📊 Hasil Tes Kami:
- 🤖 Kedalaman Otomatisasi: Keap offers 2,500+ integrations and full campaign workflows vs Zoho Social’s basic post scheduling — Keap wins
- 📧 Keterkiriman Email: Keap reports a 99.5% delivery rate vs Zoho Social’s limited email tools — Keap wins
- 📱 Manajemen Media Sosial: Zoho Social supports 11+ platforms with SmartQ scheduling vs Keap’s basic social features — Zoho Social menang
- 💰 Harga: Zoho Social starts free vs Keap at $299/month — Zoho Social wins on price
- 🏆 Overall CRM & Automation: Keap wins 5 of 7 categories for small business automation — Keap overall winner
Are you stuck choosing between Keap vs Zoho CRM for your small business?
Both platforms promise to help you grow sales and manage customers.
Namun, keduanya melayani kebutuhan yang sangat berbeda.
Keap focuses on CRM, sales automation, and email marketing for bisnis kecil.
Zoho Social focuses on managing your social media presence across multiple platforms.
In this head-to-head matchup, I’ll break down which tool is right for your business.
Tinjau
To give you the most accurate comparison, I tested Keap and Zoho Social side by side.
I spent three weeks using both platforms on real business tasks.
I examined their automation, lead management, pelaporandan kemudahan penggunaan.
My goal is to save you time so you can make the right call fast.
Apa itu Keap?
Keap is an all-in-one CRM and sales automation platform built for small businesses.
It combines contact management, email marketing, sales pipelines, and invoicing in one place.
Keap was formerly known as Infusionsoft before rebranding to focus on small business growth.
Keap
Keap automates your sales and marketing so you can focus on growing your business. It connects your CRM, email campaigns, and invoicing in one dashboard. Small businesses using Keap report saving an average of 10 hours per week.
Harga Keap
Here’s what Keap costs in 2026. Let’s break it down.
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Pro (All-in-One) | $299/month (Annually Billed) | Small businesses needing full CRM + automation |
Uji coba gratis: Yes — Keap offers a 14-day free trial with access to all features. No credit card required to start.
Garansi uang kembali: Keap does not publicly advertise a money-back guarantee. Review terms before purchasing.
📌 Catatan: The $299/month plan is billed annually. Each additional user costs $30/month extra. Pricing scales as your contact list grows beyond 500 contacts.
⚠️ Peringatan: Keap’s pricing is one of the highest in the small business CRM space. New entrepreneurs may find the entry cost steep before seeing ROI.
Key Benefits of Keap
Here’s why Keap stands out for small business owners:
- Powerful Automation Builder: Keap’s Campaign Builder uses drag-and-drop tools to create complex workflows. You can automate email follow-ups, lead scoring, and task assignments in minutes.
- 99.5% Email Deliverability: Keap claims one of the highest deliverability rates in the industry. Your emails reach inboxes, not spam folders.
- Built-in Invoicing & Payments: Keap includes invoicing and connects to major payment processors. You don’t need a separate billing tool.
- 2,500+ Integrations: Keap connects with over 2,500 tools including Zapier, QuickBooks, and Shopify. Your existing tech stack plugs right in.
- Alat yang Didukung AI: Keap’s AI drafts email copy and suggests automations based on natural language prompts. It speeds up campaign setup significantly.
- Dedicated Business Line: Keap includes a separate phone and texting line for your business. It keeps personal and professional communications apart.
Keap Pros & Cons
✅ Kelebihan
- All-in-one CRM, email, and invoicing platform
- Saves an average of 10 hours per week via automation
- 99.5% email deliverability rate is best-in-class
- Dedicated customer success manager with every plan
❌ Kekurangan
- $299/month is expensive for brand-new businesses
- Tidak ada paket gratis — hanya uji coba 14 hari.
- Pricing increases as your contact list grows
Apa itu Zoho Social?
Zoho Social is a social media management platform for businesses and agencies.
It lets you schedule posts, monitor keywords, and track performance across 11+ platforms from one dashboard.
Zoho Social integrates deeply with the rest of the Zoho app suite.
Zoho Social
Zoho Social helps you manage all your social media channels from one place. Schedule posts, monitor mentions, and measure performance with customizable reports. It’s affordable and works even better when paired with other Zoho apps.
Harga Sosial Zoho
Here’s what Zoho Social costs in 2026. Let’s break it down.
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Bebas | $0 | Individuals and beginners testing the platform |
| Standar | $10/bulan | Pekerja lepas managing a few social accounts |
| Profesional | $30/bulan | Growing businesses needing advanced analytics |
| Premi | $40/bulan | Agencies needing white-label reports and team tools |
Uji coba gratis: Yes — Zoho Social has a permanent free plan plus a free trial of paid features. No credit card is needed for the free tier.
Garansi uang kembali: Zoho typically offers refunds within the first billing cycle. Check Zoho’s refund policy before upgrading.
📌 Catatan: The free plan covers basic scheduling for one brand. Paid plans unlock multi-channel analytics, team collaboration, and custom reports.
⚠️ Peringatan: Zoho Social is a social media tool — it is not a full CRM. If you need contact management, sales pipelines, or invoicing, you’ll need additional Zoho apps.
Manfaat Utama Zoho Social
Here’s why Zoho Social stands out for social media managers:
- Penjadwalan SmartQ: Zoho Social’s SmartQ feature finds the best times to post based on your audience’s activity. Your posts reach more people automatically.
- 11+ Platform Support: Zoho Social supports Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, YouTube, and more. One dashboard covers your full social footprint.
- Pemantauan Media Sosial Secara Real-Time: Monitor hashtags, mentions, and keywords as they happen. You can engage with your audience before they move on.
- Laporan Kustom Tanpa Batas: Build detailed analytics reports tailored to your KPIs. Agencies love the white-label reporting feature.
- Integrasi Ekosistem Zoho: Zoho Social connects with Zoho CRM, Zoho Campaigns, and other Zoho apps. Your social leads flow directly into your sales pipeline.
- Zia AI Asisten: Zoho Social includes Zia AI for content suggestions and hashtag recommendations. It helps you create posts faster.
Kelebihan & Kekurangan Zoho Social
✅ Kelebihan
- Generous free plan with real scheduling features
- Supports 11+ social platforms including TikTok and YouTube
- SmartQ posts at the best times automatically
- Paket berbayar terjangkau mulai dari hanya $10/bulan
❌ Kekurangan
- Not a full CRM — lacks sales pipelines and invoicing
- Some advanced features require other paid Zoho apps
- UI improvements needed per user feedback
Perbandingan Fitur
Ready to dive into a detailed comparison of Keap vs Zoho Social?
Kami akan membahas 9 fitur utama untuk membantu Anda menentukan platform mana yang paling sesuai dengan kebutuhan Anda.
| Fitur | Keap | Zoho Social |
|---|---|---|
| Harga Mulai | $299/bulan | Gratis / $10/bulan |
| Paket Gratis | ❌ | ✅ |
| CRM & Contact Management | ✅ | ❌ |
| Pemasaran Email | ✅ | ❌ |
| Saluran Penjualan | ✅ | ❌ |
| Penjadwalan Media Sosial | ❌ | ✅ |
| Mendengarkan di Media Sosial | ❌ | ✅ |
| Invoicing & Payments | ✅ | ❌ |
| Alat AI | ✅ | ✅ |
| Terbaik untuk | CRM & sales automation | Social media management |
1. Pembuat Otomatisasi
Keap: Keap’s Campaign Builder is a visual drag-and-drop workflow tool. You can set up “when-then” automation scenarios — for example, when a lead fills out a form, Keap sends a follow-up email and assigns a task to your sales team automatically. Users report building full campaigns in under 20 minutes.
Zoho Social: Zoho Social’s automation is focused on social media publishing. You can set up a publishing queue and SmartQ will automatically schedule your posts at the best times. Automation is limited to social posting — it does not support sales workflows or contact-based triggers.
⚠️ Peringatan: If you need full sales and marketing automation beyond social media, Keap is the only choice here. Zoho Social cannot replace a CRM automation tool.
2. CRM & Manajemen Kontak
Keap: Keap’s CRM stores every contact record with full interaction history, tags, lead scores, and custom fields. You can segment your list and trigger personalized automations based on behavior. The sales pipeline view lets you drag deals through stages visually.
Zoho Social: Zoho Social does not include a standalone CRM. However, it integrates with Zoho CRM so social leads can flow into your contact database. This connection requires a separate Zoho CRM subscription.
📌 Hasil Tes: Keap’s built-in CRM is significantly more complete than Zoho Social’s indirect CRM connection. For contact management, Keap wins clearly.
3. Pemasaran Email
Keap: Keap’s email marketing tools include hyper-targeted campaigns based on CRM tags and segments. You can build drip sequences, broadcast campaigns, and automated follow-ups. Keap reports a 99.5% deliverability rate, which is among the best in the industry.
Zoho Social: Zoho Social is not an email marketing tool. It is designed exclusively for social media channels. For email campaigns, you would need to pair it with Zoho Campaigns or another email platform.
4. Manajemen Media Sosial
Keap: Keap does not include dedicated social media management tools. It focuses on CRM, email, and automation. Social media is not a primary use case for Keap.
Zoho Social: Zoho Social supports 11+ platforms including Facebook, Instagram, LinkedIn, X, TikTok, Pinterest, and YouTube. SmartQ automatically schedules posts at optimal times. The real-time monitoring feed lets you track mentions, hashtags, and keywords across all channels simultaneously.
⚠️ Peringatan: If social media is your primary marketing channel, Zoho Social wins this category entirely. Keap is not built for social content management.
5. Sales Pipeline & Lead Management
Keap: Keap includes a full visual sales pipeline where you can drag and drop deals between stages. Lead scoring automatically ranks your prospects based on their engagement. You can set automated follow-up actions when leads move between stages.
Zoho Social: Zoho Social does not include a sales pipeline. Its lead management is limited to capturing social media leads and passing them to Zoho CRM. For active pipeline management, you need a separate tool.
6. Landing Page
Keap: Keap includes a built-in landing page builder so you can capture leads directly into your CRM. You can connect multiple landing pages to automation sequences. No third-party tool is needed to build your lead capture funnel.
Zoho Social: Zoho Social includes a landing page builder as part of the broader Zoho One suite. This feature is available through Zoho’s add-on apps rather than natively within Zoho Social itself.
7. Pelaporan & Analisis
Keap: Keap provides sales and revenue reporting, campaign performance metrics, and lead source tracking. You can measure email open rates, click-through rates, and automation conversion rates. Reports focus on sales outcomes rather than social engagement.
Zoho Social: Zoho Social offers unlimited custom reports on reach, engagement, follower growth, and conversions. Agencies can generate white-label branded reports for clients. Pre-built reports are also available for quick performance snapshots.
📌 Hasil Tes: For social media analytics, Zoho Social’s unlimited custom reports are excellent. For sales and revenue reporting, Keap is the better choice.
8. Fitur AI
Keap: Keap's Alat AI draft email copy and suggest improved automation sequences based on natural language prompts. You describe what you want the campaign to do, and Keap’s AI builds the workflow for you.
Zoho Social: Zoho Social includes the Zia Asisten AI for generating social media content and hashtag suggestions. Zia can also predict the best posting times for your specific audience. It speeds up content creation for social teams.
9. Harga & Biaya
Mari kita bandingkan paket harga tersebut secara berdampingan.
| Rencana | Keap | Zoho Social |
|---|---|---|
| Bebas | ❌ (Hanya uji coba 14 hari) | ✅ $0 |
| Tiket Masuk Berbayar | $299/month (annually) | $10/bulan |
| Tingkat Menengah | — | $30/bulan |
| Premi | — | $40/bulan |
| Pengguna Tambahan | $30/pengguna/bulan | Termasuk dalam rencana |
Keap: At $299/month billed annually, Keap is a premium investment. The price includes full CRM, automation, email marketing, invoicing, and a dedicated customer success manager. It’s expensive but replaces several separate tools for small businesses.
Zoho Social: Zoho Social is one of the most affordable social media tools available. Even the Professional plan at $30/month is far cheaper than most competitors. The free plan is genuinely usable — not just a stripped-down teaser.
Skenario yang Berbeda
| Jika Anda Membutuhkan… | Memilih | Mengapa |
|---|---|---|
| Full CRM + sales automation | Keap | Built-in pipeline, email, and invoicing |
| Penjadwalan media sosial | Zoho Social | Supports 11+ platforms with SmartQ |
| Tight budget or free plan | Zoho Social | Free forever plan available |
| Email marketing campaigns | Keap | 99.5% deliverability, built-in segments |
| Mendengarkan dan memantau media sosial. | Zoho Social | Real-time hashtag and mention tracking |
| Invoicing & payment processing | Keap | Built-in billing, no extra tool needed |
| Beginner-friendly entry point | Zoho Social | Free plan with minimal setup required |
💰 Anggaran Anda
Zoho Social starts free and paid plans begin at just $10/month. Keap starts at $299/month — it’s a significant investment best suited for established small businesses that will use the full feature set.
🔌 Susunan Teknologi Anda
Keap connects with 2,500+ apps including QuickBooks, Shopify, and Zapier. Zoho Social fits best in a Zoho-first stack, connecting with Zoho CRM, Campaigns, and other Zoho products natively.
📝 Your Marketing Focus
If email marketing and sales automation are your primary channels, Keap is the right choice. If social media is your main growth channel, Zoho Social is purpose-built for that job.
🎓 Tingkat Pengalaman Anda
Zoho Social is quick to set up — even the free plan is usable within minutes. Keap has more complexity due to its automation depth, but it provides a dedicated customer success manager to guide you through setup.
🆓 Uji Coba dan Demo Gratis
Keap offers a 14-day free trial with full feature access. Zoho Social has a permanently free plan. Try both before committing — the differences become very clear in hands-on testing.
🛟 Opsi Dukungan
Keap includes 24/7 chat support, email support, phone support Monday–Friday, and a dedicated customer success manager. Zoho Social offers email and chat support, with a large knowledge base and community forum.
Panduan Pengalihan
Sudah menggunakan salah satu alat ini? Berikut yang dapat Anda harapkan jika Anda beralih.
🔄 Switching from Keap to Zoho Social?
✅ Apa yang akan Anda peroleh:
- Free or very affordable entry-level plan
- Full social media scheduling across 11+ platforms
- Real-time social listening and hashtag monitoring
❌ Apa yang akan Anda rugikan:
- Full CRM with contact records, lead scoring, and pipeline management
- Built-in email marketing with 99.5% deliverability
- Integrated invoicing and payment processing
📋 Cara beralih:
- Export your Keap contacts as a CSV file before canceling
- Buat akun Zoho Social gratis dan hubungkan profil media sosial Anda.
- Import contacts into Zoho CRM separately if you need contact management
🔄 Switching from Zoho Social to Keap?
✅ Apa yang akan Anda peroleh:
- A full CRM with contact records, tags, and lead scoring
- Powerful email marketing with automated drip campaigns
- Built-in sales pipeline, invoicing, and payment tools
❌ Apa yang akan Anda rugikan:
- Native scheduling and management for 11+ social platforms
- SmartQ automatic post timing optimization
- Free plan access — Keap requires payment after 14 days
📋 Cara beralih:
- Export your Zoho Social data and analytics reports before canceling
- Start Keap’s 14-day free trial and set up your CRM contacts
- Build your first automation sequence using Keap’s Campaign Builder templates
Keputusan Akhir
| Kategori | Pemenang |
|---|---|
| 💰 Harga | Zoho Social |
| 🤖 Sales Automation | Keap |
| 📧 Pemasaran Email | Keap |
| 📱 Social Media Management | Zoho Social |
| 🎯 Lead & Pipeline Management | Keap |
| 📊 Analisis & Pelaporan | Keap |
| 👶 Ease of Entry | Zoho Social |
| 🏆 Pemenang Keseluruhan | Keap |
🏆 WINNER: KEAP
Keap wins 5 out of 7 categories in this comparison.
Cocok untuk: Small business owners, solopreneurs, service-based businesses needing CRM + automation
Keap and Zoho Social are two very different products built for different jobs.
Keap is a complete sales and marketing automation platform for small businesses.
Zoho Social is a dedicated social media management tool that shines on platform coverage and price.
Zoho Social is excellent if social media is your main marketing channel and budget is tight.
However, if you need a full CRM, email automation, and sales pipeline in one place, Keap is the better choice.
Now go grow your business with the right tool!
More of Keap Compared
Here’s how Keap stacks up against other competitors:
Keap vs Naik Level
Keap menang berdasarkan: Ease of use, dedicated onboarding support, email deliverability
GoHighLevel menang dalam hal: Agency-focused features, white-labeling, all-in-one pricing
Keap vs Pipedrive
Keap menang berdasarkan: Built-in email marketing, invoicing, automation workflows
Pipedrive menang dalam hal: Sales-focused pipeline management, lower entry price
Keap vs Kampanye Aktif
Keap menang berdasarkan: Invoicing and payment tools, dedicated business phone line
ActiveCampaign unggul dalam hal: Email marketing depth, more affordable entry plans
Keap menang berdasarkan: Simpler setup for small teams, built-in payment processing
HubSpot unggul dalam hal: Free CRM tier, marketing and service hub integrations
Keap vs ClickFunnels
Keap menang berdasarkan: CRM depth, email deliverability, contact-based automation
ClickFunnels unggul dalam hal: Sales funnel building, membership sites, upsell pages
Keap vs Rakyat
Keap menang berdasarkan: Automation depth, email marketing, invoicing capabilities
Folk menang dalam hal: Modern UI, relationship-focused CRM, affordable pricing
Keap menang berdasarkan: Full CRM functionality, sales pipeline, payment processing
Menang secara instan dalam hal: Email dingin outreach volume, inbox warm-up features
Keap menang berdasarkan: Sales automation, email marketing, payment tools
ClickUp unggul dalam hal: Project management, team collaboration, free plan
Keap menang berdasarkan: Marketing automation, built-in email, invoicing
CRM menang pada hari Senin dalam hal: Visual project boards, team collaboration, UI design
Keap vs Kapsul CRM
Keap menang berdasarkan: Automation workflows, email campaigns, AI tools
Capsule CRM unggul dalam hal: Simplicity, lower price point, clean interface
Keap menang berdasarkan: Email deliverability, automation builder, business phone line
Insightly unggul dalam hal: Project management integration, lower entry pricing
Keap menang berdasarkan: Marketing automation depth, invoicing, 99.5% deliverability
Freshsales CRM unggul dalam hal: AI-powered lead scoring, free plan availability
Keap vs Salesforce
Keap menang berdasarkan: Simpler setup for small businesses, built-in invoicing
Salesforce unggul dalam hal: Enterprise scale, customization depth, app marketplace
Keap vs Zendesk
Keap menang berdasarkan: Sales automation, email marketing, payment tools
Zendesk unggul dalam hal: Customer support ticketing, helpdesk features, service teams
Perbandingan Lebih Lanjut tentang Zoho Social
Berikut perbandingan Zoho Social dengan pesaing lainnya:
Zoho Social unggul dalam hal: Significantly lower price, Zoho suite integration
Sprout Social unggul dalam hal: Advanced listening tools, deeper enterprise analytics
Zoho Social unggul dalam hal: Zoho CRM integration, real-time monitoring, custom reports
SocialPilot menang pada: Bulk scheduling, agency client management tools
Zoho Social vs Sendible
Zoho Social unggul dalam hal: Affordability, Zoho app integrations, clean interface
Sendible menang dalam hal: RSS feed automation, more agency-focused features
Zoho Social unggul dalam hal: Zoho suite integration, pricing, social listening
Studio Konten menang pada: Content discovery tools, blog publishing integration
Zoho Social vs Heropost
Zoho Social unggul dalam hal: Analytics depth, custom reports, AI assistant
Heropost menang dalam hal: Lower pricing tiers, simpler interface for beginners
Zoho Social unggul dalam hal: Price, Zoho integration, free plan availability
Agorapulse menang pada: Unified inbox, customer support responsiveness, ROI reporting
Zoho Social unggul dalam hal: Reporting depth, social listening, Zoho CRM sync
Penyangga menang pada: Simplicity, link-in-bio tool, landing page builder
Zoho Social vs Percik
Zoho Social unggul dalam hal: Harga terjangkau, mudah digunakan untuk tim kecil.
Sprinklr menang dalam hal: Enterprise-level governance, omnichannel coverage
Zoho Social vs Nanti
Zoho Social unggul dalam hal: Multi-platform support, analytics customization
Kemenangan selanjutnya pada: Visual Instagram planning, link-in-bio, creator tools
Zoho Social vs Loomly
Zoho Social unggul dalam hal: Zoho integration, social listening, lower price
Loomly menang dalam hal: Content idea suggestions, brand guidelines tools
Zoho Social unggul dalam hal: Reporting features, established platform reliability
Blaze menang dalam hal: AI content generation speed, modern interface design
Zoho Social unggul dalam hal: Zoho suite integration, team collaboration tools
Metrikol menang pada: Competitor analysis, ads management, detailed link tracking
Pertanyaan Yang Sering Muncul
Keap digunakan untuk apa?
Keap is a CRM and sales automation platform built for small businesses. It combines contact management, email marketing, sales pipelines, invoicing, and payment processing in one tool. Small businesses use Keap to automate follow-ups and close more deals faster.
Apakah Keap mudah digunakan?
Keap is considered user-friendly for a platform of its depth. Most users can set up the system in under 20 minutes. Keap also provides a dedicated customer success manager and free on-demand training to help new users get started.
Zoho Social digunakan untuk apa?
Zoho Social is a social media management platform for businesses and agencies. It lets you schedule posts, monitor mentions and hashtags, and track performance across 11+ platforms from one dashboard. It also integrates with Zoho CRM to turn social interactions into sales leads.
Apakah ada versi gratis dari Zoho Social?
Yes — Zoho Social has a permanently free plan for individuals managing one brand. The free tier includes basic post scheduling and some analytics. Paid plans start at $10/month and unlock advanced features like custom reports and multi-account management.
Apakah Keap merupakan CRM yang bagus?
Yes — Keap is a strong CRM choice for small businesses that need automation built in. It earns a 4.2/5 rating for its combination of contact management, email marketing, and pipeline tools. The main downside is the price, which starts at $299/month.
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