📊 我们的测试结果：
- 💰 定价价值： Metricool $18/month vs Agorapulse $79/month — Metricool 获胜
- 📅 社交媒体日程安排： Metricool 50 posts/month free vs Agorapulse 10 posts — Metricool 获胜
- 📊 分析深度： Metricool Looker Studio vs Agorapulse detailed reports — Metricool 获胜
- 👂 社交聆听： Agorapulse brand mentions vs Metricool hashtag tracking — Agorapulse 获胜
- 🛟 客户支持： Agorapulse live chat support vs Metricool help center — Agorapulse 获胜
你是否因为要管理多个社交媒体账号而感到焦头烂额？
You need a social media management tool that handles all your social networks in one place.
Metricool and Agorapulse are two popular social media management tools fighting for your attention.
Both promise to help social media managers schedule posts, track analytics, and stay engaged with their audience.
但究竟哪一家真正兑现了这些承诺呢？
I spent four weeks testing both social media platforms side by side.
I scheduled content, analyzed data, and managed social media messages on each platform.
The main differences between these social media tools became clear quickly.
让我来给你看看我发现了什么。
概述
To give you the most accurate Metricool vs Agorapulse comparison, I tested both platforms hands-on.
I connected my Twitter account, Facebook pages, and LinkedIn profiles to each tool.
I spent weeks using each social media scheduling tool for real publishing and analytics work.
I examined how each platform handles social media posts, scheduled content, and creating reports.
I also tested the social inbox features for managing all your social messages in one place.
This review shares my firsthand experience to help you pick the right social media manager for your needs.
什么是Metricool？
Metricool is a social media management tool created in 2016 by Spanish software experts Juan Pablo Tejela and Laura Montells.
This digital swiss army knife helps you manage all your social networks from a single dashboard.
Over one million professionals trust Metricool, including brands like Peugeot, Adidas, and McDonald’s.
The platform lets you schedule social media posts, analyze your digital presence, and track Google Ads and TikTok Ads performance.
With Metricool, you can manage multiple brands and download custom reports in just a few clicks.
Metricool
The all-in-one social media management tool trusted by over 1 million professionals. Schedule posts, track analytics, and manage your Google 商业 Profile from one dashboard. Perfect for social media managers handling multiple brands.
Metricool 定价
Here’s what Metricool costs in 2026. Let me break down the paid plans for you.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 自由的 | 每月 0 美元 | Testing features with one brand |
| 起动机 | 每月18美元 | 独立社交媒体经理 |
| 进步 | 每月 45 美元 | Agencies with multiple brands |
| 风俗 | 请联系我们获取价格信息。 | 大型企业 |
免费试用： Yes. The free account lets you manage one brand with 50 social media posts per month. No credit card required.
退款保证： Metricool offers a satisfaction guarantee. Contact their support team if you need a refund.
📌 笔记： The free plan allows scheduling to all social media platforms except LinkedIn. You get access to historical data for the past 12 months on paid plans.
⚠️ 警告： The Hashtag Tracker feature costs an extra $9.99 daily for both Twitter and Instagram. This adds up quickly if you need it regularly.
Metricool 的主要优势
Here’s why Metricool stands out as an excellent tool for managing your digital presence:
- 一体化控制面板： Manage all your social accounts from a single inbox. See everything that matters at a glance without leaving Metricool.
- 价格实惠： At $18/month for the Starter plan, it’s 77% cheaper than most competitors. Perfect for small business owners watching their budget.
- Looker Studio 集成： Connect your data extracted from Metricool directly to Google’s Looker Studio for advanced custom reports and easy analytics.
- SmartLinks 功能： Create multiple links for your link-in-bio. Drive traffic to your website and track clicks without needing other tools.
- Auto Posting: Schedule a month’s worth of new content across all your social networks. The calendar view helps you easily navigate your scheduled content.
- 竞争对手分析： Track how your competition performs across social media platforms. Discover what works and win time with data-driven decisions.
- 广告活动跟踪： Monitor your Google Ads and TikTok Ads performance alongside your organic social media marketing efforts.
Metricool 的优点和缺点
✅ 优点
- Save time with auto posting to all social platforms
- 慷慨的免费套餐，每月可发布 50 篇帖子
- Zapier integration connects with other tools
- Video editor built into the platform
- Manage Google Business Profile alongside social
❌缺点
- Video upload process can be frustrating and slow
- Customer support not always helpful according to users
- Some users find the interface less intuitive than Buffer
- Formatting issues when posting to TikTok
什么是Agorapulse？
Agorapulse is a fully-fledged social media management app designed for serious social media marketing teams.
The platform supports Facebook pages, Facebook groups, Instagram business profiles, Twitter profiles, LinkedIn profiles, LinkedIn company pages, YouTube channels, and Google Business profiles.
Agorapulse stands out with its advanced social listening feature that helps you monitor brand mentions across the internet.
The support team responds promptly to queries, making it a great tool for businesses that need reliable help.
With Agorapulse, you can schedule posts, manage your social inbox, and create detailed reports showing your social media ROI.
广场脉冲
The enterprise-grade social media management tool with advanced social listening and ROI reporting. Perfect for agencies and teams that need great support and detailed social media performance tracking. 30-day free trial available.
Agorapulse 定价
Here’s what Agorapulse costs in 2026. The paid plan pricing follows a per-user model.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 标准 | 每月 79 美元 | 小团队起步 |
| 专业的 | 每月 119 美元 | 发展中的机构 |
| 先进的 | 每月 149 美元 | Large marketing teams |
| 风俗 | 联系 Agorapulse | Enterprise businesses |
免费试用： Yes. Agorapulse offers a 30-day free trial with no credit card required. Test all features before committing to a monthly plan.
退款保证： Nonprofit organizations receive a 20% discount on self-service plans. You can upgrade or downgrade at any time.
📌 笔记： Prices shown are billed annually. The monthly plan costs more — Standard is $99/month when billed monthly. Additional social profiles cost $15/month each when billed annually.
⚠️ 警告： The pricing structure can get expensive for small business owners. Adding multiple social media accounts quickly increases your bill. Some users report issues with payment by check if that’s your company policy.
Agorapulse 的主要优势
Here’s why Agorapulse is considered a great tool for serious social media marketing teams:
- 高级社交聆听： Monitor brand mentions across social media platforms. Track what customers say about you without switching between apps.
- 社交媒体投资回报率报告： Prove the value of your social media marketing with detailed reports. Show executives exactly how your efforts drive business results.
- 统一社交收件箱： Manage all your social messages, comments, and reviews in one platform. The Inbox Assistant auto-sorts inbox items based on keywords.
- 强大的支持团队： Get live chat support and prompt responses to your questions. Users praise the support team’s helpfulness.
- 出版日程： Schedule and publish content to Twitter, Facebook, LinkedIn, Instagram, and YouTube. The publishing calendar includes a content library for reusing posts.
- 团队协作： Assign inbox items to team members, allowing users to work together. Perfect for agencies managing clients.
- Chrome扩展程序： Quickly schedule or publish content found online with the Agorapulse Chrome Extension.
Agorapulse 的优点和缺点
✅ 优点
- Intuitive interface that’s easy to learn and use
- 客户支持出色，响应速度快
- Constantly improving with new features added regularly
- Mobile app available for on-the-go management
- Ability to respond to engagement and comments directly
❌缺点
- Analytics can lack depth compared to competitors
- Expensive pricing for small business owners
- Limits on social profiles can increase costs quickly
- Website crashes and high RAM usage reported by some users
功能对比
Ready to dive into a detailed comparison of Metricool vs Agorapulse?
We’ll explore 10 key features to help you determine which social media management tool best suits your needs.
| 特征 | Metricool | 广场脉冲 |
|---|---|---|
| 起价 | 每月18美元 | 每月 79 美元 |
| 免费计划 | ✅ 每月发布 50 篇帖子 | ✅ 有限 |
| 社交监听 | Hashtag tracking only | ✅ 高级 |
| 投资回报率报告 | 基础分析 | ✅ 高级 |
| Looker Studio | ✅ | ❌ |
| Google Ads Tracking | ✅ | ❌ |
| TikTok Ads Tracking | ✅ | ❌ |
| 人工智能写作助手 | ❌ | ✅ |
| 团队协作 | 有限的 | ✅ 已完成 |
| 最适合 | Budget-conscious managers | 企业团队 |
1. 社交媒体策划师
Metricool： The content planner lets you visually organize and 工艺 scheduled content months ahead. You can simply scroll through the calendar view to see all your social media posts. The Autolists feature allows you to schedule recurring content automatically.
广场脉搏： The publishing calendar includes a content library where you can store and reuse posts. You can schedule posts to multiple social media accounts at once. The Chrome Extension lets you quickly schedule content you find online.
2. 社交收件箱
Metricool： The single inbox feature lets you manage all your social messages without leaving Metricool. You can receive and respond to messages from all your social networks in one place. This helps you stay engaged with your audience efficiently.
广场脉搏： The social inbox manages direct messages, comments, ad comments, and reviews. The Inbox Assistant feature auto-sorts inbox items based on keywords you set. You can assign messages to team members for better collaboration.
⚠️ 警告： The free plan on Agorapulse limits you to 100 messages or comments per month. If you manage active social accounts, you’ll hit this limit quickly.
3. 社交媒体报告
Metricool： Generate and download custom reports from your social media data in just a few clicks. The Looker Studio integration lets you create advanced custom reports with your data extracted from the platform. Access unlimited historical data on paid plans.
广场脉搏： Advanced reporting features simplify sharing your social media ROI with executives. The detailed reports show your social media performance across all connected platforms. Some users find the analytics less deep than competitors like Sprout Social.
4. 社交聆听
Metricool： The hashtag tracker lets you track and analyze hashtag performance in real-time. This feature costs an extra $9.99 daily, which adds up if you need it regularly. It’s not true social listening compared to what Agorapulse offers.
广场脉搏： Advanced social listening helps you monitor brand mentions across the internet. Track what customers say about your business without switching apps. This feature is a major advantage for businesses that care about their online reputation.
⚠️ 警告： Metricool’s hashtag tracker is not the same as true social listening. If monitoring brand mentions is critical for your business, Agorapulse is the better choice.
5. 个人简介链接工具
Metricool： The SmartLinks feature lets you create multiple links for your social media bio. Drive traffic to your website and track how many people click each link. This eliminates the need for separate tools like Linktree.
广场脉搏： The link in bio tool lets you create a landing page with multiple links. It’s a newer feature that Agorapulse added to compete with dedicated tools. Both platforms offer similar functionality here.
6. AI写作助手
Metricool： The social media assistant helps you craft post content, but it’s not a full AI writing tool. You’ll need to bring your own ideas and creativity. The platform focuses more on scheduling and analytics than content creation.
广场脉搏： The built-in AI Writing Assistant helps you create post content faster. Generate 图片说明, hashtags, and post ideas directly in the platform. This feature is a real time saver for busy content creators.
7. Ad Campaign Tracking
Metricool： Track your Google Ads and TikTok Ads performance alongside your organic social media posts. See how your paid campaigns perform without leaving Metricool. This feature sets Metricool apart from most social media management tools.
广场脉搏： Agorapulse focuses on organic social media management. You cannot track Google Ads or TikTok Ads campaigns in the platform. If ad tracking matters to you, this is a significant gap.
⚠️ 警告： If you run paid ad campaigns alongside organic social, Metricool gives you a complete picture of your digital presence. Agorapulse requires separate tools for ad tracking.
8. Content Approval Tool
Metricool： The social media content approval tool lets clients or managers review posts before publishing. This feature helps agencies get feedback and approval on scheduled content. Perfect for teams that need sign-off on posts.
广场脉搏： The platform includes publishing workflows for team collaboration. Assign posts for review before they go live. Both tools handle approval processes well for agencies and teams.
9. 平台支持
Metricool： Supports all major social media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and TikTok. Also connects to Google Business Profile for local business management. The free plan blocks LinkedIn access.
广场脉搏： Supports Facebook pages, Facebook groups, Instagram, Twitter, LinkedIn profiles, LinkedIn company pages, YouTube channels, and Google Business profiles. Falls short on Instagram stories due to Instagram’s API limits.
10. 定价与成本
Let’s compare the social media management tools pricing plans side by side.
| 计划级别 | Metricool | 广场脉冲 |
|---|---|---|
| 自由的 | $0（每月 50 篇帖子） | $0 (100 messages only) |
| 入口 | 每月18美元 | 每月 79 美元 |
| 中档 | 每月 45 美元 | 每月 119 美元 |
| 先进的 | 定制定价 | 每月 149 美元 |
Metricool： The most cost effective option at $18/month for the Starter plan. You get access to all core features without breaking the bank. The free account is genuinely useful with 50 posts per month included.
广场脉搏： Starts at $79/month when billed annually ($99 monthly). The per-user pricing model means costs grow as your team expands. Additional social profiles cost $15/month each.
⚠️ 警告： Agorapulse is 4x more expensive than Metricool at the entry level. Make sure the advanced features justify the cost for your business before committing.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 预算紧张 | Metricool | 每月节省 77%。 |
| 高级社交聆听 | 广场脉冲 | Full brand monitoring |
| Google Ads tracking | Metricool | 内置广告分析 |
| 团队协作 | 广场脉冲 | Better workflow tools |
| Looker Studio reports | Metricool | 直接集成 |
| AI内容帮助 | 广场脉冲 | 内置人工智能 作家 |
| 慷慨的免费计划 | Metricool | 50 posts/month free |
💰 您的预算
If you’re a small business or solo social media manager watching every dollar, Metricool wins hands down. At $18/month versus $79/month, the savings add up fast over a year.
🔌 您的技术栈
Metricool connects with Looker Studio for advanced data visualization and integrates with Zapier for 自动化. Agorapulse offers a mobile app and Chrome Extension but lacks the deep analytics connections.
📝 你的内容工作流程
Both tools handle scheduled content well. Metricool’s calendar lets you easily navigate through months of posts. Agorapulse’s content library helps you reuse top-performing content.
🎓您的经验水平
Agorapulse has an intuitive interface that beginners find easy to learn. Metricool requires a bit more time to discover all its features but offers more depth once you master it.
🆓 免费试用和演示
Metricool offers a generous free account with 50 posts per month. Agorapulse gives you a 30-day free trial to test all features. Try both before deciding.
🛟 支持选项
Agorapulse offers live chat support with quick response times from their great support team. Metricool relies more on their help center page and email support.
切换指南
Already using one of these social media tools? Here’s what to expect if you switch.
🔄 从 Metricool 切换到 Agorapulse？
✅ 你将获得：
- Advanced social listening for brand mentions monitoring
- Better live chat support from the support team
- AI Writing Assistant for faster content creation
❌ 你会失去什么：
- Looker Studio 集成，用于自定义报表
- Google Ads 和 TikTok Ads 跟踪
- Lower pricing and generous free plan
📋 如何切换：
- Export your scheduled content and historical data from your Metricool account
- 注册即可免费试用 Agorapulse 30 天
- Connect your social accounts and import your content library
🔄 从 Agorapulse 切换到 Metricool？
✅ 你将获得：
- Significant cost savings of $61/month or more
- Google Ads and TikTok Ads tracking in one platform
- Looker Studio integration for advanced analytics
❌ 你会失去什么：
- Advanced social listening and brand mentions tracking
- AI Writing Assistant for content creation
- Live chat support and quick response times
📋 如何切换：
- Download your reports and export scheduled posts from Agorapulse
- Create a free Metricool account to test the platform
- Connect your social networks and set up your new content calendar
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | Metricool |
| 📅 日程安排 | Metricool |
| 📊 分析 | Metricool |
| 👂 社交聆听 | 广场脉冲 |
| 🛟 客户支持 | 广场脉冲 |
| 🤖 AI 功能 | 广场脉冲 |
| 📢 Ad Tracking | Metricool |
| 🆓 免费计划 | Metricool |
| 🏆 总冠军 | Metricool |
🏆 获奖者：Metricool
Metricool 在 8 个类别中赢得了 5 个。
最适合： Budget-conscious social media managers, small businesses, agencies tracking ad campaigns, and anyone who needs Looker Studio integration.
Metricool and Agorapulse serve different types of social media managers.
Metricool is the cost effective choice that doesn’t sacrifice features.
It gives you everything you need to manage multiple social media accounts at a fraction of the cost.
Agorapulse is an excellent tool for teams that need advanced social listening and great support.
If monitoring brand mentions and having live chat support matters to your business, Agorapulse delivers.
However, if you need to manage all your social networks without spending a fortune, Metricool is the clear winner.
Now, go out and crush your social media marketing goals!
Metricool 的更多比较
以下是Metricool与其他竞争对手的对比：
Metricool 对比 Sprout Social
Metricool 在以下方面胜出： Pricing (77% cheaper), Google Ads tracking, Looker Studio integration
Sprout Social 在以下方面胜出： 企业功能， 客户关系管理 integration, advanced reporting depth
Metricool 对比 Socialpilot
Metricool 在以下方面胜出： Free plan generosity, ad campaign tracking, SmartLinks feature
Socialpilot 在以下方面胜出： 白标报表、批量排程、客户管理
Metricool 与 Buffer 的比较
Metricool 在以下方面胜出： Analytics depth, competitor analysis, ad tracking integration
Buffer 胜出： User interface simplicity, Instagram posting, mobile app experience
Metricool 对比 Sendible
Metricool 在以下方面胜出： Pricing affordability, Looker Studio integration, free plan
Sendible 赢得以下奖项： Agency features, white-label dashboard, CRM integrations
Metricool 对比 内容工作室
Metricool 在以下方面胜出： Google Business Profile support, ad tracking, historical data
Content Studio 赢得以下奖项： Content discovery, AI captions, recipe automation
Metricool 对比 英雄邮报
Metricool 在以下方面胜出： Platform support breadth, analytics depth, established reputation
Heropost 胜出的原因： Lifetime deal pricing, simplicity, beginner friendliness
Metricool 对比 Zoho Social
Metricool 在以下方面胜出： Standalone value, free plan, ad campaign tracking
Zoho Social 在以下方面胜出： Zoho suite integration, CRM connection, collaboration tools
Metricool 对比 洒水器
Metricool 在以下方面胜出： 价格实惠、易于使用、设置快捷
Sprinklr 胜出的原因： Enterprise scale, AI capabilities, unified CXM platform
Metricool vs Later
Metricool 在以下方面胜出： Analytics depth, platform variety, ad tracking
后续获胜： Visual planning, Instagram focus, link in bio features
Metricool 对比 昏暗
Metricool 在以下方面胜出： Free plan, ad tracking, Looker Studio reports
Loomly 赢得： Content ideas, approval workflows, team collaboration
Metricool 对阵 Blaze
Metricool 在以下方面胜出： Established platform, analytics features, multi-platform support
Blaze 获胜条件： AI-powered content, modern interface, content recycling
与Agorapulse相比，Agorapulse更多
以下是Agorapulse与其他竞争对手的对比：
Agorapulse 与 Sprout Social 的比较
Agorapulse 赢得： Pricing value, ease of use, customer support quality
Sprout Social 在以下方面胜出： Analytics depth, enterprise features, CRM integrations
Agorapulse 与 Socialpilot
Agorapulse 赢得： Social listening depth, support team, unified inbox
Socialpilot 在以下方面胜出： 定价、批量排程、白标选项
Agorapulse 与 Sendible 的对比
Agorapulse 赢得： Social listening, user interface, ROI reporting
Sendible 赢得以下奖项： Agency dashboards, integrations variety, white-label
Agorapulse 与内容工作室
Agorapulse 赢得： 收件箱管理、社交媒体监听、团队功能
Content Studio 赢得以下奖项： 内容发现、AI写作、自动化方案
Agorapulse 对比 Heropost
Agorapulse 赢得： Feature depth, platform maturity, enterprise readiness
Heropost 胜出的原因： One-time pricing, simplicity, budget friendliness
Agorapulse 与 Zoho Social 对比
Agorapulse 赢得： Standalone features, social listening, ROI tracking
Zoho Social 在以下方面胜出： Zoho suite integration, pricing, collaboration tools
Agorapulse 与 Buffer 的比较
Agorapulse 赢得： Social listening, inbox features, team collaboration
Buffer 胜出： Simplicity, pricing, ease of onboarding
Agorapulse 与 Sprinklr
Agorapulse 赢得： Pricing accessibility, ease of use, implementation speed
Sprinklr 胜出的原因： Enterprise scale, AI features, unified platform
广场脉冲与后期
Agorapulse 赢得： Platform variety, social listening, inbox management
后续获胜： Visual content planning, Instagram features, link in bio
Agorapulse 对比 Loomly
Agorapulse 赢得： Social listening, ROI reporting, inbox features
Loomly 赢得： Content ideas, pricing, approval workflows
Agorapulse 对阵 Blaze
Agorapulse 赢得： Platform maturity, social listening, team features
Blaze 获胜条件： AI content generation, modern design, content recycling
常见问题解答
Metricool是做什么用的？
Metricool is a social media management tool used to schedule posts, analyze your digital presence, and manage all your social networks from one dashboard. It helps social media managers save time by handling publishing, analytics, engagement tracking, and growing followers in one place.
Agorapulse值得购买吗？
Agorapulse is worth it if you need advanced social listening and great support from a responsive team. The platform excels at monitoring brand mentions and providing detailed reports on social media performance. For teams that need these features, the higher price delivers real value.
What is the difference between Metricool and Agorapulse?
The main differences are pricing and features. Metricool costs $18/month versus Agorapulse at $79/month. Metricool offers Google Ads and TikTok Ads tracking plus Looker Studio integration. Agorapulse provides advanced social listening and an AI Writing Assistant that Metricool lacks.
Metricool 有免费套餐吗？
Yes, Metricool offers a generous free account that includes 50 social media posts per month for one brand. You can schedule to all platforms except LinkedIn. No credit card is required to start, making it easy to test the platform before upgrading to paid plans.
Agorapulse 是否具备社交监听功能？
Yes, Agorapulse has advanced social listening that monitors brand mentions across social media platforms. This feature tracks what customers say about your business online. It’s one of Agorapulse’s strongest features and a key reason teams choose it over competitors like Metricool.
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