Keap vs Zoho CRM: Which Platform Wins in 2025?

oleh Fahim Joharder | Terakhir Oct 8, 2025

Pemenang

4.5

Pembuat Otomatisasi
Kuat CRM
Pemasaran melalui Email & SMS
Landing Page Keren
Saluran Penjualan
Uji coba gratis tersedia.
Paid Plan is at $299

Coba sekarang

Runner Up

3.5

Lead Management
Marketing Plus
Comprehensive Analytics
Bigin
Advanced Customization
Percobaan Bebas Tersedia
Paid Plans from $14/month

COBALAH SEKARANG

Memilih kanan CRM can feel like navigating a maze.

Are you struggling to decide between Keap and Zoho CRM for your business in 2025?

It’s a common dilemma.

Many businesses find themselves overwhelmed by the features and pricing of these popular platforms.

You’re not alone if you’re unsure which will boost your sales and streamline your operations.

This post will break down the key differences between Keap vs Zoho CRM, helping you decide and choose the perfect fit for your needs.

Tinjau

We’ve put Keap and Zoho CRM through their paces, exploring their features, pricing, and user experience.

Our hands-on testing and research, combined with user feedback, allow us to provide a clear comparison to help you choose the best CRM for your business.

4.5dari 5

Siap untuk lebih terorganisir dan menghemat 15 jam seminggu? Otomatisasi canggih Keap dapat mewujudkannya.

Harga: You can try it for free. Paid plan starts at $299/month

Fitur Kunci:

Pemasaran Email
CRM
Otomatisasi Penjualan dan Pemasaran

Coba Keap secara GRATIS Baca Ulasan Penuh

3.5dari 5

Want a simple yet powerful CRM to organize your customer relationships? You can experience it risk-free!

Harga: It has a free trial. The premium plan starts at $14/month.

Fitur Kunci:

Manajemen Kontak
Sales Force Automation
Analytics & Reporting

Try ZOHO For FREE Baca Ulasan Penuh

Apa itu Keap?

Pernah merasa seperti Anda sedang menangani terlalu banyak hal sekaligus? Keap memahami hal itu.

It’s a CRM designed to simplify your bisnis. Think of it as your all-in-one tool for sales and marketing.

Keap membantu Anda mengatur kontak, mengotomatiskan tugas, dan menutup lebih banyak transaksi.

Ini sangat bagus terutama untuk bisnis kecil dan para pengusaha yang ingin menghemat waktu dan berkembang lebih cepat.

Juga, mengeksplorasi favorit kita Alternatif Keap…

Our Take

Keap adalah pilihan fantastis bagi bisnis kecil untuk menyederhanakan upaya penjualan dan pemasaran mereka. Platform ini mudah digunakan dan dilengkapi dengan fitur-fitur berharga.

Coba Keap secara gratis Baca Ulasan Penuh Alternatif Keap

Manfaat Kunci

Pemasaran email bawaan: Kirim email yang ditargetkan kepada audiens Anda.
Otomatisasi yang mudah digunakan: Otomatiskan tugas-tugas seperti mengirim pesan tindak lanjut dan menetapkan prospek.
Manajemen saluran penjualan: Lacak transaksi Anda dan identifikasi peluang.
Integrasi e-commerce: Hubungkan Keap dengan toko online Anda untuk mengelola pesanan dan pelanggan.

Coba Keap secara gratis

Harga

Keap menawarkan uji coba gratis dan struktur harga yang sederhana untuk membantu Anda memulai.

Rencana sederhana: Starts at $299/month (Annually Billed) and offers two users and 1500 contacts.

Coba Keap secara gratis

Pro

Sangat cocok untuk usaha kecil.
Mudah dipelajari dan digunakan.
Alat pemasaran email yang ampuh.
Fitur otomatisasi yang sangat baik.

Kons

Biayanya bisa menjadi mahal seiring pertumbuhan bisnis Anda.
Opsi kustomisasi terbatas.
Tidak ideal untuk perusahaan besar.

Coba Keap secara gratis

What is Zoho CRM?

Now, let’s switch gears and talk about Zoho CRM.

Zoho offers a comprehensive suite of business tools. Their CRM is part of that ecosystem.

It has features to help you manage your sales, marketing, and customer support.

Juga, mengeksplorasi favorit kita Zoho CRM alternatives…

Our Take

Elevate your media sosial strategy with Zoho Social. From smart scheduling and social listening to in-depth analytics, Discover the power of Zoho Social today!

Try zoho For free Baca Ulasan Penuh zoho alternatives

Manfaat Kunci

Customization is king: Tailor Zoho CRM to fit your exact workflow.
Affordable for everyone: Starts with a free plan for up to 3 users.
Mobile app access: Manage your CRM on the go, anytime, anywhere.
Built-in analytics: Track critical metrics and gain valuable insights.

Try Zoho FOR FREE

Harga

Standar: $14/user/month.
Professional: $23/user/month.
Perusahaan:$40 /user/month.
Terakhir: $52/user/month.

Try Zoho FOR FREE

Pro

Super easy to use
Amazing price
The SmartQ feature
Highly customizable.
Integrates with many apps.

Kons

Fewer integrations
Reporting could be more detailed.
More advanced social listening.
Can get expensive with many users.

Try Zoho FOR FREE

Perbandingan Fitur

Let’s dive into a head-to-head comparison of Keap and Zoho CRM, examining the most important features to businesses.

1. Workflow

Keap excels in workflow otomasi, allowing you to create complex sequences for nurturing leads and automating tasks.

Zoho CRM also offers workflow automation, but it can be less intuitive for beginners.

2. Otomatisasi Pemasaran

Both platforms offer robust marketing automation features.

Keap’s strength lies in its integrated sales and marketing tools, while Zoho CRM provides a wider range of marketing integrations.

Coba Keap secara gratis

3. Manajemen Prospek

Lead management is crucial, and both platforms handle it well.

Keap’s lead scoring and segmentation tools are powerful, while Zoho CRM offers more customization options for lead tracking.

4. Customizable

Customizable dashboards and reports are essential.

Zoho CRM shines with its highly customizable interface, allowing you to tailor it to your needs. Keap offers customization, but it is less extensive.

5. Dashboard

A clear dashboard is key for quick insights.

Both platforms provide dashboards, but Zoho CRM is often praised for its comprehensive overview and pelaporan capabilities.

Keap’s dashboard focuses more on sales-related metrics.

6. Free Trial

A free trial lets you test before you commit.

Keap and Zoho CRM offer free trials, allowing you to explore the platforms and see which fits your business best.

Try Zoho FOR FREE

7. Customer Relationships

Building strong customer relationships is the core of any CRM.

Both platforms offer tools for managing customer interactions.

But Keap’s focus on sales and marketing automation can be particularly helpful for nurturing relationships and driving conversions.

Zoho CRM emphasizes a more holistic approach to managing the entire customer lifecycle.

Apa yang Harus Diperhatikan Saat Memilih CRM?

Social Media Management: Look for a platform that simplifies your social media presence. A tool like Zoho Social can help you manage multiple social media accounts and social media channels from one place, allowing you to instantly publish posts and track your social media performance.
Keap CRM & Sales Automation: If your primary focus is on generating revenue, consider a tool like Keap CRM. It’s built for powerful sales and marketing automation. Look for features that help you manage your sales process, from creating email marketing campaigns to automating follow-up emails and tracking your sales teams’ progress.
Landing Page Pembangun: A good CRM should include a landing page builder to create and connect multiple landing pages to your sales campaigns. This is key for lead generation and building a strong business strategy.
User Interface & Ease of Use: The user interface should be intuitive and straightforward. This is especially important for a usaha kecil where team members need to get up to speed quickly. A CRM is only effective if your sales team actually uses it.
Invoicing and Payment Processing: Evaluate if the CRM provides built-in tools for invoicing and payment processing. This can streamline your business line and automate a critical part of your sales process.
Integration with Other Apps: Consider how the CRM integrates with other tools you use. For example, Zoho CRM integrates seamlessly with a wide range of other Zoho apps, while Keap CRM connects well with many third-party tools.
Mobile App: For an active social media presence and managing customer relationship management on the go, a robust mobile app is a must-have. Check if the app lets you manage social media posts and other tasks from your phone.

Keputusan Akhir

Choosing between Keap and Zoho CRM depends heavily on your specific business needs.

Keap’s integrated approach might be a better fit if you focus heavily on automated sales and marketing workflows.

However, Keap CRM is likely the stronger choice if you prioritize customization, a broader range of integrations, and a more comprehensive CRM approach.

Both are powerful tools; our testing has shown they can significantly benefit businesses.

Ultimately, the best way to decide is to take advantage of the free trials offered by both platforms.

Our comparison provides a solid foundation, but experiencing the software firsthand will allow you to buat the most informed decision for your strategy.

Coba Keap secara GRATIS Baca Ulasan Penuh Alternatif Keap

Try ZOHO For FREE Baca Ulasan Penuh ZOHO alternatives

More of keap

Berikut perbandingan Keap dengan berbagai alternatif lainnya:

Keap vs Pipedrive: Keap unggul dalam otomatisasi pemasaran dan penjualan terintegrasi. Pipedrive lebih fokus pada manajemen visualisasi alur penjualan dan pelacakan transaksi.
Keap vs Naik Level: GoHighLevel adalah platform lengkap untuk agensi, menawarkan opsi white-label dan otomatisasi yang ekstensif.
Keap vs ActiveCampaign: Keap menyediakan solusi otomatisasi bisnis lengkap untuk usaha kecil berbasis layanan. ActiveCampaign mengkhususkan diri dalam pemasaran email yang canggih dan otomatisasi pengalaman pelanggan.
Keap vs HubSpot: Keap mengintegrasikan CRM, otomatisasi pemasaran, dan e-commerce untuk bisnis kecil. HubSpot menawarkan rangkaian hub yang lebih luas untuk penjualan, pemasaran, layanan, dan konten, yang cocok untuk berbagai ukuran bisnis.
Keap vs ClickFunnels: Keap menawarkan CRM, otomatisasi pemasaran, dan e-commerce. ClickFunnels terutama merupakan pembuat sales funnel dan landing page dengan beberapa fungsi pengumpulan prospek.
Keap vs Folk: Keap menyediakan otomatisasi penjualan dan pemasaran yang andal dengan kustomisasi mendalam. Folk menawarkan antarmuka yang lebih sederhana dan ramah pengguna yang berfokus pada manajemen kontak kolaboratif.
Keap vs Instantly: Keap adalah platform CRM dan otomatisasi komprehensif untuk penjualan dan pemasaran. Seketika mengkhususkan diri dalam menjangkau pelanggan melalui penjualan keluar dan menghasilkan prospek.
Keap vs ClickUp: Keap adalah CRM khusus dengan otomatisasi penjualan dan pemasaran yang kuat. KlikUp adalah alat manajemen proyek serbaguna yang dapat dikonfigurasi sebagai CRM.
Keap vs Monday CRM: Keap adalah CRM khusus yang berfokus pada otomatisasi penjualan dan pemasaran bisnis kecil. Monday CRM adalah sistem operasi kerja yang fleksibel dengan kemampuan CRM yang dapat disesuaikan untuk alur kerja kolaboratif.
Keap vs Capsule CRM: Keap menawarkan otomatisasi pemasaran tingkat lanjut dan solusi bisnis terintegrasi. Kapsul CRM dirancang untuk kesederhanaan dan keterjangkauan, ideal untuk bisnis kecil hingga menengah.
Keap vs Insightly: Keap berfokus pada otomatisasi pemasaran dan manajemen prospek yang andal. Insightly menyediakan manajemen kontak dan proyek dengan otomatisasi alur kerja, cocok untuk bisnis kecil hingga menengah.
Keap vs Freshsales CRM: Keap menawarkan otomatisasi yang kuat dan ditujukan untuk bisnis kecil. Freshsales CRM dikenal karena harganya yang terjangkau, antarmuka yang ramah pengguna, dan integrasi yang luas.
Keap vs Salesforce: Keap dirancang khusus untuk CRM bisnis kecil dan otomatisasi pemasaran. Salesforce adalah CRM yang sangat dapat disesuaikan, skalabel, dan terkemuka di industri untuk bisnis dari semua ukuran, terutama perusahaan besar.
Keap vs Zendesk: Keap unggul dalam otomatisasi penjualan dan pemasaran serta e-commerce. Zendesk terutama merupakan platform layanan dan dukungan pelanggan dengan fitur tiket dan kolaborasi yang andal.

More of Zoho CRM

Here’s a concise comparison of Zoho CRM with its alternatives:

Zoho CRM vs Pipedrive: Zoho CRM is feature-rich and affordable; Pipedrive provides a simpler, visual sales pipeline.
Zoho CRM vs Keap: Zoho CRM is a holistic CRM; Keap excels in integrated sales and marketing automation.
Zoho vs GoHighLevel: Zoho CRM is a very flexible and feature-rich CRM. It’s great for businesses of all sizes, offering deep customization and robust reporting for sales. GoHighLevel is an all-in-one platform mainly for marketing agency businesses.
Zoho CRM vs ActiveCampaign: Zoho CRM provides comprehensive CRM; ActiveCampaign leads in advanced marketing automation.
Zoho CRM vs HubSpot: Zoho CRM is cost-effective and offers diverse features; HubSpot is user-friendly and offers an expansive platform, but it can be pricier.
Zoho CRM vs ClickFunnels: Zoho CRM is a complete business management suite; ClickFunnels focuses on building conversion-optimized sales funnels.
Zoho CRM vs Folk: Zoho CRM is a broad, customizable CRM; Folk is a simpler, collaborative contact management tool.
Zoho CRM vs Instantly: Zoho CRM provides full-cycle CRM; Instantly specializes in jangkauan email dingin at scale.
Zoho CRM vs ClickUp: Zoho CRM is a dedicated CRM solution; ClickUp is primarily a versatile project management platform.
Zoho CRM vs Monday CRM: Zoho CRM offers deep CRM functionality; Monday CRM emphasizes visual workflows within a broader work OS.
Zoho CRM vs Capsule CRM: Zoho CRM is extensive and customizable; Capsule CRM is known for its simplicity and ease of use.
Zoho CRM vs Insightly: Zoho CRM provides comprehensive CRM functions; Insightly combines CRM with project management.
Zoho CRM vs Freshsales CRM: Zoho CRM offers robust automation and customization; Freshsales CRM features an intuitive sales pipeline.
Zoho CRM vs Salesforce: Zoho CRM is an affordable, feature-packed alternative; Salesforce is a highly customizable, market-leading enterprise solution.

Pertanyaan Yang Sering Muncul

Is Keap better for small businesses?

Keap can be a great choice for small businesses heavily focused on sales and marketing automation, especially those with limited technical expertise. Its integrated approach simplifies complex workflows. However, small businesses with more diverse needs might find Zoho CRM’s flexibility more appealing.

Is Zoho CRM more affordable than Keap?

Generally, Zoho CRM offers more affordable plans, especially for larger teams. Keap’s pricing can be higher, particularly as you scale and require more advanced features. However, it’s essential to compare specific plans and features to determine the most cost-effective solution for your business.

Which CRM has better integrations?

Zoho CRM generally offers a wider range of integrations with other business applications. While Keap integrates well with its own suite of tools, Zoho’s open API and extensive marketplace provide more options for connecting with third-party software.

Is Keap easier to use than Zoho CRM?

Keap is often considered more user-friendly, particularly for those new to CRM. Its interface is designed to be intuitive, especially for setting up sales and marketing automation. Zoho CRM, while powerful, can have a steeper learning curve due to its extensive customization options.

Does Zoho CRM offer better reporting?

Zoho CRM is frequently praised for its robust reporting capabilities. Its customizable dashboards and in-depth analytics provide comprehensive insights into your sales and marketing performance. While Keap offers reporting, it may not be as extensive as Zoho’s.