⚡ Quick Verdict:
- ตัวประกอบ: HubSpot starts free, then $15/seat/month. Zendesk Suite starts at $55/agent/month, billed annually.
- เหมาะสำหรับ: Zendesk for dedicated, high-volume support teams. HubSpot for one platform across marketing, sales, and service.
- ความแตกต่างที่สำคัญ: Zendesk is a support-first ticketing system. HubSpot Service Hub sits inside the HubSpot CRM platform.
- Our pick: Zendesk for most support operations. Its agent workspace and service AI are purpose-built for tickets.
Picking between HubSpot and Zendesk comes down to one คำถาม.
Do you want a support specialist or a single platform?
Zendesk is built around tickets and customer service operations.
HubSpot Service Hub lives inside the wider HubSpot CRM.
Both handle support tickets, live chat, and customer feedback.
But they aim at different buyers with different priorities.
ภาพรวม
This HubSpot vs Zendesk comparison covers pricing, features, and ease of use.
นอกจากนี้เรายังวิเคราะห์ว่าเครื่องมือแต่ละชนิดเหมาะกับใครมากที่สุด
Our sources include published specs, documentation, and G2 reviews.
ของเรา นักเขียน also spent hands-on time with HubSpot directly.
By the end, you will know which one fits your service teams.
HubSpot คืออะไร?
HubSpot is a customer platform that combines marketing, sales, and service.
HubSpot Service Hub is the part built for customer service operations.
It sits inside the HubSpot CRM platform, so support and sales share one record.
Service Hub handles support tickets, live chat, and a knowledge base.
HubSpot introduced Service Hub in 2018 as a newer support offering.
Most HubSpot customers pick it to keep every team on one system.
ฮับสปอต
HubSpot puts service inside one CRM. You get a free tier, Breeze AI replies, and การรายงาน that ties support to revenue.
ราคาของ HubSpot
Here is what HubSpot costs in 2026. Note that these plans span multiple hubs.
| วางแผน | ราคา | เหมาะสำหรับ |
|---|---|---|
| เครื่องมือฟรี | 0 ดอลลาร์/เดือน | Testing core customer service tools |
| ศูนย์กลางการตลาดเริ่มต้น | 15 ดอลลาร์/ที่นั่ง/เดือน | ทีมขนาดเล็กเริ่มต้น |
| แพลตฟอร์มลูกค้าเริ่มต้น | 15 ดอลลาร์/ที่นั่ง/เดือน | Bundled starter across hubs |
| ศูนย์กลางการตลาดระดับมืออาชีพ | 800 ดอลลาร์สหรัฐต่อที่นั่งต่อเดือน | Larger marketing operations |
Pricing verified June 2026.
ทดลองใช้งานฟรี: HubSpot offers a free tier with no credit card and no time limit.
รับประกันคืนเงิน: Paid plans are billed annually or month-to-month, with no formal refund window.
📌 บันทึก: HubSpot pricing can get complex because it bundles marketing, sales, and service hubs. Service Hub plans start free and rise as you add seats and higher tier plans.
⚠️ คำเตือน: The jump to Professional pricing is steep. Map which hubs you actually need before you commit to an annual plan.
Key Benefits of HubSpot
Here is what makes HubSpot worth considering:
- ระบบ CRM ในตัว: Service Hub shares one record with sales and marketing. That gives agents a complete view of every customer.
- ระดับฟรี: You can test the customer service tools with no commitment. Zendesk has no free plan.
- Breeze AI: ปัญญาประดิษฐ์นี้ ผู้ช่วย writes emails and creates conversation summaries. It also suggests real-time replies from ticket context.
- Holistic reporting: HubSpot links service work to revenue and retention. That helps leaders show the value of support.
- Self service: Customer portals and knowledge base articles let buyers resolve issues alone. Users see fewer support tickets as a result.
- More apps: HubSpot offers more pre-built integrations than Zendesk across marketing, sales, and service.
What Our Team Noticed
Our writer signed up for a HubSpot account and spent several days inside Service Hub. Here is what stood out:
HubSpot Pros & Cons
✅ ข้อดี
- Free plan lets you test customer service tools with no commitment
- Built-in CRM gives a complete view of every customer
- Breeze AI suggests real-time replies from ticket context
- Holistic reporting links support work to revenue and retention
❌ ข้อเสีย
- Pricing climbs fast once you combine multiple hubs
- Fewer native service channels than Zendesk
- Can struggle to scale for very high ticket volumes
เซ็นเด็คคืออะไร?
Zendesk is a support-first platform built for customer service operations.
It has led customer experience software for over two decades.
The core is a ticketing system for high-volume support tickets.
Zendesk support spans email, chat, phone support, and social channels.
Its agent workspace pulls multiple conversations into one screen.
Zendesk offers service AI trained on real customer interactions.
Zendesk
Zendesk is built for support depth. Its agent workspace, service AI, and ticketing handle complex, high-volume customer service operations.
สี
Here is what the Zendesk Suite costs in 2026. Let us break it down.
| วางแผน | ราคา | เหมาะสำหรับ |
|---|---|---|
| ทีมสวีท | 55 ดอลลาร์สหรัฐฯ ต่อตัวแทนต่อเดือน | ทีมสนับสนุนขนาดเล็ก |
| การเติบโตของชุดซอฟต์แวร์ | 89 ดอลลาร์สหรัฐฯ ต่อตัวแทนต่อเดือน | ทีมที่ต้องการมากกว่านี้ อัตโนมัติ |
| สวีท โปรเฟสชันแนล | 115 ดอลลาร์สหรัฐฯ ต่อตัวแทนต่อเดือน | Advanced ticketing and reporting |
Pricing verified June 2026.
ทดลองใช้งานฟรี: Zendesk offers a free trial of the Suite, with no free forever plan.
รับประกันคืนเงิน: Plans are billed annually for the best rate, with month-to-month available at a higher cost.
📌 บันทึก: The Suite plans above bundle ticketing, messaging, and the agent workspace. Zendesk also publishes cheaper Support-only plans for teams that need email tickets and little else.
⚠️ คำเตือน: Some sources list a lower Zendesk entry price near $19/agent. That figure refers to a basic Support plan, not the full Suite shown here. Confirm which tier you need before you buy.
ข้อดีที่สำคัญของ Zendesk
Here is what makes Zendesk worth considering:
- Agent workspace: One screen handles omnichannel support and complex routing. It is tuned for speed and high ticket volumes.
- Service AI: Zendesk AI features are trained on more than 18 billion real customer interactions. They drive smart routing and AI agents.
- Ticketing system: You get multiple and conditional ticket forms across several channels. This keeps ticket management clean.
- Workforce tools: Built-in workforce management and quality assurance pair with analytics tools. They help cut resolution times.
- Self service: An AI powered knowledge base lets customers resolve issues alone. That eases the load on agents.
- 1,700+ apps: The Marketplace offers integrated apps and third party integrations, including an integration with HubSpot.
What Our Team Noticed
Note: We have not had extensive hands-on time with Zendesk yet. The points below come from Zendesk documentation and G2 reviews.
G2 reviews highlight the agent workspace for speed and clean routing.
Zendesk documentation describes deep reporting for granular service metrics.
G2 reviews also note occasional platform slowdowns during heavy use.
ข้อดีและข้อเสียของ Zendesk
✅ ข้อดี
- Agent workspace handles complex multichannel routing at speed
- Service AI is trained on billions of real customer interactions
- Workforce management and quality assurance tools come built in
- 1,700+ Marketplace apps support deep third party integrations
❌ ข้อเสีย
- No free plan, and Suite pricing starts higher than HubSpot
- Advanced AI and workforce add-ons often cost extra
- G2 reviews note occasional platform slowdowns
เปรียบเทียบคุณสมบัติ
Ready to dig into a detailed comparison of HubSpot vs Zendesk?
We will walk through nine key features that shape day-to-day support operations.
| คุณสมบัติ | ฮับสปอต | Zendesk |
|---|---|---|
| ราคาเริ่มต้น | 15 ดอลลาร์/ที่นั่ง/เดือน | 55 ดอลลาร์สหรัฐฯ ต่อตัวแทนต่อเดือน |
| แผนฟรี | ✅ | ❌ |
| ระบบจำหน่ายตั๋ว | ✅ | ✅ |
| ระบบ CRM ในตัว | ✅ | ❌ (Zendesk Sell is separate) |
| การสนับสนุนแบบ Omnichannel | ✅ | ✅ |
| ผู้ช่วย AI | ✅ Breeze AI | ✅ Service AI |
| การบริหารจัดการกำลังคน | ❌ | ✅ |
| Quality Assurance | ❌ | ✅ |
| การผสานรวมแอป | More pre-built | 1,700+ |
| เหมาะสำหรับ | Unified CRM + service | High-volume support |
1. ระบบออกตั๋ว
ฮับสปอต: Service Hub gives a single source of information for each support ticket. Every ticket links to the contact record, so agents see past sales and marketing touchpoints. This keeps customer relationships in one view.
Sendesk: The ticketing system is fully integrated and supports multiple, conditional ticket forms across several channels. It is built for complex SLAs and heavy ticket management. This is where Zendesk earns its support-first reputation.
2. พื้นที่ทำงานของเอเจนต์
ฮับสปอต: The shared จดหมายเข้า is clean and tied to the CRM. It works well for small to mid-size teams. For very high volumes, it is less customizable than a dedicated support desk.
Sendesk: The Agent Workspace is tuned for speed and complex multichannel routing. Agents manage multiple conversations and resolve customer interactions across all channels from one screen. This lifts agent efficiency on busy queues.
3. ปัญญาประดิษฐ์และระบบอัตโนมัติ
ฮับสปอต: Breeze AI handles cross-platform tasks like email writing and conversation summaries. Its AI assistant suggests real-time replies based on each ticket’s context. These AI features help reps move faster across the HubSpot CRM platform.
Sendesk: Zendesk AI is purpose-built for service teams and trained on over 18 billion real customer interactions. It powers smart routing and AI agents that deflect repetitive tickets. Some advanced AI sits behind paid add-ons.
4. Omnichannel Support
ฮับสปอต: HubSpot covers email, chat, and forms, and adds messaging through a bring-your-own channel feature. It connects สื่อสังคม channels via integrations rather than native tools. That can mean fewer integrations for some live channels.
Sendesk: Zendesk handles email, phone support, chat, and social channels in one place. It connects messaging apps including Apple Messages for true omnichannel support. Buyers with multiple channels tend to lean Zendesk here.
5. CRM & Customer Information
ฮับสปอต: The built-in CRM is the headline edge. Service, sales, and marketing share the same customer information for a complete view of the journey. That depth supports more personalized support.
Sendesk: Zendesk Sell is its CRM add-on, and it is less full-featured than HubSpot’s. For pure support, that is fine. Teams wanting a unified sales-and-service record usually prefer HubSpot.
6. การรายงานและการวิเคราะห์
ฮับสปอต: HubSpot is strong at holistic ธุรกิจ reporting. It ties service efforts directly to revenue and customer retention. Leaders use these service analytics reports for identifying trends across the funnel.
Sendesk: Zendesk leads on granular service metrics. Its analytics tools cover advanced reporting, AI-powered workforce management, and quality assurance. That makes it the pick for deep support measurement.
7. Workforce Management & QA
ฮับสปอต: HubSpot has no native workforce management or quality assurance suite. Smaller service teams may not miss it. Larger operations usually need a dedicated tool.
Sendesk: Workforce management and quality assurance are built into the higher tier plans. These advanced features help managers staff queues and review agent quality. They also help trim resolution times.
8. Knowledge Base & Self Service
ฮับสปอต: HubSpot includes a knowledge base plus customer portals. Self service lets buyers resolve issues without an agent. HubSpot users report fewer support tickets once these tools go live.
Sendesk: Zendesk pairs an AI powered knowledge base with self-service portals. It surfaces relevant articles inside the help center and the chat widget. Both tools push customers toward quick answers.
9. การบูรณาการบล็อกเชน
ฮับสปอต: HubSpot offers more pre-built integrations across marketing, sales, and service. It also lets you bring your own messaging channel via API. That breadth suits teams with many connected apps.
Sendesk: The Zendesk Marketplace carries over 1,700 integrated apps and API connectors. There is even an integration with HubSpot for a best-of-breed setup. So zendesk and hubspot can run side by side.
⚠️ คำเตือน: App counts shift often. Check that the specific tools in your stack have a current integration before you commit.
10. การกำหนดราคาและต้นทุน
เรามาเปรียบเทียบแผนราคาต่างๆ กันดู
| ชั้น | ฮับสปอต | Zendesk |
|---|---|---|
| ฟรี | ✅ Free Tools $0 | ❌ ทดลองใช้เท่านั้น |
| รายการ | 15 ดอลลาร์/ที่นั่ง/เดือน | 55 ดอลลาร์สหรัฐฯ ต่อตัวแทนต่อเดือน |
| กลาง | $15/seat/month bundle | 89 ดอลลาร์สหรัฐฯ ต่อตัวแทนต่อเดือน |
| Higher | $800/seat/month (Pro) | 115 ดอลลาร์สหรัฐฯ ต่อตัวแทนต่อเดือน |
ฮับสปอต: The free tier and low $15 starting price make HubSpot easy to try. Costs climb once you stack hubs or move to Professional. Best value comes when you also use its marketing and sales tools.
Sendesk: Zendesk Suite starts higher, but each tier packs support-specific depth. The total cost of ownership also includes setup, training, and any AI add-ons. You pay more for specialized tools.
สถานการณ์ต่างๆ
| หากคุณต้องการ... | เลือก | ทำไม |
|---|---|---|
| จุดเริ่มต้นฟรี | ฮับสปอต | Free tier, no card |
| High-volume support | Zendesk | Built for complex SLAs |
| One unified customer view | ฮับสปอต | ระบบ CRM ในตัว |
| Deep service analytics | Zendesk | Granular metrics + WFM |
| การตลาด + การขาย + การบริการ | ฮับสปอต | One platform |
| Omnichannel at scale | Zendesk | Native multichannel |
💰 งบประมาณของคุณ
HubSpot starts free and scales with seats. Zendesk asks more upfront but bundles support-specific depth into each agent seat.
🔌 อุปกรณ์เทคโนโลยีของคุณ
HubSpot offers more pre-built integrations across go-to-market apps. Zendesk counters with 1,700+ Marketplace apps and strong third party integrations.
🎫 Your Ticket Volume
Companies with heavy, multichannel queues find Zendesk handles ticket management better. For lighter loads tied to sales, HubSpot is enough.
🎓 ระดับประสบการณ์ของคุณ
HubSpot is user friendly and ธุรกิจเล็กๆ adopt it fast. Zendesk has an intuitive interface too, but its depth takes longer to master.
🆓 ทดลองใช้งานและเดโมฟรี
HubSpot lets you test free with no commitment. Zendesk offers a Suite trial, so run a real ticket flow before you decide.
🛟 ตัวเลือกการสนับสนุน
Both vendors offer onboarding and help centers. Enterprise plan buyers get priority support and added training on either side.
คู่มือการสลับใช้งาน
กำลังใช้เครื่องมือเหล่านี้อยู่แล้วใช่ไหม? นี่คือสิ่งที่คุณควรคาดหวังหากคุณเปลี่ยนมาใช้เครื่องมือเหล่านี้
🔄 Switching from HubSpot to Zendesk?
✅ สิ่งที่คุณจะได้รับ:
- A deeper ticketing system for complex routing
- Built-in workforce management and quality assurance
- Native omnichannel support across more channels
❌ สิ่งที่คุณจะสูญเสีย:
- The free tier and built-in CRM
- Holistic reporting that links service to revenue
- One shared record across marketing and sales
📋 วิธีการเปลี่ยน:
- Export contacts and tickets from your HubSpot account
- Create a Zendesk Suite account and map fields
- Import data, then rebuild forms and macros
🔄 Switching from Zendesk to HubSpot?
✅ สิ่งที่คุณจะได้รับ:
- A free tier and a built-in CRM platform
- One complete view across sales and service
- Reporting that ties support to revenue
❌ สิ่งที่คุณจะสูญเสีย:
- Advanced ticketing for very high volumes
- Built-in workforce management and quality assurance
- Service AI trained on billions of interactions
📋 วิธีการเปลี่ยน:
- Export tickets and contacts from Zendesk
- Open a HubSpot account and set up Service Hub
- Import data, then connect your other apps
What Our Review Didn’t Cover
This comparison focused on small to mid-size service teams. We did not test large enterprise rollouts, custom API builds, or region-specific data residency. Our pricing reflects the June 2026 plans, and vendors change tiers often. If you run a global support center with 100+ agents, your priorities and customer experiences may differ from what we describe here.
คุณสมบัติสุดท้าย
| หมวดหมู่ | ผู้ชนะ |
|---|---|
| 💰 ราคา | ฮับสปอต |
| 🎫 Ticketing & Routing | Zendesk |
| 🤖 Service AI | Zendesk |
| 📊 การรายงานและการวิเคราะห์ | Zendesk |
| 🔌 การผสานรวม | Zendesk |
| 🤝 Unified CRM | ฮับสปอต |
| 👶 ใช้งานง่าย | ฮับสปอต |
| 🏆 ผู้ชนะเลิศโดยรวม | Zendesk |
🏆 ผู้ชนะ: ZENDESK
Zendesk wins 4 of 7 categories.
เหมาะสำหรับ: high-volume support, complex SLAs, deep service analytics reports
HubSpot and Zendesk solve two different problems.
Zendesk is a specialized support platform for dedicated service teams.
HubSpot is a single platform that aligns marketing, sales, and service.
HubSpot is excellent for a unified, 360-degree customer view and a free start.
But for deep customer service operations, Zendesk is the stronger pick.
More of HubSpot Compared
Here is how HubSpot stacks up against other competitors:
HubSpot เทียบกับ เซลส์ฟอร์ซ
HubSpot ชนะในด้าน: easier setup, a free tier, a gentler learning curve for small businesses
Salesforce ชนะในด้าน: enterprise customization, deeper sales automation, a wider partner network
HubSpot เทียบกับ ไพพ์ไดรฟ์
HubSpot ชนะในด้าน: all-in-one marketing and service, holistic reporting, a built-in knowledge base
Pipedrive ชนะด้วย: sales-pipeline focus, lower entry cost, simpler day-to-day deal tracking
HubSpot เทียบกับ แอคทีฟแคมเปน
HubSpot ชนะในด้าน: unified CRM tools, native service features, a single complete view of contacts
ActiveCampaign ชนะในด้านต่างๆ ดังนี้: email automation depth, lower-cost marketing plans, granular campaign logic
เปรียบเทียบ Zendesk เพิ่มเติม
Here is how Zendesk stacks up against other competitors:
Zendesk เทียบกับ Freshdesk
Zendesk ชนะในด้าน: mature service AI, a faster agent workspace, deeper reporting and workforce tools
Freshdesk ชนะในด้าน: lower starting price, a free tier, a friendlier setup for small teams
Zendesk เทียบกับ Intercom
Zendesk ชนะในด้าน: ticketing depth, phone support, granular service analytics for large queues
Intercom ชนะการประมูลในด้านต่างๆ ดังนี้: in-app messaging, proactive chat, a slicker product-led onboarding flow
Zendesk เทียบกับ Help Scout
Zendesk ชนะในด้าน: omnichannel support, advanced automation, scalability for high ticket volumes
ช่วยให้สเกาท์ชนะในกิจกรรม: simplicity, a human inbox feel, lower cost for small support teams
ถาม บ่อย ๆ
HubSpot กับ Zendesk ต่างกันอย่างไร?
HubSpot is a full CRM platform spanning marketing, sales, and service. Zendesk is a support-first ticketing system built for high-volume customer service. HubSpot unifies teams; Zendesk goes deeper on support.
ทำไม Zendesk ถึงดีกว่า HubSpot?
For dedicated support, Zendesk wins on ticketing depth, omnichannel routing, and service AI trained on billions of interactions. It also adds workforce management and quality assurance that HubSpot lacks.
Zendesk สามารถเชื่อมต่อกับ HubSpot ได้หรือไม่?
Yes. Zendesk integrates with HubSpot through the Marketplace, so support and CRM data sync. Many teams run both for a best-of-breed setup, pairing Zendesk tickets with the HubSpot CRM.
Hub HubSpot ดีสำหรับการบริการลูกค้าหรือไม่?
Yes. HubSpot Service Hub offers ticketing, live chat, a knowledge base, and Breeze AI. Its built-in CRM gives a complete view, though very high ticket volumes may need Zendesk.
Zendesk ใช้ทำอะไรบ้าง?
Zendesk is used to manage customer support at scale. It centralizes tickets, live chat, phone, and social channels in one agent workspace, with AI and reporting to speed resolutions.
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