Planoly vs Hootsuite : Choix stratégiques en matière de médias sociaux en 2025

par | Dernière mise à jour : 18 avril 2025

Gagnant
Hootsuite
8.5
  • Publier et programmer
  • Réseaux sociaux Analytique
  • Création de contenu par IA
  • Outils d'engagement
  • Publicité sociale
  • Essai gratuit de 30 jours disponible
  • Abonnements payants à partir de 99 $/mois
Finaliste
Planoly
7.0
  • Légende IA Écrivain
  • Hashtags
  • Planificateur visuel
  • Édition de contenu
  • Modèles
  • Essai gratuit de 14 jours disponible
  • Abonnements payants à partir de 16 $/mois
Planoly contre Hootsuite

Êtes-vous submergé par réseaux sociaux management tools? Choosing between Planoly and Hootsuite can be tricky!

Both offer helpful features like scheduling and analytics, but which is best for toi?

This post breaks down their key differences, helping you make a strategic choice for your entreprise.

We’ll explore pricing and features. Ease of use to find your perfect fit.

Planoly vs. Hootsuite: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Planoly and Hootsuite.

We dug deep into their features, explored their pricing plans, and even experimented with their user interfaces.

Now, we’re ready to share our findings and help you decide which platform reigns supreme.

logo planoly

Vous souhaitez du contenu Instagram esthétique et bien organisé ? Le planificateur visuel et les outils de hashtags de Planoly vous simplifient la tâche. Optimisez votre contenu.

7sur 10

Tarification : Essai gratuit de 14 jours disponible. Abonnement payant à partir de 16 $/mois.

Caractéristiques principales :

  • Planificateur visuel
  • Content Collaboration
  • Gestion des hashtags
logo Hootsuite

Manage all your social media from one powerful platform. Start your free 30-day Hootsuite and experience our platforms.

8.5sur 10

Tarification : Essai gratuit de 30 jours. Abonnement payant à partir de 99 $/mois.

Caractéristiques principales :

  • Planification en masse
  • Écoute sociale
  • Gestion d'équipe

Qu'est-ce que Planoly ?

Have you ever wished you could plan your Instagram feed visually? That’s where Planoly shines.

It’s known for its drag-and-drop planner, making it super easy to arrange your posts avant they go live.

And it’s not just for Instagram! Use it for Pinterest, Facebook, and Twitter too.

logo planoly
Planoly
7.0

Want a beautifully organized Instagram Planoly’s visual planner that makes it easy to design the perfect feed? Start your free trial and get access to hashtag tools and more!

Principaux avantages

  • Planification visuelle : Définissez votre esthétique Instagram.
  • Outils de hashtag : Augmentez votre visibilité grâce à des hashtags pertinents.
  • Collaboration en matière de contenu : Travaillez en parfaite harmonie avec votre équipe.
Vidéo YouTube

Tarification

Planoly propose une version gratuite avec des fonctionnalités limitées. Besoin de plus de fonctionnalités ? Les abonnements payants commencent à 15 $ par mois.

  • Démarreur: 16 $/mois pour un ensemble social, jusqu'à 60 téléchargements/mois.
  • Croissance: 28 $/mois pour trois utilisateurs, téléchargements illimités.
  • Pro: 43 $/mois pour deux groupes sociaux, jusqu'à 6 utilisateurs + assistance prioritaire.
Tarification Planoly.

Avantages

  • Beautiful interface.
  • Facile à utiliser.
  • Great visual planning.
  • Affordable.
  • Un soutien précieux.

Cons

  • Limited social networks.
  • Analyses de base.
  • No social listening.

Qu'est-ce que Hootsuite ?

Need a tool to manage tous your social media? Hootsuite is your answer.

It’s a powerhouse platform for scheduling, engaging with your audience, and tracking your results.

Considérez-le comme votre centre de commandement des médias sociaux.

logo Hootsuite
Hootsuite
8.5

Besoin de centraliser la gestion de vos réseaux sociaux ? Hootsuite propose des outils performants pour programmer vos publications, suivre votre audience et analyser vos résultats. Découvrez pourquoi les entreprises l'adorent.

Principaux avantages

  • Planification simplifiée : Plan and schedule posts across multiple platforms.
  • Social listening: Track brand mentions and industry trends.
  • Team management: Collaborate effectively with your team.
  • Analyses avancées : Measure your social media performance.
Vidéo YouTube

Tarification

Hootsuite’s pricing is geared towards businesses and agencies. Their plans start at $99/month.

  • Professionnel (99 $/mois) : Planification illimitée des publications, recommandations sur le meilleur moment pour publier, outil d'analyse comparative concurrentielle.
  • Équipe (249 $/mois) : pour trois utilisateurs possédant 20 comptes sur les réseaux sociaux.
  • Entreprise personnalisée : Commencez avec cinq utilisateurs et 50 comptes de réseaux sociaux.
Tarifs de Hootsuite

Avantages

  • Robust features.
  • Manages many platforms.
  • Excellent analytics.
  • Idéal pour les équipes.
  • Un service client performant.

Cons

  • Cela peut coûter cher.
  • Interface feels dated.
  • Courbe d'apprentissage abrupte.

Planoly vs Hootsuite: Feature Comparison

Ready for a head-to-head matchup? Let’s see how Planoly and Hootsuite stack up across seven key features.

This will help you see which social media management platform best fits your needs.

Plateformes de médias sociaux prises en charge

  • Planoly : Works with Instagram, Pinterest, Facebook, and Twitter. It’s a good choice if these are your main platforms.
  • Hootsuite : Supports more networks. This includes LinkedIn, YouTube, and even Google Business Profile.
Calendrier Hootsuite

Planification des médias sociaux

Both tools make it easy to schedule social media posts in advance.

  • Planoly : Offers a visual planner for Instagram. This helps you see how your feed will look. You can also set up social media posts to be scheduled for other platforms.
  • Hootsuite : Let you bulk schedule social media posts. This saves time if you manage many social media accounts.

Surveillance des médias sociaux

Want to keep an eye on what people are saying about your brand?

  • Planoly : Has limited social media monitoring features.
  • Hootsuite : Offers more robust social media monitoring. You can track brand mentions and keywords. This helps you stay on top of your social media presence.
Account manager of planoly

Publication automatique

Both platforms let you auto-post your content.

  • Planoly : Makes it easy to auto-post to your chosen platforms.
  • Hootsuite : Gives you more control over when and where your content is published.

Gestion d'actifs

Need a place to store your images and videos?

  • Planoly : Has a built-in asset management system. You can also organize your own media files in one place.
  • Hootsuite : Offers basic asset management features. You can upload and store files for your social media posts.
Création d'un nouveau post avec planoly

Calendrier de contenu

Want a bird’s-eye view of your social media efforts?

  • Planoly : Provides a simple content calendar. You can see your scheduled posts at a glance.
  • Hootsuite : Offers a more detailed content calendar. You can drag & drop posts to reschedule them in a few seconds.

Google Business Profile

  • Planoly : Doesn’t directly integrate with Google Entreprise Profil.
  • Hootsuite : This lets you manage your Google Business Profile. You can respond to reviews and update your business information. This is a big plus if you want to manage your entire online presence in only one place.

Hopefully, this comparison helps you decide which tool is right for you.

Both Planoly and Hootsuite can help you streamline your social media can efforts across multiple social networks.

The best choice depends your specific needs & budget.

Choosing Between Planoly and Hootsuite?

  • Consider your budget. Hootsuite is significantly more expensive than Planoly.
  • Think about the social media platforms you use. Planoly is a good choice for visual platforms like Instagram and Pinterest. Hootsuite supports a wider range of networks.
  • Avez-vous besoin de fonctionnalités avancées comme social listening? Hootsuite offers more robust features than Planoly.
  • How important is the ease of use? Planoly is generally considered more user-friendly.
  • Do you need a visual planner for Instagram? Planoly’s drag-and-drop interface is hard to beat.
  • How important is customer support? Both platforms offer excellent customer support.

Ultimately, the best choice depends on your specific needs & priorities.

Consider what’s most important to you and choose the platform that best aligns with your requirements.

Verdict final (Notre choix)

Hootsuite is our winner! It’s powerful enough to handle all your postes de médias sociaux, from scheduling and tracking to managing your Google Business Profile.

It’s a one-stop shop, but the interface has a learning curve.

Planoly is great if you’re on a budget and focused on visual platforms like Instagram.

It’s simpler and has a beautiful interface.

Whichever you choose, set it up correctly! Connect your social media accounts and adjust the settings.

If you see “verification successful waiting,” the site is properly connected.

Foire aux questions

Can I use Planoly and Hootsuite together?

Absolutely! They can work together seamlessly. Use Planoly for visual planning and Hootsuite to manage a wider range of social media posts and platforms.

Is Hootsuite worth the price?

If you need a robust platform to manage all your social media efforts and have the budget, then yes. Hootsuite offers advanced features like social listening and team management that make managing social media posts a breeze.

Does Planoly offer a free trial?

Yes, Planoly has a free plan with limited features. You can also try their paid plans with a free trial to see if it’s the right fit for your social media posts.

Puis-je programmer des Stories Instagram avec ces outils ?

Planoly: Yes, you can visually plan and schedule Instagram Stories. Hootsuite: You can schedule Stories, but you’ll get a notification on your phone to publish them.

What if I need help using these platforms?

Both Planoly and Hootsuite offer helpful resources and support. You can find tutorials FAQs, and contact their support teams if you need assistance getting your site properly set up or have questions about creating social media posts.

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