SocialPilot vs Loomly: The Ultimate Comparison Guide in 2025?

Overwhelmed by the choices for managing your social media?

Loomly and SocialPilot are two popular options, but which one’s right for you?

This guide breaks down SocialPilot vs Loomly and their features and pricing, helping you choose the best tool for your needs (and budget!).

Vue d'ensemble

To give you the most accurate comparison, we’ve spent weeks testing both SocialPilot and Loomly, scheduling posts, exploring features, and analyzing their strengths and weaknesses.

This hands-on experience allows us to provide an insightful look at what each platform has to offer.

We’ll cover everything from the basics to advanced features so you can also make an informed decision.

What is SocialPilot?

Ever wish you could manage all your social media in one place? That’s where SocialPilot comes in.

It’s a powerful tool designed to make your life easier. Think about scheduling posts, analyzing performance, and engaging with your audience – all from a single dashboard.

Pretty neat, right? It’s a favorite for businesses and agencies who want to save time and boost their social media game without breaking the bank.

Découvrez également nos SocialPilot alternatives...

Principaux avantages

• Serious time-saver: Schedule up to 500 posts at once with bulk scheduling.
• Client collaboration made easy: Manage up to 250 accounts à partir d'un seul endroit.
• Content curation on autopilot: Discover and share relevant content with the content curation tool.
• Never miss a mention: Track brand mentions and social conversations with powerful social listening caractéristiques.
• Data-driven insights: Analyze performance with in-depth analytics and reporting.

Tarification

SocialPilot offers you a variety of plans to fit your needs and budget. Here’s a quick look:

• Professionnel : $30/month (10 Médias sociaux Accounts, 1 User)
• Small Team: $50/month (20 Médias sociaux Accounts, 3 User, Content Libary)
• Agency: $100/month (30 Médias sociaux Accounts, 6 Users, Unlimited Clients, Client Approval)
• Agency+: $200/month (50 Médias sociaux Accounts, Unlimited User, Clients, White Label)

What is Loomly?

Imagine having a médias sociaux sidekick who’s always got your back. That’s Loomly! It’s not just a scheduling tool; it’s like a creative studio for your social media content.

Need inspiration? Loomly’s got you covered. Want to perfect your posts? It has tools for that, too.

Loomly helps you create, schedule, and analyze your posts, all while keeping your brand looking sharp.

Also, explore our favorite Loomly alternatives…

Principaux avantages

• Content idea générateur: Get daily post ideas and trending topics.
• Collaboration en temps réel : Work seamlessly with your team.
• Brand consistency: Store all your brand assets in one place.
• Post optimization tips: Get suggestions for improving your posts.
• Interactive content calendar: Visualize and manage your content strategy.

Tarification

Loomly offers flexible plans for individuals and teams:

• Base: $42/month (Interactions, Post analytics, Hashtag manager)
• Standard : $80/month (Advanced analytics, Content export, Slacks & Teams integrations)
• Avancée : $175/month (Custom roles, Custom workflows, Scheduled reports)
• Prime : $369/month (Access to all Advanced features plus: Custom branding)

Comparaison des caractéristiques

Now for the head-to-head matchup! Let’s compare these two popular social media management tools across seven key features to see how they stack up.

This will help you decide which tool aligns best with your social media strategy and needs.

1. Supported Social Media Channels

Lors du choix d'un social media management tool, it’s crucial to ensure it supports the platforms you use.

Both SocialPilot and Loomly support all the major médias sociaux channels you’d expect, like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google Business Profile.

But SocialPilot edges out Loomly by also supporting TikTok, VK, and Tumblr. If you’re a petites entreprises using those less common platforms, SocialPilot might be a better fit for your social media efforts.

2. Content Scheduling and Publishing

Effective social media management relies heavily on scheduling and publishing.

Both tools offer robust scheduling features, allowing you to plan your content calendar.

SocialPilot allows you to bulk schedule up to 500 posts at once, which is a huge time-saver for busy social media managers.

Loomly, on the other hand, focuses on providing a more visual and interactive content calendar, giving you a bird’s eye view of your médias sociaux strategy.

It depends on your audience’s preferences – do you prioritize efficiency or a visually appealing overview?

3. Social Inbox and Engagement

Engaging with your audience is a crucial for building relationships and growing your online presence.

Both SocialPilot and Loomly provide a social inbox to manage comments and messages across your social media channels.

However, SocialPilot’s social inbox is more comprehensive, allowing you to manage mentions and track social conversations.

This is important for monitoring your brand reputation and engaging with your audience in real time.

4. Collaboration Features

Collaboration features are essential for teams managing social media.

Loomly shines in this area with its real-time collaboration features, allowing team members to work together seamlessly on content creation and approval, ensuring a smooth content approval workflow.

SocialPilot also offers collaboration features, but they aren’t as robust as Loomly’s.

5. Analytics and Reporting Features

Measuring the effectiveness of your médias sociaux efforts is key to success. Both platforms provide analytics to track your médias sociaux performance.

SocialPilot offers more advanced analytics and reporting features, including customizable reports that can be white-labeled.

Loomly’s analytics are more basic, providing a general overview of your performance. If you need in-depth data to fine-tune your médias sociaux strategy, SocialPilot is the better choice.

6. Content Approval Workflow

For teams that require multiple approvals before publishing, Loomly offers a streamlined content approval workflow.

This ensures that all content meets brand guidelines and gets the green light before going live.

While SocialPilot allows for team collaboration, it doesn’t have a dedicated approval workflow feature like Loomly.

7. User Interface and Ease of Use

User interface of a social media management tool can greatly impact your experience. Both SocialPilot and Loomly have user-friendly interfaces.

Loomly’s interface is more visually appealing and intuitive, while SocialPilot’s is more straightforward and functional.

Ultimately, the best user interface depends on your personal preferences and how you like to work. SocialPilot might be a good choice if you prefer a simple and efficient interface.

If you value a more visual and interactive experience, Loomly could be a better fit. Bonus: SocialPilot offers RSS feeds integration, which Loomly currently lacks.

This essential feature allows you to automatically share content from your favorite blogs and websites, keeping your social media feeds fresh and engaging.

What to Look for When Choosing a Social Media Management Tool?

• Your specific needs: Do you prioritize scheduling, collaboration, analytics, or a mix of everything?
• Supported médias sociaux platforms: Does the tool work with all the channels you use (including less common ones)?
• Facilité d'utilisation : Is the interface intuitive and easy to navigate?
• Prix : Does the tool fit your budget, and does it offer a free trial or demo?
• Fonctionnalités de collaboration : If you’re working with a team, are there robust collaboration and approval tools?
• Analytics and reporting: Does the tool provide the data you need to track your progress and make informed decisions?
• Customer support: Is there helpful and readily available support if you need assistance?
• Intégrations : Does this tool integrate with other apps and services you use?
• Unique features: Does the tool offer any special features that are important to you, like content curation or a social inbox?
• Mobile App: Do you need a mobile app to manage your social media on the go?

Verdict final

So, which tool comes out on top? It’s a close call, but we choose Loomly as the slightly better overall option. Why?

It has a fantastic user interface that’s super easy to use. It’s packed with helpful features like post ideas and optimization tips.

Plus, it’s great for teams who need to work together. But hold on! SocialPilot is still a fantastic choice, especially if you’re on a budget.

It nails all the essential features and offers incredible value for its price. Ultimately, the best choices depends on your specific needs.

We’ve given you all the info; now it’s your turn to decide! Trust us; we’ve done the homework so that you can be confident in your decision. Need a quick recap?

Check out the table below for a side-by-side comparison of Loomly and SocialPilot’s key features and pricing. It might help you make that final decision!

Need a quick recap? Check out the table below for a side-by-side comparison of Loomly and SocialPilot’s key features and pricing. It might help you make that final decision!

More of Socialpilot

• Socialpilot vs Sprout Social: Socialpilot – more affordable scheduling. Sprout – advanced analytics, listening, CRM.
• Socialpilot vs Metricool: Socialpilot – straightforward scheduling, good price. Metricool – strong, user-friendly analytics.
• Socialpilot vs Sendible: Socialpilot – good balance of features/price (agencies). Sendible – client management, comprehensive listening.
• Socialpilot vs Content Studio: Socialpilot – strong scheduling, team tools. Content Studio – content discovery, AI suggestions.
• Socialpilot vs Heropost: (Info limited – might specialize in visuals or unique pricing).
• Socialpilot vs Agorapulse: Socialpilot – robust scheduling, unified inbox. Agorapulse – strong engagement, comprehensive listening.
• Socialpilot vs Zoho Social: Socialpilot – wider platform integrations. Zoho Social – cost-effective (Zoho users).
• Socialpilot vs Buffer: Socialpilot – more features for the price. Buffer – simpler, basic scheduling.
• Socialpilot vs Sprinklr: Socialpilot – better for small/medium biz. Sprinklr – enterprise-level.
• Socialpilot vs Later: Socialpilot – broader platform support. Later – visual content (Instagram).
• Socialpilot vs Blaze: (Info limited – might be a feature or less common tool).

More of Loomly

• Loomly vs Sprout Social: Sprout Social offers more advanced analytics and social listening.
• Loomly vs Metricool: Metricool provides broader analytics and website tracking.
• Loomly vs Sendible: Sendible has more in-depth analytics and reporting features.
• Loomly vs Content Studio: Content Studio excels in content discovery and a unified inbox.
• Loomly vs Heropost: HeroPost focuses on AI-powered content creation.
• Loomly vs Agorapulse: Agorapulse offers strong community management tools.
• Loomly vs Zoho Social: Zoho Social integrates well with the Zoho suite.
• Loomly vs Buffer: Buffer is known for its simplicity in scheduling.
• Loomly vs Sprinklr: Sprinklr is a comprehensive platform for large enterprises.
• Loomly vs Later: Later is particularly strong for visual content planning, especially for Instagram.
• Loomly vs Blaze: Comparison depends on Blaze’s specific features and focus.

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