Buffer vs Sendible: Which is the Best Social Media Tool in 2025?

Juggling multiple social media platforms can be overwhelming and time-consuming.

It would be best if you had a reliable tool to streamline your social media management, but with so many options, choosing the right one can take time and effort.

In this Buffer vs Sendible comparison, we’ll break down the key differences between these popular social media management tools.

By the end, you’ll have the information you need to confidently select the best tool for your specific needs and goals.

Overview

We’ve taken both Buffer and Sendible for a test drive, putting their features and functionalities through the paces.

This hands-on experience allows us to provide you with an unbiased and informed comparison, helping you make the best choice for the social media management needs.

What is Buffer?

Have you ever heard of Buffer? It’s like your trusty sidekick for handling all things social media.

Think scheduling posts, keeping an eye on how your content’s doing, and even chatting with your followers – all from one handy spot.

Also, explore our favorite Buffer alternatives…

What is Sendible?

Have you ever heard of Sendible? Think of it as your social media command center.

It helps you schedule posts, track what people are saying about your brand, and even work together with your team – all in one place.

Also, explore our favorite Sendible alternatives…

Feature Comparison

Managing social media is critical for any business.

This feature comparison will analyze Sendible and Buffer, two of the top social media scheduling tools, to help you make an informed decision for your social media marketing needs.

1. Pricing & Plans

• Buffer: Buffer offers a free plan that allows for up to three channels, which is great for a solo user or a small business just starting. Their paid plans, including the Essentials plan and Team plan, are priced per social channel on a monthly or annual basis. A buffer review often mentions their straightforward pricing.
• Sendible: Sendible also offers a free plan. Their pricing is structured differently, with plans for a Creator, a Traction, and a Scale plan, which is better for mid stage startup teams. A sendible review will often highlight the value for agencies and users who need a solution for multiple clients, and the price per additional user is very competitive.

2. Publishing & Scheduling

• Buffer: Buffer Publish is a straightforward social media scheduling tool that allows you to schedule content with a simple posting schedule. You can schedule the same post across multiple social accounts at once. The platform supports all major social media channels like Facebook pages, Twitter, and Pinterest boards.
• Sendible: The sendible publish feature is very robust. You can add a video carousel posts, image carousel posts, and even schedule facebook stories and schedule tweets. It also allows you to tailor posts to each social media platform’s requirements and provides a content calendar with in app approvals for team collaboration.

3. Analytics & Reporting

• Buffer: Buffer Analyze provides detailed analytics for each social account. It offers individual post analytics and a performance overview to help you measure social media performance. While it provides all the features for basic analytics, it lacks the deep, in depth analytics that Sendible provides.
• Sendible: An excellent social media management platform, Sendible offers automated client reporting and the ability to build custom reports. It integrates with Google Analytics and provides a detailed engagement report and audience growth metrics. A sendible review will often highlight its advanced reporting capabilities and the ability to demonstrate a new revenue stream for agencies.

4. Social Inbox & Engagement

• Buffer: Buffer’s engagement tool is separate from its publishing tools. It provides a social inbox to respond to social conversations and direct messages, which is a core part of its engagement tools. However, some buffer reviews note that its engagement tools are not as comprehensive as Sendible’s.
• Sendible: The priority inbox is a standout feature. It brings all your social feeds, direct messages, and brand mentions into one place, making it easy for a busy social media manager to monitor comments and respond to messages from multiple social channels. This feature is a powerful tool for a business with a large number of followers.

5. Collaboration & Team Management

• Buffer: Buffer’s plans, including the Team plan and Agency plan, offer team features that allow multiple users to contribute content. You can approve posts, and other users can view content and collaborate on social media posts. The platform provides custom access levels for each team member.
• Sendible: This social media management platform is built for team collaboration. It offers a global support team, user management with permission groups, and client dashboards. The client connect widget is a great feature for agencies who manage multiple clients and need a seamless way to share data without sharing logins.

6. Content Creation & Curation

• Buffer: Buffer allows you to easily schedule content. It supports custom video thumbnails and offers a landing page builder as a key feature. However, it lacks a built in image editor and content curation tools like RSS feeds.
• Sendible: Provides a comprehensive suite of tools to generate ideas and curate content from a web domain or rss feeds. It has a built in image editor to help with social posts, and you can access royalty free images from Google Drive. It is an excellent social media platform for managing a social media content strategy.

7. Integrations

• Buffer: Buffer’s social media tool integrates with a variety of other social media scheduling tools and services, making it easy to create a custom tech stack. It has Android apps and a browser extension to help with scheduling content.
• Sendible: An excellent social media management platform, Sendible integrates with a vast number of social media channels and blogging platforms. The ability to use bitly branded links and the client connect widget for a seamless connection with clients are also great features.

8. Target Audience

• Buffer: Is a perfect fit for solo users and mid stage startup teams who need a simple social media scheduling tool. Its focus on simplicity and a user-friendly interface makes it a great entry point into social media marketing. A buffer account is easy to set up, and you can get started with a free plan.
• Sendible: Caters primarily to marketing agencies and busy social media managers who manage multiple clients and require a comprehensive solution for their social media campaigns. It is a powerful social media management platform that offers a new revenue stream for agencies with its client connect widget.

9. Customer Support

• Buffer: A buffer review will often mention the quality of their buffer support team. They provide help articles and a knowledge base to help users get the most out of their buffer account.
• Sendible: Offers a dedicated customer success onboarding and a global support team to assist clients. The in app notifications and live chat support ensure that users can get help whenever they need it.

10. Flexibility & Scalability

• Buffer: Its paid plans start with a limited number of additional channels. As a business grows, the cost can increase quickly. The free plan has a monthly limit of ten posts per social channel.
• Sendible: The platform is built to scale with a business. It allows for unlimited users on some plans, and an agency can manage multiple social accounts and multiple clients without hitting a per-channel limit, making it a powerful social media tool for a growing business.

11. Unique Features

• Buffer: The landing page builder is a unique feature that allows a user to create a landing page to showcase their business. It’s a great feature for driving traffic from social channels.
• Sendible: The ability to provide clients with their own dashboards and custom branding is a unique and valuable feature for a channel agency. The client connect widget is a standout feature for building a professional social media presence.

What to Consider When Choosing a Social Media Management Platform?

• Features and Functionality: A great social media manager needs a tool with valuable features. Look for the ability to publish posts across all your social sites, including Instagram professional profiles and a YouTube account. You should also be able to tailor posts to each social media platform’s requirements and publish image carousel posts directly. A key feature is the ability to manage multiple accounts and multiple posts from a single dashboard.
• Team & Collaboration: If you work with a team, the platform should support team collaboration. This includes the ability to assign posts to a specific team member, manage multiple posts, and have a clear workflow for scheduled posts. The right tool can help your channel team manage their tasks efficiently.
• Content and Curation: The tool should help you with your social media content. Look for features that provide post ideas, help you find the best pictures, and give you access to royalty free images from sources like Google Drive. Some platforms even let you filter posts by various tags or topics to keep your content library organized.
• Engagement and Community Management: The best tools will help you engage with your audience. Look for a unified inbox that brings all your direct messages and comments into one place. This makes it easy to monitor comments and respond quickly to boost engagement and create a genuine connection.
• Analytics and Reporting: A good social media tool provides detailed data on your social media performance. Look for a system that sends system generated email notifications with reports and gives you a clear overview of your social feeds. This data helps you track your social media strategy and see how your posts are performing.
• Pricing and Value: Compare the pricing plans and features. Some tools are more expensive but offer more robust features, while others, like SocialPilot, are known for providing great features for a better value. Consider a free plan, like buffer’s free plan, to test the basic publishing tools before committing to a paid plan.
• Support: Check for a reliable support team. You should be able to contact support and get a quick response to any issues you encounter. The mobile apps should also be easy to use and a pleasure to work with.

Final Verdict

In the battle of Buffer vs Sendible, we pick Sendible! If you want a tool that does it all, Sendible is your best bet.

Buffer is great if you’re starting and want something easy to use. But Sendible gives you way more power.

It has tons of cool features to help you manage multiple accounts, get valuable insights, and really boost your social media game.

We’ve tried both tools ourselves so that you can trust our advice.

Pick Sendible and watch your business grow! It’s the perfect tool for enabling businesses to succeed on social media.

More of Buffer

• Buffer vs Sprout Social: It is a comprehensive platform with advanced social CRM and detailed analytics and reporting.
• Buffer vs Metricool: Buffer – easy scheduling. Metricool – stronger analytics, competitor info.
• Buffer vs Socialpilot: Buffer – basic scheduling. Socialpilot – more features for the price.
• Buffer vs Sendible: Buffer – simple, clean design. Sendible – wider features (listening, analytics).
• Buffer vs Content Studio: Buffer – simple scheduling. Content Studio – content discovery, AI.
• Buffer vs Heropost: Buffer – straightforward scheduling. Heropost – AI content, competitor intel.
• Buffer vs Agorapulse: Buffer – simple scheduling. Agorapulse – unified inbox, listening.
• Buffer vs Zoho Social: Buffer offers simple scheduling. Zoho Social offers more features and is cost-effective (Zoho).
• Buffer vs Sprinklr: Buffer – basic scheduling (small biz). Sprinklr – enterprise-level.
• Buffer vs Later: Buffer – scheduling for many platforms. Later – visual content (Instagram).
• Buffer vs Loomly: Buffer – simple scheduling calendar. Loomly – content calendar, teamwork.
• Buffer vs Blaze: (Info limited – Buffer’s strength is simplicity for scheduling).
• Buffer vs Hootsuite: It is a long-standing tool known for its comprehensive, multi-platform dashboard view.
• Buffer vs Planable: It is a collaboration-first tool with a focus on visual content approval and client feedback.

More of Sendible

Frequently Asked Questions