⚡ Quick Verdict:
- 定价： Apollo starts at $0/month (free plan) vs Mailshake at $25/month (no free plan)
- 最适合： Apollo for sales intelligence and lead generation, Mailshake for simple cold email outreach
- 主要区别： Apollo includes a 270M+ contact database while Mailshake focuses purely on email automation
- Our pick: Apollo for most sales teams — it combines prospecting and outreach in one platform
Sales teams comparing Apollo vs Mailshake usually have one 问题.
Do you need a full sales intelligence platform or just cold email automation?
Apollo combines a massive B2B database with sales engagement tools.
Mailshake focuses on helping sales reps send personalized cold emails at scale.
两者都承诺能为你带来大量合格的销售线索。
This comparison breaks down which tool fits your sales process.
概述
This Apollo vs Mailshake comparison covers pricing, features, and ease of use for both tools.
We reviewed documentation, pricing pages, and user reviews for Apollo and Mailshake.
Our writers also spent hands-on time with each platform.
Those observations appear in the “What Our Team Noticed” sections below.
By the end, you’ll know which sales tool fits your outreach efforts.
什么是阿波罗？
Apollo is a sales intelligence platform for B2B sales teams.
It combines a database of over 270 million contacts with sales engagement tools.
The platform helps sales professionals find ideal buyers and reach them through email and phone.
Apollo includes lead scoring, deal management, and conversation intelligence features.
Most sales and marketing teams choose it to power their entire go-to-market strategy from one platform.
阿波罗
Find your ideal buyers with 270M+ contacts. Create sequences, track deals, and close more sales from one platform. Free plan includes 60 email credits per month.
阿波罗定价
Apollo offers four pricing tiers, including a generous free plan for solopreneurs and startups.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 自由的 | $0 | Solopreneurs testing the platform |
| 基本的 | 每月 49 美元 | 不断壮大的销售团队需要更多功能 |
| 专业的 | 每月 79 美元 | Teams needing advanced analytics and higher limits |
| 组织 | 每月 119 美元 | 有特殊需求的大型企业 |
Pricing verified April 2026.
免费试用： Yes — the free plan gives you 60 monthly email credits with no credit card required.
退款保证： Apollo offers annual billing discounts but doesn’t advertise a specific refund policy.
📌 笔记： The free plan includes unlimited email credits for verified emails, but export credits are limited. The Basic plan at $49/month unlocks unlimited email credits and more export credits for rapidly growing startups.
⚠️ 警告： Some users report that Apollo emails can land in spam folders. Pay attention to email deliverability settings and warm up your sending domain before launching outreach campaigns.
阿波罗的主要优势
Here’s what makes Apollo worth considering for your sales team:
- 海量B2B数据库： Access over 270 million contacts and 60 million companies. Find phone numbers, verified emails, and job titles for your ideal buyers using advanced search filters.
- 人工智能驱动的线索评分： Apollo uses AI models to score and prioritize leads based on fit criteria. Sales managers can focus their team on the most promising potential leads.
- Sales Engagement Tools: Create customizable sequences for email outreach. The platform lets you intelligently automate outreach with multi-touch campaigns.
- 内置拨号器： Make calls directly from the Apollo platform. The cloud-based dialer supports call logging and recordings associated with contact records.
- 交易管理： Track opportunities through your pipeline without switching to a separate 客户关系管理 tool. Apollo integrates with popular CRM systems like Salesforce and HubSpot.
- 对话智能： Get insights from sales calls to improve team performance. Sales coaching features help sales managers train their reps.
- Chrome扩展程序： The Apollo Chrome extension lets you find contact info while browsing company websites and LinkedIn profiles.
What Our Team Noticed
Our writer signed up for Apollo and spent several days exploring the platform’s features. Here’s what stood out from that hands-on time:
Apollo 的优点和缺点
✅ 优点
- Free plan includes 60 monthly email credits for testing
- Database of 270M+ contacts with over 200 data points per lead
- All-in-one platform combines prospecting, engagement, and analytics
- AI lead scoring helps sales teams focus on high-quality leads
- Integrates with major CRMs and includes API access
❌缺点
- Users report data accuracy issues with some contact information
- 对于新用户来说，学习曲线可能很陡峭。
- Some emails land in spam folders without proper deliverability setup
- Pricing structure can be inflexible for smaller companies
Mailshake是什么？
Mailshake is a sales engagement platform designed for cold email outreach.
It helps sales reps send personalized cold emails at scale with automated follow-ups.
The tool includes LinkedIn automation, a power phone dialer, and built-in email deliverability features.
Mailshake connects to your existing email provider to send from your own inbox.
Many sales teams choose it for its simple interface and focus on getting more meetings.
邮件摇晃
Send personalized cold emails that land in prospect inboxes. Includes LinkedIn automation, AI email writer, and power dialer. Used by 49,000+ companies worldwide.
Mailshake 定价
Mailshake offers three pricing plans with both monthly and annual billing options.
| 计划 | 月度 | 年度的 | 最适合 |
|---|---|---|---|
| 起动机 | 每月 29 美元 | 每月 25 美元 | 小型团队开始进行陌生拜访 |
| 电子邮件推广 | 每月 59 美元 | 每月 45 美元 | Teams needing email personalization advanced scheduling |
| 销售互动 | 每月99美元 | 每月 85 美元 | Established teams with multi channel capabilities |
Pricing verified April 2026.
免费试用： No — Mailshake does not offer a free trial, requiring users to commit to a paid plan upfront.
退款保证： Contact the support team within a reasonable timeframe if you need to cancel.
📌 笔记： The Sales Engagement plan includes the power phone dialer with unlimited free dialer minutes and LinkedIn automation features. Growing teams may want to start with Email Outreach and upgrade as needed.
⚠️ 警告： Without a free trial, you’ll need to commit to a paid subscription to test Mailshake. The pricing structure can be complex since some features require the higher-tier Sales Engagement plan.
Mailshake 的主要优势
Here’s what makes Mailshake worth considering for cold email outreach:
- 用户友好界面： Mailshake keeps things simple with a clean dashboard. Sales representatives can set up their first mailshake campaign in minutes without technical skills.
- 电子邮件送达率工具： Built-in email warm-up, verification, and throttling help avoid spam filters. The email domain setup assistant guides you through proper configuration.
- SHAKEspeare AI 电子邮件撰写器： The AI helps generate custom email copy and subject lines based on your campaign goals. Save time crafting personalized emails for your target audience.
- LinkedIn自动化： Send automated LinkedIn messages and connection requests alongside your email campaigns. Reach prospects on social media platforms they actually check.
- 领头羊捕手： The lead catcher feature shows your most engaged leads to help you focus on prospects who will convert. Filter prospects based on engagement and response patterns.
- 强力电话拨号器： Make phone calls directly within personalized campaigns. The Sales Engagement plan includes unlimited free dialer minutes for cold calling.
- CRM集成： Connect with Salesforce, HubSpot, and other CRM tools for easy lead management. All your outreach data syncs automatically.
What Our Team Noticed
Our writer signed up for Mailshake and explored its cold email features. Here’s what stood out from that hands-on time:
Mailshake 的优点和缺点
✅ 优点
- Simple interface helps sales reps set up campaigns quickly
- Built-in email warm-up and deliverability tools prevent spam folders
- LinkedIn automation adds multi channel capabilities
- AI email writer speeds up campaign creation
- Used by 49,000+ companies with proven track record
❌缺点
- No free trial requires upfront payment commitment
- 没有内置联系人数据库——你需要自己开发潜在客户。
- 客户支持响应速度可能较慢。
- Some users report trouble uploading leads correctly
功能对比
Let’s compare Apollo and Mailshake across the features that matter most for sales teams.
We’ll cover lead generation, email tools, automation, and pricing to help you decide.
| 特征 | 阿波罗 | 邮件摇晃 |
|---|---|---|
| 起价 | 每月 0 美元（免费） | $25/month (Annual) |
| 免费计划 | ✅ | ❌ |
| 联系人数据库 | ✅ 超过 2.7 亿个联系人 | ❌ |
| 电子邮件序列 | ✅ | ✅ |
| LinkedIn自动化 | ❌ | ✅ |
| 强力电话拨号器 | ✅ | ✅ |
| AI邮件撰写器 | ✅ | ✅ |
| 领先得分 | ✅ | ❌ |
| CRM集成 | ✅ | ✅ |
| 最适合 | Full sales intelligence | 冷邮件推广 |
1. Lead Generation and Database
阿波罗： Apollo combines a buyer database of over 270 million contacts and 60 million companies in one platform. Each lead includes over 200 data points for targeting. Use advanced search filters to find ideal buyers by job title, company size, industry, and intent data.
Mailshake： Mailshake does not include a built-in contact database. You need to bring your own leads or use the Data Finder feature to purchase contact details separately. The data finder credits come as an add-on to your subscription.
⚠️ 主要区别： Apollo gives you leads included in your subscription. Mailshake requires you to source leads elsewhere or pay extra for data finder credits.
2. 电子邮件送达率
阿波罗： Apollo provides verified emails from its database to improve deliverability. However, some users report that Apollo emails often land in spam folders. The platform includes basic email health monitoring but lacks dedicated warm-up tools.
Mailshake： Mailshake includes built-in email warm-up, verification, and throttling to mimic natural sending patterns. The email domain setup assistant helps avoid spam filters. You connect your own email provider so messages send from your actual inbox.
⚠️ 主要区别： Mailshake has stronger email deliverability tools built in. Apollo users may need third-party warm-up services to avoid spam folders.
3. 人工智能功能
阿波罗： Apollo uses AI models to score and prioritize leads based on fit criteria. The AI assisted email writing helps personalize outreach at scale. Advanced algorithms analyze engagement patterns to suggest optimal send times.
Mailshake： Mailshake’s SHAKEspeare AI helps generate custom email copy and subject lines based on campaign goals. The in app copy analyzer reviews your messages before sending. AI features focus on email creation rather than lead intelligence.
4. LinkedIn自动化
阿波罗： Apollo does not include native LinkedIn automation tools. You can view LinkedIn profiles from contact records and use the Apollo chrome extension for research. But automated LinkedIn messages and connection requests require third-party tools.
Mailshake： Mailshake includes LinkedIn automation for sending connection requests and LinkedIn messages at scale. Add LinkedIn outreach steps to your email campaigns for multi channel capabilities. The Sales Engagement plan unlocks full LinkedIn automation features.
5. 电话拨号器
阿波罗： Apollo includes a built-in cloud-based dialer for making calls directly from the platform. The dialer supports call logging and recordings associated with contact records. Phone numbers come from the database for verified contacts.
Mailshake： Mailshake includes a power phone dialer to integrate cold calling into personalized campaigns. The Sales Engagement plan includes unlimited free dialer minutes. Make phone calls directly within your outreach sequences.
6. Sales Analytics
阿波罗： Apollo provides detailed analytics on sales and marketing campaigns. Track team performance, sales performance metrics, deal pipeline, and conversation intelligence. The analytics help sales managers identify what’s working across outreach efforts.
Mailshake： Mailshake provides analytics to track opens, replies, and clicks for outreach campaigns. A B testing helps improve campaigns by comparing subject lines and copy variations. The lead drivers dashboard shows campaign performance at a glance.
⚠️ 笔记： Some Mailshake users find the reporting metrics limited compared to Apollo’s detailed analytics. Apollo offers deeper insights for sales teams tracking team performance.
7. 集成
阿波罗： Apollo integrates with popular CRM systems like Salesforce, HubSpot, and others. The platform syncs data automatically to enhance lead and customer interaction tracking. API access is available on paid plans for custom integrations.
Mailshake： Mailshake integrates with CRM tools like Salesforce and HubSpot for easy lead management. Connect your existing email provider whether Gmail, Outlook, or other mail accounts. Multiple different tools can connect through native integrations.
8. 自动跟进
阿波罗： Apollo lets you create sequences with customizable follow-up steps. Set triggers based on prospect behavior like opens, clicks, or replies. The sales engagement capabilities allow complex multi-touch sequences for different lead segments.
Mailshake： Mailshake allows users to send automated follow ups based on a schedule they set. Multi-step campaigns stop automatically when a prospect replies. The provider automated email sequences are straightforward to configure without technical skills.
9. 易用性
阿波罗： Apollo offers more advanced features but has a learning curve. Many users find the user interface outdated and not user-friendly. The complexity can be overwhelming for new users, especially sales reps just getting started.
Mailshake： Mailshake is known for its user friendly interface and ease of setup. Sales representatives can create their first mailshake campaign quickly without technical skills. The platform focuses on simplicity over feature complexity.
10. 定价与成本
| 计划 | 阿波罗 | 邮件摇晃 |
|---|---|---|
| 免费入场 | $0/month (60 email credits) | $25/month (annual) |
| Basic / Email Outreach | 每月 49 美元 | $45/month (annual) |
| Professional / Sales Engagement | 每月 79 美元 | $85/month (annual) |
| Organization / Enterprise | 每月 119 美元 | 风俗 |
阿波罗： Apollo’s free plan includes 60 monthly email credits and access to the contact database. The Basic plan at $49 per month is designed for growing sales teams. The Professional plan at $79 per month includes advanced analytics and higher sending limits.
Mailshake： Mailshake starts at $25 per month on annual billing for the Starter plan. The Email Outreach plan at $45 per month adds more features for email personalization advanced scheduling. The Sales Engagement plan at $85 per month unlocks LinkedIn automation and the power phone dialer.
⚠️ 成本比较： Apollo provides more value if you need leads since the database is included. Mailshake may cost less monthly but you’ll pay extra for contact data from other sources.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| Built-in contact database | 阿波罗 | 包含超过 2.7 亿个联系人 |
| Cold email focus | 邮件摇晃 | Purpose-built for outreach |
| 免费计划开始 | 阿波罗 | 60 free email credits monthly |
| LinkedIn自动化 | 邮件摇晃 | LinkedIn原生功能 |
| Lead scoring with AI | 阿波罗 | AI prioritizes best prospects |
| 最佳电子邮件送达率 | 邮件摇晃 | Built-in warm-up tools |
💰 您的预算
Apollo’s free plan gives you access to the contact database with 60 monthly email credits. Mailshake requires paying from day one since there’s no free trial — if budget is tight, start with Apollo.
🔌 您的技术栈
Both tools integrate with Salesforce, HubSpot, and popular CRMs. Mailshake connects to your existing email provider for better deliverability. Apollo works as a standalone platform with its own sending infrastructure.
📝 您的销售流程
Apollo suits sales and marketing teams who want prospecting, engagement, and deal management in one platform. Mailshake is better for sales reps focused specifically on cold email campaigns and outreach campaigns.
🎓您的经验水平
Mailshake’s user friendly interface makes it easier for beginners to send personalized cold emails quickly. Apollo has a steeper learning curve but rewards users who take time to master its advanced features.
🆓 免费试用和测试
Apollo lets you test the platform with a free plan before committing to paid plans. Mailshake does not offer a free trial, so you’ll need to commit upfront. Try Apollo first if you want to test before buying.
🛟 支持选项
Both platforms have received mixed reviews for customer support response times. Apollo users report some issues with data accuracy and technical glitches. Mailshake’s support team has been reported as slow to respond by some users.
切换指南
已经在使用这些工具之一了吗？如果您切换到其他工具，以下是您可能遇到的情况。
🔄 从 Apollo 切换到 Mailshake？
✅ 你将获得：
- Better email deliverability with built-in warm-up tools
- Native LinkedIn automation for multi channel outreach
- 更简洁的界面，学习起来更快
❌ 你会失去什么：
- 可访问超过 2.7 亿个联系人数据库
- AI线索评分和优先级排序
- Free plan option for getting started
📋 如何切换：
- 从 Apollo 导出您的联系人和序列
- 创建 Mailshake 帐户并连接您的电子邮件提供商
- Import leads and rebuild your email campaigns in Mailshake
🔄 从 Mailshake 切换到 Apollo？
✅ 你将获得：
- Built-in database with 270M+ contacts and 60M companies
- AI线索评分，优先考虑您的最佳潜在客户
- Deal management and conversation intelligence tools
❌ 你会失去什么：
- LinkedIn 原生自动化功能
- Dedicated email warm-up and deliverability tools
- Simpler user interface for quick campaign setup
📋 如何切换：
- Export your contact lists and campaign templates from Mailshake
- Sign up for Apollo’s free plan to explore the platform
- Import leads and create sequences using Apollo’s engagement tools
What Our Review Didn’t Cover
This comparison focused on individual users and small to medium sized businesses. We didn’t test enterprise SSO integration, custom API implementations, or organization-level pricing negotiations. Large sales teams with 50+ users may have different priorities than what we’ve described here. Our observations are based on April 2026 versions — features may have changed since then.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价与价值 | 阿波罗 |
| 🎯 潜在客户开发 | 阿波罗 |
| 📧 电子邮件送达率 | 邮件摇晃 |
| 🔗 LinkedIn自动化 | 邮件摇晃 |
| 🤖 AI 功能 | 阿波罗 |
| 👶 易用性 | 邮件摇晃 |
| 📊 分析与报告 | 阿波罗 |
| 🏆 总冠军 | 阿波罗 |
🏆 获胜者：阿波罗
Apollo wins 5 out of 7 categories.
最适合： Sales teams needing leads and engagement in one platform, B2B organizations with prospecting needs, teams that want AI lead scoring and sales intelligence.
Apollo and Mailshake serve different parts of the sales process.
Apollo is a full sales intelligence platform with prospecting, engagement, and deal management tools.
Mailshake is a focused cold email outreach tool with strong email deliverability and LinkedIn automation.
Mailshake excels at helping sales reps send personalized cold emails that land in prospect inboxes.
However, if you need leads and outreach tools in one platform, Apollo provides more complete coverage for sales and marketing teams.
与阿波罗相比，更多
Here’s how Apollo stacks up against other sales engagement tools:
阿波罗对战 即刻
阿波罗获胜： Built-in contact database with 270M+ leads, AI lead scoring, deal management pipeline
立即赢得： Unlimited email accounts, better email warm-up tools, simpler pricing structure
Apollo 对阵 Snov.io
阿波罗获胜： Larger contact database, more data points per lead, conversation intelligence features
Snov.io 胜出的原因： Chrome extension for LinkedIn prospecting, email verification accuracy, lower entry pricing
阿波罗对战 猎人.io
阿波罗获胜： Complete sales engagement platform, built-in dialer, advanced sales analytics
Hunter.io 获胜条件： Email finding accuracy, domain search features, simpler tool for email-only needs
Apollo 对阵 Reply.io
阿波罗获胜： Free plan with database access, 200+ data points per contact, deal management tools
Reply.io 在以下方面胜出： AI engagement features, multi-channel sequences, LinkedIn automation built in
Mailshake 的更多比较
Here’s how Mailshake stacks up against other cold email outreach tools:
Mailshake 与 莱姆利斯特
Mailshake 赢得： Power phone dialer included, simpler user interface, LinkedIn automation in higher tiers
莱姆利斯特胜出： Image personalization features, better email deliverability reputation, more creative email options
Mailshake 与 啄木鸟
Mailshake 赢得： AI email writer (SHAKEspeare), LinkedIn automation features, lead catcher for engaged prospects
啄木鸟获胜： More affordable pricing, better for agencies with multiple clients, email verification built in
Mailshake 与 Smartlead
Mailshake 赢得： Established platform with 49,000+ users, power phone dialer, simpler campaign setup
Smartlead 在以下方面胜出： Unlimited email warm-up, better inbox rotation, more sending accounts per plan
Mailshake 与 销售员
Mailshake 赢得： LinkedIn automation features, integrated phone dialer, lead catcher dashboard
Saleshandy 胜出： Unified inbox for teams, sender rotation to avoid spam, more affordable entry pricing
常见问题解答
Apollo IO 是做什么的？
Apollo is a sales intelligence platform that combines a database of over 270 million contacts with sales engagement tools. It helps B2B sales teams find leads, automate outreach, and track deals in one platform. The tool includes data enrichment features and claims to have the most accurate data for prospecting.
Mailshake是用来做什么的？
Mailshake helps sales teams automate cold email outreach at scale. The platform sends personalized emails with automated follow-ups, tracks opens and replies, and includes LinkedIn automation for multi channel capabilities. Mailshake’s data finder lets you purchase contact details when you need more leads for personalized outreach campaigns.
Apollo 会验证电子邮件地址吗？
Yes, Apollo provides verified emails from its contact database. The platform claims over 200 data points per lead. However, some users report data accuracy issues, so testing with small batches first is recommended.
Mailshake 提供免费试用吗？
No, Mailshake does not offer a free trial. You need to commit to a paid plan upfront starting at $25 per month on annual billing. This is a notable difference from Apollo which offers a free plan.
Is Apollo good for cold email outreach?
Apollo works well for sales teams who need prospecting and outreach in one tool. The free plan includes 60 monthly email credits. Apollo provides sales tools and sales automation features to simplify sales processes. For dedicated cold email features like warm-up and deliverability tools, Mailshake may be better suited.
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