⚡ Verdetto rapido:
- Prezzi: GoHighLevel starts at $97/month. Agile CRM has a free tier and paid plans from $8.99.
- Ideale per: GoHighLevel suits a marketing agency running client campaigns. Agile CRM suits a small Attività commerciale that wants an affordable crm system.
- Differenza fondamentale: GoHighLevel bundles sales funnels, landing pages, and booking. Agile CRM focuses on contact management and email marketing.
- La nostra scelta: GoHighLevel, rated 4.3 against 2.8, because it covers far more of the sales process in one login.
GoHighLevel and Agile CRM both call themselves all-in-one platforms.
They are not chasing the same buyer.
GoHighLevel was built for marketing agencies that resell software to clients.
Agile CRM was built for a small Attività commerciale that needs sales and marketing in one place.
The price gap between them is close to 90 dollars a month.
That gap only makes sense once you see what each tool actually does.
Panoramica
This gohighlevel vs agile crm breakdown covers pricing, key features, and fit.
Our writers spent hands-on time inside both accounts.
Queste note si trovano nella sezione "Cosa ha notato il nostro team" qui sotto.
Everything else comes from published pricing pages, product documentation, and G2 reviews.
By the end you should be able to make an informed decision.
Che cos'è GoHighLevel?
GoHighLevel è una piattaforma di marketing pensata per le agenzie.
It bundles sales funnels, automazione, and a crm system into one login.
Agencies use it to run digital marketing campaigns for paying clients.
Each client sits in a separate sub account with its own dati.
The tools cater specifically to lead generation and client white-labeling.
Most buyers pick it to replace four or five separate subscriptions.
🏆 Vincitore: GoHighLevel
Built for marketing agencies that manage many client accounts. Funnels, booking, and follow-up live in one dashboard. The Unlimited plan adds white labeling.
Prezzi GoHighLevel
GoHighLevel offers two plans. There is no free tier.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Antipasto | $ 97/mese | Solo marketers and new agencies |
| Illimitato | $297/mese | Agencies needing unlimited sub accounts and white label |
Pricing verified September 2026.
Prova gratuita: Yes. You can test the platform before paying, and a card is required at signup.
Garanzia di rimborso: No published refund window. Billing is month to month, so you cancel to stop charges.
📌 Nota: GoHighLevel’s own site labels these plans Agency Starter and Agency Unlimited. Our table uses the plan names and prices exactly as recorded in our data sheet.
⚠️ Avvertimento: The jump from $97 to $297 is steep. The additional features on the higher tier only pay off if you resell accounts to clients. Email and SMS credits are billed on top of the plan fee.
Principali vantaggi di GoHighLevel
Here is what pulls agencies toward this feature rich platform:
- Sales funnel capabilities: A drag and drop costruttore handles funnels, landing pages, and forms. You stop paying a separate page builder.
- Lead management at scale: Missed call text-back and multi-channel follow-ups push leads toward booked appointments automatically.
- Unlimited sub accounts: The $297 plan lets an agency spin up a new client workspace without paying per seat.
- White label branding: You can put your own logo and domain on the app and resell it as your product.
- Booking that closes the loop: Calendars, reminders, and testo messages sit inside the same workflow builder.
- Membership areas: Courses and client portals are included, so agencies can sell training without extra software.
Cosa ha notato il nostro team
One of our writers ran a client pipeline inside GoHighLevel for several weeks. Here is what stood out from that hands-on time:
GoHighLevel: vantaggi e svantaggi
✅ Pro
- Replaces funnel builder, booking app, and CRM with one subscription
- White label and unlimited sub accounts on the $297 plan
- Automation reaches leads by email, SMS, and voce from one workflow
- Missed call text-back recovers leads that would otherwise go cold
❌ Contro
- Steep learning curve caused by the sheer number of settings
- $97 entry price is heavy for a solo libero professionista
- No free plan, unlike Agile CRM
Che cos'è Agile CRM?
Agile CRM is an all-in-one customer relationship management tool.
It puts sales, marketing, and service on a single screen.
The product targets small to medium-sized businesses, not agencies.
Its strongest area is contact records with a full timeline view.
Around that sit deals, tasks, and basic marketing campaigns.
It helps businesses manage sales and support without buying extra software.
Price is the main reason buyers shortlist it.
🥈 Runner Up: Agile CRM
A budget CRM for small teams tracking deals and contacts. Email campaigns and reports are included. Cheapest way to start managing contacts properly.
Prezzi di Agile CRM
Agile CRM runs four tiers, starting with a free one.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Gratuito | Gratuito | Solo founders testing a crm system |
| Antipasto | $8.99 | Small teams tracking a single sales pipeline |
| Regolare | $29.99 | Team in crescita che necessitano di automazione del marketing |
| Impresa | $47.99 | Team più numerosi che desiderano funzionalità avanzate e supporto |
Pricing verified September 2026.
Prova gratuita: The free plan works as the trial. No card is needed to open an account.
Garanzia di rimborso: None published. Downgrading back to the free tier is the usual exit.
📌 Nota: Agile CRM lists these figures per user per month, and the lowest rate applies to a two-year commitment. Shorter terms cost more per user.
⚠️ Avvertimento: The free plan caps contacts and users. Email sending limits and better customer support only arrive on the paid tiers.
Principali vantaggi di Agile CRM
Here is where Agile CRM earns its place on a shortlist:
- Low entry cost: Pricing starts at $8.99 per user per month. That is a fraction of what most CRM platforms charge.
- Strong contact management: Every record carries a timeline of calls, emails, notes, and deals for tracking customer interactions.
- Email marketing included: Campaigns, templates, and web forms ship with the platform rather than as an add-on.
- Light project management: Tasks, milestones, and an online calendar keep day-to-day business activities in one queue.
- Segnalazione capacità: Deal, call, and campaign reports show where the sales process is leaking.
- Works with popular apps: It connects to widely used third party tools, so you avoid costly custom integrations.
Cosa ha notato il nostro team
Nostro scrittore opened an Agile CRM account and loaded a real contact list into it. Here is what came out of that:
The same session was recorded in full below, including the setup steps and the first campaign build.
Vantaggi e svantaggi del CRM agile
✅ Pro
- Free plan plus a $8.99 paid tier keeps the cost low
- Contact timelines make customer data easy to read
- Sales, marketing, and service sit in one platform
- Quick to set up compared with heavier CRM platforms
❌ Contro
- No funnel builder, white label, or sub accounts
- Interface and mobile app feel dated next to newer rivals
- Support quality depends on which plan you buy
Confronto delle funzionalità
Both tools claim to cover sales and marketing. The overlap is smaller than the marketing copy suggests.
Here are eleven areas that decide which one fits your business needs.
| Caratteristica | GoHighLevel | CRM agile |
|---|---|---|
| Prezzo di partenza | $ 97/mese | Free, then $8.99 |
| Piano gratuito | ❌ | ✅ |
| Gestione dei contatti | ✅ | ✅ |
| Funnel di vendita e landing page | ✅ | ❌ |
| Automazione del marketing | 3 dollari al mese contro 5,83 dollari al mese | ✅ Assistente AI per la creazione di schemi |
| SMS & Voice Follow-Up | ✅ | ❌ |
| Semplicità per | ✅ | ✅ Calendar only |
| White Label & Sub Accounts | ✅ | ❌ |
| Membership / Course Areas | ✅ | ❌ |
| Help Desk & Ticketing | ❌ | ✅ |
| Ideale per | Agenzie di marketing | team di vendita per piccole imprese |
1. Lead Management and Capture
GoHighLevel: Lead capture runs through forms, surveys, chat widgets, and call tracking. A missed call triggers an automatic text back within seconds. Lead management then hands the contact to a follow-up sequence without manual work.
CRM agile: Leads arrive through web forms and manual import. Scoring and tagging work fine, but there is no call tracking or text-back. You chase the lead yourself once it lands.
2. Contact Management and Company Records
CRM agile: This is the strongest part of the product. Contact information sits next to a timeline of every call, email, and note. Companies group related contacts, which helps when managing contacts across a buying committee.
GoHighLevel: Contacts are organised per sub account, which suits agencies but splits customer data across workspaces. Records are functional rather than detailed. Company-level grouping is thinner than what Agile CRM offers.
3. Automazione del marketing
GoHighLevel: Workflows branch on behaviour, timing, and pipeline stage. Automation built for agencies can nurture leads across multiple channels at once. This is where the price difference shows most clearly.
CRM agile: The campaign builder handles drip sequences, triggers, and simple branching. It is enough for basic marketing, and it supports personalized experiences through merge fields and tags. Complex multi-step logic gets fiddly fast.
4. Pipeline di vendita e monitoraggio delle trattative
GoHighLevel: Opportunities move through a drag and drop board tied to each sub account. Pipeline management links directly to the automation that created the lead, so nothing sits untouched.
CRM agile: Deals move across a clean board with custom stages and milestones. The sales pipeline view is simple to read on day one. It fits a small business tracking a few dozen open deals.
5. Automazione delle vendite
GoHighLevel: The platform treats the whole digital marketing engine as one system. Ads, funnels, follow-up, and closing sit in the same builder, which shortens hand-offs between marketing efforts and sales processes.
CRM agile: Sales automation covers task assignment, deal triggers, and reminder emails. It removes routine admin and helps reps save time. It will not run an ad-to-appointment sequence on its own.
6. Sales Funnels, Landing Pages and Membership Areas
GoHighLevel: Sales funnels, landing pages, and course areas are native. You build a page, connect it to a pipeline, and gate content behind a login. These sales funnel capabilities are the clearest gap between the two tools.
CRM agile: There are landing page templates and web forms, but no funnel builder and no membership areas. Anything beyond a lead capture page needs an outside website tool.
⚠️ Avvertimento: If you already pay for a page builder and a course platform, GoHighLevel’s price starts to look cheaper than it first appears.
7. Appointment Booking and Calendar
GoHighLevel: Booking is fully automated. Leads pick a slot, get reminders by email and text messages, and land on a rep’s calendar. Round-robin routing spreads appointments across a team.
CRM agile: An online calendar handles appointment scheduling and syncs with Google. It books meetings well enough. It does not chase no-shows or reroute bookings automatically.
8. Email Marketing and Multiple Channels
CRM agile: Email marketing is the main outbound channel, with templates, newsletters, and open tracking. Engagement tools cover forms, pop-ups, and social profiles attached to each contact.
GoHighLevel: Unified messaging pulls email, SMS, Facebook, Instagram, and calls into one posta in arrivo. Replying across multiple channels from a single thread is something Agile CRM cannot match.
9. Reporting e analisi
CRM agile: Reports cover deals, calls, and campaign performance. The reporting capabilities are clear but shallow, and building anything custom takes patience.
GoHighLevel: Dashboards track ad spend, call outcomes, funnel steps, and revenue per client. Agencies get advanced analytics per sub account, which matters when you report to ten clients each month.
10. White Label and Unlimited Sub Accounts
GoHighLevel: White labeling lets a marketing agency rebrand the whole app and resell it. Unlimited sub accounts on the $297 tier mean new clients cost nothing extra in licence fees.
CRM agile: No white label and no client workspaces. It is a single-company tool, so agencies would need one subscription per client.
11. Customer Support and Service Desk
CRM agile: A built-in help desk adds tickets, canned responses, and service reports. Support quality for you as a customer varies by plan, with the cheaper tiers getting less attention.
GoHighLevel: There is no ticketing desk for your own customers. Vendor customer support runs through email, phone, and online chat, plus a large community of agency users.
12. Prezzi e costi
Here are both price lists side by side.
| Livello | GoHighLevel | CRM agile |
|---|---|---|
| Gratuito | ❌ | Gratuito |
| Iscrizione | Piano iniziale: 97 dollari al mese | Starter — $8.99 |
| Medio | ❌ | Regular — $29.99 |
| Superiore | Illimitato — 297 $ al mese | Enterprise — $47.99 |
GoHighLevel: Two plans, both priced per agency rather than per user. That flat structure is why agencies with five staff members still pay $97 or $297. The Unlimited tier pays for itself once you bill three clients.
CRM agile: Four tiers priced per user. A three-person team on Regular pays under $90 a month total. The free tier makes it the safest way to test whether a CRM changes anything for you.
💡 Cost note: Neither product handles finance management or invoicing properly, so contabilità software stays on your bill either way.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Il costo più basso possibile | CRM agile | Free plan, then $8.99 |
| To resell software to clients | GoHighLevel | White label and sub accounts |
| Funnels and landing pages | GoHighLevel | Native page builder |
| Deep contact timelines | CRM agile | Stronger record detail |
| SMS and voice follow-up | GoHighLevel | Built into every workflow |
| A help desk for customers | CRM agile | Ticketing is included |
💰 Il tuo budget
Agile CRM wins on raw price and stays affordable as headcount grows slowly. GoHighLevel costs more upfront but replaces several subscriptions, which changes the real total.
🔌 Il tuo stack tecnologico
Agile CRM plugs into popular apps and keeps your existing setup intact. GoHighLevel prefers to absorb those jobs itself, which reduces integrations but locks more of your business operations into one vendor.
📣 Your Marketing Strategy
Paid ads feeding funnels point to GoHighLevel. A referral and email-led marketing strategy runs perfectly well on Agile CRM.
🎓 Il tuo livello di esperienza
Agile CRM is easier to set up and quicker to learn. GoHighLevel’s extensive functionalities take real time before the platform earns its fee.
🆓 Prove e demo gratuite
Both platforms let you test before committing money. Load twenty real contacts into each and run one campaign end to end.
🛟 Opzioni di supporto
GoHighLevel answers by email, phone, and online chat. Agile CRM ties response quality to your plan, so cheaper tiers wait longer.
Guida al passaggio
Already running one of them? Here is what changes when you move.
🔄 Stai passando da GoHighLevel ad Agile CRM?
✅ Cosa otterrai:
- A monthly bill under $50 for a small team
- Richer contact timelines and company records
- A help desk for handling customer relationships after the sale
❌ Cosa perderai:
- Sales funnels, landing pages, and membership areas
- White label branding and client sub accounts
- SMS, voice, and missed call text-back automation
📋 Come effettuare il passaggio:
- Export contacts and opportunities from each sub account as CSV
- Open the Agile CRM free plan and map your fields
- Rebuild pipelines and campaigns, then rehost any funnel pages elsewhere
🔄 Stai passando da Agile CRM a GoHighLevel?
✅ Cosa otterrai:
- A funnel and page builder that removes two other subscriptions
- Automation across email, SMS, and voice in one workflow
- Client workspaces you can rebrand and resell
❌ Cosa perderai:
- The free plan and the $8.99 entry tier
- Built-in ticketing for customer service teams
- The simpler interface your reps already know
📋 Come effettuare il passaggio:
- Export contacts, deals, and campaign lists from Agile CRM
- Start the GoHighLevel trial and create your first sub account
- Import records, then rebuild one pipeline and one workflow before adding more
Cosa non è stato trattato nella nostra recensione
This comparison looked at agencies and piccole imprese. We did not test either product at fifty seats or more, and we did not review API depth, custom development, or reseller contract terms. Neither tool was tested for e-commerce workflows. Enterprise business requirements and negotiated pricing sit outside what we cover here.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | CRM agile |
| 🚀 Funzionalità CRM principali | CRM agile |
| ⚡ Automazione del marketing | GoHighLevel |
| 🎯 Funnels and Landing Pages | GoHighLevel |
| 👶 Facilità d'uso | CRM agile |
| 📊 Segnalazione | GoHighLevel |
| 🏢 Caratteristiche dell'agenzia | GoHighLevel |
| 🏆 Vincitore assoluto | GoHighLevel |
🏆 VINCITORE: GOHIGHLEVEL
GoHighLevel takes 4 of 7 categories and holds a 4.3 rating against 2.8.
Ideale per: Marketing agencies, funnel-driven lead generation, client white-labeling
These two products answer different questions. GoHighLevel asks how you sell marketing services to other businesses. Agile CRM asks how your own team keeps track of customers.
Agile CRM stays the better buy for a small team on a tight budget. Its crm functionalities cover contacts, deals, and campaigns without a big bill, and its range of features is easy to learn in an afternoon.
GoHighLevel earns the overall win because it does more of the job. Funnels, booking, and follow-up all live where the deal lives, and the unique features around white labeling turn the software into something you can resell. That is why it takes the top spot here.
Più GoHighLevel a confronto
Cost and complexity push many buyers to look elsewhere. Here is how GoHighLevel measures up against four common rivals.
GoHighLevel vince su: flat agency pricing, white label reselling, SMS and voice inside workflows
HubSpot vince su: a free CRM tier, cleaner reporting, far better documentation and training
GoHighLevel vs Campagna attiva
GoHighLevel vince su: native funnels, client sub accounts, appointment booking without add-ons
ActiveCampaign vince su: email deliverability, a customer-centric automation builder, lower entry cost
GoHighLevel vs Forza vendita
GoHighLevel vince su: predictable flat fees, faster launch, marketing tools bundled in
Salesforce vince su: depth of customisation, large-team governance, an unmatched partner network
GoHighLevel vince su: lead capture to booking in one system, agency workspaces, membership areas
Pipedrive vittorie su: an intuitive deal board, quicker rep adoption, cheaper per-seat pricing
Maggiori dettagli su Agile CRM a confronto
Agile CRM sits in a crowded budget bracket. These four come up most often.
Agile CRM vs Freshsales
Agile CRM vince su: lower starting price, built-in help desk, marketing campaigns included
Freshsales vince su: a modern interface, better mobile app, stronger phone and lead scoring tools
Agile CRM vince su: simpler setup, fewer upsells, one screen for sales and service
Zoho vince su: a wider suite of business software, deeper customisation, stronger analytics
Agile CRM vince su: price per user, a free tier, faster onboarding for new reps
Keap vince su: quote and invoice handling, stronger automation, dedicated onboarding support
Agile CRM vince su: cheaper paid tiers, marketing and service in the base product, lighter admin
Insightly vince su: project delivery tracking, relationship mapping, cleaner dashboards
Domande frequenti
GoHighLevel dispone di un CRM?
Yes. A crm system sits at the centre of the platform, holding contacts, opportunities, and conversations. Funnels, calendars, and workflows all feed records into it.
Che cosa significa Agile CRM?
It is a cloud tool that combines sales, marketing, and service in one product. The name refers to the brand, not to agile project methodology.
Agile CRM è basato sul cloud?
Yes. It runs in a browser with nothing to install, and a mobile app covers basic access while you are away from a desk.
HighLevel dispone di un CRM?
Yes. HighLevel and GoHighLevel are the same product. Contact records, pipelines, and unified messaging come with both the $97 and $297 plans.
Which one is better for a marketing agency?
GoHighLevel. White label branding, client workspaces, and funnel building let one agency serve many customers. Agile CRM has no sub accounts at all.
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