Choosing the right CRM can feel like picking out a new car. Overwhelmed by options?
You’re not alone. Two popular choices are GoHighLevel and Insightly, which offer many features that might seem fantastic at first glance.
But which one is the best fit for your business?
In this head-to-head matchup, we’ll break down the key differences between GoHighLevel Vs Insightly, helping you confidently decide which platform is Best for you.
Buckle up!
Overview
We’ve spent weeks testing GoHighLevel and Insightly to give you the most accurate comparison.
We’ve explored their features, ease of use, and overall value so you can make an informed decision.
Want to see GoHighLevel in action? Start your free 14-day trial and explore its powerful features!
Pricing: It has a free plan. Paid plan starts at $97/month
Key Features:
- Website Builder
- Funnel Builder
- 2-Way SMS
Need a CRM that goes beyond sales with robust project management tools? Insightly’s got you covered.
Pricing: It has a free plan. The premium plan starts at $29/month.
Key Features:
- Project Management
- Workflow Automation
- Relationship Linking
What is GoHighLevel?
EI, have you ever wished for a single tool to handle everything? That’s the idea behind GoHighLevel.
It’s an all-in-one platform designed to help businesses manage their sales, marketing, and customer relationships.
Think of it as your digital Swiss Army knife for growth.
Also, explore our favorite GoHighLevel alternatives…
Our Take
This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong. However, its vast feature set means it can be overwhelming for new users, and there’s a definite learning curve.
Key Benefits
- All-in-one marketing platform.
- White-labeling available.
- Automated campaigns.
- Lead-nurturing tools.
- Comprehensive reporting.
Pricing
- Starter: $97/month.
- Unlimited: $297/month.
Pros
Cons
What is Insightly?
Need a CRM that helps you build strong relationships? Insightly is a solid choice.
It’s known for its intuitive interface and focus on connecting with your customers on a deeper level.
Instead of just tracking deals, Insightly helps you understand the people behind them.
Also, explore our favorite Insightly alternatives…
Our Take
Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.
Key Benefits
- Scalable for growth: Adapt the platform as your business expands.
- Project management features: Keep your projects organized and on track.
- Customizable dashboards and reports: Get the insights you need to make informed decisions.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Plus: $29/user/month.
- Professional: $49/user/month.
- Enterprise: $99/user/month.
Pros
Cons
Feature Comparison
Let’s dive deeper and compare GoHighLevel and Insightly head-to-head across critical features.
This will help you see which platform aligns best with your specific needs and priorities.
1. Customer Relationship Management (CRM)
Both GoHighLevel and Insightly excel at customer relationship management (CRM).
GoHighLevel is a sales-focused crm.
It helps streamline sales efforts through lead tracking, pipelines, and automation.
They provide the core features you’d expect from a customer relationship management CRM, like contact management, interaction tracking, and pipeline visualization.
However, GoHighLevel leans towards being a sales-focused CRM with sales force automation capabilities.
Insightly emphasizes building relationships and understanding customer connections.
2. Sales Automation
GoHighLevel truly shines when it comes to sales automation.
It offers a comprehensive inbound marketing suite and extensive business management tools to automate tasks, nurture leads, and streamline your sales process.
Insightly provides workflow automation but doesn’t reach the same level of sophistication as GoHighLevel.
3. Marketing Tools
GoHighLevel boasts robust marketing and extensive business management capabilities, including email marketing, landing page builders, and a website builder.
Insightly has more basic marketing tools and relies on integrations for advanced functionality.
If marketing agencies are your target audience, GoHighLevel is the clear winner.
4. Project Management
Insightly offers more robust project management capabilities than GoHighLevel.
It includes project management tools for task management, collaboration, and progress tracking.
While GoHighLevel can manage projects, it’s not its primary focus.
5. Managing Sales Pipelines
Both platforms offer tools for managing sales pipelines, but their approaches differ.
GoHighLevel provides key features sales pipeline management with automation and a visual pipeline to track deals efficiently.
Insightly focuses on visualizing customer relationships within the pipeline, allowing sales teams to understand the “who” behind each deal.
6. Sales Productivity Features
GoHighLevel provides handy sales productivity features like a built-in dialer and appointment scheduling to help sales teams close deals faster.
Insightly offers integrations with productivity tools but lacks these built-in features.
7. Business Growth
Ultimately, both GoHighLevel and Insightly aim to support business growth.
GoHighLevel achieves this through extensive business management tools and automation to streamline and manage critical business processes.
Insightly focuses on fostering strong customer relationships to drive growth.
What to Look For When Choosing a CRM Platform.
- Ease of Use: How intuitive is the interface? Can your team adopt it quickly?
- Scalability: Can the CRM grow with your business?
- Reporting and Analytics: How effectively can you track key metrics?
- Customer Support: What level of support does the vendor offer?
- Integrations: Does it connect with your essential business tools?
- Mobile Access: Is there a mobile app, and how functional is it?
- Security: How does the platform protect your sensitive data?
- Industry-Specific Features: Does the CRM cater to your specific industry needs?
- Customization Options: Can you tailor the CRM to your workflows?
- Pricing Structure: Does it fit your budget and offer flexible options?
- Training and Onboarding: What resources are available to get your team started?
- Vendor Reputation: Is the CRM provider reliable and well-established?
- Reviews and Testimonials: What are other users saying about their experience?
Final Verdict
For most businesses, especially those with small sales teams, we recommend GoHighLevel.
It’s a robust CRM platform that streamlines processes and offers extensive marketing features.
GoHighLevel’s essential features, like contact management and lead management email marketing, help you manage customer interactions and run effective marketing campaigns.
Plus, its analytics tools integrate seamlessly with other platforms.
While Insightly is a great intuitive sales platform with solid relationship management, GoHighLevel offers more.
Its extensive marketing features and automation capabilities make it a winner for small businesses focused on growth.
We’ve spent years helping businesses like yours find the right tools. Trust us – GoHighLevel is the way to go!
More of GoHighLevel
Here’s a comparison of GoHighLevel with the requested alternatives:
- GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
- GoHighLevel vs Pipedrive: GoHighLevel vs Pipedrive: Which CRM is Best in 2025?: GoHighLevel is an all-in-one marketing and sales platform for agencies. Pipedrive is a sales-focused CRM for managing deals and pipelines.
- GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
- GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
- GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
- GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
- GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
- GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
- GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
- GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
- GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
- GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
- GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
- GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.
More of Insightly
Here’s a brief comparison of Insightly with these software solutions:
- Insightly vs Pipedrive: Insightly focuses on CRM with integrated project management; Pipedrive specializes in visual sales pipeline management, often preferred by sales-centric teams.
- Insightly vs GoHighLevel: Insightly is great for combining CRM with project management. It helps track sales and projects together. GoHighLevel is an all-in-one platform for marketing agency needs. It offers strong marketing and sales automation tools and can manage multiple clients.
- Insightly vs Keap: Insightly offers a robust CRM with project tracking; Keap provides powerful marketing automation, email campaigns, and comprehensive sales features.
- Insightly vs ActiveCampaign: Insightly merges CRM with project management capabilities; ActiveCampaign excels in advanced marketing automation, email sequencing, and lead scoring.
- Insightly vs HubSpot: Insightly offers a strong CRM with project management, while HubSpot provides a vast all-in-one platform for marketing, sales, and customer service.
- Insightly vs Clickfunnels: Insightly is a CRM with project management; ClickFunnels is primarily a sales funnel builder for creating landing pages and automating sales processes.
- Insightly vs Folk: Insightly is a comprehensive CRM with project management capabilities; Folk is a more streamlined, collaborative contact management tool.
- Insightly vs Instantly: Insightly offers a robust CRM and project management solution; Instantly focuses on automated cold email outreach and lead generation.
- Insightly vs ClickUp: Insightly integrates CRM and project management; ClickUp is a versatile work management platform that can be configured for CRM tasks.
- Insightly vs Monday: Insightly combines CRM with project management; Monday CRM is a highly customizable work operating system, adaptable for various CRM needs.
- Insightly vs Capsule CRM: Insightly is a more feature-rich CRM with project management, while Capsule CRM is a simpler, straightforward contact and sales opportunity tracker.
- Insightly vs Freshsales: Insightly offers a robust CRM with project management; Freshsales CRM provides advanced sales automation, AI insights, and multichannel communication.
- Insightly vs Salesforce: Insightly is a comprehensive CRM with integrated project management; Salesforce is an enterprise-grade, highly customizable, and expansive CRM solution.
- Insightly vs Zendesk: Insightly is a CRM with project management features; Zendesk primarily focuses on customer support and service ticketing.
Frequently Asked Questions
Is GoHighLevel suitable for small businesses?
Absolutely! GoHighLevel is an excellent choice for small businesses, especially those focused on growth. It offers a wide range of features, including CRM, marketing automation, and even a website builder, all in one place.
What is Insightly best used for?
Insightly excels at managing customer relationships and projects. It’s a good option for businesses prioritizing building strong connections with their clients and needing solid project management tools.
Can I get a free trial of GoHighLevel or Insightly?
Yes, both platforms offer free trials. GoHighLevel provides a 14-day free trial, while Insightly has a free plan for up to 2 users.
Which CRM is more accessible to use, GoHighLevel or Insightly?
Insightly generally has a more user-friendly interface that’s easier to navigate. GoHighLevel has features that can make it feel a bit overwhelming for beginners.
Does GoHighLevel offer a mobile app?
Yes, GoHighLevel offers a white-label mobile app, but it’s an add-on to their standard plans. Insightly also has a mobile app included in their paid plans.
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