Feeling overwhelmed by the sheer number of La machine management tools out there? You’re not alone.
Choosing the right platform could be tricky, especially when two giants like 萌芽社交 and Hootsuite are vying for your attention.
Both offer powerful features, but which one comes out on top?
In this post, we’ll break down the key differences between Sprout Social and Hootsuite to help you make an informed decision for your 商业.
Sprout Social vs Hootsuite: Overview
To give you the most accurate comparison, we’ve spent weeks testing both Sprout Social and Hootsuite.
We dug deep into their features, explored their pricing plans, and even put their customer support to the test.
现在，让我们来看看它们的表现如何！
准备精简您的 La machine 管理和提升您的在线形象？今天就开始免费试用 Sprout Social，体验与众不同！
定价： 它有一个免费计划。付费计划起价为 $249/月
主要特点：
- 社交聆听
- 高级分析
- 团队协作工具
Want an affordable way to manage all your social media in one place? Start your free 30-day Hootsuite trial!
定价： 30 days free trial available. Paid plan Starts at $99/month
主要特点：
- Wide range of integrations
- Bulk scheduling capabilities
- Simple content creation tools
什么是 Sprout Social？
Ever wish managing your social media felt less like a chore and more like, well, socializing?
That’s the vibe I get with Sprout Social. It’s a robust platform that goes beyond basic scheduling.
Think in-depth analytics, detailed reports, and even tools to monitor what people are saying about your brand in online.
Also, explore our more Sprout Social 替代品…
主要优点
- 特征： 它是一个综合平台，提供发布、互动和分析工具，还包含社交聆听和网红营销功能。
- 支持的社交网络： 它连接了超过 20 个网络，包括 Facebook、Instagram、Twitter 和 LinkedIn，以及 Google Business Profile 和 TikTok。
- 易于使用： 界面简洁、用户友好，易于导航。
- 客户支持： Sprout Social 通过电话、电子邮件和实时聊天提供 24/5 客户支持，同时还提供强大的知识库。
- 集成： 它与许多其他流行工具集成，例如 Canva、Zendesk 和 Salesforce。
- Se você precisa gerenciar diversas plataformas de mídia social além das principais, o Buffer pode ser uma escolha melhor. 它提供不同的计划以满足小型企业和大型企业的需求。
- 保修单： Sprout Social 的服务条款概述了其责任限制，但没有提供具体的产品保修。
定价
- Cette fonctionnalité vous permet de supprimer ou de remplacer les objets indésirables des images. 每月 199 美元
- 专业的： 每月 299 美元
- Cela permet de nettoyer facilement les photos et de se débarrasser de l'encombrement. 每月 399 美元
- Remaker AI contre Gemini : 定制定价。
Você pode ter mais de um espaço de trabalho.
缺点
What is Hootsuite?
Need a tool to wrangle all your social media accounts?
Hootsuite might be your new best friend.
Think of it as mission control for your social presence. It’s been around for ages (since 2008!), and it’s known for being super user-friendly.
Whether you’re scheduling posts, tracking mentions, or diving into basic analytics, Hootsuite has you covered.
Also, explore our more Hootsuite 替代品…
主要优点
- 通过信息流保持井然有序： 实时监控多个社交信息、主题标签和关键词。
- 绝不会错过任何消息： 从统一的收件箱管理所有社交对话。
- 扩大你的影响力： 直接在平台内提升您表现最佳的帖子。
- 无缝协作： 分配任务、批准内容并管理整个团队的权限。
- 了解整体情况： 通过全面的分析和自定义报告跟踪您的进度。
定价
Hootsuite 提供有限的免费计划来满足基本需求。
- 专业版（99 美元/月）： 无限制的帖子安排、发布建议的最佳时间、竞争基准测试工具。
- 团队（249 美元/月）： 适用于拥有 20 个社交帐户的 3 位用户。
- 企业定制： 从五个用户和 50 个社交帐户开始。
Você pode ter mais de um espaço de trabalho.
缺点
功能比较
Sprout Social and Hootsuite are two of the most popular social media management tools, each with a long history in the digital marketing space.
This comparison dives deep into their features to help you determine which platform is the best fit for your social media efforts.
1.定价和计划
- Sprout Social： An expensive platform, Sprout Social pricing is billed annually and is structured on a per-user, per-month basis. Its standard plan is feature-rich but comes at a premium, targeting larger marketing teams and agencies that require advanced features.
- Hootsuite: A more budget-friendly option, Hootsuite pricing offers a free version and a professional plan that is more affordable. While it might seem cheaper, Hootsuite reviews note that many “standard” features are only available as paid add-ons, which can increase the overall cost.
2. Supported Social Media Platforms
- Sprout Social： Supports all major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Sprout Social also offers integrations for Facebook pages, Google My Business, and the Apple App Store, making it a comprehensive tool for managing reviews.
- Hootsuite: Known for its wide-ranging support for various social media accounts. Hootsuite launched with a strong focus on multiple social networks and continues to support a vast number of social media channels through its extensive app directory.
3. Publishing and Scheduling
- Sprout Social： A user-friendly social media management tool. It provides a visual social media calendar that makes publishing content and scheduling posts simple. It offers features like automated link tracking and optimal send times, which are often only available in top tier plans.
- Hootsuite: The Hootsuite dashboard is famous for its customizable stream-based layout, which allows users to monitor various social media channels in one view. It’s a great tool for bulk scheduling posts and managing a high volume of scheduled posts at once, and is especially handy for users with multiple social accounts.
4.分析和报告
- Sprout Social： Excels in analytics. The professional plan and higher tiers offer competitive 报告, paid social reporting, and the ability to generate customized reports. Sprout Social’s analytics feature provides in-depth Das bedeutet, dass Ihr and a great user interface for visualizing social media performance.
- Hootsuite: Provides a decent level of analytics in its paid plans. Hootsuite’s analytics feature offers a quick review of your social media performance, but more advanced analytics and customized reports are often only available as premium add-ons or in the Hootsuite Enterprise plan.
5.社会监听
- Sprout Social： A robust social listening tool is a core strength. It allows users to monitor profiles, track brand mentions, and perform trend analysis with features like sentiment analysis and the ability to track specific twitter keywords.
- Hootsuite: Also offers a powerful social listening tool, with many Hootsuite reviews noting its ability to track real-time conversations and a vast number of sources. While it’s a key feature, some listening capabilities may require additional tools from the Hootsuite app directory.
6. Social CRM and Engagement
- Sprout Social： Sprout Social offers a “Smart 收件箱” that is a game changer. It is designed to be a social 客户关系管理 tool, which allows you to manage reviews, assign tasks to a team member, and create support tickets for a streamlined customer care experience.
- Hootsuite: Its inbox is a solid tool for managing messages and comments from various social network streams. While it’s great for engagement, it lacks the more advanced social CRM tools and lead generation features of Sprout Social.
7.团队协作
- Sprout Social： Sprout Social’s offerings for team collaboration are a key selling point. Its custom workflows, custom user roles, and the ability to assign tasks make it easy for social media teams to work together efficiently on publishing content.
- Hootsuite: Provides a team plan with features for assigning tasks and managing a team. Hootsuite stands out with its Hootsuite Academy, which offers training for new users and additional users, helping to get everyone on the same page.
8. User Interface and Ease of Use
- Sprout Social： Sprout Social is praised for its clean and intuitive user interface. A sprout social review often notes its modern and user-friendly design, which makes it easy to monitor and publish posts, even for new users.
- Hootsuite: The Hootsuite dashboard, with its multi-column layout, can be overwhelming for some users. While it’s powerful for those who need a constant stream of information, it can have a steeper learning curve, which some Hootsuite reviews find a “bit annoying.”
9. Content Library and Curation
- Sprout Social： Offers a content library and asset library for a centralized place to store media. While it is pretty handy, Sprout Social’s focus is on streamlining the publishing process.
- Hootsuite: Provides a content library and the ability to connect to other tools via the app directory, including RSS feeds, making it easy to find relevant content and a new post.
10. Audience
- Sprout Social： With its robust features and in-depth analytics, Sprout Social is a great tool for larger companies, marketing agencies, and social media managers who need to prove the ROI of their social works.
- Hootsuite: Best for small to medium-sized businesses and individuals who need to manage a large number of social media accounts and want a versatile, well-known platform with a solid free version.
11. Customer Support and Service
- Sprout Social： Generally receives high marks for customer care and support. A sprout social review often praises their responsive support tickets and the overall service.
- Hootsuite: Hootsuite customer service can be hit or miss. While many users are happy, some hootsuite reviews mention that it can be a challenge to get support, especially for issues that aren’t addressed in the Hootsuite Academy or support documentation.
选择社交媒体管理工具时应注意什么？
Choosing the right social media management tool could feel overwhelming. Here’s a quick checklist to help you narrow down your options:
- Pricing and Scalability: Consider the cost per social media account and the number of users. Look for a tool that offers flexible pricing plans, such as a Hootsuite Professional plan or a Sprout Social Standard plan, and is transparent about annual billing and additional features. Check if they offer a free version or a trial.
- 平台支持： Ensure the social media platform you choose supports all the social channels you use, including a wide range of social platforms like Facebook pages, YouTube channels, and LinkedIn pages. The ability to manage multiple accounts is crucial for any business.
- Publishing and Scheduling: A great social media management tool should have a user-friendly social media calendar. Look for features that allow you to schedule posts in advance, use bulk scheduling, and publish content immediately. The ability to schedule Instagram stories and boost Facebook posts is a bonus.
- 分析与报告： Robust social media analytics are essential for any social media marketing effort. Look for a tool that provides advanced analytics, competitive reporting, and the ability to access reports and create custom views. The Hootsuite analytics feature is a key differentiator for many users.
- Social Inbox and Engagement: A unified social inbox that pulls in messages and comments from all your social accounts is a game-changer. Look for features that help you manage reviews, respond to customer feedback, and engage with your community effectively.
- 团队协作： The platform should have strong team management features. It should be easy for a Hootsuite team or a Sprout Social team to collaborate, assign tasks, and monitor a team member’s activity. Look for tools that allow for custom roles and custom workflows.
- Integrations and Extra Features: Check if the tool integrates with other platforms and services. The Hootsuite App Directory is a key feature that allows for a wide range of integrations. Look for extra features like a content library, automated link tracking, and features that help with review management.
- User Interface and User Experience: The social media dashboard should be intuitive and easy to navigate. A hootsuite review or sprout social review can give you insights into the user-friendliness of the platform. A tool that is “pretty handy” and makes it easy to monitor your social profiles is always a good choice.
- 客户支持： Read reviews about the company’s customer care. Find out how you can contact support and what other users have said about their responsiveness. A social media presence is only as good as the support behind it.
最终裁决（我们的选择）
In the battle of Sprout Social vs. Hootsuite, Sprout Social emerges as the winner for businesses serious about maximizing their social efforts.
While Hootsuite is a user-friendly and affordable option, Sprout Social’s advanced features, in-depth analytics, and robust project management capabilities give it a clear edge.
Remember it, the best choice depends on your specific needs & budget.
If you prioritize detailed insights, streamlined workflows, and efficient collaboration (even during business hours!), Sprout Social is the clear winner.
We’ve spent weeks testing these platforms so that you can trust our recommendation.
Ready to elevate your social media game?
Sprout Social 的更多信息
- Sprout Social 与 Metricool: Metricool 适用于电子商务，重点关注转化率。Sprout Social 面向大型团队，提供更深入的企业分析。
- 萌芽社交 vs Socialpilot: SocialPilot 在内容安排方面很有价值。Sprout Social 的评测显示，它在高级分析和社交聆听方面表现出色，更适合深入洞察。
- 萌芽社交 与 Sendible 相比: Sendible 以其友好的用户界面而著称。Sprout Social 则更注重详细的报告和情感分析。
- 萌芽社交 vs 内容工作室: Content Studio 更专注于小型企业的内容发现。Sprout Social 是高级分析和团队协作的强大工具。
- Sprout Social 与 Heropost: Heropost 具有强大的竞争对手分析能力。Sprout Social 的评论强调了其更先进的社交聆听和报告功能。
- 萌芽社交 VS 阿戈拉脉冲: Agorapulse 是一款价格更实惠、收件箱更出色的替代产品。Sprout Social 提供更深入的报告，更适合企业级付费社交报告。
- Sprout Social 与 Zoho Social: Zoho Social 价格合理，界面简单易用。Sprout Social 的功能更强大、更全面，但价格较高。
- 萌芽社交 VS 缓冲区: Buffer 以其简洁性而闻名。Sprout Social 为大型团队提供了一套更广泛的功能和更深入的分析。
- Sprout Social vs Sprinklr: Sprinklr 适用于大型企业。Sprout Social 通常被评价为拥有更直观的用户界面和对其复杂功能更好的支持。
- Sprout Social 与 Later: Later 是一个视觉优先的平台，尤其适用于 Instagram。Sprout Social 是一个更广泛的社交媒体管理工具，支持更多的社交选择，并提供更先进的社交监听功能。
- Sprout Social 与 Loomly: Loomly 专注于团队协作。Sprout Social 提供更高级的社交聆听和详细分析。
- Sprout Social 与 Blaze: Blaze 的一个版本是社交媒体工具。另一个更常见的版本是大麻软件套件，并非直接竞争对手。
- Sprout Social 与 Hootsuite: Hootsuite 是一个老牌竞争对手。Sprout Social 因其出色的社交报告和客户支持而广受赞誉。
More of Hootsuite
- Hootsuite 与 Sprout Social 对比: It’s standout feature is its robust project management and in-depth analytics for large teams.
- Hootsuite 与 Metricool: It’s standout feature is its focus on a more user-friendly interface and team collaboration.
- Hootsuite 与 SocialPilot 对比: It’s standout feature is its comprehensive scheduling and valuable features for multi-location brands and agencies.
- Hootsuite 与 Sendible 对比: It’s standout feature is its agency-focused design with custom dashboards and white-label reporting.
- Hootsuite 与 Content Studio 对比: It’s standout feature is its powerful content discovery and curation tools for creators.
- Hootsuite 与 Heropost 对比: It’s standout feature is its AI writing assistant and ability to create branded short links.
- Hootsuite vs Agorapulse: It’s standout feature is its unified social inbox and transparent, user-friendly approach to customer support.
- Hootsuite vs Zoho Social: It’s standout feature is its SmartQ predictions for optimal scheduling and a highly user-friendly interface.
- Hootsuite 与 Buffer: It’s standout feature is its simplicity and ease of use, making it ideal for small businesses.
- Hootsuite vs Sprinklr: It’s standout feature is its advanced social listening and deeper customer engagement capabilities for enterprises.
- Hootsuite 与 Later 对比: It’s standout feature is its visual-first approach, especially for Instagram, with its visual planner and Linkin.bio.
- Hootsuite vs Loomly: It’s standout feature is its daily post inspiration and a streamlined, collaborative content approval workflow.
- Hootsuite vs Blaze: It’s standout feature is its AI-first approach, specializing in creating high-quality AI images and content.
- Hootsuite vs Planable: It’s standout feature is its focus on intuitive collaboration and an in-depth, visual content planning process.
常见问题
Is Sprout Social or Hootsuite better for small businesses?
While both platforms offer plans for small businesses, Hootsuite’s lower price point makes it a more budget-friendly option for startups or those with limited resources.
Which tool has better social listening capabilities?
Sprout Social takes the crown for social listening. Its features are more robust, allowing for in-depth analysis of brand mentions, competitor activity, and industry trends.
Can I manage my Instagram account with both tools?
Yes, both Sprout Social and Hootsuite support Instagram publishing, scheduling, and analytics. You can even use them to manage direct messages and comments.
Do these platforms offer mobile apps?
Absolutely! Both Sprout Social and Hootsuite have mobile apps for iOS & Android devices, allowing you to manage your social media on the go.
Which tool is easier to use?
Both platforms are generally user-friendly, but Hootsuite has a slightly less steep learning curve. Its interface is more streamlined, making it a good choice for beginners.
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