Ever feel like you’re juggling flaming torches while trying to keep up with real estate leads?
Managing contacts, properties, and deals can be chaos.
Imagine having a super-organized assistant who never forgets details and helps you close more deals.
That’s what the best 客户关系管理 for real estate can do.
This article will help you find the perfect one for your business.
We’ll compare top platforms, discuss key features, and even discuss pricing.
Ready to ditch the spreadsheets and boost your sales? Let’s dive in!
What is the Best CRM for Real Estate?
选择正确的 客户关系管理 会感到难以承受。
There are so many options! Don’t worry; we’ve done the hard work for you.
We’ve researched and compared the top platforms to find the 最佳 CRM for real estate pros.
Ready to see our recommendations?
1.周一 CRM (⭐️ 4.75)
星期一 客户关系管理 is a customizable work operating system.
它包括 客户关系管理 功能性。
It helps you manage leads, deals, and projects.
利用我们的 周一教程.
我们的看法
对于希望拥有视觉效果好、易于使用的 CRM 的企业来说，Monday CRM 是一个不错的选择。不过，对于有复杂销售需求或大型团队的企业来说，它可能不是最佳选择。
主要优势
- 具有视觉吸引力的界面： 易于浏览和理解。
- 灵活、可定制： 根据您的具体需求调整平台。
- 协作功能： 与团队合作无间
- 与常用应用程序集成： 与您最喜爱的商务工具连接。
定价
- 免费： $0 永久免费。
- 基本:$9/座位/月。
- 标准:$12/座/月。
- 专业:$19/座位/月。
- 企业:根据您的需求定制价格。
优点
缺点
2.高水平 (⭐️ 4.50)
GoHighLevel is an all-in-one platform.
It’s designed for marketing agencies and businesses. It combines many tools into one.
Think 客户关系管理, landing pages, email marketing, and more.
It’s built to help you automate and scale.
利用我们的 高级教程。
我们的看法
这对于希望整合工具的机构和企业来说是个不错的选择。自动化功能非常强大。不过，其庞大的功能集可能会让新用户应接不暇，而且有一定的学习曲线。
主要优势
- 一体化营销平台。
- 提供白标。
- 自动活动。
- 潜在客户培育工具
- 全面报告。
定价
- 启动器:$97/月。
- 无限制:$297/月。
优点
缺点
3.点击向上 (⭐️ 4.25)
ClickUp 是一个一体化的生产力平台。
它包括 客户关系管理 特点高度可定制。
利用我们的 ClickUp 教程。
我们的看法
它的功能非常强大和灵活。它的免费计划非常慷慨，拥有许多管理项目的功能。不过，由于选项众多，一开始可能会让人不知所措，新用户的学习曲线可能会很陡峭。
主要优势
- 任务集中工作区
- 提供永久免费计划。
- 支持 1,000 多个集成。
- 可定制的工作流程和视图
- 全面的报告功能。
定价
- 免费:最适合个人使用。
- 无限制:$7/用户。
- 商业:$12/user.
- 企业:如需根据您的要求定制价格，请联系他们。
优点
缺点
4.HubSpot (⭐️ 3.75)
HubSpot is a popular 客户关系管理 and marketing platform with a wide ramany.
It’s a good choice for businesses of all sizes.
通过我们的 HubSpot 教程挖掘其潜力。
我们的看法
HubSpot 是一个功能强大的平台，拥有众多功能，但在使用前必须考虑预算和需求。对于需要全面解决方案并愿意投资的企业来说，这是一个不错的选择。
主要优势
- 免费 CRM： 从具有基本 CRM 功能的免费计划开始。
- 一体化平台： 访问营销、销售和服务工具套件。
- 广泛的社区和资源： 从丰富的知识和支持中获益。
- 注重入站营销： 用有价值的内容吸引和吸引潜在客户。
定价
- 免费工具:最多可免费使用两名用户。
- 营销中心启动器:$15/座位/月。
- 启动客户平台:$15/座位/月。
- 营销枢纽专业版 + 三个席位:$800/月，额外座位 $45/月。
优点
缺点
5.基普 (⭐️ 3.75)
Keap (formerly Infusionsoft) is a 客户关系管理 and marketing automation platform.
It’s designed for small businesses.
It helps you automate your sales & marketing.
Great for managing leads and nurturing relationships.
利用我们的 Keap 教程.
我们的看法
Keap 是小型企业简化销售和营销工作的绝佳选择。它界面友好，功能丰富。不过，对于有更复杂需求的大公司来说，它可能不是最佳选择。
主要优势
- 内置电子邮件营销功能： 向受众发送有针对性的电子邮件。
- 易于使用的自动化 自动执行发送后续信息和分配线索等任务。
- 销售管道管理： 跟踪交易，发现机会。
- 电子商务集成： 将 Keap 与您的在线商店连接，以管理订单和客户。
定价
Keap 提供免费试用和简单的定价结构，让您轻松上手。
- 简单计划:起价为 $249/月（按年计费），提供两个用户和 1500 个联系人。
优点
缺点
6.Pipedrive (⭐️ 3.75)
Pipedrive is a sales-focused CRM designed to help you visualize your sales pipeline.
It’s simple to use and has excellent reporting features, perfect for tracking deals and closing more sales.
利用我们的 Pipedrive 教程.
我们的看法
Pipedrive 是销售型企业的可靠选择。它的用户界面友好，视觉效果吸引人，而且功能丰富实用。它没有获得满分 10 分的唯一原因是价格较低的计划有一些限制。
主要优势
- 专注于销售： Pipedrive 可帮助您达成更多交易。
- 可视化管道管理 了解每笔交易的确切情况。
- 强大的自动化功能： 自动执行发送电子邮件和安排约会等任务。
- 全天候支持： 需要帮助时随时寻求帮助。
定价
- 必要:$14/用户/月。
- 高级:$24/用户/月。
- 专业人员:$49/用户/月。
- 电源:$59/用户/月。
- 企业:$79/用户/月。
优点
缺点
7. ActiveCampaign (⭐️ 3.75)
ActiveCampaign is a very powerful marketing automation platform with CRM features.
It’s known for its advanced email marketing, perfect for nurturing leads and building relationships.
利用我们的 ActiveCampaign 教程.
我们的看法
对于希望充分利用电子邮件营销和自动化真正威力的企业来说，ActiveCampaign 是一个极佳的选择。不过，由于其复杂性，它可能并不最适合初学者。
主要优势
- 高级自动化： 创建复杂的工作流程，培养潜在客户并自动执行任务。
- 电子邮件营销能手： 发送精美有效的电子邮件活动。
- 内置 客户关系管理: 管理联系人并跟踪互动。
- 细分和个性化： 针对特定联系人群体发送个性化信息。
定价
- 启动器:$15/月。
- 加:$49/月。
- 专业:$79/月。
- 企业:$145/月。
优点
缺点
8.即时 (⭐️ 3.50)
Instantly 是一个对外销售自动化平台。
它可以帮助您找到并联系潜在客户。它旨在促进您的外联工作。
利用我们的 即时教程.
我们的看法
对于想要加强外联工作的企业来说，Instantly 是一个非常有价值的工具。不过，需要注意的是，它主要是一个外联平台，而不是完整的客户关系管理解决方案。
主要优势
- 多渠道推广： 通过电子邮件、LinkedIn、Twitter 等与潜在客户联系。
- 个性化信息： 为每个收件人量身定制信息。
- 自动跟进： 不用动一根手指，就能成为人们关注的焦点。
- 详细分析： 跟踪你的进展，找出有效的方法。
定价
- 增长型客户关系管理:$37.9/月，不限座位。
- 超级客户关系管理:$77.6/月，不限座位。
优点
缺点
9.Freshsales CRM (⭐️ 3.25)
Freshsales CRM is a sales-focused CRM that is part of the Freshworks suite.
It is known for its ease of use and is excellent for small—to medium-sized businesses.
利用我们的 新鲜销售教程.
我们的看法
Freshsales CRM 是注重易用性和经济性的企业的可靠选择。它是使用 CRM 的绝佳方式，无需陡峭的学习曲线。
主要优势
- 用户友好界面 易于浏览和学习。
- 内置电话和电子邮件： 通过平台直接与客户联系。
- 人工智能驱动的洞察力： 获取有用的建议和预测。
- 价格合理： 提供免费计划和具有竞争力的付费计划。
定价
- 增长 + 500 营销联系人:$9/用户/月。
- 专业版 + 500 营销联系人:$39/用户/月。
- 企业 + 500 营销联系人:$59/用户/月。
优点
缺点
What to Look for When Buying the Best CRM for Real Estate?
- 整合： Does it integrated with your existing tools (MLS, email, etc.)?
- 移动访问： Is there a robust mobile app for on-the-go access?
- Lead Capture: How does it help you capture leads from various sources?
- 定制： Can you customize the CRM to fit your specific workflow?
- 可扩展性： Will it grow with your business?
- Training & Support: What level of training and support do they offer?
- 报告： Does it provide the reports you need to track your progress?
- 预算： Does it fit within your budget? Consider both upfront and ongoing costs.
- 用户评论 What are other real estate professionals saying about the CRM?
How Can the Best CRM for Real Estate Benefit You?
A good CRM is a powerful tool. It helps you manage customer relationships and boost sales.
It acts as an all in one CRM platform to keep track of customer contact information and purchase history.
This lets you gain insights into customer behavior.
You can use this data to improve customer engagement and make smarter marketing plans.
The right CRM solution helps you streamline processes and reduce manual work.
It uses automated workflows to handle repetitive tasks.
This frees up your time to focus on your existing customers and on lead generation.
This focus can lead to increased sales and improved customer satisfaction by giving your team access to data and advanced analytics.
Ultimately, the best CRM tools help you better manage sales tasks, improving your entire business.
购买指南
We conducted extensive research to find the best CRM software by focusing on factors critical to the real estate industry.
We looked at dozens of CRM software options to give you a complete picture. Here’s how we did it:
- 定价 We checked how much each CRM solution cost. We looked for free plans and how the price changed as you added more people to your sales team. We wanted to find the best value for your business needs.
- 特点 We dug deep into the advanced features each platform offered. We looked for things that help real estate agents like lead scoring, workflow automation, and predictive analytics. We also checked for communication tools that handle phone calls and other interactions across multiple channels. We even considered what made each CRM tool unique.
- 不利因素 We found what was missing from each product. For example, some CRM tools may lack deal insights or struggle with data management. We looked for common complaints about a CRM system from users to understand potential customer issues.
- 支持或退款： We researched if companies offered good support team help and training. Did they have a community or a clear refund policy? This is important for customer satisfaction.
总结
Picking the right customer relationship management software is a big step.
We have looked at many CRM software options.
This guide shows you how to find a solution that works for you.
A good CRM helps you keep track of all the data about your current customers and sales leads.
It lets you manage customer relationships better.
A great CRM solution helps you with marketing efforts and marketing campaigns.
It uses customer data and customer information to help you understand customer behavior and build brand loyalty.
It also helps with contact management and makes sales processes easier.
The right CRM software can save you time on repetitive tasks and data entry.
This frees up your entire team to focus on customer interactions and deliver great customer experiences, leading to increased sales.
常见问题
What’s the best free real estate CRM for new agents?
If you’re new and want a free CRM, try HubSpot. It offers the basics for agents and small teams and allows you to get started for free. Agile CRM is another good free option. It helps you get leads and has marketing tools.
What are the best real estate CRMs in 2025?
Wise Agent and Zoho CRM are great for realtors. They won’t break the bank and have features just for real estate. They help with things like managing leads and marketing.
What should I look for in a real estate CRM?
You want a CRM that captures leads, manages contacts, and tracks deals. Look for features like marketing automation and a dialer. It should be easy to use and help you stay organized.
How can a CRM help my real estate business?
A CRM helps you keep track of everything. It organizes your leads and enables you to stay in touch. This can lead to more deals and a better business.
What’s the best CRM for teams and big agencies?
If you have a small team, try Freshsales CRM. It’s easy to use, and you can customize it. For large agencies, Real Geeks is a popular choice. It has lots of features to help agents.
