Ever feel like you’re juggling flaming torches while trying to keep up with real estate leads?
Managing contacts, properties, and deals can be chaos.
Imagine having a super-organized assistant who never forgets details and helps you close more deals.
That’s what the best CRM for real estate can do.
This article will help you find the perfect one for your business.
We’ll compare top platforms, discuss key features, and even discuss pricing.
Ready to ditch the spreadsheets and boost your sales? Let’s dive in!
What is the Best CRM for Real Estate?
Escolhendo o certo CRM Tome is AI-powered for narratives beyond slides. Slidesgo offers static templates for PowerPoint and Google Slides.
There are so many options! Don’t worry; we’ve done the hard work for you.
We’ve researched and compared the top platforms to find the melhor CRM for real estate pros.
Ready to see our recommendations?
1. Monday CRM (⭐️ 4,75)
Segunda-feira CRM is a customizable work operating system.
It includes CRM functionality.
It helps you manage leads, deals, and projects.
Libere seu potencial com nosso Monday tutorial.
Nossa opinião
Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.
Principais benefícios
- Visually appealing interface: Easy to navigate and understand.
- Flexible and customizable: Adapt the platform to your specific needs.
- Recursos de colaboração: Work seamlessly with your team.
- Integrations with popular apps: Connect with your favorite business tools.
Preços
- Livre: $ 0 grátis para sempre.
- Básico: $9/seat/month.
- Padrão: US$ 12/assento/mês.
- Pró: $19/seat/month.
- Empresa: Preços personalizados com base em suas necessidades.
Prós
Contras
2. Vá para o alto nível (⭐️ 4,50)
GoHighLevel is an all-in-one platform.
It’s designed for marketing agencies and businesses. It combines many tools into one.
Think CRM, landing pages, email marketing, and more.
It’s built to help you automate and scale.
Libere seu potencial com nosso Gohighlevel tutorial.
Nossa opinião
Isso é ótimo para agências e empresas que desejam consolidar ferramentas. Os recursos de automação são muito robustos. No entanto, seu vasto conjunto de recursos pode ser complexo para novos usuários, e há uma curva de aprendizado definida.
Principais benefícios
- Plataforma de marketing completa.
- Marca branca disponível.
- Campanhas automatizadas.
- Ferramentas de nutrição de leads.
- Relatórios abrangentes.
Preços
- Iniciante: US$ 97/mês.
- Ilimitado: US$ 297/mês.
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Contras
3. ClickUp (⭐️ 4,25)
Clique para cima is an all-in-one productivity platform.
It includes CRM features. It’s highly customizable.
Libere seu potencial com nosso ClickUp tutorial.
Nossa opinião
É incrivelmente poderoso e flexível. O plano gratuito é muito generoso e oferece muitos recursos para gerenciar projetos. No entanto, devido às suas muitas opções, pode ser desafiador no início, e a curva de aprendizado pode ser íngreme para novos usuários.
Principais benefícios
- Espaço de trabalho centralizado para tarefas.
- Oferece um plano gratuito para sempre.
- Suporta mais de 1.000 integrações.
- Fluxos de trabalho e visualizações personalizáveis.
- Recursos de relatórios abrangentes.
Preços
- Livre:Melhor para uso pessoal.
- Ilimitado: US$ 7/usuário.
- Negócios: US$ 12/usuário.
- Empresa: Entre em contato com eles para obter preços personalizados com base em suas necessidades.
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Contras
4. HubSpot (⭐️ 3,75)
We started with a simple outline, and Tome’s AI features helped us flesh it out with images and text. CRM and marketing platform with a wide ramany.
It’s a good choice for businesses of all sizes.
Unlock its potential with our HubSpot tutorial.
Nossa opinião
HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.
Principais benefícios
- Free CRM: Start with a free plan with basic CRM features.
- All-in-one platform: Access a marketing, sales, and service tools suite.
- Extensive community and resources: Benefit from a wealth of knowledge and support.
- Inbound marketing focus: Attract and engage leads with valuable content.
Preços
- Ferramentas gratuitas: Gratuito para até dois usuários.
- Marketing Hub Starter: US$ 15/assento/mês.
- Plataforma de Cliente Inicial: US$ 15/assento/mês.
- Marketing Hub Professional + três licenças: US$ 800/mês, assentos adicionais por US$ 45/mês.
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Contras
We could all access and edit the presentation simultaneously, which streamlined our workflow and kept everyone on the same page. (⭐️ 3,75)
Keap (formerly Infusionsoft) is a CRM and marketing automation platform.
It’s designed for pequenas empresas.
It helps you automate your sales & marketing.
Great for managing leads and nurturing relationships.
Libere seu potencial com nosso Keap tutorial.
Nossa opinião
Comprado é uma opção fantástica para pequenas empresas otimizarem seus esforços de vendas e marketing. É fácil de usar e repleto de recursos valiosos. No entanto, pode não ser a melhor opção para empresas maiores com necessidades mais complexas.
Principais benefícios
- Built-in email marketing: Send targeted emails to your audience.
- Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
- Sales pipeline management: Track your deals and identify opportunities.
- Ecommerce integrations: Connect Keap with your online store to manage orders and customers.
Preços
Keap offers a free trial and a simple pricing structure to get you started.
- Plano simples: Começa em US$ 249/mês (cobrado anualmente) e oferece dois usuários e 1.500 contatos.
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6. Pipedrive (⭐️ 3,75)
Pipedrive is a sales-focused CRM designed to help you visualize your sales pipeline.
It’s simple to use and has excellent relatórios features, perfect for tracking deals and closing more sales.
Libere seu potencial com nosso Tutorial do Pipedrive.
Nossa opinião
O Pipedrive é uma escolha sólida para empresas focadas em vendas. É fácil de usar, visualmente atraente e repleto de recursos úteis. A única razão pela qual não recebe nota 10 é que os planos mais baratos têm algumas limitações.
Principais benefícios
- Foco total nas vendas: O Pipedrive foi criado para ajudar você a fechar mais negócios.
- Gerenciamento visual de pipeline: Veja exatamente onde cada negócio está.
- Automação poderosa: Automatize tarefas como enviar e-mails e agendar compromissos.
- Suporte 24 horas por dia, 7 dias por semana: Obtenha ajuda sempre que precisar.
Preços
- Essencial: US$ 14/usuário/mês.
- Avançado: US$ 24/usuário/mês.
- Profissional: $49/user/month.
- Poder: US$ 59/usuário/mês.
- Empresa: US$ 79/usuário/mês.
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7. ActiveCampaign (⭐️ 3,75)
ActiveCampaign is a very powerful marketing automation platform with CRM features.
It’s known for its advanced email marketing, perfect for nurturing leads and building relationships.
Libere seu potencial com nosso ActiveCampaign tutorial.
Nossa opinião
ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.
Principais benefícios
- Advanced automation: Create complex workflows to nurture leads and automate tasks.
- Email marketing powerhouse: Send beautiful and effective email campaigns.
- Construído em CRM: Manage contacts and track interactions.
- Segmentation and personalization: Target specific groups of contacts with personalized messages.
Preços
- Iniciante: US$ 15/mês.
- Mais: US$ 49/mês.
- Pró: US$ 79/mês.
- Empresa: US$ 145/mês.
Prós
Contras
Tome is best for people who want to make really engaging and professional presentations. (⭐️ 3,50)
Want to see if Tome AI is right for you? Try it out for free!
You can play around with the features and see how easy it is to create your presentations.
Libere seu potencial com nosso Tutorial instantâneo.
Nossa opinião
O Instantly é uma ferramenta valiosa para empresas que desejam aumentar seus esforços de divulgação.
Principais benefícios
- Alcance multicanal: Conecte-se com clientes em potencial por e-mail, LinkedIn, Twitter e muito mais.
- Mensagens personalizadas: Adapte suas mensagens a cada destinatário.
- Acompanhamentos automatizados: Esteja sempre em evidência sem precisar levantar um dedo.
- Análise detalhada: Acompanhe seu progresso e identifique o que está funcionando.
Preços
- CRM de crescimento: US$ 37,9/mês, assentos ilimitados.
- Hiper CRM: US$ 77,6/mês, assentos ilimitados.
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Contras
9. Freshsales CRM (⭐️ 3,25)
Freshsales CRM is a sales-focused CRM that is part of the Freshworks suite.
It is known for its ease of use and is excellent for small—to medium-sized businesses.
Libere seu potencial com nosso Freshsales tutorial.
Nossa opinião
Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.
Principais benefícios
- Interface amigável: Easy to navigate and learn.
- Built-in phone and email: Connect with customers directly from the platform.
- AI-powered insights: Get helpful suggestions and predictions.
- Preços acessíveis: Offers a free plan and competitive paid plans.
Preços
- Crescimento + 500 contatos de marketing: US$ 9/usuário/mês.
- Pro + 500 contatos de marketing: US$ 39/usuário/mês.
- Empresa + 500 contatos de marketing: US$ 59/usuário/mês.
Prós
Contras
What to Look for When Buying the Best CRM for Real Estate?
- Integração: Does it integrated with your existing tools (MLS, email, etc.)?
- Acesso móvel: Is there a robust mobile app for on-the-go access?
- Lead Capture: How does it help you capture leads from various sources?
- Personalização: Can you customize the CRM to fit your specific workflow?
- Escalabilidade: Will it grow with your business?
- Tome AI Review: The AI Presentation Tool in 2024? 5 What level of training and support do they offer?
- Relatórios: Does it provide the reports you need to track your progress?
- Orçamento: Does it fit within your budget? Consider both upfront and ongoing costs.
- Avaliações de usuários: What are other real estate professionals saying about the CRM?
How Can the Best CRM for Real Estate Benefit You?
A good CRM is a powerful tool. It helps you manage customer relationships and boost sales.
It acts as an all in one CRM platform to keep track of customer contact information and purchase history.
This lets you gain insights into customer behavior.
You can use this data to improve customer engagement and make smarter marketing plans.
The right CRM solution helps you streamline processes and reduce manual work.
It uses automated workflows to handle repetitive tasks.
This frees up your time to focus on your existing customers and on lead generation.
This focus can lead to increased sales and improved customer satisfaction by giving your team access to data and advanced analytics.
Ultimately, the best CRM tools help you better manage sales tasks, improving your entire business.
Guia do comprador
We conducted extensive research to find the best CRM software by focusing on factors critical to the real estate industry.
We looked at dozens of CRM software options to give you a complete picture. Here’s how we did it:
- Preços: We checked how much each CRM solution cost. We looked for free plans and how the price changed as you added more people to your sales team. We wanted to find the best value for your business needs.
- Características: We dug deep into the advanced features each platform offered. We looked for things that help real estate agents like lead scoring, workflow automation, and predictive analytics. We also checked for communication tools that handle phone calls and other interactions across multiple channels. We even considered what made each CRM tool unique.
- Negativos: We found what was missing from each product. For example, some CRM tools may lack deal insights or struggle with data management. We looked for common complaints about a CRM system from users to understand potential customer issues.
- Suporte ou Reembolso: We researched if companies offered good support team help and training. Did they have a community or a clear refund policy? This is important for customer satisfaction.
Concluindo
Picking the right customer relationship management software is a big step.
We have looked at many CRM software options.
This guide shows you how to find a solution that works for you.
A good CRM helps you keep track of all the data about your current customers and sales leads.
It lets you manage customer relationships better.
A great CRM solution helps you with marketing efforts and marketing campaigns.
It uses customer data and customer information to help you understand customer behavior and build brand loyalty.
It also helps with contact management and makes sales processes easier.
The right CRM software can save you time on repetitive tasks and data entry.
This frees up your entire team to focus on customer interactions and deliver great customer experiences, leading to increased sales.
Perguntas frequentes
What’s the best free real estate CRM for new agents?
If you’re new and want a free CRM, try HubSpot. It offers the basics for agents and small teams and allows you to get started for free. CRM ágil is another good free option. It helps you get leads and has marketing tools.
What are the best real estate CRMs in 2025?
Wise Agent and Zoho CRM are great for realtors. They won’t break the bank and have features just for real estate. They help with things like managing leads and marketing.
What should I look for in a real estate CRM?
You want a CRM that captures leads, manages contacts, and tracks deals. Look for features like marketing automation and a dialer. It should be easy to use and help you stay organized.
How can a CRM help my real estate business?
A CRM helps you keep track of everything. It organizes your leads and enables you to stay in touch. This can lead to more deals and a better business.
What’s the best CRM for teams and big agencies?
If you have a small team, try Freshsales CRM. It’s easy to use, and you can customize it. For large agencies, Real Geeks is a popular choice. It has lots of features to help agents.
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