⚡ Veredicto rápido:
- Precios: Folk starts at $17.5/member/month. GoHighLevel starts at $97/month.
- Ideal para: Folk suits small teams doing contact management. GoHighLevel suits a marketing agency running client work.
- Diferencia clave: Folk is a focused CRM. GoHighLevel bundles CRM, funnels, and email marketing into one platform.
- Nuestra elección: GoHighLevel for most users, because it replaces several tools you already pay for.
These two tools are not really fighting over the same buyer.
Folk CRM is built to organize contacts and build genuine connections.
GoHighLevel is built to run a marketing agency end to end.
One is a clean address book with a sales pipeline attached.
The other is an all in one marketing system with a steep learning curve.
Here is how to pick the right software for your negocio.
Descripción general
This Folk vs GoHighLevel comparison covers pricing, crm features, and ease of use.
We also break down which tool fits which team.
Nuestras fuentes incluyen especificaciones publicadas, documentación y reseñas de usuarios.
Nuestros redactores también dedicaron tiempo a probar personalmente cada aplicación.
Esas notas aparecen en las secciones "Lo que nuestro equipo observó" a continuación.
¿Qué es GoHighLevel?
GoHighLevel is an all in one client management platform for agencies.
It merges marketing, sales, and service tools into one platform.
You get a CRM, a creador de sitios web, and a funnel builder.
You also get email marketing, SMS, and appointment scheduling.
The drag and drop editor builds landing pages and forms without code.
Most buyers are digital marketing agencies, entrepreneurs, and pequeña empresa propietarios.
Digital marketers running their own negocio use it as a single hub.
Watch the walkthrough below before you read the pricing breakdown.
🏆 Ganador: GoHighLevel
One sales platform for CRM, funnels, and email automatización. Built for agencies juggling multiple clients. Start with the 14 day free trial.
Precios de GoHighLevel
Here is what GoHighLevel pricing looks like today.
| Plan | Precio | Mejor para |
|---|---|---|
| Motor de arranque | $97/mes | vendedores individuales y pequeña empresa propietarios |
| Ilimitado | $297/mes | Agencias que gestionan múltiples clientes |
Pricing verified August 2026.
Prueba gratuita: Yes. A 14 day free trial is offered on the agency plan.
Garantía de devolución de dinero: No refund window is advertised. The trial is your test period.
📌 Nota: The Unlimited plan removes account caps. You get all the features from Starter plus unlimited accounts and unlimited contacts, which is why agencies pick it.
⚠️ Advertencia: Email and SMS sending is billed by usage on top of your plan. Public reports also mention a $497/month Agency Pro tier with reseller features. Our CSV records two plans, so treat the third tier as unconfirmed and check the pricing page before you purchase.
Principales ventajas de GoHighLevel
Here is what makes the HighLevel platform worth a look:
- Replaces multiple tools: It can stand in for HubSpot, ClickFunnels, and Mailchimp. You stop paying for other marketing tools spread across multiple platforms.
- Funnel building without code: The drag and drop editor creates sales funnels, landing pages, and forms. A/B testing supports conversion rate optimization.
- Automatización del marketing: Workflows and triggers handle lead follow up. You can nurture leads by email and SMS on autopilot.
- White label platform: The reseller tier lets you rebrand the app under your own brand. Agencies use this to sell websites and retainers.
- Gestión de la reputación: Built-in tools collect and manage online reviews. That saves buying a separate review app.
- Sitios de membresía: You can host online courses and digital products inside the same membership platform.
- Suite de IA para empleados: Voz AI answers phone calls and conversation AI handles chat replies around the clock.
Lo que nuestro equipo observó
Nuestro escritor set up an agency account and built a sales funnel with it. Here is what stood out from that hands-on time:
Ventajas y desventajas de GoHighLevel
✅ Ventajas
- Replaces subscriptions like HubSpot, Embudos de clic, and Mailchimp
- Unlimited accounts and unlimited contacts on the $297/month plan
- La plataforma de marca blanca permite a las agencias revender bajo su propia marca.
- Workflows, triggers, and automated booking cover lead follow up
- Onboarding call, live training, and a certification program for new users
❌ Contras
- Steep learning curve because so many features sit in one app
- Email and SMS usage is billed on top of the subscription
- Some users report weaker email deliverability after switching
- Not a fit for e-commerce businesses needing deep product management
¿Qué es Folk?
Folk is a customer relationship management app for people, not pipelines alone.
The interface looks like a friendly collaborative spreadsheet.
You add contacts, group them, and set reminders to follow up.
A Chrome extension pulls people straight from LinkedIn into your workspace.
Magic Fields use AI to fill in missing contact details.
Folk CRM covers multiple use cases beyond sales.
Teams run fundraising, events, hiring, and partnerships from the same board.
For example, a founder can track investors and clients in one view.
Watch the short tour below to see the layout in action.
Gente
A light CRM for people who hate heavy CRMs. Organize contacts, track deals, and build real relationships. Free for 14 days.
Precios populares
Folk charges per member, so the cost scales with your team.
| Plan | Precio | Mejor para |
|---|---|---|
| Estándar | 17,5 dólares por miembro al mes. | Fundadores en solitario y trabajadores autónomos |
| De primera calidad | $35 por miembro al mes | Equipos pequeños que necesitan funciones avanzadas |
| Costumbre | $70 por miembro al mes | Equipos más grandes con necesidades personalizadas |
Pricing verified August 2026.
Prueba gratuita: Yes. Folk offers a 14 day free trial with no sales call required.
Garantía de devolución de dinero: None advertised. The self-serve trial covers your testing.
📌 Nota: Every plan is billed per member. A four-person team on Standard costs $70 each month.
⚠️ Advertencia: Some public sources quote $20 and $40 per user each month for Folk. Our CSV records $17.5, $35, and $70 per member. Check the live pricing page before you purchase, since seat pricing changes often.
Beneficios clave de la música folk
Here is where Folk earns its keep:
- Incredibly easy to learn: Folk is one of the easiest CRMs to pick up. First-time CRM users get moving in an afternoon.
- Clean contact management: Group people into lists so superar a never drowns in data. Duplicate records for the same person are easy to merge.
- Campos mágicos: This custom field type uses AI to clean and enrich contact data before outreach.
- Gmail and Outlook sync: Connect your inbox to import contacts and email history automatically.
- Collaborative mail merge: Send personalized bulk email from shared templates without a separate sending tool.
- Kanban sales pipeline: A visual board tracks deals so you can close winning deals faster.
- Self-serve model: You can explore every feature without pressure from a sales rep.
Lo que nuestro equipo observó
Our writer imported a real contact list into Folk and ran a small outreach campaign. Here is what stood out:
The screenshot below shows how those grouped contacts look inside the workspace.
Ventajas y desventajas del folk
✅ Ventajas
- One of the easiest CRMs on the market to learn
- Chrome extension adds people from LinkedIn in one click
- Magic Fields clean and enrich contact data automatically
- Works for fundraising, events, hiring, and partnerships
- Cheapest entry price of the two at $17.5/member/month
❌ Contras
- No advanced reporting views for larger sales teams
- No se realiza un seguimiento automático de las reuniones ni de las llamadas telefónicas.
- Outreach is email only, with limited support for other channels
- Some users report trouble importing emails and contact data
Comparación de características
Here is where the two products split apart. We compared ten areas that matter to buyers, from contact management to funnel building.
| Característica | GoHighLevel | Gente |
|---|---|---|
| Precio inicial | $97/mes | 17,5 dólares por miembro al mes. |
| Prueba gratuita | ✅ 14 días | ✅ 14 días |
| Gestión de relaciones con el cliente (CRM) y gestión de contactos | ✅ | ✅ |
| Funnel Builder & Website Builder | ✅ | ❌ |
| Automatización del correo electrónico | ✅ | ✅ Básico |
| SMS & Voice AI | ✅ | ❌ |
| Extensión de LinkedIn para Chrome | ❌ | ✅ |
| Membership Sites & Online Courses | ✅ | ❌ |
| Plataforma de marca blanca | ✅ | ❌ |
| Informes avanzados | ✅ | ❌ |
| Mejor para | Agencias de marketing | Small relationship-led teams |
1. Gestión de contactos
GoHighLevel: The GoHighLevel CRM stores contacts, companies, and deals in one platform. Records connect to campaigns, funnels, and booking pages automatically. It handles unlimited contacts on the Unlimited plan.
Gente: Folk treats contact management as the main event. You organize contacts into groups, add notes, and merge two records for the same person in seconds. Company profiles keep details tidy without a rigid schema.
2. Sales Pipeline and Deals
GoHighLevel: Opportunities move through stages tied to your sales process. You can collect payments inside the same pipeline. Reporting shows revenue by stage and by source.
Gente: A Kanban board shows every deal as a card you drag forward. It feels like a spreadsheet that finally makes sense. The goal is to close winning deals without heavy admin.
3. Lead Capture and Tracking
GoHighLevel: Forms, surveys, and chat widgets capture leads across landing pages. Lead tracking ties each contact back to the campaign that created it. This is the core of its lead generation setup.
Gente: Folk expects leads to arrive from your inbox or LinkedIn rather than from ad campaigns. You can track leads through groups and pipeline stages. There is no built-in form builder for generating new demand.
⚠️ Advertencia: If lead generation is your bottleneck, Folk will not fix it. It manages relationships you already have.
4. Email Automation and Outreach
GoHighLevel: Marketing automation runs email marketing and SMS from automated workflows. Triggers handle lead follow up, so nurturing leads continues while you sleep. You can pause an active campaign at any stage.
Gente: Email automation here means personalized mail merge from shared templates. It syncs with Gmail and Outlook so replies land in one thread. Outreach functionality is email only, with no SMS or calling.
5. LinkedIn, Chrome Extension and Social Selling
GoHighLevel: Social posting and inbox tools cover Facebook, Instagram, and Google. There is no first-party LinkedIn raspador for one-click prospecting.
Gente: The Chrome extension is the standout feature. You search LinkedIn, click once, and add contacts with their details attached. Social selling stays inside the browser tab you already use.
6. Scheduling and Reminders
GoHighLevel: Fully automated booking lets leads grab a slot on your calendar. Confirmation and no-show reminders fire by email and SMS. Voice AI can answer phone calls when nobody is free.
Gente: You set reminders manually against each contact. Folk does not log meetings or phone calls on its own, so interactions need manual entry.
7. Client Management and Partnerships
GoHighLevel: Client management runs through sub-accounts. Each client gets a separate workspace, so an agency can serve multiple clients without mixing data.
Gente: Folk handles client work, investor lists, and partnerships from one workspace. This flexibility is why it fits multiple use cases like fundraising and event follow-up.
8. Funnels, Membership Sites and Courses
GoHighLevel: The funnel builder creates a sales funnel, landing pages, and checkout in one flow. Membership sites host online courses and digital products. Few funnel builders bundle a CRM this closely.
Gente: Folk builds none of this. You would pair it with other tools for pages and courses.
9. White Label and Agency Tools
GoHighLevel: The reseller tier rebrands the whole app under your own brand. Agencies sell websites, retainers, and software seats to make more money from existing clients. Niche specific templates speed up new client setup.
Gente: There is no white label option. Folk is a tool your team uses, not a product you resell.
10. Precios y costos
Vamos a comparar los planes uno al lado del otro.
| Nivel del plan | GoHighLevel | Gente |
|---|---|---|
| Entrada | Plan Básico: 97 dólares al mes | Standard — $17.5/member/month |
| Medio | Ilimitado: 297 dólares al mes. | Premium — $35/member/month |
| Arriba | ❌ No aparece en la lista | Custom — $70/member/month |
| Modelo de facturación | Flat per account | Por miembro |
GoHighLevel: The flat rate is the real story. One $97 payment covers your whole team, so a growing agency never pays per seat. Email and SMS usage is billed separately, which surprises some buyers.
Gente: Folk is cheaper for one or two people and pricier for ten. Six members on Premium costs $210 each month. The bill is predictable because there are no usage add-ons.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Precio de entrada más bajo | Gente | Starts at $17.5/member/month |
| embudos de ventas y páginas de destino | GoHighLevel | Creador de embudos integrado |
| Gestión de contactos sencilla | Gente | Increíblemente fácil de aprender |
| Serving multiple clients | GoHighLevel | Sub-accounts and white label |
| Prospección en LinkedIn | Gente | Extensión de Chrome con un solo clic |
| Replacing your tech stack | GoHighLevel | Swaps out multiple tools |
💰 Tu presupuesto
Folk wins on entry price for a solo operator. GoHighLevel wins once your team passes six people, because the flat fee stops growing.
🔌 Tu conjunto de tecnologías
Folk expects to integrate with other platforms you already run. GoHighLevel wants to replace most of them.
📝 Tu proceso de ventas
Relationship-led selling suits Folk, where notes and reminders build real relationships. Volume-driven marketing campaigns suit GoHighLevel.
🎓 Tu nivel de experiencia
Folk suits anyone who has never touched a CRM. GoHighLevel has a steep learning curve, so budget a week before you judge it.
Pruebas y demostraciones gratuitas 🆓
Both offer a 14 day free trial. Run one real project through each app before you commit money.
🛟 Opciones de soporte
The GoHighLevel support team gets good marks, plus live training and a certification program. Folk leans on self-serve docs instead.
Guía de cambio
Already using one of these? Here is what changes when you move.
🔄 Switching from GoHighLevel to Folk?
✅ Lo que ganarás:
- A far shorter learning curve for new team members
- The LinkedIn Chrome extension for fast prospecting
- Magic Fields that clean messy contact data
❌ Lo que perderás:
- Funnel building, website builder, and checkout pages
- SMS, voice AI, and reputation management
- White label reselling and client sub-accounts
📋 Cómo cambiar:
- Export contacts and opportunities from GoHighLevel as CSV
- Start the Folk trial and connect Gmail or Outlook
- Import the file, then rebuild your pipeline stages as groups
🔄 Switching from Folk to GoHighLevel?
✅ Lo que ganarás:
- Sales funnels, landing pages, and payment collection
- Automated workflows across email, SMS, and booking
- Membership sites for online courses and digital products
❌ Lo que perderás:
- The simple, spreadsheet-style interface your team likes
- One-click LinkedIn contact capture
- A predictable bill with no usage charges
📋 Cómo cambiar:
- Export your Folk groups and contacts to CSV
- Open the 14 day free trial and book the onboarding call
- Import contacts, then map each group to a pipeline stage
Lo que nuestra reseña no cubrió
This comparison focused on small teams and marketing agencies. We did not measure email deliverability rates, test the API, or price out large seat counts. Enterprise contracts and custom onboarding were also outside our scope. If you run an e-commerce catalogue, neither app is built for deep product management.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios de entrada | Gente |
| 🚀 Características principales | GoHighLevel |
| 👶 Facilidad de uso | Gente |
| ⚡ Automatización de marketing | GoHighLevel |
| 🎯 Gestión de contactos | Gente |
| 🔌 All in One Value | GoHighLevel |
| Herramientas para agencias 🏢 | GoHighLevel |
| 🏆 Ganador absoluto | GoHighLevel |
🏆 GANADOR: GOHIGHLEVEL
GoHighLevel gana en 4 de las 7 categorías.
Ideal para: Marketing agencies, funnel building, client management at scale
These are two different products wearing the same CRM label. GoHighLevel is a sales platform that happens to include a CRM. Folk is a CRM that refuses to become anything else.
Folk is the better app if you value calm software. It is excellent at contact management, and the Chrome extension saves real minutes every day. Price-sensitive users with basic CRM needs should stop here.
GoHighLevel takes the overall win because it replaces more line items on your invoice. One platform covers CRM, funnels, booking, and email marketing, so customer relationships and marketing efforts share one database. That value only appears once you push through the learning curve.
Más de GoHighLevel comparado
Here is how the leading Alternativas a GoHighLevel stack up:
GoHighLevel gana en: Flat pricing with no per-seat fee, white label reselling, built-in SMS and voice AI
HubSpot triunfa en: Cleaner reporting dashboards, a genuinely usable free tier, a far larger app marketplace
GoHighLevel frente a ClickFunnels
GoHighLevel gana en: A real CRM behind the pages, appointment booking, client sub-accounts
ClickFunnels gana en: Faster page editing, a bigger library of proven funnel templates, gentler onboarding
GoHighLevel frente a Keap
GoHighLevel gana en: Agency sub-accounts, membership hosting, lower cost per client served
Sigue ganando: Tighter quoting and invoicing, hands-on setup help, steadier email sending reputation
GoHighLevel frente a Campaña activa
GoHighLevel gana en: Page and funnel building included, calendars and payments in the box, reseller rights
ActiveCampaign gana en: Deeper segmentation logic, stronger ubicación de la bandeja de entrada, a calmer automation editor
Más de Folk Compared
Here is how Folk measures up against other CRM options:
Folklore vs. Pipedrive
El público gana en: Faster setup, LinkedIn capture, flexible use beyond sales work
Pipedrive gana en: Forecasting reports, call logging, a deeper automation builder
El público gana en: Lower cost at small headcount, simpler navigation, quicker inbox syncing
HubSpot triunfa en: Marketing attribution, service desk tools, scale past fifty seats
CRM popular frente a CRM de lunes
El público gana en: Purpose-built contact records, email history sync, less setup work upfront
El CRM del lunes triunfa en: Custom dashboards, project boards alongside deals, team workload views
Folklore vs. Cápsula CRM
El público gana en: AI-enriched fields, modern interface, browser-based prospecting
Capsule CRM triunfa en: Cheaper starter tier, task management depth, longer track record with small firms
Preguntas frecuentes
¿Qué es el CRM folk?
Folk is a lightweight customer relationship management app. It helps you organize contacts, set reminders, and build genuine connections across sales, hiring, fundraising, and partnerships.
¿Para qué se utiliza GoHighLevel?
Agencies use it to run marketing campaigns end to end. The platform combines a CRM, sales funnels, email marketing, booking, and reputation management in one place.
¿Cuánto cuesta GoHighLevel?
The Starter plan costs $97 each month and the Unlimited plan costs $297. Email and SMS sending is charged separately based on how much you use.
¿Es Folk un buen CRM?
Yes, for individuals and small teams with basic needs. It is weaker for large sales teams because it lacks advanced reporting and automatic logging of meetings.
¿Es difícil aprender GoHighLevel?
It has a steep learning curve. Packing so many features into one app makes the interface feel crowded, so plan on live training before launching client work.
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