Die Wahl des richtigen CRM can feel like picking the best apple in a whole orchard!
It’s a big decision; you want to ensure you get the perfect fit for your Geschäft.
Whether a small startup or a growing agency, you’ve probably heard of two big names: GoHighLevel and Salesforce.
Both promise to help you manage your customers and grow your business, but which one comes out on top in 2025?
In this post, we’ll compare GoHighLevel vs Salesforce, comparing their features, pricing, & ease of use so you can easily choose the perfect platform for your needs.
Überblick
We’ve spent weeks testing both GoHighLevel and Salesforce.
We dove deep into their features, explored their pricing plans, and even tried out their customer support.
Now, we’re here to share what we learned so you can pick the right tool.
Want to see GoHighLevel in action? Start your free 14-day trial and explore its powerful features!
Preise: It has a free plan. Paid plan starts at $97/month
Hauptmerkmale:
- Website Builder
- Funnel Builder
- 2-Way SMS
Ready to explore the world’s leading CRM? Sign up for a free trial of Salesforce today!
Preise: Es gibt einen kostenlosen Plan. Der Premium-Plan beginnt bei 25 $/Monat.
Hauptmerkmale:
- Lead management
- Sales forecasting
- Opportunity management
What is GoHighLevel?
Have you ever wished for a single tool that could do it all? That’s the idea behind GoHighLevel.
It’s like a Swiss Army knife for businesses, especially those focused on marketing and sales.
Think of it as your marketing automation, sales funnels, and website Baumeister rolled into one neat package.
Entdecken Sie auch unsere beliebtesten GoHighLevel alternatives…
Unsere Meinung
Das ist ideal für Agenturen und Unternehmen, die Tools konsolidieren wollen. Die Automatisierungsfunktionen sind sehr gut. Allerdings kann der große Funktionsumfang für neue Benutzer überwältigend sein, und es gibt eine deutliche Lernkurve.
Hauptvorteile
- All-in-one Marketing-Plattform.
- White-Labeling verfügbar.
- Automatisierte Kampagnen.
- Lead-Nurturing-Tools.
- Umfassende Berichterstattung.
Preise
- Anlasser: $97/Monat.
- Unbegrenzt: $297/Monat.
Pros
Nachteile
Was ist Salesforce?
Okay, now let’s talk about the big player in the CRM world: Salesforce.
You’ve probably heard of them. They’re a big deal.
Salesforce is like many businesses’ ultimate CRM system, from small startups to giant corporations.
It’s known for being super powerful and customizable.
But with great power comes, well, you know… a bit of complexity.
Entdecken Sie auch unsere beliebtesten Alternativen zu Salesforce…
Unsere Meinung
Es ist unglaublich leistungsstark und flexibel. Der kostenlose Plan ist sehr großzügig und bietet viele Funktionen zur Projektverwaltung. Aufgrund der vielen Optionen kann es jedoch zunächst überwältigend sein, und die Lernkurve kann für neue Benutzer steil sein.
Hauptvorteile
Salesforce helps businesses connect better with customers. It gives a full view of each customer.
This helps improve sales and service.
- 360-Degree Customer View: See all customer interactions in one place.
- Boosts Sales by 39%: Many users report higher sales and productivity.
- Leistungsstarke Automatisierung: Automate tasks like emails and lead tracking.
- Huge AppExchange: Connects with thousands of other apps.
- Scalable for Growth: Grows with your business, from small to large.
Preise
- Starter Suite: 25 $/Benutzer/Monat.
- Pro Suite: $100/user/month.
- Unternehmen: $165/user/month.
- Unbegrenzt: $330/user/month.
- Einstein 1 Sales: $500/user/month.
Pros
Nachteile
Funktionsvergleich
Choosing the right platform is vital for your business.
We’ll compare GoHighLevel and Salesforce to see which tool has all the features you need.
This will help you decide for your own business.
1. Target Audience & Focus
These tools serve different users.
- GoHighLevel: Built for marketing agency owners and digital marketing agencies. It helps them manage multiple clients.
- Salesforce: Designed for larger companies and enterprises. It helps the whole customer company manage relationships.
2. All-in-One vs Specialized
One aims to be a complete solution, the other focuses deeply.
- GoHighLevel: It’s an all-in-one platform. You get all the features in one place, so you avoid other marketing tools.
- Salesforce: It is primarily a salesforce CRM. It offers specific CRM solutions like sales cloud, service cloud, and commerce cloud.
3. CRM Capabilities
Both manage customer Daten, but differently.
- GoHighLevel: Provides robust contact management. It helps agencies keep track of multiple clients easily.
- Salesforce: Offers deep contact management and highly customizable crm solutions. It’s often compared to other crm solutions for its depth.
4. Marketing Automation
How they automate your marketing efforts.
- GoHighLevel: Has strong Automatisierung across multiple platforms. This helps streamline tasks for your marketing agency.
- Salesforce: Offers powerful marketing automation features. It uses your business data to personalize campaigns.
5. Sales Platform Tools
Their focus on helping you sell.
- GoHighLevel: Provides a comprehensive sales platform. It includes tools for lead capture and pipeline management.
- Salesforce: Is a leading sales platform. Its sales cloud helps manage leads, opportunities, and forecasts for your salesforce team.
6. Website & Funnel Builders
Creating your online presence.
- GoHighLevel: Includes built-in website and funnel builders. This is great for Kleinunternehmen owners looking to create landing pages.
- Salesforce: Does not offer native website builders. You typically use integrations or their commerce cloud for e-commerce sites.
7. Agency Features & White-labeling
Key for agencies managing clients.
- GoHighLevel: A standout feature is white-labeling. Agencies can offer unlimited accounts to multiple clients under their own brand. It’s unique among gohighlevel alternatives.
- Salesforce: Does not offer white-labeling. It’s designed for internal use by a company’s own salesforce team.
8. AI Capabilities
How artificial intelligence is used.
- GoHighLevel: Includes some AI features, like AI content generation.
- Salesforce: Known for groundbreaking ai innovation. Salesforce takes advantage of AI across its clouds. It has strong AI commitments and uses an AI agent to analyze business data from the data cloud.
9. Scalability & Customer Success
How they grow with your business.
- GoHighLevel: Designed for agencies to scale with unlimited accounts. It focuses on helping Kleinunternehmen owners achieve customer success.
- Salesforce: Built for enterprise-level scaling. A chief digital officer might oversee its use. It emphasizes customer success through its vast ecosystem.
What to look for When Choosing a Marketing Tool
When you’re picking a customer relationship management platform, it’s not just about flashy features. Think about what truly matters for your business:
- Your Business Needs: Do you need a comprehensive customer relationship management system or something more focused? Different CRMs excel at different tasks.
- Ease of Use (User-Friendly Interface): Will your team actually verwenden. it? A user friendly interface is key for adoption.
- Core CRM Functionality: Can it effectively manage customer relationships, track customer data, and log all customer interactions?
- Marketing & Sales Capabilities: Does it support your marketing strategies and provide strong email marketing tools? Look for robust sales automation to streamline sales processes and boost sales performance.
- Understanding Customer Behavior: Does the CRM help you analyze customer behavior to improve customer engagement and tailor your outreach?
- Integration with Existing Tools: Will it play nicely with your current software? Avoiding multiple tools and having seamless integrations saves time and headaches.
- Skalierbarkeit: Can the CRM grow with you? You don’t want to switch platforms every few years.
- Haushalt: Be clear on what you can afford, considering not just the monthly fee but also potential hidden costs for setup, training, and add-ons.
- Kunden Unterstützung: What kind of help can you expect if you run into problems?
- Sicherheit: How does the platform protect your sensitive customer data?
Endgültiges Urteil
So, which CRM platform will reign supreme in 2025?
It’s a close call for us, but GoHighLevel takes the crown for most businesses.
Its all-in-one approach, combining marketing strategies, sales funnels, and even a website builder, eliminates the need for multiple software subscriptions.
Plus, it’s incredibly user-friendly, making it perfect for those who want to hit the ground running.
While Salesforce is undeniably powerful, its complexity and cost can be overwhelming, especially for smaller businesses.
We’ve spent years navigating the world of CRMs, and we’re confident that GoHighLevel offers the best balance of features, affordability, & ease of use for most businesses in 2025.
More of Gohighlevel
Here’s a comparison of GoHighLevel with the requested alternatives:
- GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
- GoHighLevel vs Pipedrive: GoHighLevel vs Pipedrive: Which CRM is Best in 2025?: GoHighLevel is an all-in-one marketing and sales platform for agencies. Pipedrive is a sales-focused CRM for managing deals and pipelines.
- GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
- GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
- GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
- GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
- GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and Kalte E-Mail outreach, focusing on ease of use.
- GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
- GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
- GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
- GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
- GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
- GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
- GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.
Mehr von Salesforce
Here’s a brief comparison of Salesforce with these software solutions:
- Salesforce vs. Pipedrive: Salesforce ist ein umfassendes, hochgradig anpassbares CRM für Vertrieb, Marketing und Service, während Pipedrive sich auf intuitives, visuelles Vertriebs-Pipeline-Management für optimierte Vertriebsprozesse konzentriert.
- Salesforce vs GoHighLevel: GoHighLevel is an all-in-one platform for marketing agencies, offering white-label options and extensive automation.
- Salesforce vs. Keap: Salesforce bietet ein umfangreiches, anpassbares CRM-Ökosystem für Unternehmen jeder Größe; Keap bietet eine integrierte Vertriebs- und Marketing-Automatisierung, die sich besonders für kleinere Unternehmen eignet.
- Salesforce vs. ActiveCampaign: Salesforce ist ein umfassendes, unternehmensgerechtes CRM mit leistungsstarker Vertriebsautomatisierung, während ActiveCampaign sich durch Marketingautomatisierung, E-Mail-Kampagnen und die Visualisierung der Customer Journey auszeichnet.
- Salesforce vs. Hubspot: Salesforce legt den Schwerpunkt auf tiefgreifende Anpassungen und zuverlässige Berichte für komplexe Geschäftsanforderungen, während HubSpot eine integrierte Suite von Marketing-, Vertriebs- und Servicetools mit einer benutzerfreundlicheren Oberfläche bietet.
- Salesforce vs. Clickfunnels: Salesforce ist ein umfassendes CRM für die Verwaltung von Kundenbeziehungen und Verkäufen; ClickFunnels wurde speziell für die Erstellung von Verkaufstrichtern entwickelt, um Kunden durch einen Konversionspfad zu führen.
- Salesforce vs. Folk: Salesforce ist ein hochgradig skalierbares, funktionsreiches CRM für komplexe Abläufe und große Unternehmen; Folk bietet ein einfacheres, kollaboratives Kontaktmanagement und ein Tool zum Aufbau von Beziehungen.
- Salesforce vs. Instantly: Salesforce ist eine umfassende CRM-Plattform, die verschiedene Aspekte des Kundenmanagements abdeckt; Instantly ist spezialisiert auf automatisierte Kaltakquise per E-Mail und Lead-Generierung für gezielte Kampagnen.
- Salesforce vs. ClickUp: Salesforce ist ein spezielles, leistungsstarkes CRM für die Verwaltung von Kundeninteraktionen und Vertriebsprozessen; ClickUp ist eine vielseitige Plattform für das Arbeitsmanagement, die CRM-Funktionen in ihre umfassenderen Projektmanagement-Tools integriert.
- Salesforce vs. Montag: Salesforce ist ein robustes CRM mit umfangreichen Datenmodellen für komplexe Workflows in verschiedenen Branchen; Monday CRM bietet hochgradig anpassbare visuelle Workflows und wird häufig von Unternehmen, die bereits auf Monday.com arbeiten, für das Projektmanagement genutzt.
- Salesforce vs. Capsule: Salesforce ist ein CRM für Unternehmen, das sich für große Organisationen mit komplexen Anforderungen eignet; Capsule CRM ist ein einfacheres, benutzerfreundliches CRM, das sich ideal für kleine bis mittlere Unternehmen eignet, die sich auf die Nachverfolgung von Kontakten und Verkäufen konzentrieren.
- Salesforce vs. Insightly: Salesforce bietet ein umfassendes, hochgradig anpassbares CRM für unterschiedliche Unternehmensanforderungen; Insightly bietet ein vielseitiges CRM mit integriertem Projektmanagement, das aufgrund seiner Benutzerfreundlichkeit häufig von kleinen und mittelständischen Unternehmen bevorzugt wird.
- Salesforce vs. Freshsales CRM: Salesforce ist ein hochgradig anpassbares und skalierbares CRM mit fortschrittlichen Funktionen für große Unternehmen; Freshsales CRM konzentriert sich auf KI-gesteuerte Vertriebseinblicke und Automatisierung für ein rationalisiertes Vertriebsmanagement, das oft von kleineren Teams bevorzugt wird.
- Salesforce vs Zendesk: Salesforce is a comprehensive CRM that covers sales, marketing, and customer service; Zendesk is a specialized customer service platform designed for ticketing, support, and omnichannel customer interactions.
Häufig Gestellte Fragen
Is GoHighLevel better than Salesforce for small businesses?
Yes, for most small businesses, GoHighLevel offers a better value proposition. It’s more affordable, easier to use, and includes all the essential features in one package.
Can I migrate my data from Salesforce to GoHighLevel?
Yes, GoHighLevel provides tools and support for migrating your data from Salesforce. However, the process may require some technical expertise.
Does GoHighLevel offer a free trial?
Absolutely! GoHighLevel offers a 14-day free trial to test the platform and determine whether it is right for your business.
What kind of customer support does each platform offer?
Both GoHighLevel and Salesforce offer excellent customer support. GoHighLevel provides email and chat support, while Salesforce offers phone, email, and chat support, plus a vast online knowledge base.
Can I use GoHighLevel and Salesforce together?
While it’s technically possible to use both platforms simultaneously, it’s generally not recommended. Doing so can lead to data duplication and increased complexity. It’s usually best to choose one platform that best meets your needs.
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