later vs sendible:2025 年社交媒体的最佳选择是什么?

| 10 月 20, 2024

优胜者
之后
4.8
  • 日历
  • 媒体图书馆
  • 对话
  • 分析
  • 生物中的林肯
  • 提供免费试用
  • 付费计划 $16.67 起/月
亚军
可发送
3.5
  • 白标
  • 分析和报告
  • 社交媒体调度
  • 活动管理
  • 报告 建造者
  • 提供免费试用
  • 付费计划起价 25 美元/月
后来者 vs Sendible

Are you feeling overwhelmed by the endless choices for 社交媒体 management tools?

你并不孤单!

Choosing the right platform could be a game-changer for your 商业, but with so many options out there, it’s tough to know where to start.

In this post, we’ll break down two contenders, 之后 对比 可发送 & compare their features & pricing to help you decide which one comes out on top.

概述

To give you the most accurate comparison, we’ve spent weeks testing both Later & Sendible, exploring features, & analyzing their strengths & weaknesses.

This hands-on experience allows us to provide an insightful look at how each tool performs in real-world scenarios.

后期-CTA
4.8满分 5 分

Later 的可视化计划器和最佳发布时间功能可帮助您充分利用内容。立即探索它的功能!

定价: 它提供免费试用。付费计划起价为 $16.67/月

主要特点:

  • 视觉规划师
  • 最佳发布时间
  • 林肯生平
可发送
3.5满分 5 分

Are you ready to take your social media management to the next level? Start your free trial with Sendible today!

定价: It has a free trial. Paid plan starts at $29/month

主要特点:

  • Content Suggestion Tool
  • 高级分析
  • Customizable Reports

什么是 "后来"?

Want to make your Instagram feed look amazing? Later is the tool for you!

It started as a visual scheduling tool for Instagram, and while it now supports other platforms, its strength still lies in visual content planning.

Think of it as a digital mood board for your 社交媒体 帖子。

You can easily drag, drop, and rearrange your posts to get that perfect look before anything goes live.

此外,探索我们最喜欢的 后来的替代品

稍后的主页

我们的看法

后期-CTA

对于注重视觉内容和 Instagram 营销的企业来说,Later 是一个绝佳的选择。它易于使用、价格实惠,并提供一系列功能,帮助您创建和安排精美、引人入胜的内容。

主要优点

  • 特征: Later 提供调度、发布、分析和可视化规划器,用于创建和预览您的社交媒体内容。
  • 支持的社交网络: 它与 Instagram、Facebook、Twitter、Pinterest 和 TikTok.
  • 易于使用: 该界面采用拖放式设计,非常直观,可轻松规划和安排您的内容。
  • 客户支持: Later 提供电子邮件和聊天支持,以及全面的帮助中心。
  • 集成: 它与一些关键工具相连,例如 Canva、Unsplash 和 Dropbox。
  • 可扩展性: Later 为各种规模的企业提供计划,从个体经营者到大型团队。

定价

Later 提供免费计划,但功能有限。付费计划起价为每月 18 美元,具体价格取决于您需要的社交资料和用户数量。

  • 起动机: 每月 16.67 美元
  • 生长: 每月 30 美元
  • 先进的: 每月 53.33 美元
后续定价

优点

  • 直观的界面。
  • 视觉规划。
  • 功能丰富。
  • 便捷的移动应用程序。
  • 免费计划选项。

缺点

  • 免费功能有限。
  • 对于某些人来说价格昂贵。
  • 高级功能有一个学习曲线。

什么是 Sendible?

Sendible is like that Swiss Army knife of social media management tools.

It’s packed with features and can handle just about anything you throw at it.

Need to schedule posts across multiple platforms? No problem. Want to dive deep into your analytics? Sendible has you covered.

It’s a powerful tool that gives you tons of control over your social media strategy.

此外,探索我们最喜欢的 可发送的替代方案

可发送的主页

我们的看法

可发送的 CTA

超过 30,000 家代理商和营销人员正在使用 Sendible,节省高达 50% 的社交媒体管理时间。立即免费试用 14 天!

主要优点

  • 特征: 您将获得全套功能,包括批量调度、用于所有消息的统一社交收件箱以及自动客户报告。
  • 支持的社交网络: Sendible 支持所有主要平台,如 Facebook、Instagram、Twitter 和 LinkedIn,以及 Google Business Profile 和 YouTube 等其他平台。
  • 易于使用: 界面组织良好,易于导航,即使具有很多功能。
  • 客户支持: 他们通过实时聊天和电子邮件提供快速响应的客户支持。
  • 集成: 它可以与 Canva、Google Drive 和 Slack 等流行工具连接。
  • 可扩展性: 它的计划旨在随着您的业务一起成长,从单个用户到大型机构。
  • 保修单: Sendible 不提供特定的产品保修,但它有 14 天的免费试用期,您可以进行测试。

定价

  • 创建者: 25 美元/月(按年计费),一个用户/日历,六个社交资料。
  • 牵引力: 每月 76 美元(按年计费),四个用户/日历,24 个社交资料。
  • 规模: 每月 170 美元(按年计费)、七个用户/日历、49 个社交资料。
  • 先进的: 255 美元/月(按年计费),20 个用户/日历,100 个社交资料。
  • 企业: 每月 638 美元(按年计费),80 个用户/日历,400 个社交资料。
合理的定价

优点

  • 卓越的客户管理功能。
  • 强大的社交聆听能力和重要的见解。
  • 内容队列和一致的发布。
  • 出色的报告,以客户为中心。
  • 强大的平台,广泛的集成。

缺点

  • 用户界面,稍微复杂。
  • 分析,不太直观 数据.
  • 定价,门槛较高。
  • 移动应用程序,功能有限。

功能比较

Both Later and Sendible are powerful social media management platforms, but they cater to different needs.

This comparison will help you understand their strengths and weaknesses to choose the best social media management app for your business.

1. Target Audience & Core Focus

  • Later: A later review will often highlight its focus on visual content. It is a later social media scheduler that is best for individual social media managers, influencers, and 小型企业 that prioritize Instagram. Its visual-first approach is a key part of its design, and it’s a favorite among creators who want to create content that is visually appealing and highly engaging.
  • Sendible: This is a comprehensive social media management platform designed for marketing agencies, 自由职业者, and small to medium-sized businesses who need a robust tool for multiple clients. A sendible review often praises its all-in-one features that streamline workflow for busy social media managers who manage a variety of social accounts and multiple channels.

2. Publishing & Scheduling

  • Later: The later social media scheduler is a great tool for planning your content. It features a visual planner that lets you drag and drop posts to rearrange the posting order. It supports scheduling content for Instagram posts, Instagram stories, and even TikTok auto publishing. A unique feature is the ability to automatically post a first comment with hashtags to keep 字幕 clean.
  • Sendible: The sendible publish feature is built for flexibility and scale. It allows you to schedule tweets, video carousel posts, and image carousel posts directly. You can tailor posts to each social media platform’s requirements and use a content calendar to manage your social posts across all social channels, including Facebook pages and LinkedIn company pages.

3. Analytics & Reporting

  • Later: The platform offers basic Instagram analytics that are crucial for a content creator. You can track follower growth, post performance, and get a performance overview. While it provides good insights for Instagram, its analytics tools are not as in-depth for other social media channels. It provides a later review with 数据 to increase engagement.
  • Sendible: Provides in-depth analytics with a comprehensive engagement report and automated client 报告. It allows you to build custom reports and is a great solution for agencies who want to demonstrate a new revenue stream to clients. It also integrates with google analytics for a deeper look at your social media campaigns.

4. Content Creation & Curation

  • Later: The platform offers a user-friendly media library where you can upload media from your computer or drop posts from other sources. It also has a unique hashtag suggestions feature that provides unique hashtag suggestions tailored to your content. This helps you get more engagement and reach new instagram followers.
  • Sendible: Provides a comprehensive content library that is a great feature for a busy social media manager. It helps you get post ideas from rss feeds and other sources, and it even has a built in image editor to make a few tweaks to your images. It also provides access to royalty free images from google drive.
Analytics in Later

5. Collaboration & Team Management

  • Later: Offers team features that allow team members to contribute content. It has a great solution for team collaboration, including the ability to assign posts and manage a publishing queue. However, its collaboration features are not as robust as Sendible’s, especially for large teams with complex approval workflows.
  • Sendible: An excellent social media management platform for teams and agencies. It has user management with permission groups and in app approvals, which is a key feature for a team that needs to approve posts. The client connect widget and client dashboards with custom branding are a game changer for agencies who manage multiple clients and want to provide a professional service.

6. Social Inbox & Engagement

  • Later: Has a 简化 social inbox that lets you respond to comments and direct messages. It also provides a social listening tool to monitor mentions and find out what your audience is talking about, which is a great way to get post ideas directly from your social feeds.
  • Sendible: The priority 收件箱 is a standout feature for engagement. It consolidates all social feeds, direct messages, and comments into a single stream. This allows a social media manager to monitor comments from multiple channels and respond to engagement from one place.

7. Unique Features & Differentiators

  • Later: A key feature is the visual planner and its Link in Bio tool, which allows you to create a beautiful landing page that links to your web domain and other accounts. The later app is also highly rated and allows you to create content whenever inspiration strikes. It is a great tool for a personal accounts or a 小型企业.
  • Sendible: Its main differentiator is its agency-focused features, such as the client connect widget and automated client reporting. The platform is designed to help a business streamline its workflow and provide a higher level of service to clients. The ability to use bitly branded links for all your social posts is also a great feature.

8. Platform Support

  • Later: While it started as an Instagram scheduling tool, it has expanded to support other social channels, including TikTok, Pinterest, Facebook, and Twitter. However, it still has a strong focus on visual platforms. You can schedule video content ahead of time with its auto-publishing features.
  • Sendible: Supports a much wider variety of social media platforms and social sites. It can connect to facebook pages, instagram business profiles, linkedin company pages, and blogging platforms. This is a great solution for a business that needs to manage a diverse social media strategy across multiple social channels.
New message with Sendible

9. Pricing

  • Later: Later offers a very good free version that allows you to schedule up to a certain number of posts per social account. The paid plans are competitively priced and are a great solution for an individual or small team. A later account offers a lot of value for its price.
  • Sendible: While it has a free trial, its paid plans are more expensive than Later’s, as they are priced for agencies and businesses with multiple clients. However, the value provided in the paid plans, such as unlimited posts, is a great feature for a business with a large volume of content.

10. Ease of Use

  • Later: A later review will often praise the later social media scheduler for its user interface. It has a clean, simple design that is very easy to use, especially for a beginner. You can easily drag and drop your media and get a visual preview of your feed.
  • Sendible: The sendible dashboard is also well-designed, but it has a steeper learning curve than Later due to its robust features. It’s a powerful social media tool, and once you get the hang of it, it’s a great way to save time and manage your social media marketing on a daily basis.

11. Support

  • Later: The later review often mentions the quality of later support. They offer a knowledge base and responsive support to help users with any issues they encounter.
  • Sendible: Offers a dedicated customer success onboarding and a global support team. The in app notifications ensure that a user can get a quick response to any 问题. The support is designed for a business that needs a high level of service.

What to Look for When Buying a Social Media Management Tool?

  • 特性和功能: A great social media manager needs a tool with valuable features. Look for the ability to publish posts across all your social platforms, including Instagram professional profiles and a YouTube account. You should also be able to tailor posts to each social media platform’s requirements, including publishing image carousel posts directly. A key feature is the ability to manage multiple accounts and multiple posts from a single dashboard, or even upload multiple posts at once.
  • Team & Collaboration: If you work with a team, the platform should support team collaboration. This includes the ability to assign posts to a specific team member, manage multiple posts, and have a clear workflow for scheduled posts. You should also be able to automatically post a first comment with hashtags to keep your captions clean.
  • Content and Curation: The tool should help you with your social media content. Look for features that provide post ideas, help you find the best pictures, and give you access to royalty free images from sources like Google Drive. Some platforms even let you filter posts by various tags or topics to keep your content library organized, or provide scheduling suggestions for evergreen content.
  • Engagement and Community Management: The best tools will help you engage with your audience. Look for a unified inbox that brings all your direct messages and comments into one place. This makes it easy to monitor comments and respond quickly to boost engagement and create a genuine connection. The ability to monitor feedback and engage with your community can help you get maximum engagement and better understand your audience growth.
  • 分析和报告: A good social media tool provides detailed data on your social media performance. Look for a system that sends system generated email notifications with reports and gives you a clear overview of your social feeds. This data helps you track your social media strategy and see how your post performance, audience growth, and overall engagement are doing.
  • 用户界面: The sendible dashboard is a good example of a user-friendly interface. A social media manager should be able to create and manage content with ease, without a complicated learning curve. The website should have a clean design that makes it easy to navigate and make a few tweaks to your posts.
  • 支持: Check for a reliable support team. You should be able to contact support and get a quick response to any issues you encounter. The mobile apps should also be easy to use and a pleasure to work with, like the later mobile app.
  • 独特功能: Look for platform-specific features like the ability to automatically post to your Instagram account, cross posting across multiple social platforms, or a visual planner that lets you see how your feed will look before you publish posts. Some tools also offer post recommendations based on data and analytics. The ability to set a precise date and time for a scheduled post is also a key feature. A social media manager should have the ability to take further action on a post from the dashboard, like editing posts.

最终裁决

While both Later and Sendible are strong contenders in the social media management platform arena, Later emerges as our top pick for most users.

Its user-friendly interface simplifies the posting process, making it ideal for managing all multiple social media accounts.

The visual content calendar is a game-changer for planning and previewing your feed, especially for image-focused platforms like Instagram.

We’ve spent weeks testing these platforms, scheduling posts, and exploring every nook and cranny of their features.

Based on our experience, Later offers the best balance of ease of use, essential features, & affordability, making it a winner for businesses.

后来的更多

Sendible 的更多信息

Let’s see how it measures up against other option:

常见问题

Is Later or Sendible better for beginners?

Later is generally easier to learn and use, making it a great choice for beginners. Its intuitive interface and visual focus simplify the social media management process.

Can I schedule Instagram Stories with both Later and Sendible?

Yes, both platforms allow you to schedule and automatically publish Instagram Stories, saving you time and ensuring consistent posting.

Does Sendible offer a free plan?

No, Sendible does not offer a free plan, but they do have a free trial to test out their features. Later offers a limited free plan with basic functionality.

Which platform is better for larger teams?

Sendible is better suited for larger teams due to its advanced collaboration features, including task assignments, approval workflows, and user roles.

Can I use Later or Sendible to manage my TikTok account?

Yes, both platforms support TikTok scheduling, allowing you to plan and publish your TikTok content in advance.

相关文章