need one tool instead of five.
Its own tagline is blunt: the SEO platform that maximizes ROI not costs.
Most users only ever open the suivi du classement.
This guide shows how to use SE Ranking properly, feature by feature.
Tutoriel sur le classement SE
This SE Ranking tutorial walks through every module in order, from your first project to advanced features that most people never explore.
SE Ranking
Track rankings, audit sites, study competitors and send client reports from one SEO platform. SE Ranking combines unique datasets with live Google checks, so SEO pros build effective strategies on real numbers. Start free, no card needed.
Premiers pas avec le classement SE
Before touching any feature, finish this one-time setup.
Cela prend environ trois minutes.
Here is what the platform felt like on day one:
Passons maintenant en revue chaque étape.
Étape 1 : Créez votre compte
Go to the SE Ranking website and click Sign Up.
Enter your email, set a password and pick the free trial.
✓ Point de contrôle: Vérifiez votre boîte de réception pour l'e-mail de confirmation.
Étape 2 : Ajoutez votre premier projet
Enter your domain, choose search engines and add target keywords.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your project should appear on the main dashboard.
Step 3: Connect Analytics and Search Console
Link Google Analytics and Search Console so traffic data flows in automatically.
✅ Terminé : Vous êtes prêt à utiliser n'importe quelle fonctionnalité ci-dessous.
Comment utiliser l'outil de recherche de mots clés pour le classement SE
Chercheur de mots clés lets you find high-value keywords with strong ranking potential and real search demand.
Voici comment l'utiliser étape par étape.
Étape 1 : Ouvrez l’outil de recherche de mots clés
Click Keyword Research in the left sidebar of the platform.
Type a seed keyword and pick your country.
Step 2: Apply Filters to Narrow the List
Use the filters to set volume, difficulty and intent ranges.
Voici à quoi cela ressemble :
✓ Point de contrôle: You should see volume, difficulty and CPC columns for every keyword.
This trims thousands of ideas down to a workable shortlist.
Step 3: Add Keywords to Your Project
Tick the keywords you want and send them to your rank tracker.
Position history starts building from the next daily check.
✅ Résultat : You have a keyword list backed by real search data, not guesswork.
💡 Conseil de pro : Sort by difficulty under 30 first. Those pages rank faster on new sites.
Comment utiliser l'outil de vérification des backlinks de SE Ranking ?
Vérificateur de backlinks lets you audit your off-page profile and see exactly which links move the needle.
Voici comment l'utiliser étape par étape.
Step 1: Enter Any Domain
Paste your domain or a competitor domain into the Backlink Checker.
The report loads referring domains, anchors and trust metrics.
Step 2: Sort Links by Quality
Sort by domain trust to separate strong links from throwaway ones.
Voici à quoi cela ressemble :
✓ Point de contrôle: The referring domains count should match your live link profile.
Toxic links get flagged so you can plan disavows.
Step 3: Track New and Lost Links
Turn on backlink monitoring for the domain you care about.
You get an alert whenever a link is added or dropped.
✅ Résultat : You know which off-page links carry weight and which ones waste time.
💡 Conseil de pro : Check a competitor’s lost links. Those sites often accept replacement placements.
How to Use SE Ranking Website Auditor
Audit de site web lets you discover the issues that block top positions and get clear fixes for each one.
Voici comment l'utiliser étape par étape.
Step 1: Start a Crawl
Add your website in the Website Audit tool and run the crawler.
Small sites finish in minutes. Large sites take longer.
Step 2: Read the Health Score
Open the issue report and work down from errors to notices.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your health score and a grouped list of errors should be visible.
Each issue explains the cause and the fix in plain language.
Step 3: Re-Crawl After Fixes
Run the audit again once your developer ships the changes.
Compare the two crawls to confirm the errors are gone.
✅ Résultat : You have a prioritised technical fix list instead of a vague to-do.
💡 Conseil de pro : Schedule weekly crawls. Broken pages get caught before Google notices them.
Comment utiliser l'outil de recherche d'idées de contenu pour le classement SE
Outil de recherche d'idées de contenu lets you turn keyword clusters into a content creation plan your writers can actually follow.
Voici comment l'utiliser étape par étape.
Étape 1 : Saisissez votre sujet
Type a broad topic and let the tool pull related questions.
You get subtopics, angles and search intent for each.
Step 2: Group Ideas Into Clusters
Drag related ideas into clusters that map to one page each.
Voici à quoi cela ressemble :
✓ Point de contrôle: Each cluster should show a primary keyword plus supporting terms.
This stops two articles from fighting over the same query.
Step 3: Send a Brief to Your Writer
Export the cluster as a brief with target terms included.
Writers get concise direction instead of a bare keyword.
✅ Résultat : You have a content calendar built on demand you can measure.
💡 Conseil de pro : Pair each cluster with one internal link target before writing starts.
How to Use SE Ranking Local Marketer
Marketing local lets you run local SEO for physical locations without buying a second tool.
Voici comment l'utiliser étape par étape.
Étape 1 : Connectez votre profil d’entreprise
Link your Google Business Profile inside the Local Marketing module.
Reviews, photos and posts sync into one dashboard.
Step 2: Check the Local Grid
Open the grid view to see rankings across nearby map points.
Voici à quoi cela ressemble :
✓ Point de contrôle: The grid should render coloured squares around your business pin.
Red squares show where you lose to closer competitors.
Step 3: Fix Listing Gaps
Push missing hours, categories and descriptions to directory sites.
Consistent details improve local pack placement over a few weeks.
✅ Résultat : You can see local visibility street by street, not just city-wide.
💡 Conseil de pro : Reply to every review inside the dashboard. Response rate feeds local ranking.
Comment utiliser l'outil de vérification SEO on-page de SE Ranking ?
Vérificateur SEO sur page lets you grade any page against the top ten results and see what is missing.
Voici comment l'utiliser étape par étape.
Step 1: Enter a URL and Keyword
Paste the page URL and the keyword you want it to rank for.
The checker scores the page against live search results.
Step 2: Review the Scorecard
Read the title, heading, and content recommendations in order.
Voici à quoi cela ressemble :
✓ Point de contrôle: You should see a numeric page score with grouped recommendations.
Each item shows what the top ranking pages do differently.
Step 3: Apply and Re-Score
Update the page, then run the check again to confirm the gain.
Scores usually move the same day.
✅ Résultat : Your page matches what Google already rewards for that query.
💡 Conseil de pro : Fix title tags and internal links first. They move scores fastest.
How to Use SE Ranking SERP Competitor Analyzer
SERP Analyse concurrentielle lets you run competitive research and copy the moves already driving traffic to rival sites.
Voici comment l'utiliser étape par étape.
Step 1: Add Competitor Domains
Enter up to five rivals in the Competitive Research tool.
You get their organic keywords, traffic estimates and paid ads.
Step 2: Find Keyword Gaps
Open the gap report to see terms they rank for and you do not.
Voici à quoi cela ressemble :
✓ Point de contrôle: Each competitor row should show traffic, keywords and top pages.
Sort by volume to surface the biggest missed opportunities.
Step 3: Watch Position Changes
Save the competitors so their movement shows on your dashboard.
Big jumps usually signal a new page or a link push.
✅ Résultat : You know exactly which pages to outrank and why they currently win.
💡 Conseil de pro : Look at competitor ads too. Paid copy shows which angles convert.
Comment utiliser le générateur de rapports SEO SE Ranking
Rapport SEO Générateur lets you build white-label reports that give clients actionable insights without manual work.
Voici comment l'utiliser étape par étape.
Étape 1 : Choisir un modèle
Choose a report template or start from a blank canvas.
Drag in rankings, traffic, backlinks and audit widgets.
Étape 2 : Ajoutez votre marque
Upload your agency logo and set the accent colours.
Voici à quoi cela ressemble :
✓ Point de contrôle: A preview should render with your logo and live project data.
White-label reports look like your own product.
Étape 3 : Planifier et partager
Set a monthly send date and add client email addresses.
Reports go out automatically with a share link attached.
✅ Résultat : Clients get regular progress updates without you touching a spreadsheet.
💡 Conseil de pro : Add a short written summary at the top. Clients read that first.
Comment utiliser le générateur de prospects SE Ranking
Générateur de prospects lets you embed a free audit widget on your website and collect qualified leads.
Voici comment l'utiliser étape par étape.
Step 1: Create the Widget
Open Lead Generator and choose the audit form style.
Set which fields visitors must complete.
Étape 2 : Copiez le code d’intégration
Paste the snippet into any page of your web property.
Voici à quoi cela ressemble :
✓ Point de contrôle: The widget should appear live on your page after you save.
The widget loads without slowing the page down.
Step 3: Collect and Follow Up
Every submission lands in your lead list with the audit attached.
Follow up while the prospect still has the report open.
✅ Résultat : Your website turns passive visitors into audit requests you can sell to.
💡 Conseil de pro : Ask for the domain before the email. Completion rates climb noticeably.
Conseils et astuces de pro pour le classement SE
After eighteen months of daily use, these are the shortcuts that saved me the most time.
Raccourcis clavier
| Action | Raccourci |
|---|---|
| Global search across projects | / |
| Ouvrir un nouveau projet | Maj + N |
| Refresh rankings for a project | Maj + R |
| Close any open panel | Échap |
Fonctionnalités cachées que la plupart des gens ignorent
- AI Search tracking: The AI Search report gives a comprehensive view of AI visibility. It shows whether your pages get cited in chatbot responses and answers.
- SE Ranking Academy: The academy has free courses and videos that build real expertise fast. The tutorial course runs 32 lessons with 22 test questions.
- Metric tooltips: Hover over any metric for the exact formula. On mobile, tap the metric name instead.
Those three habits alone will boost how much you get from the platform.
Erreurs courantes à éviter dans le classement SE
Mistake #1: Tracking Only Your Homepage
❌ Faux : Adding five brand keywords and calling the project finished.
✅ À droite : Track every money page separately so you can see which one is losing ground.
Mistake #2: Ignoring the Audit Notices
❌ Faux : Fixing red errors only and skipping the yellow notices entirely.
✅ À droite : Clear thin content and duplicate title notices too. They quietly hold pages back.
Mistake #3: Sending Raw Reports to Clients
❌ Faux : Emailing a forty-page export with no explanation attached.
✅ À droite : Trim the report to five widgets and write two lines of actionable insights on top.
Dépannage du classement SE
Problem: Rankings Show as Not Found
Cause: The keyword sits outside the tracked depth, usually past position one hundred.
Réparer: Widen the search depth in project settings, then wait for the next daily check.
Problem: The Site Audit Crawl Stalls
Cause: Your robots.txt or firewall is blocking the SE Ranking crawler.
Réparer: Whitelist the crawler user agent and lower the crawl speed, then restart the audit.
Problem: Backlink Counts Look Too Low
Cause: New links take time to appear in any index, including this one.
Réparer: Re-check after two weeks and compare against Search Console links before worrying.
📌 Note: If none of these fix your issue, contact SE Ranking support through the in-app chat.
Qu'est-ce que le classement SE ?
SE Ranking is an SEO platform that handles rank tracking, audits, competitive research and reporting in one place.
Think of it as a full agency toolkit at travailleur indépendant tarification.
It combines unique datasets from its own crawlers with live Google checks, which is why the position numbers hold up.
Regardez ce bref aperçu :
Il comprend les fonctionnalités clés suivantes :
- Recherche de mots clés : Volume, difficulty and intent for any search term.
- Vérificateur de backlinks : Off page link profiles with trust and toxicity metrics.
- Audit de site web : A crawler that finds technical errors across your sites.
- Outil de recherche d'idées de contenu : Clusters and briefs that speed up content creation.
- Marketing local : Local SEO grids and listing management for physical locations.
- Vérificateur SEO sur page : Page-level scoring against the current top ten.
- Analyse concurrentielle des SERP : Keywords, traffic and ads driving rival growth.
- Générateur de rapports SEO : White-label reports you can share on a schedule.
- Générateur de prospects : An embeddable audit widget for agency websites.
Together they make a robust SEO toolkit that suits digital marketing agencies, petites entreprises and solo professionals.
The platform also smooths client management, team onboarding and day-to-day collaboration.
The real benefit is accurate data insights that let you automate workflows and scale your SEO efforts without hiring.
Pour une analyse complète, consultez notre Analyse du classement SE.
Tarification du classement SE
Here is what SE Ranking costs per month in 2026:
| Plan | Prix | Idéal pour |
|---|---|---|
| Cœur | 103,20 $/mois | Freelancers and small in house teams running a handful of sites |
| Croissance | $223.20/mois | Agencies needing advanced features and extra user seats |
Essai gratuit : Yes — a 14-day trial with no card required.
Garantie de remboursement : Yes — refunds are available within the first 30 days.
💰 Meilleur rapport qualité-prix : Core — it covers tracking, audits and reports for one operator, and you can upgrade the moment client work grows.
Classement SE par rapport aux alternatives
How does SE Ranking compare against the tools people usually shortlist beside it?
| Outil | Idéal pour | Prix | Notation |
|---|---|---|---|
| SE Ranking | All-round SEO platform | 103,20 $/mois | ⭐ 4.2 |
| Référencement pour les surfeurs | Contenu rédacteurs score drafts live | 79 $/mois | ⭐ 4,5 |
| NeuronWriter | Cheap NLP-driven content editor for | 19 $/mois | ⭐ 4.2 |
| MarketMuse | AI content strategy and topic | Coutume | ⭐ 4,3 |
| Frase | Fast brief building that turns | 49 $/mois | ⭐ 4,3 |
| Écaille | Cruise mode writes long drafts | 30 $/mois | ⭐ 4.1 |
| Page Optimizer Pro | Deep on-page scoring built for | 40 $/mois | ⭐ 4.1 |
| Dashword | Simple content scoring plus decay | 99 $/mois | ⭐ 3,9 |
| Surclassement | Guided workflows that take a | 19 $/mois | ⭐ 4.0 |
| WriterZen | Keyword clustering and plagiarism checks | 75 $/mois | ⭐ 4.0 |
| Harmonie du contenu | Research-heavy briefs for agencies that | 50 $/mois | ⭐ 4.1 |
| Rytr | Budget IA écrivain for short | 7,50 $/mois | ⭐ 3,9 |
| GetGenie | WordPress plugin that drafts and | 6 $/mois | ⭐ 3,8 |
| Rankwell | Newer AI writing suite aimed | Coutume | ⭐ 3,7 |
Sélection rapide :
- Meilleur résultat global : SE Ranking — tracking, audits and reports without buying four tools.
- Meilleur budget : GetGenie — the cheapest way to draft and improve WordPress posts.
- Idéal pour les débutants : Frase — the interface hides almost nothing behind jargon.
- Idéal pour les équipes de contenu : Surfer SEO — live scoring keeps writers on brief.
🎯 Alternatives au classement SE
Looking for SE Ranking alternatives? Here are the options worth a look:
- 🚀 Référencement pour les surfeurs : Content editors score drafts live against the top ranking pages.
- 💰 NeuronWriter : Cheap NLP-driven content editor for writers on a tight budget.
- 🧠 MarketMuse : AI content strategy and topic modelling for large content teams.
- ⚡ Phrase : Fast brief building that turns search results into an outline.
- 🎨 Écailles : Cruise mode writes long drafts from a single keyword prompt.
- 🔧 Page Optimizer Pro : Deep on-page scoring built for technical SEO professionals.
- 📊 Dashword : Simple content scoring plus decay monitoring for older posts.
- 🎯 Surclassement : Guided workflows that take a keyword through to a finished draft.
- ⭐ WriterZen : Keyword clustering and plagiarism checks in one lifetime-friendly tool.
- 💼 Harmonie du contenu : Research-heavy briefs for agencies that brief many writers monthly.
- 👶 Rytr : Budget AI writer for short copy, not full SEO campaigns.
- 🌟 GetGenie : WordPress plugin that drafts and improves posts inside the editor.
- 🔥 Rankwell : Newer AI writing suite aimed at high-volume publishers.
Pour la liste complète, consultez notre Alternatives à SE Ranking guide.
⚔️ Comparaison du classement SE
Here is how SE Ranking stacks up head to head:
- Classement SE vs SEO des internautes: SE Ranking wins on rank tracking and audits. Surfer wins on live content editing.
- Classement SE vs NeuronWriter: SE Ranking gives a fuller platform. NeuronWriter is cheaper for writing alone.
- SE Ranking vs MarketMuse: SE Ranking shows pricing openly. MarketMuse hides most plans behind sales calls.
- Classement SE vs Frase: SE Ranking covers technical SEO. Frase only handles briefs and drafts.
- Classement SE vs Scalenut: SE Ranking tracks positions daily. Scalenut focuses on generating long-form copy.
- SE Ranking vs Page Optimizer Pro: SE Ranking suits whole campaigns. Page Optimizer Pro suits single-page tuning.
- Classement SE vs Dashword: SE Ranking costs more but replaces four tools. Dashword scores content only.
- SE Ranking vs Outranking: SE Ranking reports to clients. Outranking automates the drafting process instead.
- SE Ranking vs WriterZen: SE Ranking has live SERP data. WriterZen leans on cached keyword databases.
- Classement SE vs Harmonie du contenu: SE Ranking handles tracking and briefs. Content Harmony only builds briefs.
- Classement SE vs Rytr: SE Ranking is a full SEO platform. Rytr is a general copywriting assistant.
- SE Ranking vs GetGenie: SE Ranking works with any CMS. GetGenie only runs inside WordPress.
- SE Ranking vs Rankwell: SE Ranking has a decade of data. Rankwell is still building its index.
Commencez à utiliser SE Ranking dès maintenant
You now know how to use every major SE Ranking feature:
- ✅ Recherche de mots clés
- ✅ Vérificateur de backlinks
- ✅ Audit de site web
- ✅ Outil de recherche d'idées de contenu
- ✅ Marketing local
- ✅ Vérificateur SEO sur page
- ✅ Analyse concurrentielle des SERP
- ✅ Générateur de rapports SEO
- ✅ Générateur de prospects
Étape suivante : Pick one feature and try it today.
La plupart des gens commencent par un outil de recherche de mots clés.
Cela prend moins de cinq minutes.
Foire aux questions
À quoi sert le classement SE ?
SE Ranking is used for keyword tracking, website audits, backlink analysis, competitive research and client reporting. Agencies and in-house teams run whole SEO campaigns from one dashboard.
Le référencement naturel est-il un bon outil pour la recherche de mots clés ?
Yes. The Keyword Researcher pulls volume, difficulty and intent from live Google data, then lets you filter ideas and push the winners straight into rank tracking.
Quelle est la précision du classement SE ?
Position data comes from live search checks per location and device, so it tracks closely with what users actually see. Traffic estimates remain estimates, as with every SEO tool.
Le classement SE est-il meilleur qu'Ahrefs ?
SE Ranking costs far less and handles client reporting better. Ahrefs still has the larger backlink index. Most small agencies find SE Ranking enough.
Comment vérifier le classement des mots clés dans SE Ranking ?
Add your website as a project, enter target keywords, pick search engines and locations, then open Rankings. Position history updates daily and shows movement over any date range.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 