Metricool vs Sendible：2025 年最佳社交媒体管理器？

优胜者

4.8

• 用户管理
• 高级日历
• 内容分析
• 邮政跟踪器
• 媒体经理
• 提供免费计划
• Paid Plans from $18

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亚军

3.5

• 白标
• 分析和报告
• 社交媒体调度
• 活动管理
• 报告 建造者
• 提供免费试用
• 付费计划起价 25 美元/月

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You’re juggling 社交媒体. Posts, analytics, scheduling—it’s a mess!

You need a tool to make it easier, right? But which one? Metricool vs Sendible?

It feels like everyone’s got an opinion, and you’re stuck in the middle.

Imagine wasting hours jumping between platforms. Missed posting times.

Confusing reports. Your online presence suffers. You lose followers. 

Well, you’re in the right place. We’re going to break down Metricool vs Sendible side by side. We’ll look at the features, the pricing, and what real users say.

By the end, you’ll know exactly which tool fits your needs best. Let’s get started.

概述

We’ve spent countless hours diving deep into both Metricool and Sendible.

Our team rigorously tested each platform’s features, from scheduling to analytics.

To give you a real-world, unbiased comparison. We’re here to cut through the marketing fluff.

4.8满分 5 分

Want to gain a deeper understanding of your social media performance and optimize your strategy? Sign up for a free Metricool account and unlock valuable insights today!

定价： It has a free plan. Paid plan Starts at $18/month

主要特点：

• Hashtag tracking
• 竞争对手分析
• Easy-to-use reporting

免费试用 Metricool 阅读完整评论

3.5满分 5 分

Are you ready to take your social media management to the next level? Start your free trial with Sendible today!

定价： It has a free trial. Paid plan starts at $29/month

主要特点：

• Content Suggestion Tool
• 高级分析
• Customizable Reports

免费试用 Sendible 阅读完整评论

What is Metricool?

Metricool is your all-in-one social media dashboard.

It simplifies analytics and scheduling.

You get a clear view of your online performance. It’s designed for efficiency.

此外，探索我们最喜欢的 Metricool 替代品…

我们的看法

超过 70% 的 Metricool 用户表示，每周至少节省 5 小时的社交媒体管理时间。快来探索它，看看您能节省多少时间！

免费试用 Metricool 阅读完整评论 Metricool 替代品

主要优点

• 特征： Metricool 将分析、日程安排和活动管理功能整合到一处。它还包含一个用于管理所有评论和消息的收件箱、一个内容规划器以及竞争对手分析工具。
• 支持的社交网络： 它适用于 20 多个平台，包括 Facebook、Instagram、Twitter、LinkedIn、TikTok，甚至 Google Business Profile 和 Twitch。
• 易于使用： 该平台拥有简洁直观的界面，即使是初学者也可以轻松浏览。
• 客户支持： 他们通过实时聊天和详细的帮助中心提供响应迅速的客户支持。
• 集成： 它与 Canva、Google Drive 和 Zapier 等流行工具连接，以简化您的工作流程。
• 可扩展性： Metricool 有不同的计划来满足个人、小型企业和大型机构的需求。

定价

• 自由的： 5 个竞争对手资料每月 0 美元。
• 起动机： 每月 18 美元，可获得 100 个竞争对手的资料。
• 先进的： 角色管理每月 45 美元。
• 风俗： 定制定价。

免费试用 Metricool

优点

• 分析非常透彻。
• 规划工具感觉很自然。
• 竞争对手的洞察力非常强大。
• 基本计划经济实惠。
• 界面友好。

缺点

• 社交收件箱尚处于初级阶段。
• 球队特点是缺乏深度。
• 支持响应可能会滞后。
• 社交聆听能力不强。

免费试用 Metricool

什么是 Sendible？

Sendible focuses on client management. It is a robust platform.

You can efficiently handle multiple social accounts. It’s built for agencies and teams.

此外，探索我们最喜欢的 可发送的替代方案…

我们的看法

超过 30,000 家代理商和营销人员正在使用 Sendible，节省高达 50% 的社交媒体管理时间。立即免费试用 14 天！

免费试用 Sendible 阅读完整评论 可发送的替代方案

主要优点

• 特征： 您将获得全套功能，包括批量调度、用于所有消息的统一社交收件箱以及自动客户报告。
• 支持的社交网络： Sendible 支持所有主要平台，如 Facebook、Instagram、Twitter 和 LinkedIn，以及 Google Business Profile 和 YouTube 等其他平台。
• 易于使用： 界面组织良好，易于导航，即使具有很多功能。
• 客户支持： 他们通过实时聊天和电子邮件提供快速响应的客户支持。
• 集成： 它可以与 Canva、Google Drive 和 Slack 等流行工具连接。
• 可扩展性： 它的计划旨在随着您的业务一起成长，从单个用户到大型机构。
• 保修单： Sendible 不提供特定的产品保修，但它有 14 天的免费试用期，您可以进行测试。

定价

• 创建者： 25 美元/月（按年计费），一个用户/日历，六个社交资料。
• 牵引力： 每月 76 美元（按年计费），四个用户/日历，24 个社交资料。
• 规模： 每月 170 美元（按年计费）、七个用户/日历、49 个社交资料。
• 先进的： 255 美元/月（按年计费），20 个用户/日历，100 个社交资料。
• 企业： 每月 638 美元（按年计费），80 个用户/日历，400 个社交资料。

免费试用 Sendible

优点

• 卓越的客户管理功能。
• 强大的社交聆听能力和重要的见解。
• 内容队列和一致的发布。
• 出色的报告，以客户为中心。
• 强大的平台，广泛的集成。

缺点

• 用户界面，稍微复杂。
• 分析，不太直观 数据.
• 定价，门槛较高。
• 移动应用程序，功能有限。

免费试用 Sendible

功能比较

Metricool and Sendible offer distinct approaches to social media management.

Metricool excels in deep analytics and paid advertising tools, while Sendible’s strength lies in client management, collaboration, and a centralized workflow for agencies.

1.定价和计划

• Metricool: Offers a free account with limited features, making it a great starting point. Paid plans are based on the number of “brands” (one brand = one social media account) you manage and are generally more affordable, particularly for individuals and 小型企业.
• Sendible： Does not offer a free plan. Its pricing is geared toward agencies and teams, with plans that include a set number of users and social media accounts, offering unlimited social profiles on some higher tiers. Its plans are generally more expensive but provide more features for large-scale management.

2. Analytics and Reporting

• Metricool: A digital Swiss army knife for data. It provides easy analytics that matter, offering a comprehensive view of your digital presence. You can get unlimited historical data and download custom reports with a few clicks. It’s especially powerful for analyzing web data, Google Analytics, and paid ads from Google Ads and TikTok Ads.
• Sendible： Excels at creating reports for clients. Its 报告 features are designed for agencies, with the ability to build custom reports and automated client reporting. While it provides detailed insights into social media performance, it doesn’t offer the deep integration with paid ad platforms that Metricool does.

3.内容创建和编辑

• Metricool: Features an AI assistant to help you create new content and a built-in 视频编辑器 to refine your scheduled content. Its Canva integration allows you to create beautiful posts directly within the platform.
• Sendible： A social media management platform with a robust content library and RSS feeds to source relevant content. It offers post ideas and the ability to schedule tweets and other social posts. It also includes a built in image editor and the ability to find royalty free images.

4. Collaboration and Client Management

• Metricool: Team collaboration and client access are only available on its Advanced Plan and higher. While it has an in-app approval system and allows for team access, it’s not a core focus, and its tools are more basic for this purpose.
• Sendible： This is a key differentiator. Sendible is designed for multiple clients and teams, with user management and permission groups that allow you to manage multiple social accounts easily. The client connect widget and client dashboards are valuable features for agencies and busy social media managers to manage their social media accounts.

5. Social Inbox and Engagement

• Metricool: Has a single inbox that gathers social media messages from all your social networks. This allows you to easily navigate and stay engaged with your audience. However, it can be a bit more limited compared to Sendible.
• Sendible： The priority inbox allows you to filter posts and monitor comments from multiple channels. It provides a centralized hub for all direct messages, mentions, and reviews, making it an excellent tool for community management. It also features system generated email notifications so you never miss a message.

6. Supported Social Platforms

• Metricool: Supports a wide range of social platforms, including Facebook, Twitter account, Instagram 商业 profiles, LinkedIn, and YouTube. It’s also one of the few platforms that has deep integrations with ad platforms like Google Ads and TikTok Ads.
• Sendible： Connects with all your social networks, including Facebook pages, LinkedIn company pages, and blogging platforms. It also has a client connect feature that helps busy social media managers manage their clients’ social media presence across multiple channels.

7. Scheduling and Publishing

• Metricool: Offers an auto posting feature and allows you to schedule posts to go out at the best posts times. It also has a video editor that allows you to easily edit and schedule videos.
• Sendible： Offers robust scheduling features, including evergreen content and the ability to schedule Facebook Stories and Instagram image carousel posts directly. The ability to tailor posts for each social media platform’s requirements is a key feature that helps save time.

8. User Interface and Ease of Use

• Metricool: A Metricool review often praises its clean and intuitive user interface. Its focus is on making it easy to access data and manage your social media account with just a few clicks. The onboarding process is quick and straightforward.
• Sendible： The Sendible dashboard is also well-organized, but it can be more complex due to its vast array of extra features. While it has a manageable learning curve, it’s not as simple to simply scroll through data as it is with Metricool.

9. Integrations and Add-ons

• Metricool: Integrates with Google Drive, 扎皮尔, and other tools. Its main draw is the deep integration with ad platforms, a key feature for social media marketing professionals.
• Sendible： Integrates with a wide range of other tools, including Bitly branded links and blogging platforms. This allows you to manage your web domain and social media from a single place. The platform also offers a client connect widget that makes it easy to add a new revenue stream.

10.客户支持

• Metricool: Offers live chat support and a comprehensive help center page. Support is responsive and reliable for all its paid plans.
• Sendible： Known for its dedicated customer success teams and global support team. It offers priority support on its higher-tier plans, which is a valuable feature for agencies and clients who need personalized assistance.

11. Reporting and Data

• Metricool: The data extracted from ad campaigns, audience growth, and website performance sets it apart. The ability to track multiple brands and create detailed reports is a great feature for any busy social media manager.
• Sendible： Offers an engagement report and the ability to build custom reports for clients. It focuses more on client-facing reports and providing a clear overview of social media campaigns.

What to look for when choosing The Right Social Media Manager?

• 分析和报告： A great social media tool provides easy analytics that matter. Look for the ability to create and download custom reports, and whether the data extracted and reporting features are robust enough to track your social media strategy. Some platforms, like Metricool, even offer a Looker Studio connector and let you analyze data that matters.
• Content Creation & Publishing: The social media scheduling tool you choose should help you win time. Look for features like a video carousel posts editor, auto post capabilities, and the ability to schedule multiple posts. It should also be easy to manage and publish content from all your social sites, whether you’re working on a personal accounts or managing social media channels for a business.
• Collaboration and Team Management: For teams and agencies, look for robust features like an in-app approvals system, the ability to assign posts to team members, and customizable dashboards. A sendible review will often highlight its strong client management and custom branding features. A great platform should make it easy to manage your social media accounts and stay organized.
• 支持的平台 Ensure the tool works with all your social networks, from a Twitter account to a YouTube account and Instagram Professional Profiles. It’s a key feature for a social media manager that needs to manage all your tools and social feeds from a single place. The more platforms supported, the better.
• Social Inbox and Engagement: A unified inbox for all your social messages is a must. The platform should make it easy to monitor comments, direct messages, and brand mentions from all your social sites. This ability is crucial for building a strong community and for proactive customer service.
• 用户界面与体验： The dashboard should be intuitive and user friendly. It should be easy to navigate, allowing you to simply scroll and find the information you need. A quick review of the user interface can tell you a lot about the tool’s user-friendliness.
• 集成： Check for integrations with other platforms and services. A Zapier integration is a great feature that lets you connect your social media marketing to other tools you use. This helps you manage all your tools from a single place and streamlines your workflow.
• Value and Pricing: Consider the cost and the features offered. A free plan or a starter plan might be enough, but if you need advanced features, a paid plan may be necessary. Read reviews to find out the main differences and to get a sense of which tool offers the best value for your needs.
• 客户支持： Look for a tool that offers reliable customer support, such as live chat, a help center page, or a dedicated customer success onboarding team. A sendible review will often highlight its excellent support.

最终裁决

After testing both, we picked Metricool. It’s a powerful social media management tool.

It offers great analytics across all social media platforms. The interface is simple.

You can easily plan your content calendar. The 收件箱 feature is helpful, too.

While Sendible is strong for agencies, Metricool offers more for most users.

It’s a strong Metricool alternative if you need client management. 

However, for overall value, Metricool wins. 

We’ve used many tools, and even Hootsuite and Metricool stand out.

Try it and see the difference.

免费试用 Metricool 阅读完整评论 Metricool 替代品

免费试用 Sendible 阅读完整评论 可发送的替代方案

More of Metricool

Sendible 的更多信息

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