Feeling overwhelmed by the sheer number of media sosial management tools out there? You’re not alone.
Choosing the right platform could be tricky, especially when two giants like Sprout Social and Hootsuite are vying for your attention.
Keduanya menawarkan fitur-fitur yang canggih, tetapi mana yang lebih unggul?
In this post, we’ll break down the key differences between Sprout Social and Hootsuite to help you make an informed decision for your bisnis.
Sprout Social vs Hootsuite: Overview
To give you the most accurate comparison, we’ve spent weeks testing both Sprout Social and Hootsuite.
We dug deep into their features, explored their pricing plans, and even put their customer support to the test.
Nah, mari kita lihat bagaimana perbandingannya!
Siap untuk menyederhanakan proses Anda? media sosial Ingin mengelola dan meningkatkan kehadiran online Anda? Mulailah uji coba gratis Sprout Social hari ini dan rasakan perbedaannya!
Harga: Tersedia paket gratis. Paket berbayar mulai dari $249/bulan.
Fitur Kunci:
- Mendengarkan media sosial
- Analisis tingkat lanjut
- Alat kolaborasi tim
Ingin cara terjangkau untuk mengelola semua media sosial Anda di satu tempat? Mulai uji coba Hootsuite gratis selama 30 hari!
Harga: Uji coba gratis selama 30 hari tersedia. Paket berbayar mulai dari $99/bulan.
Fitur Kunci:
- Berbagai macam integrasi
- Kemampuan penjadwalan massal
- Alat pembuatan konten sederhana
Apa itu Sprout Social?
Ever wish managing your social media felt less like a chore and more like, well, socializing?
That’s the vibe I get with Sprout Social. It’s a robust platform that goes beyond basic scheduling.
Think in-depth analytics, detailed reports, and even tools to monitor what people are saying about your brand in online.
Also, explore our more Alternatif Sprout Social…
Manfaat Kunci
- Fitur: Ini adalah platform komprehensif dengan alat untuk penerbitan, keterlibatan, dan analitik. Platform ini juga mencakup fitur pemantauan media sosial dan pemasaran influencer.
- Jaringan sosial yang didukung: Aplikasi ini terhubung dengan lebih dari 20 jaringan, termasuk Facebook, Instagram, Twitter, dan LinkedIn, serta Google Business Profile dan TikTok.
- Kemudahan penggunaan: Antarmuka pengguna bersih dan ramah, sehingga mudah dinavigasi.
- Dukungan pelanggan: Sprout Social menawarkan dukungan pelanggan 24/5 melalui telepon, email, dan obrolan langsung, beserta basis pengetahuan yang lengkap.
- Integrasi: Platform ini terintegrasi dengan banyak alat populer lainnya, seperti Canva, Zendesk, dan Salesforce.
- Skalabilitas: Platform ini menawarkan berbagai paket yang sesuai dengan kebutuhan usaha kecil dan perusahaan besar.
- Jaminan: Syarat dan ketentuan layanan Sprout Social menguraikan batasan tanggung jawabnya, tetapi tidak menawarkan garansi produk tertentu.
Harga
- Standar: $199/bulan
- Profesional: $299/bulan
- Canggih: $399/bulan
- Perusahaan: Harga khusus.
Pro
Kons
Apa itu Hootsuite?
Need a tool to wrangle all your social media accounts?
Hootsuite might be your new best friend.
Think of it as mission control for your social presence. It’s been around for ages (since 2008!), and it’s known for being super user-friendly.
Whether you’re scheduling posts, tracking mentions, or diving into basic analytics, Hootsuite has you covered.
Also, explore our more Alternatif Hootsuite…
Manfaat Kunci
- Tetap terorganisir dengan aliran data: Pantau berbagai unggahan media sosial, tagar, dan kata kunci secara real-time.
- Jangan pernah melewatkan pesan: Kelola semua percakapan media sosial Anda dari kotak masuk terpadu.
- Perkuat dampak Anda: Tingkatkan jangkauan postingan Anda yang berkinerja terbaik langsung di dalam platform.
- Berkolaborasi dengan lancar: Tetapkan tugas, setujui konten, dan kelola izin di seluruh tim Anda.
- Pahami gambaran besarnya: Pantau kemajuan Anda dengan analitik komprehensif dan laporan khusus.
Harga
Hootsuite menawarkan paket gratis terbatas untuk kebutuhan dasar.
- Profesional (99 dolar AS/bulan): Penjadwalan posting tanpa batas, Rekomendasi waktu posting terbaik, Alat benchmarking kompetitif.
- Tim (249 dolar AS/bulan): untuk tiga pengguna dengan 20 akun media sosial.
- Kustomisasi Perusahaan: Mulailah dengan lima pengguna dan 50 akun media sosial.
Pro
Kons
Perbandingan Fitur
Sprout Social and Hootsuite are two of the most popular social media management tools, each with a long history in the digital marketing space.
This comparison dives deep into their features to help you determine which platform is the best fit for your social media efforts.
1. Harga dan Paket
- Sprout Social: An expensive platform, Sprout Social pricing is billed annually and is structured on a per-user, per-month basis. Its standard plan is feature-rich but comes at a premium, targeting larger marketing teams and agencies that require advanced features.
- Hootsuite: A more budget-friendly option, Hootsuite pricing offers a free version and a professional plan that is more affordable. While it might seem cheaper, Hootsuite reviews note that many “standard” features are only available as paid add-ons, which can increase the overall cost.
2. Supported Social Media Platforms
- Sprout Social: Supports all major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Sprout Social also offers integrations for Facebook pages, Google My Bisnis, and the Apple App Store, making it a comprehensive tool for managing reviews.
- Hootsuite: Known for its wide-ranging support for various social media accounts. Hootsuite launched with a strong focus on multiple social networks and continues to support a vast number of social media channels through its extensive app directory.
3. Penerbitan dan Penjadwalan
- Sprout Social: A user-friendly social media management tool. It provides a visual social media calendar that makes publishing content and scheduling posts simple. It offers features like automated link tracking and optimal send times, which are often only available in top tier plans.
- Hootsuite: The Hootsuite dashboard is famous for its customizable stream-based layout, which allows users to monitor various social media channels in one view. It’s a great tool for bulk scheduling posts and managing a high volume of scheduled posts at once, and is especially handy for users with multiple social accounts.
4. Analytics and Reporting
- Sprout Social: Excels in analytics. The professional plan and higher tiers offer competitive pelaporan, paid social reporting, and the ability to generate customized reports. Sprout Social’s analytics feature provides in-depth data and a great user interface for visualizing social media performance.
- Hootsuite: Provides a decent level of analytics in its paid plans. Hootsuite’s analytics feature offers a quick review of your social media performance, but more advanced analytics and customized reports are often only available as premium add-ons or in the Hootsuite Enterprise plan.
5. Social Listening
- Sprout Social: A robust social listening tool is a core strength. It allows users to monitor profiles, track brand mentions, and perform trend analysis with features like sentiment analysis and the ability to track specific twitter keywords.
- Hootsuite: Also offers a powerful social listening tool, with many Hootsuite reviews noting its ability to track real-time conversations and a vast number of sources. While it’s a key feature, some listening capabilities may require additional tools from the Hootsuite app directory.
6. Social CRM and Engagement
- Sprout Social: Sprout Social offers a “Smart Kotak Masuk” that is a game changer. It is designed to be a social CRM tool, which allows you to manage reviews, assign tasks to a team member, and create support tickets for a streamlined customer care experience.
- Hootsuite: Its inbox is a solid tool for managing messages and comments from various social network streams. While it’s great for engagement, it lacks the more advanced social CRM tools and lead generation features of Sprout Social.
7. Kolaborasi Tim
- Sprout Social: Sprout Social’s offerings for team collaboration are a key selling point. Its custom workflows, custom user roles, and the ability to assign tasks make it easy for social media teams to work together efficiently on publishing content.
- Hootsuite: Provides a team plan with features for assigning tasks and managing a team. Hootsuite stands out with its Hootsuite Academy, which offers training for new users and additional users, helping to get everyone on the same page.
8. Antarmuka Pengguna dan Kemudahan Penggunaan
- Sprout Social: Sprout Social is praised for its clean and intuitive user interface. A sprout social review often notes its modern and user-friendly design, which makes it easy to monitor and publish posts, even for new users.
- Hootsuite: The Hootsuite dashboard, with its multi-column layout, can be overwhelming for some users. While it’s powerful for those who need a constant stream of information, it can have a steeper learning curve, which some Hootsuite reviews find a “bit annoying.”
9. Content Library and Curation
- Sprout Social: Offers a content library and asset library for a centralized place to store media. While it is pretty handy, Sprout Social’s focus is on streamlining the publishing process.
- Hootsuite: Provides a content library and the ability to connect to other tools via the app directory, including RSS feeds, making it easy to find relevant content and a new post.
10. Audiens
- Sprout Social: With its robust features and in-depth analytics, Sprout Social is a great tool for larger companies, marketing agencies, and social media managers who need to prove the ROI of their social works.
- Hootsuite: Best for small to medium-sized businesses and individuals who need to manage a large number of social media accounts and want a versatile, well-known platform with a solid free version.
11. Customer Support and Service
- Sprout Social: Generally receives high marks for customer care and support. A sprout social review often praises their responsive support tickets and the overall service.
- Hootsuite: Hootsuite customer service can be hit or miss. While many users are happy, some hootsuite reviews mention that it can be a challenge to get support, especially for issues that aren’t addressed in the Hootsuite Academy or support documentation.
Apa yang Harus Diperhatikan Saat Memilih Alat Manajemen Media Sosial?
Choosing the right social media management tool could feel overwhelming. Here’s a quick checklist to help you narrow down your options:
- Pricing and Scalability: Consider the cost per social media account and the number of users. Look for a tool that offers flexible pricing plans, such as a Hootsuite Professional plan or a Sprout Social Standard plan, and is transparent about annual billing and additional features. Check if they offer a free version or a trial.
- Dukungan Platform: Ensure the social media platform you choose supports all the social channels you use, including a wide range of social platforms like Facebook pages, YouTube channels, and LinkedIn pages. The ability to manage multiple accounts is crucial for any business.
- Publishing and Scheduling: A great social media management tool should have a user-friendly social media calendar. Look for features that allow you to schedule posts in advance, use bulk scheduling, and publish content immediately. The ability to schedule Instagram stories and boost Facebook posts is a bonus.
- Analisis dan Pelaporan: Robust social media analytics are essential for any social media marketing effort. Look for a tool that provides advanced analytics, competitive reporting, and the ability to access reports and create custom views. The Hootsuite analytics feature is a key differentiator for many users.
- Kotak Masuk dan Keterlibatan Media Sosial: A unified social inbox that pulls in messages and comments from all your social accounts is a game-changer. Look for features that help you manage reviews, respond to customer feedback, and engage with your community effectively.
- Kolaborasi Tim: The platform should have strong team management features. It should be easy for a Hootsuite team or a Sprout Social team to collaborate, assign tasks, and monitor a team member’s activity. Look for tools that allow for custom roles and custom workflows.
- Integrations and Extra Features: Check if the tool integrates with other platforms and services. The Hootsuite App Directory is a key feature that allows for a wide range of integrations. Look for extra features like a content library, automated link tracking, and features that help with review management.
- User Interface and User Experience: The social media dashboard should be intuitive and easy to navigate. A hootsuite review or sprout social review can give you insights into the user-friendliness of the platform. A tool that is “pretty handy” and makes it easy to monitor your social profiles is always a good choice.
- Dukungan Pelanggan: Read reviews about the company’s customer care. Find out how you can contact support and what other users have said about their responsiveness. A social media presence is only as good as the support behind it.
Keputusan Akhir (Pilihan Kami)
In the battle of Sprout Social vs. Hootsuite, Sprout Social emerges as the winner for businesses serious about maximizing their social efforts.
While Hootsuite is a user-friendly and affordable option, Sprout Social’s advanced features, in-depth analytics, and robust project management capabilities give it a clear edge.
Remember it, the best choice depends on your specific needs & budget.
If you prioritize detailed insights, streamlined workflows, and efficient collaboration (even during business hours!), Sprout Social is the clear winner.
Kami telah menghabiskan berminggu-minggu menguji platform ini sehingga Anda dapat mempercayai rekomendasi kami.
Ready to elevate your social media game?
Selengkapnya tentang Sprout Social
- Sprout Social vs Metricool: Metricool ditujukan untuk e-commerce dengan fokus pada konversi. Sprout Social ditujukan untuk tim yang lebih besar dan menawarkan analitik perusahaan yang lebih mendalam.
- Sprout Social vs Socialpilot:Â SocialPilot adalah solusi yang sangat berharga untuk penjadwalan konten. Ulasan Sprout Social akan menunjukkan bahwa SocialPilot unggul dalam analitik tingkat lanjut dan pemantauan media sosial, sehingga lebih baik untuk mendapatkan wawasan mendalam.
- Sprout Social vs Sendible:Â Sendible dikenal karena antarmuka yang ramah pengguna. Sprout Social lebih fokus pada pelaporan terperinci dan analisis sentimen.
- Sprout Social vs Content Studio:Â Content Studio lebih fokus pada penemuan konten untuk bisnis kecil. Sprout Social adalah platform andalan untuk analitik tingkat lanjut dan kolaborasi tim.
- Sprout Social vs Heropost: Heropost memiliki analisis pesaing yang kuat. Sebuah ulasan tentang Sprout Social menyoroti kemampuan pemantauan dan pelaporan media sosialnya yang lebih canggih.
- Sprout Social vs Agorapulse:Â Agorapulse adalah alternatif yang lebih terjangkau dengan kotak masuk yang bagus. Sprout Social menyediakan pelaporan yang lebih mendalam dan lebih baik untuk pelaporan media sosial berbayar tingkat perusahaan.
- Sprout Social vs Zoho Social: Zoho Social adalah pilihan terjangkau dengan antarmuka yang mudah digunakan. Sprout Social menawarkan serangkaian fitur yang lebih lengkap dan canggih, meskipun dengan harga yang lebih tinggi.
- Sprout Social vs Buffer:Â Buffer terkenal karena kesederhanaannya. Sprout Social menawarkan serangkaian fitur yang lebih lengkap untuk tim besar dan analitik yang lebih mendalam.
- Sprout Social vs Sprinklr: Sprinklr ditujukan untuk perusahaan besar. Sprout Social sering dinilai memiliki antarmuka pengguna yang lebih intuitif dan dukungan yang lebih baik untuk fitur-fiturnya yang kompleks.
- Sprout Social vs Later: Later adalah platform yang mengutamakan visual, terutama untuk Instagram. Sprout Social adalah alat manajemen media sosial yang lebih luas yang mendukung lebih banyak alternatif media sosial dan menawarkan pemantauan media sosial yang lebih canggih.
- Sprout Social vs Loomly: Loomly berfokus pada kolaborasi tim. Sprout Social menyediakan pemantauan media sosial yang lebih canggih dan analitik yang lebih detail.
- Sprout Social vs Blaze: Salah satu versi Blaze adalah alat media sosial. Versi lain, yang lebih umum, adalah rangkaian perangkat lunak untuk industri ganja dan bukan pesaing langsung.
- Sprout Social vs Hootsuite: Hootsuite adalah pesaing yang sudah lama ada. Sprout Social sering dipuji karena pelaporan media sosial dan dukungan pelanggannya yang unggul.
Selengkapnya tentang Hootsuite
- Hootsuite vs Sprout Social: Fitur unggulannya adalah manajemen proyek yang tangguh dan analitik mendalam untuk tim besar.
- Hootsuite vs Metricool: Fitur unggulannya adalah fokus pada antarmuka yang lebih ramah pengguna dan kolaborasi tim.
- Hootsuite vs SocialPilot: Fitur unggulannya adalah penjadwalan yang komprehensif dan fitur-fitur berharga untuk merek dan agensi multi-lokasi.
- Hootsuite vs Sendible: Fitur unggulannya adalah desain yang berfokus pada agensi dengan dasbor khusus dan pelaporan white-label.
- Hootsuite vs Content Studio: It’s standout feature is its powerful content discovery and curation tools for creators.
- Hootsuite vs Heropost: Fitur unggulannya adalah asisten penulisan AI dan kemampuannya untuk membuat tautan pendek bermerek.
- Hootsuite vs Agorapulse: Fitur unggulannya adalah kotak masuk sosial terpadu dan pendekatan dukungan pelanggan yang transparan dan ramah pengguna.
- Hootsuite vs Zoho Sosial: It’s standout feature is its SmartQ predictions for optimal scheduling and a highly user-friendly interface.
- Hootsuite vs Buffer: Fitur unggulannya adalah kesederhanaan dan kemudahan penggunaannya, sehingga ideal untuk usaha kecil.
- Hootsuite vs Sprinklr: Fitur unggulannya adalah kemampuan mendengarkan media sosial tingkat lanjut dan keterlibatan pelanggan yang lebih mendalam untuk perusahaan.
- Hootsuite vs Nanti: Fitur unggulannya adalah pendekatan yang mengutamakan visual, terutama untuk Instagram, dengan perencana visual dan Linkin.bio.
- Hootsuite vs Loomly: Fitur unggulannya adalah inspirasi postingan harian dan alur kerja persetujuan konten yang efisien dan kolaboratif.
- Hootsuite vs Blaze: Fitur unggulannya adalah pendekatan yang mengutamakan AI, dengan spesialisasi dalam menciptakan gambar dan konten AI berkualitas tinggi.
- Hootsuite vs Planable: Fitur unggulannya adalah fokus pada kolaborasi intuitif dan proses perencanaan konten visual yang mendalam.
Pertanyaan Yang Sering Muncul
Is Sprout Social or Hootsuite better for small businesses?
While both platforms offer plans for small businesses, Hootsuite’s lower price point makes it a more budget-friendly option for startups or those with limited resources.
Which tool has better social listening capabilities?
Sprout Social takes the crown for social listening. Its features are more robust, allowing for in-depth analysis of brand mentions, competitor activity, and industry trends.
Can I manage my Instagram account with both tools?
Yes, both Sprout Social and Hootsuite support Instagram publishing, scheduling, and analytics. You can even use them to manage direct messages and comments.
Do these platforms offer mobile apps?
Absolutely! Both Sprout Social and Hootsuite have mobile apps for iOS & Android devices, allowing you to manage your social media on the go.
Alat mana yang lebih mudah digunakan?
Both platforms are generally user-friendly, but Hootsuite has a slightly less steep learning curve. Its interface is more streamlined, making it a good choice for beginners.
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