

⚡ Kort oordeel:
- Prijzen: Folk starts at $17.5/member/month. Close CRM Vanaf $35 per stoel per maand.
- Het meest geschikt voor: Folk suits contact management, partnerships and events. Close CRM suits high-volume sales teams that live on phone calls.
- Belangrijkste verschil: Close has built-in calling with a power dialer. Folk has no automatic tracking of meetings or phone calls.
- Onze keuze: Folk for most users, because it costs half as much and is far easier to set up.

The cheaper customer relationship management tool is not the weaker one here.
Folk costs half what Close CRM costs per user.
But price is the smallest gap between these two apps.
Folk is built to organize contacts and build genuine connections.
Close CRM is built to dial prospects and push more deals through a sales pipeline.
Pick the wrong one and you pay for CRM features your team never opens.
Overzicht
This Folk vs Close CRM comparison covers pricing, contact management, calling, and rapportage.
We also break down which sales process each tool fits.
Onze bronnen omvatten gepubliceerde specificaties, documentatie en G2-recensies.
Onze schrijvers hebben ook zelf de tijd genomen om elke app uit te proberen.
Die notities staan in de onderstaande secties 'Wat ons team heeft opgemerkt'.
Wat is volkscultuur?
Folk is a lightweight CRM for people who hate heavy CRM software.
It looks and feels like a collaborative spreadsheet.
You add contacts, sort them into groups, and set reminders to follow up.
Folk is built for individuals and small teams, not large sales teams.
It handles multiple use cases: fundraising, event follow-up, partnerships, and hiring.
That makes it a multi-purpose tool rather than a pure sales app.

Watch the walkthrough below to see how the interface works.

🏆 Winner: Folk
Folk keeps contact management simple. It syncs with Gmail, enriches details with Magic Fields, and starts at half the price of Close CRM.
Volksprijzen
Folk charges per member, per month. Here is the current plan structure.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Standaard | $17,50 per lid per maand | Solo users and small teams managing contacts |
| Premie | $35 per lid per maand | Teams that need email sequences and deeper enrichment |
| Aangepast | $70 per lid per maand | Agency and partnership teams with advanced features |
Pricing verified August 2026.

Gratis proefperiode: Yes. Folk offers a 14-day free trial so you can test it before you purchase.
Geld-terug-garantie: Folk does not publish a refund window. Cancel before renewal to avoid the next charge.
📌 Opmerking: Folk uses a self-serve model. You can sign up and explore CRM features without booking a demo or waiting to talk to a sales rep.
⚠️ Pricing conflict flagged: Some third-party sources list Folk at $20 and $40 per user per month. Our canonical data shows $17.5, $35, and $70 per member. Check the pricing page before you buy.
Belangrijkste voordelen van volksgeneeskunde
Dit is waarom Folk de moeite waard is om te bekijken:
- Easiest setup in the category: Folk is one of the easiest CRMs on the market to use. It suits people who have never touched a CRM before.
- Magische velden: This custom field type uses AI to clean and enrich contact data. It cuts manual data entry when you import a messy list.
- Gmail and Outlook sync: Folk pulls in contacts and email history automatically. Your inbox becomes the source of truth.
- Chrome extension for LinkedIn: Add contacts from LinkedIn or any company website in one click. No copy-paste into a spreadsheet.
- Bulk email with mail merge: Send personalized bereik to a group. Teammates can collaborate on the same send.
- Kanban pipeline view: A visual board tracks deals and partnerships. You can run multiple pipelines for different use cases.
- Groups instead of clutter: Folk lets you organize contacts into groups so outreach never drowns in data.

Wat ons team opmerkte
Ons schrijver signed up for Folk and used it to track partnerships and event follow-ups for several weeks. Here is what stood out:

The clip below covers the same workflow in more detail.
Voordelen en nadelen van volksmuziek
✅ Voordelen
- Standard plan costs $17.5 per member per month
- Magic Fields clean and enrich contact data with AI
- Chrome-extensie voegt contacten van LinkedIn toe met één klik.
- Works for fundraising, events, hiring and partnerships
- Self-serve signup with a 14-day free trial
❌ Nadelen
- Geen automatische registratie van vergaderingen of telefoongesprekken.
- Reporting views are thin compared to other CRMs
- Outreach is email only, with little support for other channels
- Some users report trouble importing emails and contact data
Wat is Close CRM?
Close CRM is a sales platform for small to medium-sized businesses.
It puts email, calling, and SMS into a single inbox.
Sales reps can dial straight from the browser, with no separate phone system.
The product targets high-velocity outbound sales teams.
It sits somewhere between a traditional CRM and a sales engagement tool.
That mix is unusual, and it explains the price tag.

This video walks through the main screens.

Sluit CRM
Close CRM combines calling, email and SMS in one place. Best for sales teams that make phone calls all day.
CRM-prijzen sluiten
Close CRM charges per seat. Here is what each tier costs.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Essentiële zaken | $35 per stoel per maand | Small sales teams testing built-in calling |
| Groei | $99 per stoel per maand | Teams die behoefte hebben aan automatisering, email sequences and a power dialer |
| Schaal | $139 per stoel per maand | Larger teams wanting call coaching and custom objects |
Pricing verified August 2026.

Gratis proefperiode: Close offers a 14-day free trial. No credit card is needed to start.
Geld-terug-garantie: Close does not advertise a money-back window. The trial is the safest way to test the sales process fit.
📌 Opmerking: Setup is fast. Close includes a CSV import tool for leads and contacts, plus a free one-click migration tool for people switching from other CRM options.
⚠️ Pricing conflict flagged: Older Close pricing pages grouped startup features and professional features into Startup, Professional and Enterprise plans at $49 to $139 per user. Our canonical data lists Essentials, Growth and Scale. Confirm the current tiers before you buy.
Belangrijkste voordelen van Close CRM
Here is where Close CRM earns its price:
- Bellen van topkwaliteit: Users dial from the browser on desktop or from a mobile device. A power dialer and a predictive dialer let reps dial multiple numbers without clicking each one.
- One inbox for everything: Email, calls and SMS live together. Every touch lands on the contact timeline, so nobody logs the same person twice.
- Workflows and follow ups: Automated follow up reminders lift response rates without manual effort.
- Slimme weergaven: Saved filters sort leads by criteria so reps work the hottest list first.
- Live coaching via videogesprek: Managers can listen in and help reps mid-call. This is one of the professional features on higher tiers.
- Snel onboardingproces: Close is praised for simplicity, which drives full team engagement fast.
- Support and security: A help center, developer API documentation, and regular product updates back the platform, and Close states that user data is protected and managed responsibly.

Wat ons team opmerkte
Our writer ran Close CRM through a short outbound test, dialing leads and logging calls. Here is what stood out:

Voordelen en nadelen van een gesloten CRM-systeem
✅ Voordelen
- Dial directly from the browser with no phone system
- Email, calling and SMS share one inbox
- Gratis migratie met één klik vanuit andere CRM-systemen
- Rated 4.7 out of 5 on G2 by reviewers
❌ Nadelen
- Reporting functionality is considered weak by reviewers
- Entry pricing is expensive for smaller teams
- Less customizable than other CRM platforms
- Integrates with 80+ tools but misses some key ones
Functievergelijking
Here is how Folk and Close CRM compare across the features that matter most.
| Functie | Volk | Sluit CRM |
|---|---|---|
| Startprijs | $17,50 per lid per maand | $35 per stoel per maand |
| Gratis proefperiode | ✅ 14 dagen | ✅ 14 dagen |
| Ingebouwde belfunctie | ❌ | ✅ |
| Power & Predictive Dialer | ❌ | ✅ |
| Chrome-extensie | ✅ | ❌ |
| Magic Fields Enrichment | ✅ | ❌ |
| Bulk Email & Mail Merge | ✅ | ✅ |
| Geavanceerde rapportage | ❌ | ⚠️ Beperkt |
| Aangepaste objecten | ❌ | ✅ |
| Het beste voor | Contact management, partnerships, events | Outbound sales teams on the phone |
1. Contactbeheer
Volk: Contact management is the core of the product. You organize contacts into groups, add custom fields, and set reminders for the next touch. The layout resembles a spreadsheet, so most people need no training.

CRM sluiten: Leads and contacts sit inside a sales structure with custom objects and Smart Views. Close captures all your sales activity on profile timelines, which keeps customer relationships easy to audit.

2. Sales Pipeline and Deals
Volk: A Kanban-style board gives you a visual sales pipeline you can drag deals through. It is simple, but it is enough to track partnerships, hiring or fundraising alongside sales.

CRM sluiten: The pipeline view is built to expose bottlenecks in the sales process. Managers can see where deals stall and reassign tasks to reps quickly.

3. Calling and Phone Calls
Volk: There is no dialer. Folk does not include automatic tracking of meetings or phone calls, so any call log is manual entry.
CRM sluiten: This is the clearest gap between the two apps. Reps dial from the browser, calls are recorded on the timeline, and managers can coach live.

⚠️ Waarschuwing: If your team runs on phone calls, Folk will not work. No amount of custom fields replaces a built-in dialer.
4. Email Automation and Outreach
Volk: Email automation covers personalized bulk email through collaborative mail merge. You can save email templates and create sequences, though outreach stays email only.

CRM sluiten: Outreach runs across email, calls and SMS from one inbox. Email sequences pause automatically when a prospect replies, which saves reps from awkward double-sends.

5. Company and Client Data
Volk: Magic Fields use AI to fill in missing company details automatically. Folk is particularly good at cleaning and enriching contact data before outreach, which cuts manual data entry.

CRM sluiten: Sales AI summarizes conversations and surfaces next steps for each company record. It leans on activity you already logged rather than enriching data from outside sources.

6. LinkedIn, Social Selling and Integrations
Volk: The Chrome extension pulls people straight from LinkedIn into a group. Folk also connects to Gmail or Outlook to sync contacts and email history.

Social selling works the same way across other networks and company pages.

CRM sluiten: Close integrates with over 80 other tools, including Zoom meetings and Gmail. Reviewers note it still misses some key integrations found in rival platforms.

7. Partnerships and Multiple Use Cases
Volk: Folk is a multi-purpose tool, not a sales-only app. Teams use it for fundraising, events, hiring and partnerships, which is why non-sales teams pick it over a traditional CRM.

CRM sluiten: Workflows automate follow ups and repeat tasks across sales processes. The focus stays firmly on revenue, so an agency tracking events would be paying for unused capacity.

8. Rapportage en analyses
Volk: Reporting is the weakest area. Folk lacks advanced reporting views, so teams needing detailed analytics will hit a wall fast.

CRM sluiten: You get quick KPI reports and custom graphs for coaching. Even so, reviewers describe the reporting functionality as weak next to bigger platforms.

9. Pipeline Management and Ease of Use
Volk: Pipeline management is deliberately plain. Reviewers call it incredibly easy to learn, which matters when you are generating outreach lists rather than forecasting revenue.

CRM sluiten: Close is praised for simplicity relative to enterprise CRMs, and an ROI calculator helps you model the cost per rep. Setup still takes longer because there is more to configure.

10. Prijsbepaling en kosten
Let’s put the plans side by side.
| Laag | Volk | Sluit CRM |
|---|---|---|
| Invoer | Standard — $17.5/member/month | Basisbenodigdheden — $35 per stoel per maand |
| Midden | Premium — $35/member/month | Groei — $99 per stoel per maand |
| Bovenkant | Custom — $70/member/month | Schaal — $139 per stoel per maand |
Volk: Every tier undercuts the matching Close CRM plan. Folk’s top plan at $70 still costs less than Close’s mid plan, which matters for kleine bedrijven watching every seat.
CRM sluiten: You are paying for a phone system bundled into a CRM. That is fair value for a five-rep team dialing daily, and expensive for anyone else.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Krap budget | Volk | De helft van de toegangsprijs |
| Telefoongesprekken met een hoog volume | Sluit CRM | Krachtige en voorspellende beller |
| Contact management only | Volk | Groups, reminders, Magic Fields |
| Managing a sales team | Sluit CRM | Live coaching via videogesprek |
| Fundraising or events | Volk | Multiple use cases, not just sales |
| First CRM ever | Volk | Shortest learning curve |
💰 Jouw budget
Folk CRM costs $17.5 per member against $35 per seat for Close. Across five people that gap compounds every month.
🔌 Jouw technologie-stack
Close connects to 80+ apps and replaces your phone system outright. Folk plugs into Gmail, Outlook and LinkedIn and leaves the rest alone.
📞 Jouw verkoopproces
Choose Close CRM if reps call prospects all day and need more leads worked per hour. Choose Folk if you nurture a smaller list toward real relationships.
🎓 Jouw ervaringsniveau
Folk suits people who have never used a CRM before. Close assumes you already know what a pipeline stage is.
🆓 Gratis proefversies en demo's
Both give you 14 days. For example, import 200 real contacts into each and search for a name to see which app answers faster.
🛟 Ondersteuningsopties
Close support is described as proactive during onboarding, with free migration help and training. Folk leans on self-serve docs instead.
Overstaphandleiding
Already on one of these? Here is what changes.
🔄 Switching from Folk to Close CRM?
✅ Wat je eraan hebt:
- A dialer that logs every call automatically
- SMS and calling beside email in one inbox
- Smart Views and custom objects for larger sales teams
❌ Wat je verliest:
- Magic Fields enrichment on contact data
- The LinkedIn Chrome extension
- Half your budget, at minimum
📋 Zo schakel je over:
- Export your Folk groups to CSV
- Start the Close 14-day trial
- Use the CSV import tool, then rebuild pipeline stages
🔄 Switching from Close CRM to Folk?
✅ Wat je eraan hebt:
- A far lower bill per person
- An interface non-sales teammates will actually open
- One workspace for partnerships, events and hiring
❌ Wat je verliest:
- The power dialer and call recording
- SMS outreach and live call coaching
- KPI reports and custom graphs
📋 Zo schakel je over:
- Export leads, companies and notes from Close
- Create a Folk workspace and connect Gmail
- Import the file, then split clients into groups
Wat onze recensie niet behandelde
This comparison focused on individuals and small teams. We did not test enterprise contracts, custom developer builds, or bulk licensing for 50+ seats. Our notes reflect the August 2026 versions of both apps, and features change often. If you manage a large sales floor, your priorities will differ from what we covered here.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Volk |
| 👥 Contactbeheer | Volk |
| 📞 Bellen | Sluit CRM |
| 📧 E-mailbereik | Sluit CRM |
| 👶 Gebruiksgemak | Volk |
| 📊 Rapporteren | Sluit CRM |
| 🎯 Flexibility Across Use Cases | Volk |
| 🏆 Algemene winnaar | Volk |
🏆 WINNER: FOLK
Folk wins 4 out of 7 categories.
Het meest geschikt voor: contact management, partnerships and events, first-time CRM users
Folk and Close CRM are not really rivals. They serve different jobs at different prices.
Folk is a contact hub that helps you build genuine connections with people, companies and clients over time.
Close CRM is a calling machine that helps reps work more deals per day.
If your revenue depends on volume dialing, Close earns its price and Folk cannot compete.
For everyone else, Folk delivers the CRM features most small teams actually use, at half the cost.
Meer van Folk vergeleken
Here is how Folk measures up against other tools buyers shortlist:
Volk versus Pijpleiding
Folk wint op: lower entry price, Magic Fields enrichment, non-sales use cases like fundraising
Pipedrive wint op: deal forecasting, sales reporting depth, a mature mobile app
Folk wint op: setup time measured in minutes, flat per-member pricing, no upsell pressure
HubSpot wint op de volgende punten: marketing automation, a free starting tier, a much larger app marketplace
Folk wint op: AI contact enrichment, LinkedIn capture, collaborative mail merge
Capsule CRM scoort hoog op: task management, project tracking, a cheaper free plan for solo users
Meer over Close CRM vergeleken
The video below covers the main Sluit CRM-alternatieven af.
Close CRM vs Salesforce
Close CRM wint aan populariteit dankzij: same-week onboarding, native dialer, flat per-seat pricing
Salesforce wint op de volgende punten: deep customization, reporting breadth, a large network of certified partners
Close CRM versus Freshsales CRM
Close CRM wint aan populariteit dankzij: predictive dialing, call coaching, tighter outbound workflows
Freshsales CRM scoort hoog op de volgende punten: lower starting cost, built-in chat, broader support channels
CRM afsluiten versus CRM op maandag
Close CRM wint aan populariteit dankzij: telephony out of the box, sales-specific automation, faster rep adoption
CRM wint maandag op de volgende punten: visual boards, cross-team project work, cheaper seats at small headcounts
Veelgestelde vragen
Wat is folk CRM?
It is a lightweight customer relationship management app for individuals and small teams. You organize contacts into groups, enrich them with Magic Fields, and run email outreach from one place.
Is Folk een goed CRM-systeem?
Yes, for relationship-led work like partnerships, fundraising and events. It is a poor fit for large sales teams because reporting is thin and calls are not tracked.
Wat is een gesloten CRM-systeem?
Close is a sales platform for small and medium businesses. It bundles calling, email and SMS into a single inbox aimed at high-velocity outbound teams.
Hoeveel kost een sluiting per maand?
Essentials costs $35 per seat monthly. Growth costs $99 per seat and Scale costs $139 per seat. A 14-day free trial is available first.
Waarin verschilt Close van andere CRM-systemen?
Most CRMs store data. Close adds a dialer, SMS and sequences on top, so it behaves more like a sales engagement tool than a record system.













