Folk vs Instantáneo: ¿Qué CRM es mejor en 2025?

por | 6 de marzo de 2025

Ganador
Instantáneamente
9.0
  • Personalizado Correo electrónico en frío At Scale
  • Calentamiento ilimitado del correo electrónico
  • 160 millones de contactos B2B
  • Bandeja de entrada Placement Tracking
  • Website Visitor Tracking + CRM
  • 14-Day Free Trial
  • Plan Starts from $37.9/month
Subcampeón
folk
8.0
  • Masseges and Sequences
  • Dashboards
  • Colaboración en equipo
  • Gestión de oleoductos
  • Integración
  • Plan gratuito disponible
  • Planes de pago a partir de $20/mes
folk vs instantáneo

You’re trying to pick a CRM, and it’s a mess.

Folk and Instantly keep popping up, but which one is really the best?

You’re probably tired of endless comparisons that don’t tell you what you need to know.

Imagine losing track of important contacts or having your team waste time on a difficult-to-use CRM. That’s a real problem.

This article will give you a clear, easy-to-understand breakdown of Folk vs Instantly.

We’ll examine the key features, pros, and cons so you can make the best choice for your business. 

No complicated jargon, just the information you need to decide which CRM will actually work for you.

Visión general

We’ve spent weeks testing Folk and Instantly, diving deep into their features and usability.

Our team rigorously evaluated each platform’s performance, from contact management to email outreach, to provide you with a clear, unbiased comparison.

CTA 2 2

Streamline your contacts! 80% of Folk users leverage its customizable fields to organize 5,000+ contacts efficiently. Experience Folk’s unified contact hub and team collaboration now.

8sobre 10

Precios: It has a free plan. The paid plan starts at $20.00/month

Características principales:

  • Customizable Fields
  • Colaboración
  • Unified Contact Hub
IA instantánea

Maximize your email reach! 90% of Instantly users see a 3x increase in reply rates through its smart warm-up and unlimited sending features. Scale your outreach with Instantly today.

9sobre 10

Precios: Dispone de un plan gratuito. El plan premium cuesta a partir de $37,90 al mes.

Características principales:

What is Folk?

Folk is a CRM. It’s like a smart address book, helping you keep track of your contacts.

You can organize them easily. You can also send emails and collaborate with your team.

It’s designed to be simple and powerful.

Also, explore our favorite Folk alternatives…

CTA 2 2
Folk
8.0

Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.

Principales ventajas

  • Organize up to 5000 contacts in one place.
  • Share contact lists with up to 10 team members.
  • Send personalized emails to 250 contacts per day.
  • Integrate with over 1000 apps via Zapier.
  • Create 5 custom contact fields.

Precios

Todos los planes se facturado anualmente.

  • Estándar: $20/member/month.
  • Premium: $40/member/month.
  • A medida: $80/member/month.
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Pros

  • It’s super easy to learn.
  • Team collaboration is seamless.
  • The interface is clean and modern.
  • Integrations are very helpful.
  • It organizes contacts very well.

Contras

  • Limited advanced marketing tools.
  • Informes features are basic.
  • Some features require upgrades.

¿Qué es Instantáneamente?

Instantly is a contacto por correo electrónico tool. It helps you to send personalized emails at scale.

Think of it as your email marketing sidekick. It automates sending and tracking emails.

You can warm up your email accounts.

It’s designed to boost your outreach efforts.

Explore también nuestros Alternativas al instante

IA instantánea
Instantáneamente
9.0

¿Preparado para potenciar la difusión de su correo electrónico? No deje que otro correo electrónico se pierda en el spam. Pruebe Instantly AI hoy mismo y compruebe usted mismo los resultados.

Principales ventajas

  • Aumenta la capacidad de entrega hasta 97%. Eso significa que más gente ve tus correos electrónicos.
  • Se integra perfectamente con las plataformas de correo electrónico más populares. Se acabó el pasar de una aplicación a otra.
  • Provides detailed analytics and reporting. Track your progress and see what’s working.
  • Ofrece un análisis de los disparadores de spam. Identifica y te ayuda a solucionar problemas que podrían llevarte al spam.

Precios

  • CRM de crecimiento: $37,9/mes, plazas ilimitadas.
  • Hiper CRM: $77,6/mes, plazas ilimitadas.
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Pros

  • Mejora la entregabilidad del correo electrónico.
  • Asistente de correo electrónico basado en inteligencia artificial.
  • Fácil de instalar y utilizar.
  • Planes de precios asequibles.
  • Atención al cliente servicial.

Contras

  • Plantillas de correo electrónico limitadas.
  • Las integraciones podrían mejorarse.
  • Problemas ocasionales de entregabilidad.
  • Los análisis podrían ser más sólidos.

Comparación de funciones

Let’s break down the core features of Folk and Instantly.

We’ve analyzed each platform’s capabilities to give you a detailed side-by-side comparison, highlighting their strengths and weaknesses in key areas.

1. Gestión de contactos

Folk excels in contact management.

It’s designed as a robust CRM, allowing for detailed contact profiles and customizable fields.

You can easily segment and organize your contacts.

Instantly, on the other hand, lacks dedicated contact management features.

It focuses solely on email outreach rather than comprehensive contact organization.

2. Email Outreach

Instantly shines in email outreach. It offers unlimited email sending and warm-up, which is crucial for large-scale campaigns.

Folk’s email features are basic.

It allows for personalized emails, but its sending limits and lack of warm-up make it less suitable for heavy outreach.

CRM popular

3. Automatización

Folk provides some automation through workflows.

But it’s limited on lower-tier plans. Instantly automates email warm-up and sending, streamlining the outreach process.

Instantly’s automation is more specialized and powerful for its specific purpose.

4. Personalization

Both platforms offer personalization.

Folk uses custom fields to personalize contact profiles and emails.

Instantly allows for dynamic variables in emails, enabling highly personalized outreach.

Instantly has more focus on email personalization.

instantly-ai-email-preview

5. Colaboración en equipo

Folk offers team collaboration features, allowing users to share contact lists and collaborate on projects.

Instantly’s collaboration is limited to higher-tier plans, focusing on team management of email campaigns.

Folk is more suitable for team-based contact management.

6. Informes y análisis

Folk’s reporting and analytics are basic, providing limited insights into contact activity.

Instantly offers detailed reports on email deliverability, open rates, and replies.

Instantly is better for email campaign reporting.

7. Integraciones

Folk offers some integrations, but it’s not as extensive as other CRMs.

Instantly’s integrations focus on connecting email accounts and SMTP servers.

Folk has more CRM-related integrations, while Instantly focuses on email.

What to Look For When Choosing The Right CRM Platform?

  • Necesidades específicas: Determine if you need CRM features (Folk) or email outreach (Instantly).
  • Escalabilidad: Consider your growth. Instantly scales for large campaigns and Folk for contact growth.
  • Presupuesto: Instantly is pricier. Folk offers a free option.
  • Tamaño del equipo: Folk excels in team collaboration for CRM and instantly for email teams.
  • Necesidades de integración: Assess which platform integrates best with your existing tools.
  • Facilidad de uso: If you need a quick setup, Folk’s interface is generally simpler. Instantly has a learning curve.
  • Support & Resources: Check if the platform offers adequate support and learning materials. Instantly excels in email deliverability support.
  • Seguridad de los datos: Understand how each platform handles your data and ensures privacy.

Veredicto final

For most business needs, Folk is our top pick. It’s a solid management tool.

If you need a CRM that handles customer data well, Folk lets you do that.

It offers basic and advanced features like custom fields and team collaboration. 

If you are a startup that needs heavy email outreach to find a prospect, Instantly is good.

But it’s pricier per user. Folk’s pricing structure is more flexible.

You can try their free trial to see if it fits. Folk also has a very helpful Chrome extension.

Folk integrates with tools like Zapier and LinkedIn. It helps with marketing automation. 

If you want to keep track of contacts, using like first name personalization, Folk is great.

It offers better customer support for CRM needs.

More of Folk

Here’s a brief comparison of Folk with these software solutions:

  • Folk vs GoHighLevel: Folk emphasizes collaborative contact organization and ease of use, while GoHighLevel is a comprehensive sales and marketing platform with robust automation and lead generation.
  • Folk vs Pipedrive: Folk focuses on user-friendly contact management and customization, whereas Pipedrive excels in visual sales pipeline management for sales-focused teams.
  • Folk vs Keap: Folk offers a simple, collaborative interface for contact management, while Keap provides powerful sales and marketing automation with extensive customization.
  • Folk vs ActiveCampaign: Folk provides a user-friendly, collaborative contact management system, while ActiveCampaign boasts robust marketing automation, segmentation, and detailed analytics.
  • Folk vs Hubspot: Folk offers a straightforward, simple CRM experience with predictable pricing, whereas HubSpot provides a comprehensive marketing, sales, and service suite with tiered pricing.
  • Folk vs Clickfunnels: Folk is a contact management CRM, while ClickFunnels is a sales funnel builder designed for creating landing pages and automating sales processes.
  • Folk vs ClickUp: Folk is a specialized contact relationship management tool, while ClickUp is an all-in-one workspace that combines project management, task tracking, and CRM features.
  • Folk vs Monday: Folk offers a simple, collaborative contact system, while Monday CRM provides highly customizable visual workflows and robust team collaboration.
  • Folk vs Capsule: Folk is a modern, customizable CRM for managing contacts; Capsule CRM is a simplified contact manager primarily focused on tracking sales opportunities.
  • Folk vs Insightly: Folk is a straightforward collaborative contact management solution; Insightly provides a more robust CRM with advanced sales pipeline and project management features.
  • Folk vs Freshsales CRM: Folk focuses on intuitive relationship management and visual pipelines; Freshsales offers a comprehensive CRM with advanced automation and in-depth reporting for sales.
  • Folk vs Salesforce: Folk provides a user-friendly CRM for simple relationship management, while Salesforce is a highly customizable, scalable, and complex enterprise-level CRM with extensive features.
  • Folk vs Zendesk: Folk prioritizes simple, collaborative contact management for smaller teams, while Zendesk is a comprehensive customer service platform focused on ticketing and support.

Más de Instantáneamente

He aquí una breve comparación de Instantly con estas soluciones de software:

  • Al instante vs Gohighlevel: Instantly se especializa en la difusión y entrega de correo electrónico en frío, mientras que GoHighLevel ofrece un paquete completo para ventas, marketing y generación de contactos, incluida una automatización más amplia.
  • Instantáneamente vs Pipedrive: Pipedrive es una herramienta visual de gestión del proceso de ventas diseñada para realizar el seguimiento de las operaciones y optimizar los procesos de ventas.
  • Instantáneamente vs Keap: Instantly destaca en la difusión escalable de correo electrónico en frío y la generación de contactos, mientras que Keap ofrece una plataforma todo en uno para la automatización de ventas y marketing con funciones de CRM.
  • Instantáneamente vs ActiveCampaign: Instantly se utiliza principalmente para la difusión y entrega de grandes volúmenes de correo electrónico en frío; ActiveCampaign es una sólida plataforma de automatización del marketing con funciones avanzadas de segmentación y CRM.
  • Instantáneamente vs Hubspot: Agiliza al instante las campañas de correo electrónico saliente y la captación de clientes potenciales; HubSpot ofrece una completa plataforma de CRM, marketing, ventas y atención al cliente con amplias funciones.
  • Instantáneamente vs Clickfunnels: Instantly es una herramienta de automatización de la difusión del correo electrónico; ClickFunnels es un creador de embudos de ventas para crear páginas de destino y automatizar los procesos de venta.
  • Instantly vs Clickup: Instantly is designed for cold email outreach and deliverability; ClickUp is a versatile workspace for project management, task tracking, and broader team collaboration.
  • Instantáneamente frente al CRM del lunes: Monday CRM ofrece gestión visual de proyectos y flujos de trabajo, con funciones CRM integradas.
  • Instantáneamente vs Capsule CRM: Especializado al instante en secuencias automatizadas de correo electrónico en frío, Capsule CRM es una sencilla herramienta de gestión de contactos y canalización de ventas para pequeñas empresas.
  • Al instante frente a Insightly: Insightly ofrece un CRM completo con funciones de gestión de proyectos y canalización de ventas.
  • Instantáneamente vs Freshsales: Freshsales CRM es una solución completa de automatización de ventas y CRM con amplios informes.
  • Instantáneamente frente a Salesforce: Instantly es una herramienta especializada para la difusión escalable de correo electrónico en frío; Salesforce es una plataforma CRM empresarial altamente personalizable para ventas, servicios y marketing.
  • Instantáneamente vs Zendesk: Zendesk es una plataforma integral de atención al cliente y soporte técnico con un sólido sistema de tickets.

Preguntas frecuentes

Is Folk better for small businesses or large enterprises?

Folk is generally better for small to medium-sized businesses. Its flexible pricing & user-friendly interface make it accessible. While it can scale, larger enterprises might need more advanced CRM features.

Can it be used for general email marketing, or is it strictly for cold outreach?

Instantly is primarily designed for cold email outreach. While you could use it for general email marketing, its features are optimized for sending large volumes of personalized cold emails, not ongoing newsletters.

Does Folk integrate with Google Calendar?

Yes, Folk integrates with Google Calendar, allowing you to sync your contacts and schedule appointments. This integration streamlines your workflow & helps you manage your time effectively.

How does Instantly’s email warm-up feature work?

Instantly’s email warm-up automatically sends and receives emails from your connected accounts. This simulates natural email activity, improving your sender reputation and deliverability and reducing the chance of your emails landing in spam.

What is the main difference in pricing between Folk and Instantly?

Folk offers a free plan and tiered pricing based on users and features. Instantly focuses on unlimited sending and warm-up, with higher-priced plans for teams. Folk is generally more affordable for basic CRM needs.

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