Salesforce vs SugarCRM : Quel est le meilleur en 2025 ?

par | Mar 17, 2025

Gagnant
Salesforce
9.0
  • Un nuage de ventes suralimenté
  • Sensibilisation personnalisée
  • Commerce Cloud
  • Suivi du soutien à la clientèle
  • Modèles d'e-mails sympas
  • Plan gratuit disponible
  • Plan payant à partir de $25/mois
Finaliste
SugarCRM
7.0
  • Automatisation des ventes
  • Intégration
  • Automatisation du marketing
  • Landing Pages
  • Security Overview
  • Plan gratuit disponible
  • Forfaits payants à partir de 19 $/mois
Salesforce vs SugarCRM

Choisir le bon CRM for your business can feel confusing, right? 

Mais lequel est vraiment the best?

It’s tough! You don’t want to waste time and money on a system that doesn’t fit. 

Bonnes nouvelles!

We’re going to break down Salesforce vs SugarCRM in simple terms.

Let’s find out which CRM will help your business shine.

Aperçu

We’ve spent countless hours diving deep into both Salesforce and SugarCRM.

Our team rigorously tested each platform’s features, from sales automation to customer support. 

This ensures our comparison is based on real-world data, not just marketing hype.

Salesforce

Prêt à explorer la première région du monde CRM? Sign up for a free trial of Salesforce!

9sur 10

Tarifs : L'abonnement est gratuit. L'abonnement premium démarre à 25 $/mois.

Caractéristiques principales :

  • Built-in Phone & Email
  • AI-Powered Insights
  • Gestion des transactions
SugarCRM CTA

SugarCRM’s tools, like Sugar Sell and Sugar Market, can help you in business!

6.9sur 10

Tarifs : Il existe un plan gratuit. Le plan premium commence à $19/mois.

Caractéristiques principales :

  • Platform customization
  • Open-source flexibility
  • On-premise option

Qu'est-ce que Salesforce ?

Salesforce? Yeah, you’ve probably heard of it.

It’s a big deal in the CRM monde.

Think of it as a super-powered tool for managing customer relationships.

It helps businesses track sales, marketing, and customer service.

Basically, it’s designed to keep everything organized.

Découvrez également nos favoris Alternatives à Salesforce

Salesforce
Salesforce
9.0

Prêt à découvrir ce que Salesforce peut faire pour vous ? Commencez votre essai gratuit dès aujourd'hui et faites-en l'expérience !

Principaux avantages

  • Leader du secteur : Salesforce dominates the CRM market for a reason.
  • Hautement personnalisable : Adaptez Salesforce à vos besoins exacts.
  • Un écosystème massif : Intégrer des milliers d'applications et de services.
  • Solution évolutive : Développez votre activité sans vous encombrer de votre CRM.

Tarifs

Salesforce propose une variété de plans adaptés à votre budget :

  • Starter Suite: $25/user per month
  • Pro Suite: $100/user per month
  • Entreprise: $165/user per month
  • Illimité: $330/user per month
  • Einstein 1 sales: $500/user per month
Tarification de Salesforce

Avantages

  • Solution de gestion de la relation client à la pointe de l'industrie.
  • Hautement personnalisable.
  • Robust rapports et analytique.
  • Excellente assistance à la clientèle.
  • Solution de gestion de la relation client à la pointe de l'industrie.

Inconvénients

  • Cela peut coûter cher.
  • Courbe d'apprentissage abrupte.
  • La mise en place peut être complexe.
  • Les mises à jour peuvent être perturbantes.

What is SugarCRM?

SugarCRM? It’s another solid CRM choice.

Think of it as a flexible platform. It lets you customize pretty much everything.

You get to build a system that fits your needs.

It’s known for its open-source options. This makes it a good pick for tech-savvy teams.

Découvrez également nos favoris SugarCRM alternatives

SugarCRM CTA
SugarCRM
7.0

Want to boost sales by 20% in 2025? SugarCRM’s tools, such as Sugar Sell, Sugar Serve, and Sugar Market, can help! They automate marketing, manage customers, and close more deals.

Principaux avantages

  • Open-source platform: Gives you greater flexibility and control.
  • Robust sales automation: Streamline your sales processes and boost productivity.
  • Excellent reporting tools: Gain valuable insights into your sales performance.
  • The mobile app includes access to your CRM data on the go.
  • Large community: Tap into a wealth of resources and support.

Tarifs

  • Essentials: $19/user/month, three users minimum.
  • Standard: $59/user/month, ten users minimum.
  • Avancé: $85/user/month, ten users minimum.
  • Premier: $135/user/month, ten users minimum.
SugarCRM Pricing

Avantages

  • Very customizable platform.
  • Powerful reporting features.
  • Offers a free trial and plan.
  • Mobile app is included.
  • Large and active community.

Inconvénients

  • Can be complex to set up.
  • The interface feels outdated.
  • Marketing automation is costly.
  • Not as intuitive as Aller à haut niveau.
  • Some features feel clunky.

Comparaison des fonctionnalités

Let’s dive into the core of SugarCRM vs Salesforce.

We’ve analyzed key functionalities to help you determine which CRM best fits your business.

Que vous soyez un petite entreprise or a large enterprise.

1. Sales and Pipeline Management

  • Salesforce Sales Cloud:
    • Salesforce offers robust pipeline management, detailed forecasting, and customizable stages. SItsCRM excels at providing a comprehensive view of the sales cycle.
  • Sugar Sell:
    • Sugar Sell provides strong sales tools, focusing on streamlining workflows. It offers a clear pipeline view, though it might lack some of Salesforce’s advanced features.
Bemefits of Salesforce

2. Gestion de la relation client (CRM)

  • Salesforce CRM:
    • Salesforce provides a deep customer relationship management (CRM) experience with extensive data tracking and interaction history.
  • SugarCRM:
    • Sugarcrm focuses on customizable crm functionalities, allowing businesses to tailor the system to their specific needs.

3. Marketing Automation

  • Salesforce Marketing Cloud:
    • Salesforce also offers a powerful marketing cloud that provides comprehensive marketing automation tools. This is often an add-on that costs additional money.
  • SugarCRM:
    • SugarCRM also offers marketing automation, though it might require more configuration.

4. Integration Capabilities

  • Salesforce Ecosystem:
    • Salesforce stands out with its extensive salesforce ecosystem, providing seamless integration capabilities with numerous third-party applications.
  • SugarCRM:
    • SugarCRM offers good integration capabilities, but its ecosystem is not as extensive as SugarCRM.

5. Personnalisation

  • Salesforce:
    • Salesforce offers significant customization, but it can require technical expertise.
  • SugarCRM:
    • SugarCRM is renowned for its high level of customization, particularly with its open-source options.
SugarCRM top benefits

6. Features & User Interface

  • Salesforce:
    • Boasts highly advanced modern UI and consistently adds many advanced features.
  • SugarCRM:
    • While functional, the UI of SugarCRM is frequently noted as being somewhat dated.

Que rechercher lors du choix d’un logiciel CRM ?

  • Évolutivité : Peut-il évoluer avec votre entreprise ?
  • Facilité d'utilisation : Is it intuitive for your sales teams?
  • Budget: Does the per-user per month cost align with your finances?
  • Besoins spécifiques : Does it address your unique customer relationship management requirements?
  • Soutien: Does the vendor provide reliable customer support?
  • Sécurité des données : How strong are its data protection measures?
  • Rapports : Does it have the reporting you need to track your pipeline?

Verdict final

So, which one wins?

For most businesses, Salesforce is the top CRM solution.

Yes, it can get pricey, especially if you need a lot of its Salesforce products.

But, the salesforce comparison is clear.

It gives you way more features.

If you have complex CRM needs, it’s hard to beat.

If you need to customize the CRM a lot, SugarCRM is good.

If you want a powerful, easy-to-use CRM system and have the budget, Salesforce is our pick. 

Plus de Salesforce

Here’s a brief comparison of Salesforce with these software solutions:

  • Salesforce vs Gohighlevel: Salesforce est un CRM d'entreprise avec une personnalisation poussée, idéal pour les grandes organisations, tandis que GoHighLevel offre une plateforme de marketing et de vente tout-en-un, souvent privilégiée par les petites entreprises et les agences.
  • Salesforce vs Pipedrive: Salesforce est un CRM complet et hautement personnalisable pour les ventes, le marketing et les services, tandis que Pipedrive se concentre sur la gestion visuelle intuitive du pipeline de vente pour des processus de vente rationalisés.
  • Salesforce vs Keap: Salesforce offre un vaste écosystème CRM personnalisable pour les entreprises de toutes tailles ; Keap propose une automatisation intégrée des ventes et du marketing, particulièrement efficace pour les petites entreprises.
  • Salesforce vs ActiveCampaign: Salesforce is a broad, enterprise-grade CRM with powerful sales automation, whereas ActiveCampaign excels in marketing automation, email campaigns, and customer journey visualization.
  • Salesforce vs Hubspot: Salesforce met l'accent sur une personnalisation approfondie et des rapports détaillés pour les besoins complexes des entreprises, tandis que HubSpot offre une suite intégrée d'outils de marketing, de vente et de service avec une interface plus conviviale.
  • Salesforce vs Clickfunnels: Salesforce est un CRM complet qui permet de gérer les relations avec les clients et les ventes ; ClickFunnels est spécifiquement conçu pour créer un entonnoir de vente afin de guider les clients à travers un chemin de conversion.
  • Salesforce vs Folk: Salesforce est un système de gestion de la relation client (CRM) hautement évolutif et riche en fonctionnalités, destiné aux opérations complexes et aux grandes entreprises ; Folk offre un outil de gestion des contacts et d'établissement de relations plus simple et collaboratif.
  • Salesforce vs Instantly: Salesforce is a broad CRM platform that covers various aspects of customer management; Instantly specializes in automated sensibilisation par courrier électronique à froid et la génération de leads pour des campagnes ciblées.
  • Salesforce vs ClickUp: Salesforce est un CRM dédié et puissant pour gérer les interactions avec les clients et les processus de vente ; ClickUp est une plateforme de gestion du travail polyvalente qui inclut des fonctionnalités de CRM dans ses outils de gestion de projet plus larges.
  • Salesforce vs Monday: Salesforce est un CRM robuste avec des modèles de données étendus pour des flux de travail complexes dans diverses industries ; Monday CRM offre des flux de travail visuels hautement personnalisables et est souvent utilisé par les entreprises déjà sur Monday.com pour la gestion de projet.
  • Salesforce vs Capsule: Salesforce est un CRM d'entreprise adapté aux grandes organisations ayant des besoins complexes ; Capsule CRM est un CRM plus simple et convivial, idéal pour les petites et moyennes entreprises qui se concentrent sur le suivi des contacts et des ventes.
  • Salesforce vs Insightly: Salesforce propose un CRM complet et hautement personnalisable pour répondre aux divers besoins des entreprises ; Insightly offre un CRM polyvalent avec gestion de projet intégrée, souvent privilégié par les petites et moyennes entreprises pour sa facilité d'utilisation.
  • Salesforce vs Freshsales CRM: Salesforce est un CRM hautement personnalisable et évolutif avec des fonctionnalités avancées pour les grandes organisations ; Freshsales CRM se concentre sur les informations commerciales pilotées par l'IA et l'automatisation pour une gestion des ventes rationalisée, souvent préférée par les petites équipes.

More of SugarCRM

Here’s a brief comparison of SugarCRM with these software solutions:

  • SugarCRM vs Gohighlevel: SugarCRM is a comprehensive CRM focused on sales, marketing, and service, offering extensive customization; GoHighLevel is an all-in-one platform for agencies, emphasizing marketing automation, lead generation, and sales tools.
  • SugarCRM vs Pipedrive: SugarCRM provides broad customization and flexible deployment for various business needs; Pipedrive is a sales-focused CRM with a visual pipeline, prioritizing ease of use for small to medium businesses.
  • SugarCRM vs Keap: SugarCRM offers robust, highly customizable CRM features for sales and marketing automation, scaling for larger teams; Keap (formerly Infusionsoft) is a marketing automation and sales CRM designed primarily for small businesses.
  • SugarCRM vs ActiveCampaign: SugarCRM focuses on extensive sales management and customization for complex pipelines; ActiveCampaign excels in user-friendly marketing automation, email campaigns, and lead segmentation.
  • SugarCRM vs HubSpot: SugarCRM provides deep customization and flexible deployment for tailored solutions; HubSpot offers an intuitive, integrated suite of marketing, sales, and service tools known for its ease of use.
  • SugarCRM vs Clickfunnels: SugarCRM is a robust customer relationship management platform; ClickFunnels is a specialized tool for building sales funnels, landing pages, and automating sales processes.
  • SugarCRM vs Folk: SugarCRM is a powerful, customizable CRM for comprehensive business needs; Folk is a modern, collaborative contact management tool that emphasizes simplicity and ease of use.
  • SugarCRM vs Instantly: SugarCRM offers a broad CRM solution for sales force automation and customer management; Instantly specializes in automated cold email outreach and lead generation campaigns.
  • SugarCRM vs ClickUp: SugarCRM is a dedicated CRM for sales, marketing, and service automation; ClickUp is a versatile work management platform that includes CRM functionalities alongside project and task management.
  • SugarCRM vs Monday: SugarCRM offers extensive customization and robust automation for sales and marketing; Monday CRM provides highly visual, customizable workflows for various business processes, including CRM.
  • SugarCRM contre Capsule CRM: SugarCRM delivers a highly customizable and scalable CRM with advanced features; Capsule CRM is a simpler, more affordable contact management solution for small to medium-sized businesses.
  • SugarCRM vs Insightly: SugarCRM offers extensive customization for complex sales processes and reporting; Insightly combines CRM with project management, focusing on ease of use for small to medium businesses.
  • SugarCRM vs Freshsales: SugarCRM provides deep customization and advanced automation for sales and marketing; Freshsales CRM offers an intuitive interface with AI-powered lead scoring and integrated sales automation.

Questions fréquemment posées

Which is better for small businesses, SugarCRM or Salesforce?

SugarCRM offers a more cost-effective start for small businesses needing basic CRM functions. However, if your business plans to scale quickly, although Salesforce initially costs more, it provides a more robust and scalable comprehensive CRM solution.

Can I customize both SugarCRM and Salesforce?

Yes, both SugarCRM and Salesforce offer customization. SugarCRM allows deeper customization, especially with its open-source options. Salesforce also provides customization, but it often requires more technical expertise and can incur additional costs.

Is SugarCRM or Salesforce easier for my team members to use?

Salesforce tends to be a more user-friendly CRM for most team members due to its modern interface and extensive training resources. While functional, SugarCRM’s interface can be less intuitive compared to SugarCRM.

What are the key differences in pricing between SugarCRM and Salesforce?

SugarCRM’s Sugar Sell Premier and other plans usually cost less upfront. However, as you add features and users, the total cost can approach or exceed Salesforce, especially for advanced needs. Salesforce offers a more cost-effective solution for many when considering the totality of features.

Which CRM provider is better for integrating sales and marketing processes?

Salesforce is generally considered superior for integrating sales and marketing processes, thanks to its extensive ecosystem and powerful Marketing Cloud. Both crm providers offer integrations, but Salesforce’s are often more seamless and comprehensive.