Struggling to choose the right 社交媒体 tool? Sprout Social and Metricool are top contenders, but which one fits your business?
Whether you’re a large enterprise or a small 商业, we’ll help you find the perfect tool to elevate your social media game.
This post compares these 萌芽社交 vs Metricool platforms, highlighting their key differences and pricing.
让我们开始吧！
Sprout Social vs Metricool: Overview
To give you the most accurate comparison, we’ve spent weeks testing both Sprout Social and Metricool.
We dove deep into their features, explored their pricing plans, and even put their customer support to the test.
This hands-on experience allows us to provide you with real insights and a clear understanding of what each platform offers.
准备精简您的 社交媒体 管理和提升您的在线形象？今天就开始免费试用 Sprout Social，体验与众不同！
定价： 它有一个免费计划。付费计划起价为 $249/月
主要特点：
- 社交聆听
- 高级分析
- 团队协作工具
Want to gain a deeper understanding of your social media performance and optimize your strategy? Sign up for a free Metricool account and unlock valuable insights today!
定价： It has a free plan. Paid plan Starts at $18/month
主要特点：
- Hashtag tracking
- 竞争对手分析
- Easy-to-use reporting
什么是 Sprout Social？
Ever wish you could manage all your social media stuff in one place? That’s what Sprout Social does!
It’s like a command center for your social media. You can schedule posts, track your results, and even see what people are saying about you online.
It’s super helpful for businesses of all sizes.
此外，探索我们最喜欢的 Sprout Social 替代品…
主要优点
- 特征： 它是一个综合平台，提供发布、互动和分析工具，还包含社交聆听和网红营销功能。
- 支持的社交网络： 它连接了超过 20 个网络，包括 Facebook、Instagram、Twitter 和 LinkedIn，以及 Google Business Profile 和 TikTok。
- 易于使用： 界面简洁、用户友好，易于导航。
- 客户支持： Sprout Social 通过电话、电子邮件和实时聊天提供 24/5 客户支持，同时还提供强大的知识库。
- 集成： 它与许多其他流行工具集成，例如 Canva、Zendesk 和 Salesforce。
- 可扩展性： 它提供不同的计划以满足小型企业和大型企业的需求。
- 保修单： Sprout Social 的服务条款概述了其责任限制，但没有提供具体的产品保修。
定价
- 标准： 每月 199 美元
- 专业的： 每月 299 美元
- 先进的： 每月 399 美元
- 企业： 定制定价。
优点
缺点
What is Metricool?
Need a simple way to keep tabs on your social media? Metricool might be just what you’re looking for!
It helps you track your progress, see how you’re doing compared to others, and find the best times to post.
Plus, it’s really easy to use and understand, even if you’re new to social media.
此外，探索我们最喜欢的 Metricool 替代品…
我们的看法
超过 70% 的 Metricool 用户表示，每周至少节省 5 小时的社交媒体管理时间。快来探索它，看看您能节省多少时间！
主要优点
- 特征： Metricool 将分析、日程安排和活动管理功能整合到一处。它还包含一个用于管理所有评论和消息的收件箱、一个内容规划器以及竞争对手分析工具。
- 支持的社交网络： 它适用于 20 多个平台，包括 Facebook、Instagram、Twitter、LinkedIn、TikTok，甚至 Google Business Profile 和 Twitch。
- 易于使用： 该平台拥有简洁直观的界面，即使是初学者也可以轻松浏览。
- 客户支持： 他们通过实时聊天和详细的帮助中心提供响应迅速的客户支持。
- 集成： 它与 Canva、Google Drive 和 Zapier 等流行工具连接，以简化您的工作流程。
- 可扩展性： Metricool 有不同的计划来满足个人、小型企业和大型机构的需求。
定价
- 自由的： 5 个竞争对手资料每月 0 美元。
- 起动机： 每月 18 美元，可获得 100 个竞争对手的资料。
- 先进的： 角色管理每月 45 美元。
- 风俗： 定制定价。
优点
缺点
功能比较
When evaluating a social media management tool, it’s essential to consider a range of features.
This comparison between Sprout Social and Metricool will highlight their key differences, helping you choose the best fit for your needs.
1. Social Listening & Review Management
- Sprout Social： A powerful social listening tool is one of Sprout Social’s strengths. It allows you to monitor profiles, track Twitter keywords and brand mentions, and analyze conversations to uncover trends. Its social review features and case management allow you to manage reviews from various platforms, including Google Business Profile and Facebook pages, making it a great tool for reputation management.
- Metricool: Metricool offers basic features for competitor analysis, allowing you to track a limited number of competitor profiles. While it has an 收件箱 to manage social media messages, it lacks the advanced social listening tool and comprehensive review management capabilities of Sprout Social.
2. Publishing and Scheduling Posts
- Sprout Social： This social media management tool provides a robust content library and a visual social media calendars to plan, create, and schedule posts. It has advanced features like ViralPost® to optimize post timing and bulk scheduling to publish posts efficiently. You can also boost Facebook posts directly from the platform.
- Metricool: Metricool’s publishing tool is praised for its ease of use. It allows you to create and schedule content for all your social media channels with a visual planner. It supports auto posting and has a SmartLinks feature for a link-in-bio page, which is a pretty handy extra feature for a social media manager.
3.报告和分析
- Sprout Social： Sprout Social offers comprehensive and professional 报告. Its reporting and analytics capabilities include paid social reporting, competitive reporting, and custom reports. You can download custom reports in PDF/CSV format and analyze post performance, follower growth, and more.
- Metricool: Metricool provides strong analytics for various platforms and ad channels like Google Ads and TikTok Ads. It allows you to download custom reports and track unlimited historical 数据 on paid plans. While its reporting is excellent for easy analytics and tracking what matters, the customizability of reports can be more limited than on some other platforms.
4. Unified Inbox and Social CRM
- Sprout Social： The Smart Inbox is a core feature of Sprout Social. It collects all your social messages and communications from all your social networks, making it a single inbox for all conversations. Its social 客户关系管理 tools provide a detailed contact view and conversation history, which is essential for managing support tickets and lead generation.
- Metricool: Metricool has a single inbox for social messages and comments from various social profiles, including Instagram, Facebook, and Google Business Profile. While it centralizes communication, it doesn’t offer the deep social CRM tools or custom workflows for managing customer interactions like Sprout Social.
5.团队协作
- Sprout Social： A key differentiator for Sprout Social is its team collaboration features. It allows you to assign tasks, set up approval workflows, and use collision detection to prevent multiple users from responding to the same message. This is perfect for larger teams and agencies.
- Metricool: Metricool also supports team collaboration. On higher-tier paid plans, you can invite team members with role-based permissions and set up approval workflows, making it easier for teams to create and publish content.
6. Pricing and Plans
- Sprout Social： Sprout Social pricing is often a point of discussion in sprout social reviews. It is an expensive platform with a per-user pricing model, which can be costly for teams needing additional users. The standard plan starts at a high price point, and many essential features are only available on professional plan and top-tier plans.
- Metricool: Metricool’s pricing is more accessible and scales based on the number of brands, not per user. It offers a free account with basic features, and its paid plans are more affordable for 小型企业 and individual social media managers.
7. Supported Networks
- Sprout Social： Sprout Social supports a wide array of social media channels, including Facebook pages, Instagram, X (Twitter), LinkedIn pages, Pinterest, and TikTok, among others. It also integrates with other digital presence tools like Google Business Profile.
- Metricool: Metricool connects with a comprehensive list of social media accounts, including Instagram, Facebook, X, LinkedIn, TikTok, YouTube, and Google Business Profile. It also offers specific integrations for ad platforms, which is a unique advantage.
8. User Interface and Ease of Use
- **Sprout Social: The user interface is clean and professional, but as noted in some sprout social review posts, the sheer number of features can make it a bit complex for new users. Once a user learns how it works, it becomes a great tool for managing social media.
- **Metricool: Metricool is often praised for its user-friendly user interface. Its “digital swiss army knife” approach makes it easy to easily navigate between different tools and analytics, saving time for new users and small teams.
9. Automation and AI
- Sprout Social： Sprout Social offers 自动化 features for publishing and engagement. It includes tools for automated link tracking and an AI-driven tool for analyzing data and providing insights.
- Metricool: Metricool has a built-in AI assistant to help with content creation, from generating post ideas to polishing 字幕. It also features auto posting for scheduled posts to win time for busy social media managers.
10. Mobile App
- Sprout Social： The Sprout Social mobile app, available on the Apple App Store, offers a solid experience for managing social accounts on the go, though some sprout social review entries mention it has fewer functionalities than the desktop version.
- Metricool: Metricool’s mobile app allows you to schedule, analyze, and manage all your social media posts from any device, providing full access to the platform’s core features.
11. Customer Support
- Sprout Social： Sprout Social is known for its excellent live chat support and dedicated customer success managers on top-tier plans. This high-level support is a key reason for its high sprout social reviews.
- Metricool: Metricool offers responsive support through its help center page and live chat. While generally very helpful, some metricool review feedback notes that support can sometimes be rigid with billing policies.
What to Look for When Choosing Social Media Management Tools?
- Audience-First Features: The best social platform for you is the one that works for your audience. That matters when you’re creating reports, so look for a tool that gives you the data extracted you need for trend analysis.
- A “Digital Swiss Army Knife” or a Specialist?: Decide if you need an all-in-one social media scheduling tool that includes all your tools like a 视频编辑器 and a content library, or if you prefer a social alternative that focuses on a single social network.
- Intuitive User Interface: The tool should be a joy to use, not a “bit annoying.” Can you simply scroll and schedule new content or publish a new post with a few clicks?
- Scalability for Multiple Brands and Teams: If you manage multiple social media accounts or work with multiple brands, look for a tool that offers affordable plans and allows for additional users. An unlimited social profiles feature can save you money billed annually.
- Unified Inbox: A centralized social inbox for all social messages from every social media account helps you stay engaged with your audience and save time.
- Automation and Integrations: Look for a tool that offers a content library and scheduling features for a social media post, as well as a 扎皮尔 integration or other tools that can connect your website or other platforms. The advanced plan should have robust automation.
- Reporting and Customization: You need easy analytics to quickly see what matters, but also the ability to create custom reports with a specific date range, custom view, or custom views for clients. Looker Studio or other tools can provide extra features.
- Customer Care: Do they have responsive customer care? A live chat support feature or a help center page can be invaluable.
- 定价： Consider your budget. Some tools have a free account or starter plan, while others are geared toward a professional plan or offer annual billing that saves you money. Don’t be surprised when leaving Metricool for Sprout Social for being an expensive platform.
最终裁决
So, which tool comes out on top? For us, it’s Sprout Social. It’s a bit more expensive, but it offers more features and better support.
If you’re serious about managing your social media accounts and reaching your marketing goals, Sprout Social is worth the investment.
However, Metricool is still a great option if you’re on a tight budget. It’s easy to use and gives you the basics for tracking your progress.
Plus, it’s great for competitor analysis. Ultimately, the best choice depended on your needs and budget.
We hope this comparison has helped you decide! We’ve tested these tools extensively and given you our honest opinions.
Now, it’s your turn to choose the best tool to help you succeed.
Whether you need in-depth analytics or help with scheduling content, the right tool can make a big difference in your social media journey.
Sprout Social 的更多信息
More of Metricool
常见问题
Is Sprout Social better than Metricool?
It depends on your needs. Sprout Social offers more advanced features and better support, but Metricool is more affordable and user-friendly.
Can I try Sprout Social or Metricool for free?
Yes! Sprout Social offers a free trial, and Metricool has a free plan with limited features.
Which tool is best for beginners?
Metricool is generally easier to learn and use, making it a good choice for beginners.
What social media platforms do they support?
Both tools support major platforms like Facebook, Instagram, Twitter, and LinkedIn. However, Sprout Social supports more niche platforms.
Can I use these tools to manage my social media ads?
Yes, both Sprout Social and Metricool offer social advertising features, although Sprout Social is more advanced.
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