Tired of juggling all your social media?
It can feel like a real headache, right?
Choosing the right tool can make a huge difference.
Two popular names you might have heard are 萌芽社交 vs Blaze.
We’ll break down each one’s offerings so you can decide which social media tool will help you win!
概述
We looked closely at both Sprout Social and Blaze.
我们试用了它们的功能。
We saw how easy they were to use.
This helped us compare them fairly. Now we can show you what we found.
准备精简您的 社交媒体 管理和提升您的在线形象？今天就开始免费试用 Sprout Social，体验与众不同！
定价： 它有一个免费计划。付费计划起价为 $249/月
主要特点：
- 社交聆听
- 高级分析
- 团队协作工具
Ready to save an average of 15 hours per week on content creation? Over 92% of Blaze users report an increase in writing speed.
定价： It has a free plan. Paid plan Starts at $26/yearly
主要特点：
- 电子商务
- Local Services
- Fitness & Life Coaches
什么是 Sprout Social？
Okay, so what is Sprout Social?
Think of it like a helpful friend for all your social media stuff.
It lets you see all your messages in one place.
You can also plan when to post things. It has tools to help you see how well your posts are doing.
此外，探索我们最喜欢的 Sprout Social 替代品…
主要优点
- 特征： 它是一个综合平台，提供发布、互动和分析工具，还包含社交聆听和网红营销功能。
- 支持的社交网络： 它连接了超过 20 个网络，包括 Facebook、Instagram、Twitter 和 LinkedIn，以及 Google Business Profile 和 TikTok。
- 易于使用： 界面简洁、用户友好，易于导航。
- 客户支持： Sprout Social 通过电话、电子邮件和实时聊天提供 24/5 客户支持，同时还提供强大的知识库。
- 集成： 它与许多其他流行工具集成，例如 Canva、Zendesk 和 Salesforce。
- 可扩展性： 它提供不同的计划以满足小型企业和大型企业的需求。
- 保修单： Sprout Social 的服务条款概述了其责任限制，但没有提供具体的产品保修。
定价
- 标准： 每月 199 美元
- 专业的： 每月 299 美元
- 先进的： 每月 399 美元
- 企业： 定制定价。
优点
缺点
What is Blaze?
Okay, let’s talk about Blaze now.
Think of Blaze as another helper for your social media.
It also lets you put your posts on a schedule. You can see how people are talking about your brand.
It tries to make it easier to connect with your audience.
Also, explore our more Blaze alternatives…
我们的看法
Start your 30-day free trial with Blaze and join over 30,000 brands that use its powerful analytics and unified inbox to drive social success.
主要优点
Here are some neat things Blaze can do:
- It helps you find new ideas for content that people might like.
- You can see what people are saying about your brand in 即时的.
- It lets you manage your social media on different platforms.
- They say it uses smart tools to help you grow your audience faster.
- You can keep an eye on what your competitors are doing.
定价
Blaze has a few ways you can pay for it.
创造者: $26/yearly
专业版: $37/yearly
Startup: $59/yearly
机构: $150/yearly
优点
缺点
功能比较
In the landscape of social media management, Sprout Social and Blaze AI offer two distinct approaches.
Sprout Social is a powerhouse for large teams and agencies, focusing on a comprehensive suite of management tools, while Blaze AI is an emerging social alternative centered on AI-driven content creation.
1.定价和计划
- Sprout Social： An expensive platform with tiered pricing. Sprout Social pricing is billed annually, starting with a standard plan for a limited number of social profiles and users. It’s designed for larger companies, with top-tier plans offering a full suite of features like a social listening tool and paid social 报告.
- Blaze AI: Offers more accessible pricing for 小型企业 and creators, with a creator plan and a team plan. Blaze AI’s pricing is structured to make high-quality AI content creation tools available to a broader audience. It offers a free trial and a more user-friendly entry point.
2. Core Functionality
- Sprout Social： A comprehensive social media management tool. Sprout Social offers a wide range of features from publishing and reporting to social listening and a social 客户关系管理. It’s a great tool for managing multiple social media accounts and overseeing entire marketing teams.
- Blaze AI: Focuses on content creation process. Then Blaze AI adds on scheduling and management. Its key features revolve around the ability to create content with ai words, AI image generation, and other AI-powered tools. The platform is designed to streamline the marketing efforts of small 商业 owners.
3. AI-Powered Features
- Sprout Social： Uses AI to enhance its core features. Sprout Social offers AI-powered tools for 文本 summarization, content enhancement, and sentiment analysis within its smart inbox.
- Blaze AI: AI is its central selling point. The platform offers a multi-channel AI content creation tool. Blaze AI provides a brand 嗓音 customization feature that learns your unique brand voice, allowing for high quality content generation across multi channel campaigns. It’s a valuable tool for anyone looking to create content at scale with AI.
4. Publishing and Scheduling
- Sprout Social： Provides a robust social media calendars and publishing tool. You can publish posts, schedule posts for optimal times, and use custom workflows for content approval. The platform offers advanced features like automated link tracking and the ability to boost Facebook posts.
- Blaze AI: Offers scheduling and publishing features, but its main strength is generating the content for scheduled posts. Its user-friendly interface allows for creating posts and managing content calendars, making it a good fit for small teams that need a consistent content pipeline.
5.分析和报告
- Sprout Social： Known for its in-depth analytics. The professional plan and advanced plans provide comprehensive 数据, including competitive reporting, trend analysis, and custom views. You can monitor profiles and get detailed insights into your social media post performance.
- Blaze AI: Provides basic features for tracking social media post performance. While it has some analytics, they are not as detailed as Sprout Social’s. Its focus is more on content creation and less on granular data analysis.
6. Collaboration and Team Management
- Sprout Social： A market leader in this area. It offers robust custom workflows, the ability to assign tasks, and custom views for different users. The platform is designed for real time collaboration and for managing a large number of users and unlimited social profiles.
- Blaze AI: Simplifies team collaboration. It provides features for small teams to work together on the content creation process. While it may lack the complexity of Sprout Social’s custom workflows, its user friendliness makes it a great tool for small businesses and non profits.
7. Social Listening and Inbox
- Sprout Social： Provides a powerful social listening tool and a unified smart 收件箱. It allows you to monitor social reviews, manage reviews, and engage in social 客户关系管理 tools. This is a game changer for customer service and for generating leads.
- Blaze AI: Its primary focus is not social listening. While it can help you create content for your social channels, it does not offer a unified social inbox or advanced social listening capabilities like Sprout Social.
8. User Interface and Ease of Use
- Sprout Social： While feature-rich, the user interface can feel complex due to the sheer number of additional features. It has a steeper learning curve, but once users are onboarded, it is a very powerful platform.
- Blaze AI: A user friendly and intuitive platform. A blaze ai review often mentions its simplicity and how easy it is to sign up and start creating content. The onboarding process is simple, and it’s built for those who want to create high-quality content without a lot of hassle.
9.客户支持
- Sprout Social： Provides comprehensive customer care, including support tickets and a dedicated support team for top tier plans. It is generally well-regarded for its support service, though some sprout social reviews mention it can be a “bit annoying” to deal with their annual billing policy.
- Blaze AI: The creator plan and team plan offer priority support, ensuring a smooth service experience. Its support service is tailored to small business owners and creators, helping them with their marketing efforts and 人工智能工具.
10.受众和最佳契合点
- Sprout Social： Best for large companies, marketing agencies, and professional teams that need a comprehensive social media management platform with deep analytics, reporting, and a social CRM. It’s a great tool for managing a large number of social accounts and multi-channel campaigns.
- Blaze AI: The ideal social alternatives for small businesses, non-profits, and content creators. Its user friendliness and AI-powered content creation tools make it a valuable tool for those who want to create consistent content quickly and efficiently without breaking the bank.
What to Look For When Choosing a Social Media Scheduling Tool?
Here are some quick things to think about when picking a social media helper:
- Content Creation & Scheduling: A social media management tool should save time by providing an asset library to store photos and videos. Look for the ability to edit a new post, create a content library, and schedule posts to go out at the most effective time to reach your target audience.
- Platform Support: A good social media management tool supports all major social media channels, including Facebook pages, LinkedIn pages, and even other platforms like the Apple App Store for review management. Check for the ability to manage multiple social media accounts from a single dashboard.
- 分析和报告： Go beyond basic features. Look for advanced analytics, competitive reporting, and the ability to monitor profiles. A great tool provides a custom view of data, helps track your social works, and gives you insights on which social posts are performing well and which are not.
- Engagement & Social Inbox: A unified social inbox that pulls in messages and comments from all your social accounts is a game-changer. Look for features that let you manage reviews, assign tasks, and monitor social review keywords to ensure timely responses. This is a crucial feature for customer service and lead generation.
- Social Listening: A powerful social listening tool helps you stay on top of conversations. It should allow you to track your brand and your competitors, as well as monitor twitter keywords and trends.
- 易于使用： User friendliness is key. The onboarding process should be simple, and the user interface should be easy to navigate for new users and additional users. A tool that is “pretty handy” and allows for a quick review of your content calendar can save you a lot of time.
- Collaboration & Team Management: Look for tools that offer custom workflows for publishing content, real-time collaboration, and the ability for a team to work together on content calendars. This is essential for small teams and for ensuring a consistent brand 嗓音.
- 附加功能 Some social alternatives offer valuable extra features. Look for tools that include automated link tracking, AI-powered content creation (like AI images), a brand kit, and the ability to integrate with Google and other tools. These features can significantly improve your marketing efforts and help you save time.
- Audience-Centric Focus: The best tools help you understand your target audience by providing demographic insights and helping you create a content strategy that will resonate with them. This is crucial for building a community and increasing engagement.
最终裁决（我们的选择）
So, which one should you pick?
Both Sprout Social and Blaze have some cool things they can do.
If you have a bigger team and want really detailed reports, Sprout Social might be a better choice.
It has lots of features to help you manage everything.
But it costs more money.
If you are a 小型企业 just starting out, Blaze could be a good option.
It costs less at the beginning and still helps you schedule posts and see what people are saying.
We looked closely at both and think Sprout Social wins overall because it has more tools that can really help you grow.
We tried them out, so we know what we’re talking about!
Sprout Social 的更多信息
- Sprout Social 与 Metricool: Metricool 适用于电子商务，重点关注转化率。Sprout Social 面向大型团队，提供更深入的企业分析。
- 萌芽社交 vs Socialpilot: SocialPilot 在内容安排方面很有价值。Sprout Social 的评测显示，它在高级分析和社交聆听方面表现出色，更适合深入洞察。
- 萌芽社交 vs Sendible: Sendible 以其友好的用户界面而著称。Sprout Social 则更注重详细的报告和情感分析。
- 萌芽社交 vs 内容工作室: Content Studio 更专注于小型企业的内容发现。Sprout Social 是高级分析和团队协作的强大工具。
- Sprout Social 与 Heropost: Heropost 具有强大的竞争对手分析能力。Sprout Social 的评论强调了其更先进的社交聆听和报告功能。
- 萌芽社交 VS 阿戈拉脉冲: Agorapulse 是一款价格更实惠、收件箱更出色的替代产品。Sprout Social 提供更深入的报告，更适合企业级付费社交报告。
- Sprout Social 与 Zoho Social: Zoho Social 价格合理，界面简单易用。Sprout Social 的功能更强大、更全面，但价格较高。
- 萌芽社交 VS 缓冲区: Buffer 以其简洁性而闻名。Sprout Social 为大型团队提供了一套更广泛的功能和更深入的分析。
- Sprout Social vs Sprinklr: Sprinklr 适用于大型企业。Sprout Social 通常被评价为拥有更直观的用户界面和对其复杂功能更好的支持。
- Sprout Social 与 Later: Later 是一个视觉优先的平台，尤其适用于 Instagram。Sprout Social 是一个更广泛的社交媒体管理工具，支持更多的社交选择，并提供更先进的社交监听功能。
- Sprout Social 与 Loomly: Loomly 专注于团队协作。Sprout Social 提供更高级的社交聆听和详细分析。
- Sprout Social 与 Blaze: Blaze 的一个版本是社交媒体工具。另一个更常见的版本是大麻软件套件，并非直接竞争对手。
- Sprout Social 与 Hootsuite: Hootsuite 是一个老牌竞争对手。Sprout Social 因其出色的社交报告和客户支持而广受赞誉。
More of Blaze
- Blaze vs Sprout Social: It is a comprehensive enterprise platform with a robust social CRM and in-depth analytics.
- Blaze vs Metricool: It typically provides broader analytics, including website and competitor analysis, which might be more extensive than what Blaze offers.
- Blaze vs Socialpilot: It usually supports a wider range of social media platforms and may have more developed features for team management and client reporting than Blaze.
- 火焰 vs Sendible: It often includes more advanced reporting, automation capabilities, and integration options than Blaze.
- Blaze vs Content Studio: It typically focuses on content discovery, creation, and a unified social inbox, which might be more specialized than Blaze’s offerings.
- Blaze vs Heropost: It emphasizes AI-powered content creation and scheduling, a feature that Blaze may or may not have to the same extent.
- Blaze vs Agorapulse: It is known for its strong community management tools and social listening capabilities, which might be more robust than Blaze’s.
- Blaze vs Zoho Social: It offers integration with the Zoho suite and solid reporting features, which might be more comprehensive than Blaze’s.
- Blaze vs Buffer: It is recognized for its simplicity and ease of scheduling, a core feature that Blaze would also likely offer, but potentially with less advanced analytics.
- Blaze vs Sprinklr: It is an enterprise-level platform with extensive features for large organizations, making it significantly more comprehensive than what Blaze likely offers.
- Blaze vs Later: It specializes in visual content planning, particularly for Instagram, which might be a more focused approach compared to Blaze’s broader feature set (if it exists).
- Blaze vs Loomly: It focuses on team collaboration and content creation workflows, which might be more developed than similar features in Blaze.
- Blaze vs Hootsuite: It is a more comprehensive tool with a wider range of platform integrations and advanced social listening.
- Blaze vs Planable: It is a collaboration-first tool with a strong focus on content approval workflows.
常见问题
What is the main difference between Sprout Social and Blaze?
Sprout Social is often seen as more powerful, with detailed analytics and team features, but it costs more. Blaze, which focuses on content discovery and real-time monitoring, can be more affordable for smaller businesses.
Which social media tool is better for a small business?
Blaze might be a better starting point for a small business due to its lower entry price. However, if the small business needs advanced analytics and team collaboration early on, Sprout Social could still be valuable.
Can I try Sprout Social or Blaze for free?
Yes, both Sprout Social and Blaze typically offer free trial periods. This lets you test out their features before you decide to pay for a subscription. Check their websites for the latest trial offers.
Which tool helps more with content creation?
Blaze has features specifically designed to help you discover trending topics and generate ideas for content creation. Sprout Social focuses more on managing and scheduling your existing content.
Do Sprout Social and Blaze integrate with LinkedIn?
Yes, both Sprout Social and Blaze allow you to integrate with major social media platforms like LinkedIn, Facebook, Instagram, and X (formerly Twitter) to manage your social media posts.
English 
Spanish 
Chinese 
German 
French 
Russian 
Portuguese 
Japanese 
Korean 