Choisir le bon CRM can feel like trying to navigate a maze blindfolded.
You know you need a system to manage your customer relationships, but with so many options out there, how do you pick the right one?
Two popular contenders often top the list: Pipedrive and ActiveCampaign.
In this post, we’ll break down the key differences between Pipedrive vs ActiveCampaign to help you decide which one is the perfect fit for toi.
Aperçu
To give you the most accurate comparison, we’ve spent weeks testing both Pipedrive and ActiveCampaign.
We’ve explored their features, navigated their interfaces, and even built out sample sales funnels and email campaigns to see them in action.
Now, let’s dive into how they stack up!
Vous voulez un CRM that’s easy to use and helps you close more deals? Start your free Pipedrive today!
Tarifs : L'essai est gratuit. L'abonnement premium démarre à 14 $/mois.
Caractéristiques principales :
- Visual sales pipelines
- Customizable reports
- Mobile app
Unlock the power of an all-in-one marketing platform. So, check it out now!
Tarifs : It has a 7-day free Trial. Paid plan starts at $15/month
Caractéristiques principales :
- Marketing par e-mail
- Automatisation du marketing
- CRM
What is Pipedrive?
Think of Pipedrive as your trusty sidekick for all things sales.
It helps you keep track of deals, nurture leads, and ultimately, close more sales.
It’s super visual, so you can easily see where each deal stands in your pipeline.
No more messy spreadsheets or sticky notes!
Découvrez également nos favoris Pipedrive alternatives…
Notre avis
Pipedrive est un choix judicieux pour les entreprises axées sur la vente. Il est convivial, visuellement attrayant et regorge de fonctionnalités utiles. La seule raison pour laquelle il n'obtient pas la note parfaite est que les forfaits les moins chers présentent certaines limitations.
Principaux avantages
- Concentration laser sur les ventes : Pipedrive est conçu pour vous aider à conclure plus de transactions.
- Gestion visuelle du pipeline : Voyez exactement où se situe chaque offre.
- Automatisation puissante : Automatisez des tâches telles que l’envoi d’e-mails et la planification de rendez-vous.
- Assistance 24h/24 et 7j/7 : Obtenez de l’aide chaque fois que vous en avez besoin.
Tarifs
- Essentiel: 14 $/utilisateur/mois.
- Avancé: 24 $/utilisateur/mois.
- Professionnel: 49 $/utilisateur/mois.
- Pouvoir: 59 $/utilisateur/mois.
- Entreprise: 79 $/utilisateur/mois.
Avantages
Inconvénients
Qu'est-ce que ActiveCampaign ?
ActiveCampaign is like having a whole marketing and sales team rolled into one platform.
It’s known for its powerful automation features that help you nurture leads and close deals.
Think email marketing, automated workflows, and even building landing pages – ActiveCampaign can do it all!
Découvrez également nos favoris Alternatives à ActiveCampaign…
Notre avis
ActiveCampaign est un excellent choix pour les entreprises souhaitant exploiter pleinement le potentiel de l'email marketing et de l'automatisation. Cependant, sa complexité peut le rendre moins adapté aux débutants.
Principaux avantages
- Automatisation avancée : Créez des flux de travail complexes pour entretenir les prospects et automatiser les tâches.
- La puissance du marketing par e-mail : Envoyez des campagnes emailing belles et efficaces.
- Intégré CRM: Gérez les contacts et suivez les interactions.
- Segmentation et personnalisation : Ciblez des groupes spécifiques de contacts avec des messages personnalisés.
Tarifs
- Démarreur: 15$/mois.
- Plus: 49$/mois.
- Pro: 79$/mois.
- Entreprise: 145 $/mois.
Avantages
Inconvénients
Comparaison des fonctionnalités
You are probably wondering which platform truly delivers on its promises.
Here, we compare the core features of Pipedrive and ActiveCampaign to see which is the best fit for your business needs.
1. Primary Focus
- Pipedrive : This CRM tool is primarily focused on making sales teams more efficient. It is designed to master your sales process and drive more deals.
- Campagne active : ActiveCampaign excels as a marketing automation platform, with strong automation capabilities for lead generation and nurturing the target audience.
2. Sales Pipeline Management
- Pipedrive : Pipedrive is a powerhouse for sales pipeline management. Its visual, user-friendly interface makes it easy to track customer interactions and move deals through your sales process.
- Campagne active : ActiveCampaign offers integrated crm functionality with deal management, but it is not as central or visual as Pipedrive’s dedicated focus.
3. Marketing Automation
- Pipedrive : Offers basic features for campaigns that help with email marketing tools and audience segmentation, but it will rely heavily on other tools for advanced marketing efforts.
- Campagne active : ActiveCampaign excels here with sophisticated automation workflows. It is a comprehensive solution for creating targeted communication and personalized email campaigns.
4. Sales Activity Tracking
- Pipedrive : Excellent for tracking sales activity. It helps sales teams manage tasks, calls, and emails, ensuring all customer interactions are logged. You always know what to do next to close more deals.
- Campagne active : It tracks sales activity within its integrated crm. This allows for automation based on sales activities, which can help save time on repetitive tasks.
5. Email Marketing Tools
- Pipedrive : Its email features are great for sales reps but are more basic. They allow for email sync and templates, but lack the dynamic content and advanced testing options of its rival.
- Campagne active : Offers robust email marketing tools, including dynamic content and predictive sending. This allows for truly tailored communication to your contacts.
6. Fonctionnalité CRM
- Pipedrive : Provides solid customer relationship management crm functionality, but with a clear bias toward the sales operations side of things.
- Campagne active : Offers a comprehensive solution with an integrated crm. It manages customer données well and lets you track customer behavior from one platform.
7. Rapports et analyses
- Pipedrive : Generates strong sales reports and provides valuable insights into your sales performance, forecasting, and team activity.
- Campagne active : Gives you both marketing and sales reports, offering valuable insights into customer engagement and the success of your marketing efforts.
8. Lead Scoring
- Pipedrive : Features lead scoring to help sales teams prioritize the most promising leads for faster closing.
- Campagne active : ActiveCampaign excels at lead scoring, using automation workflows to score leads based on customer behavior and engagement.
9. User Interface and Learning Curve
- Pipedrive : Has a highly user-friendly interface and a much lower learning curve, making it quick for sales teams to adopt.
- Campagne active : It is a comprehensive solution, meaning it can have a steeper learning curve due to the sheer number of features and automation tools.
Que rechercher lors du choix d’un CRM ?
- Core Need: Decide if you need a tool focused on sales management (choose Pipedrive) or a comprehensive set of marketing and sales services (ActiveCampaign pros).
- Sales Process Fit: Ensure the CRM tools offer robust features like custom fields and deal management that map perfectly to your unique sales processes.
- Reporting: Look for the ability to provide valuable insights through detailed reports and analytics to track performance and drive conversions.
- Automation: Assess the automation capabilities. Can it handle both simple sales activities and complex marketing automation workflows?
- Budget & Scaling: Review the different pricing plans to ensure the cost scales with your business growth and contact list.
- Interface utilisateur : A user-friendly interface is key for easy adoption by your team. A complex system, even with a wide array of features, may not be used effectively.
- Engagement client : Does the platform allow users to manage customer interactions across various channels, or is it heavily focused on just one area?
Verdict final
Choosing the right CRM software can be tough. Both Pipedrive and ActiveCampaign have a lot to offer.
But for us, Pipedrive takes the crown.
It’s a true all-in-one powerhouse that helps you track customer interactions, manage customer data, and create targeted marketing campaigns.
While ActiveCampaign is great for deal management and sales strategies, Pipedrive simply offers more.
We love its advanced automation, powerful email marketing features, and extensive integration capabilities.
If you’re looking for a CRM that can help you grow your business, Pipedrive is the way to go.
We’ve used it to achieve real results, and we’re confident it can do the same for you!
More of Pipedrive
Here’s a comparison of Pipedrive against other CRM software:
- Pipedrive vs Keap: Pipedrive excels in visual sales pipeline management, while Keap specializes in robust marketing automation, lead scoring, and advanced email sequences.
- Pipedrive contre Aller à haut niveau: GoHighLevel est une plateforme de marketing et de vente tout-en-un pour les agences. Pipedrive est un CRM axé sur les ventes qui permet de gérer les contrats et les pipelines.
- Pipedrive vs ActiveCampaign: Pipedrive is a sales-centric CRM with intuitive pipeline visualization, while ActiveCampaign prioritizes marketing automation and customer journey building.
- Pipedrive vs HubSpot: Pipedrive is a more focused sales CRM known for simplicity, while HubSpot offers a comprehensive suite of marketing, sales, and service tools, being more complex.
- Pipedrive vs ClickFunnels: Pipedrive is a sales pipeline CRM, while ClickFunnels primarily focuses on building sales funnels and landing pages, with basic CRM aspects.
- Pipedrive vs Folk: Pipedrive is strong in sales pipeline management, whereas Folk emphasizes simple contact organization and relationship building for smaller teams.
- Pipedrive vs Instantly: Pipedrive focuses on sales deal management, while Instantly specializes in cold email outreach, lead finding, and email automation.
- Pipedrive vs ClickUp: Pipedrive is a dedicated sales CRM that is excellent for pipeline tracking. Cliquez sur Up is a versatile work management platform that can also be used as a CRM and offers broader project management.
- Pipedrive vs Monday CRM: Pipedrive is a sales-focused CRM with visual pipelines, whereas Monday CRM is a highly customizable work OS that can be configured for CRM purposes and emphasizes workflow management.
- Pipedrive vs Capsule CRM: Pipedrive focuses on visual sales pipeline management, while Capsule CRM is a simpler, growth-oriented CRM for managing contacts and relationships, often for smaller businesses.
- Pipedrive vs Insightly: Pipedrive specializes in sales pipeline visualization, while Insightly offers a broader CRM solution with project management, marketing automation, and more robust reporting.
- Pipedrive vs Freshsales: Pipedrive offers deep sales pipeline visualization, while Freshsales CRM provides a more complete solution with built-in phone, AI tools, and integrated marketing features.
- Pipedrive vs Salesforce: Pipedrive is user-friendly and sales-focused for SMBs, whereas Salesforce is a highly customizable, enterprise-level CRM with extensive features across sales, service, and marketing.
- Pipedrive vs Zendesk: Pipedrive emphasizes visual sales pipeline management and automation, while Zendesk primarily focuses on customer service and support. It also offers CRM capabilities with built-in communication tools.
Plus d'informations sur ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign contre GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign contre Keap: ActiveCampaign offre de solides capacités d'automatisation du marketing et d'envoi d'e-mails. Acheté est conçu pour les petites entreprises et associe la gestion de la relation client aux ventes et à l'e-mail dans le cadre d'une approche intégrée.
- ActiveCampaign contre HubSpot: ActiveCampaign est un leader dans le domaine de l'automatisation du marketing par courriel et de l'engagement des clients. HubSpot offre une plateforme plus complète, tout-en-un, couvrant le marketing, les ventes, le service et la gestion de contenu.
- ActiveCampaign contre ClickFunnels: ActiveCampaign est idéal pour l'automatisation du marketing par e-mail et la maturation des prospects dans un contexte de gestion de la relation client. ClickFunnels est spécialisé dans la construction d'entonnoirs de vente et de pages d'atterrissage pour des conversions directes.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign offre une automatisation avancée du marketing et un CRM complet. Se concentre instantanément sur courrier électronique froid sensibilisation et recherche de prospects avec des fonctionnalités CRM de base pour des ventes simplifiées.
- ActiveCampaign vs ClickUp: ActiveCampaign excelle dans l'automatisation spécifique au marketing et la gestion de la relation client. Cliquez sur Up est une plateforme polyvalente de gestion du travail qui peut être personnalisée pour le CRM et qui met l'accent sur la gestion de projet.
- ActiveCampaign contre Monday CRM: ActiveCampaign offre une automatisation puissante du marketing et des campagnes d'emailing avec une forte intégration CRM. Monday CRM met l'accent sur la collaboration visuelle et les tableaux personnalisables pour la gestion des prospects et des contrats.
- ActiveCampaign contre Capsule: ActiveCampaign offre un marketing par e-mail robuste et une automatisation avancée pour les ventes et les parcours clients. Capsule Le CRM offre des fonctions simples de gestion des contacts et du pipeline de vente, idéales pour les besoins de base en matière de gestion de la relation client.
- ActiveCampaign contre Insightly: ActiveCampaign se concentre sur l'automatisation du marketing et des ventes en profondeur avec l'évaluation et le suivi des prospects. Insightly combine le CRM et la gestion de projet, ce qui convient aux équipes qui ont besoin à la fois de vendre et de réaliser des projets.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign fournit une automatisation complète du marketing et de l'email avec des fonctionnalités CRM intégrées. Freshsales CRM se concentre sur la gestion des ventes et la rationalisation des processus de vente avec des informations alimentées par l'IA.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
Questions fréquemment posées
Is Pipedrive or ActiveCampaign better for small businesses?
Both can work for petites entreprises. Pipedrive is simpler and more affordable, making it a good starting point. ActiveCampaign offers more advanced features, which might be valuable as your business grows.
Can I use Pipedrive and ActiveCampaign together?
Yes! They integrate. You can use Pipedrive for sales pipeline management and ActiveCampaign for marketing automation, getting the best of both worlds.
Quelle est la plateforme qui offre le meilleur soutien à la clientèle ?
Both offer good support. ActiveCampaign is known for its helpful resources and responsive team. Pipedrive provides various support channels, but some users find their response times slower.
Are there any free trial options available?
Yes! Pipedrive offers a 14-day free trial, and ActiveCampaign has a 14-day free trial for most of its plans. This lets you try before you buy!
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