Metricool vs Sendible：谁是 2025 年最佳社交媒体管理工具？

优胜者

4.8

• 用户管理
• 高级日历
• 内容分析
• 帖子追踪器
• 媒体经理
• 免费方案
• 付费计划，起价 18 美元

立即尝试

亚军

3.5

• 白标
• 分析与报告
• 社交媒体日程安排
• 活动管理
• 报告 建造者
• 提供免费试用
• 付费套餐，每月 25 美元起。

立即尝试

你正在兼顾 社交媒体. Posts, analytics, scheduling—it’s a mess!

You need a tool to make it easier, right? But which one? Metricool vs Sendible?

It feels like everyone’s got an opinion, and you’re stuck in the middle.

Imagine wasting hours jumping between platforms. Missed posting times.

Confusing reports. Your online presence suffers. You lose followers. 

Well, you’re in the right place. We’re going to break down Metricool vs Sendible side by side. We’ll look at the features, the pricing, and what real users say.

By the end, you’ll know exactly which tool fits your needs best. Let’s get started.

概述

We’ve spent countless hours diving deep into both Metricool and Sendible.

Our team rigorously tested each platform’s features, from scheduling to analytics.

To give you a real-world, unbiased comparison. We’re here to cut through the marketing fluff.

4.85分制

想更深入地了解您的社交媒体表现并优化您的策略吗？立即注册免费的 Metricool 帐户，解锁宝贵的洞察信息！

定价： 它提供免费套餐。付费套餐起价为每月 18 美元。

主要特点：

• 话题标签追踪
• 竞争对手分析
• 易于使用的报告功能

免费试用 Metricool 阅读完整评论

3.55分制

准备好将您的社交媒体管理提升到一个新的水平了吗？立即开始 Sendible 的免费试用！

定价： 它提供免费试用。付费计划起价为每月 29 美元。

主要特点：

• 内容建议工具
• 高级分析
• 可自定义报告

免费试用 Sendible 阅读完整评论

什么是Metricool？

Metricool is your all-in-one social media dashboard.

It simplifies analytics and scheduling.

You get a clear view of your online performance. It’s designed for efficiency.

此外，还可以探索我们最喜欢的 Metricool 的替代方案…

我们的观点

超过 70% 的 Metricool 用户表示，他们每周至少节省 5 小时的社交媒体管理时间。快来体验一下，看看你能节省多少时间！

免费试用 Metricool 阅读完整评论 Metricool 的替代方案

主要优势

• 特征： Metricool 将分析、日程安排和活动管理功能整合在一个平台上。它还包括一个收件箱，用于管理您的所有评论和消息、内容规划器和竞争对手分析工具。
• 支持的社交网络： 它可与 20 多个平台配合使用，包括 Facebook、Instagram、Twitter、LinkedIn、TikTok，甚至 Google Business Profile 和 Twitch。
• 易用性： 该平台拥有简洁直观的界面，即使是新手也能轻松上手。
• 客户支持： 他们通过在线聊天和详细的帮助中心提供响应迅速的客户支持。
• 集成： 它可以与 Canva、Google Drive 和 Zapier 等热门工具连接，从而简化您的工作流程。
• 可扩展性： Metricool 提供不同的套餐计划，以满足个人、小型企业和大型机构的需求。

定价

• 自由的： 每月 0 美元，可创建 5 个竞争对手资料。
• 起动机： 每月18美元，可获取100个竞争对手资料。
• 先进的： 角色管理费用为每月 45 美元。
• 风俗： 价格根据具体情况而定。

免费试用 Metricool

优点

• 分析非常全面。
• 规划工具使用起来很顺手。
• 竞争对手的洞察力非常重要。
• 基础套餐价格实惠。
• 界面友好易用。

缺点

• 社交收件箱功能还很简陋。
• 该队阵容深度不足。
• 支持响应可能会有延迟。
• 社交媒体监听功能并不强大。

免费试用 Metricool

Sendible是什么？

Sendible focuses on client management. It is a robust platform.

You can efficiently handle multiple social accounts. It’s built for agencies and teams.

此外，还可以探索我们最喜欢的 Sendible 的替代方案…

我们的观点

加入超过 30,000 家代理商和营销人员的行列，使用 Sendible 节省高达 50% 的社交媒体管理时间。立即免费试用 14 天！

免费试用 Sendible 阅读完整评论 Sendible 的替代方案

主要优势

• 特征： 您将获得一整套功能，包括批量日程安排、统一的社交收件箱（用于管理您的所有消息）和自动客户报告。
• 支持的社交网络： Sendible 支持所有主流平台，如 Facebook、Instagram、Twitter 和 LinkedIn，以及其他平台，如 Google Business Profile 和 YouTube。
• 易用性： 即使功能很多，界面也组织良好，易于操作。
• 客户支持： 他们通过在线聊天和电子邮件提供响应迅速的客户支持。
• 集成： 它可以与 Canva、Google Drive 和 Slack 等热门工具连接。
• 可扩展性： 它提供可随业务增长而设计的套餐，从单个用户到大型机构均可适用。
• 保修单： Sendible 不提供具体的产品保修，但它提供 14 天免费试用期，您可以进行测试。

定价

• 创作者： 每月 25 美元（按年计费），一个用户/日历，六个社交账号。
• 牵引力： 每月 76 美元（按年计费），每个日历最多支持 4 个用户，支持 24 个社交账号。
• 规模： 每月 170 美元（按年计费），7 个用户/日历，49 个社交个人资料。
• 先进的： 每月 255 美元（按年计费），20 个用户/日历，100 个社交个人资料。
• 企业： 每月 638 美元（按年计费），每个日历 80 个用户，400 个社交资料。

免费试用 Sendible

优点

• 卓越的客户管理功能。
• 强大的社交媒体聆听能力和关键洞察力。
• 内容队列和持续发布。
• 优秀的报道，以客户为中心。
• 强大的平台，广泛的集成。

缺点

• 用户界面略微复杂。
• 分析，而非视觉呈现 数据.
• 定价较高，入门门槛也较高。
• 移动应用，功能有限。

免费试用 Sendible

功能对比

Metricool and Sendible offer distinct approaches to social media management.

Metricool excels in deep analytics and paid advertising tools, while Sendible’s strength lies in client management, collaboration, and a centralized workflow for agencies.

1. 定价和套餐

• Metricool： Offers a free account with limited features, making it a great starting point. Paid plans are based on the number of “brands” (one brand = one social media account) you manage and are generally more affordable, particularly for individuals and 小型企业.
• Sendible： Does not offer a free plan. Its pricing is geared toward agencies and teams, with plans that include a set number of users and social media accounts, offering unlimited social profiles on some higher tiers. Its plans are generally more expensive but provide more features for large-scale management.

2. 分析与报告

• Metricool： A digital Swiss army knife for data. It provides easy analytics that matter, offering a comprehensive view of your digital presence. You can get unlimited historical data and download custom reports with a few clicks. It’s especially powerful for analyzing web data, Google Analytics, and paid ads from Google Ads and TikTok 广告。
• Sendible： Excels at creating reports for clients. Its 报道 features are designed for agencies, with the ability to build custom reports and automated client reporting. While it provides detailed insights into social media performance, it doesn’t offer the deep integration with paid ad platforms that Metricool does.

3. 内容创作与策划

• Metricool： Features an AI assistant to help you create new content and a built-in 视频编辑器 to refine your scheduled content. Its Canva integration allows you to create beautiful posts directly within the platform.
• Sendible： A social media management platform with a robust content library and RSS feeds to source relevant content. It offers post ideas and the ability to schedule tweets and other social posts. It also includes a built in image editor and the ability to find royalty free images.

4. Collaboration and Client Management

• Metricool： Team collaboration and client access are only available on its Advanced Plan and higher. While it has an in-app approval system and allows for team access, it’s not a core focus, and its tools are more basic for this purpose.
• Sendible： This is a key differentiator. Sendible is designed for multiple clients and teams, with user management and permission groups that allow you to manage multiple social accounts easily. The client connect widget and client dashboards are valuable features for agencies and busy social media managers to manage their social media accounts.

5. 社交收件箱和互动

• Metricool： Has a single inbox that gathers social media messages from all your social networks. This allows you to easily navigate and stay engaged with your audience. However, it can be a bit more limited compared to Sendible.
• Sendible： The priority inbox allows you to filter posts and monitor comments from multiple channels. It provides a centralized hub for all direct messages, mentions, and reviews, making it an excellent tool for community management. It also features system generated email notifications so you never miss a message.

6. 支持的社交平台

• Metricool： Supports a wide range of social platforms, including Facebook, Twitter account, Instagram 商业 profiles, LinkedIn, and YouTube. It’s also one of the few platforms that has deep integrations with ad platforms like Google Ads and TikTok Ads.
• Sendible： Connects with all your social networks, including Facebook pages, LinkedIn company pages, and blogging platforms. It also has a client connect feature that helps busy social media managers manage their clients’ social media presence across multiple channels.

7. Scheduling and Publishing

• Metricool： Offers an auto posting feature and allows you to schedule posts to go out at the best posts times. It also has a video editor that allows you to easily edit and schedule videos.
• Sendible： Offers robust scheduling features, including evergreen content and the ability to schedule Facebook Stories and Instagram image carousel posts directly. The ability to tailor posts for each social media platform’s requirements is a key feature that helps save time.

8. 用户界面和易用性

• Metricool： A Metricool review often praises its clean and intuitive user interface. Its focus is on making it easy to access data and manage your social media account with just a few clicks. The onboarding process is quick and straightforward.
• Sendible： The Sendible dashboard is also well-organized, but it can be more complex due to its vast array of extra features. While it has a manageable learning curve, it’s not as simple to simply scroll through data as it is with Metricool.

9. Integrations and Add-ons

• Metricool： 与谷歌云端硬盘集成 Zapier以及其他工具。它的主要吸引力在于与广告平台的深度集成，这对于社交媒体营销专业人士来说是一项关键功能。
• Sendible： Integrates with a wide range of other tools, including Bitly branded links and blogging platforms. This allows you to manage your web domain and social media from a single place. The platform also offers a client connect widget that makes it easy to add a new revenue stream.

10. 客户支持

• Metricool： Offers live chat support and a comprehensive help center page. Support is responsive and reliable for all its paid plans.
• Sendible： Known for its dedicated customer success teams and global support team. It offers priority support on its higher-tier plans, which is a valuable feature for agencies and clients who need personalized assistance.

11. Reporting and Data

• Metricool： The data extracted from ad campaigns, audience growth, and website performance sets it apart. The ability to track multiple brands and create detailed reports is a great feature for any busy social media manager.
• Sendible： Offers an engagement report and the ability to build custom reports for clients. It focuses more on client-facing reports and providing a clear overview of social media campaigns.

如何选择合适的社交媒体经理？

• 分析与报告： A great social media tool provides easy analytics that matter. Look for the ability to create and download custom reports, and whether the data extracted and reporting features are robust enough to track your social media strategy. Some platforms, like Metricool, even offer a Looker Studio connector and let you analyze data that matters.
• 内容创作与发布： The social media scheduling tool you choose should help you win time. Look for features like a video carousel posts editor, auto post capabilities, and the ability to schedule multiple posts. It should also be easy to manage and publish content from all your social sites, whether you’re working on a personal accounts or managing social media channels for a business.
• 协作与团队管理： For teams and agencies, look for robust features like an in-app approvals system, the ability to assign posts to team members, and customizable dashboards. A sendible review will often highlight its strong client management and custom branding features. A great platform should make it easy to manage your social media accounts and stay organized.
• 支持的平台： 确保该工具能与您的所有社交网络兼容，从 Twitter 帐户到其他任何平台。 YouTube account and Instagram Professional Profiles. It’s a key feature for a social media manager that needs to manage all your tools and social feeds from a single place. The more platforms supported, the better.
• 社交收件箱和互动： 一个统一的社交信息收件箱必不可少。该平台应该让您轻松监控来自所有社交网站的评论、私信和品牌提及。这项功能对于构建强大的社群和提供积极主动的客户服务至关重要。
• 用户界面与体验： 仪表盘应该直观易用，导航便捷，用户只需滚动即可轻松找到所需信息。快速浏览用户界面就能大致了解该工具的易用性。
• 集成： 检查是否与其他平台和服务集成。Zapier 集成是一项强大的功能，可让您将社交媒体营销与其他工具连接起来。这有助于您在一个地方管理所有工具，并简化您的工作流程。
• 价值与定价： 考虑一下费用和功能。免费套餐或入门套餐可能就足够了，但如果您需要高级功能，则可能需要付费套餐。阅读用户评论，了解主要区别，并判断哪款工具最符合您的需求，性价比最高。
• 客户支持： Look for a tool that offers reliable customer support, such as live chat, a help center page, or a dedicated customer success onboarding team. A sendible review will often highlight its excellent support.

最终判决

After testing both, we picked Metricool. It’s a powerful social media management tool.

It offers great analytics across all social media platforms. The interface is simple.

You can easily plan your content calendar. The 收件箱 feature is helpful, too.

While Sendible is strong for agencies, Metricool offers more for most users.

It’s a strong Metricool alternative if you need client management. 

However, for overall value, Metricool wins. 

We’ve used many tools, and even Hootsuite and Metricool stand out.

Try it and see the difference.

免费试用 Metricool 阅读完整评论 Metricool 的替代方案

免费试用 Sendible 阅读完整评论 Sendible 的替代方案

更多 Metricool 的内容

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