Kajabi vs Thinkific: Qual é a plataforma certa para você em 2025?

por | fev 8, 2025

Vice-campeão
pensativo
4.5
  • Cursos Thinkific
  • Construtor de Landing Pages de IA
  • Automação de e-mail
  • Coaching e Webinars
  • Ferramentas de vendas
  • Teste gratuito de 30 dias disponível
  • Planos pagos a partir de US$ 36
Ganhador
kajabi logo
3.5
  • Create Products
  • Sales
  • また、Flowith と Pabbly の比較もご覧ください。
  • Customize Your Templates
  • Marketing
  • Start Free Trial
  • Paid Plans from $69/month
Kajabi vs Thinkific

Creating and selling online courses can be confusing.

Você quer fazer excellent content but also need the right tools.

Two of the biggest names are Além do mais and Thinkific.

They both help you build and sell courses, but they have some key differences.

In this article, we’ll compare Além do mais vs Thinkific to help you decide which platform is the perfect fit for your online course business in 2025.

Visão geral

To give you the most accurate comparison, we’ve spent weeks testing both Kajabi and Pensei.

We built sample courses, explored marketing features, and processed mock sales.

This hands-on experience gives you a real-world look at what each platform offers.

Thinkific CTA
4.5de 5

Ready to build a thriving community? BetterMode offers customizable features and flexible pricing plans to fit your needs.

Preços: No free plan is available. Paid plan Starts at $36/month

Principais características:

  • Course Creation
  • Marketing Tools
  • Community Features
Kajabi CTA
3.5de 5

Kajabi provides the tools to create, market, and sell online courses, along with building a professional website and engaging your audience.

Preços: No free plan is available. Paid plan Starts at $69/month

Principais características:

  • Construtor de sites
  • Marketing por e-mail
  • Sales Funnels

What is Kajabi?

Kajabi is just like the Swiss Army knife of online course plataformas.

It’s an all-in-one system that gives you everything you need to create, market, and sell your courses.

Think of it as your online course headquarters.

Explore também nossos favoritos Kajabi alternatives

kajabi homepage

Nossa opinião

Kajabi CTA

Over 50,000 creators have used Kajabi to generate over $5 billion in revenue. Ready to build a profitable business? Start your free trial today!

Principais benefícios

O maior ponto forte do Kajabi é seu conjunto abrangente de ferramentas.

They’ve helped over 75 million customers turn their passions into profitable businesses, generating over $8 billion in revenue.

Você obtém tudo o que precisa para criar, comercializar e vender seus produtos digitais.

  • Solução completa: Não há necessidade de plataformas separadas de site, e-mail e curso.
  • Ferramentas de marketing integradas: Crie funis, automações e campanhas de e-mail diretamente no Kajabi.
  • Sem taxas de transação: Você mantém 100% dos seus ganhos em todos os planos (menos taxas do processador de pagamento).
  • Suporte 24 horas por dia, 7 dias por semana: Obtenha ajuda sempre que precisar com a equipe de suporte ao cliente.
  • Aplicativos móveis: Os membros podem acessar seu conteúdo e comunidade em qualquer lugar.

Preços

  • Kickstarter: $80/mo – 1 Website, 1 Product + 1 Community, 250 Contacts.
  • Básico: $134/mo – 1 Website, 3 Product, 10,000 Contacts.
  • Crescimento: $179/mo – 1 Website, 15 Product, 25,000 Contacts.
  • Pró: $359/mo – 3 Website, 100 Product, 100,000 Contacts.
kajabi pricing

Prós

  • Comprehensive platform.
  • Strong marketing tools.
  • All-in-one functionality.
  • Excellent marketing tools.
  • No transaction fees.

Contras

  • Pode ser caro.
  • Community features are basic.
  • Limited design flexibility.

What is Thinkific?

Thinkific is like the friendly neighborhood coffee shop of online course platforms.

It’s warm, welcoming, and focused on building a strong community around your courses.

If you love connecting with your students and fostering a sense of belonging, Thinkific might be your perfect match.

Explore também nossos favoritos Alternativas Thinkific

página inicial do thinkific

Nossa opinião

Pensei

Desbloqueie sua expertise com a Thinkific e crie cursos ilimitados para um número ilimitado de alunos. Construa uma escola online profissional e de marca e fique com 100% da sua receita sem taxas de transação.

Principais benefícios

  • Construtor de cursos poderoso: Você pode criar cursos profissionais de alta qualidade facilmente. Ele usa um construtor simples de arrastar e soltar para organizar vídeos, questionários e textos.
  • Taxas de transação zero: Nos planos pagos, a Thinkific não cobra comissão sobre as suas vendas. Você fica com todo o dinheiro que ganha, menos as taxas padrão de processamento de pagamento.
  • Personalização completa: Você pode personalizar completamente sua escola online para combinar com seu negócio. Isso ajuda a construir uma presença forte e profissional.

Preços

  • Básico: US$ 36/mês.
  • Começar: US$ 74/mês.
  • Crescer: US$ 149/mês.
preços thinkific

Prós

  • Plataforma fácil de usar.
  • Boas ferramentas de criação de cursos.
  • Oferece recursos de marketing.
  • Sólido estudante gerenciamento.
  • Suporte ao cliente confiável.

Contras

  • Pode ser mais caro.
  • Personalização de design limitada.
  • Menos integrações incorporadas.

Comparação de recursos

Let’s dive deeper and compare Kajabi and Thinkific feature by feature.

This will help you see which platform best fits your needs.

1. Course Builder

Both Kajabi and Thinkific offer intuitive course construtores that make it very easy to create online courses.

You can upload videos, add quizzes, and organize your course content with drag-and-drop ease.

However, Kajabi’s course builder is slightly more streamlined and user-friendly, especially for beginners. 

Thinkific offers more customization options, which might appeal to experienced course creators.

Personal experience with Kajabi

2. Quizzes and Assessments

Kajabi and Thinkific offer various quiz and assessment options to help you track student progress and engagement.

You can create multiple-choice, actual/false, and even open-ended questions.

Thinkific provides more advanced quizzing features, like pergunta banks and randomized quizzes.

3. Sales Page Builder

If you want to create online courses that sell, having a high-converting sales page is crucial.

Kajabi shines in this area with its built-in sales page builder and professionally designed templates.

Thinkific also offers sales page templates, but they are not as polished or conversion-focused as Kajabi’s.

4. Email Marketing

Kajabi has a powerful built-in email marketing tool lets you segment your audience and automate email sequences.

This is a massive plus for creators who want to nurture leads and promote their courses. 

Thinkific relies on integrations with third-party email marketing providers, which can add extra costs and complexity.

5. Automation

Both platforms offer automação features to streamline your workflow.

For example, you can automate tasks like welcome emails, course reminders, and certificate delivery, as Kajabi does. 

However, Kajabi offers more advanced automation capabilities, including sales funnels and marketing pipelines.

Pensei

6. Mobile App

While both platforms have mobile-responsive designs, only Thinkific offers a dedicated mobile app.

This allows students to access course content on the go.

7. Community Features

Thinkific puts a strong emphasis on community building.

They provide features like discussion forums, private groups, and live sessions to foster interaction between students and instructors.

While Kajabi allows for some community interaction, it doesn’t have the same dedicated community-building tools as Thinkific.

What to Look for in a Course Platform?

  • Facilidade de uso: Choose a platform that is very intuitive & easy to navigate, even for beginners.
  • Course Creation Tools: Look for features like drag-and-drop builders, multimedia support, and quiz options.
  • Marketing and Sales Features: Consider built-in tools like email marketing, sales funnels, and landing page builders.
  • Preços: Choose a plan that fits the budget and offers desired features.
  • Community Features: If you value community interaction, look for platforms with features like discussion forums and live sessions.
  • Suporte ao cliente: Make sure the platform offers reliable customer support if you need help.
  • Integrações: Check if the platform integrates with your favorite tools, such as email marketing providers or payment processors.

Veredicto final

Choosing between Kajabi and Thinkific depends on your needs.

If you’re looking for an all-in-one platform with powerful marketing tools and a focus on sales, Kajabi is the winner.

It’s perfect for creators who want to streamline their business and maximize revenue.

However, if you prioritize community building and affordability, Thinkific is the better choice.

It’s great for creators who want to foster a strong sense of belonging and connect with their students on a deeper level.

Ultimately, the best platform for you is the one that aligns with your goals and budget.

More of Kajabi

  • Kajabi vs Skool: Kajabi offers all-in-one business tools; Skool focuses specifically on community, courses, and gamification.
  • Kajabi vs Swarm: Kajabi provides broad creator tools; Swarm is designed for structured, interest-based communities.
  • Kajabi vs Teachable: Kajabi is a full business platform; Teachable centers on course creation with community features.
  • Kajabi vs GoHighLevel: Kajabi targets creators with courses/community; GoHighLevel is a marketing/sales automation suite.
  • Kajabi vs Bettermode: Kajabi is an all-in-one creator platform; Bettermode provides a highly customizable dedicated community space.
  • Kajabi vs Thinkific: Kajabi offers integrated marketing/sales funnels; Thinkific specializes in course creation with community options.
  • Kajabi vs LearnWorlds: Kajabi is a complete business platform; LearnWorlds focuses on interactive online courses and learning communities.
  • Kajabi vs Circle: Kajabi is an all-in-one solution; Circle is a dedicated, modern community platform.
  • Kajabi vs Disco: Kajabi is a general creator platform; Disco is built for cohort-based courses and learning communities.
  • Kajabi vs Wylo: Kajabi is a business platform for creators; Wylo connects users via interest-based communities.
  • Kajabi vs Whop: Kajabi is a platform for building and selling directly, while Whop is a marketplace for the community of sale/digital access.
  • Kajabi vs MightyNetworks: Kajabi integrates robust marketing; MightyNetworks prioritizes community, courses, and content together.

More of Thinkific

Here are brief comparisons of Thinkific against the specified alternatives:

  • Thinkific vs Skool: Thinkific is a core course platform; Skool combines community, courses, and gamification.
  • Thinkific vs Swarm: Thinkific is a course platform with a community; Swarm focuses on structured community engagement.
  • Thinkific vs Kajabi: Thinkific is primarily a course platform; Kajabi is an all-in-one marketing, course, and website builder.
  • Thinkific vs Teachable: Thinkific and Teachable are both leading platforms focused on creating and selling online courses.
  • Thinkific vs GoHighLevel: Thinkific is a course platform, while GoHighLevel is a broad marketing automation platform that includes courses and a community.
  • Thinkific vs MightyNetworks: Thinkific is a course platform with a community; MightyNetworks integrates community, courses, and content more deeply.
  • Thinkific vs Bettermode: Thinkific is a course platform; Bettermode focuses on building highly customizable community spaces.
  • Thinkific vs LearnWorlds: Thinkific is a course platform; LearnWorlds specializes in interactive courses and learning communities.
  • Thinkific vs Circle: Thinkific is a course platform with a community; Circle focuses purely on building standalone communities.
  • Thinkific vs Disco: Thinkific is a general course platform; Disco is tailored for cohort-based learning communities.
  • Thinkific vs Wylo: Thinkific is a course platform; Wylo connects individuals via interest-based groups/communities.
  • Thinkific vs Whop: Thinkific is a course platform with a community; Whop sells access to communities and digital products via a marketplace.

Perguntas frequentes

Is Kajabi better than Thinkific?

It depends on your priorities! Kajabi is better for all-in-one features and marketing power, while Thinkific excels at community building and affordability.

Can I create a website with Kajabi and Thinkific?

Yes! Both platforms offer website-building features, although Kajabi’s are more extensive.

Do Kajabi and Thinkific have free trials?

Kajabi offers a 14-day free trial. Thinkific has a free plan with limited features and gives trials of their paid plans.

Which platform is easier to use, Kajabi or Thinkific?

Both platforms are user-friendly, but Thinkific is generally slightly easier to navigate, especially for beginners.

Can I sell courses on both Kajabi and Thinkific?

Absolutely! Both platforms provide the tools to sell your online courses, but Kajabi offers more advanced sales and marketing features.

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