Pipedrive vs ActiveCampaign: Which is Best for You in 2025?

Gagnant

9.5

• Génération de leads
• Awesome Deals
• Faster Project Delivery
• Instant Campaigns Setup
• Deep Insights
• Plan gratuit disponible
• Forfaits payants à partir de 14 $/mois

ESSAYEZ MAINTENANT

Finaliste

8.0

• Commercialisation automation
• Création de contenu
• Dynamic content
• Marketing par courrier électronique
• IA intégrée
• Plan gratuit disponible
• Plan payant à partir de $15/mois

ESSAYEZ MAINTENANT

Choisir le bon CRM can feel like trying to navigate a maze blindfolded.

You know you need a system to manage your customer relationships, but with so many options out there, how do you pick the right one?

Two popular contenders often top the list: Pipedrive and ActiveCampaign.

In this post, we’ll break down the key differences between Pipedrive vs ActiveCampaign to help you decide which one is the perfect fit for vous.

Aperçu

To give you the most accurate comparison, we’ve spent weeks testing both Pipedrive and ActiveCampaign.

We’ve explored their features, navigated their interfaces, and even built out sample sales funnels and email campaigns to see them in action.

Now, let’s dive into how they stack up!

Vous voulez un CRM that’s laser-focused on sales and easy to use? Pipedrive could be your perfect match. See how it can boost your sales!

9.5sur 10

Tarifs : It has a free plan. The premium plan starts at $14/month.

Caractéristiques principales :

• Customizable Pipelines
• Automatisation des ventes
• Insights and Reporting

Try Pipedrive for FREE Lire la critique complète

Ready to explore the power of ActiveCampaign? Sign up for free & see how it could transform your marketing & sales efforts!

8sur 10

Tarifs : Il existe un plan gratuit. Le plan premium commence à $15/mois.

Caractéristiques principales :

• Marketing par e-mail
• Automatisation du marketing
• CRM and Sales Automation

Essayez ActiveCampaign GRATUITEMENT Lire la critique complète

What is Pipedrive?

Think of Pipedrive as your trusty sidekick for all things sales.

It helps you keep track of deals, nurture leads, and ultimately, close more sales.

It’s super visual, so you can easily see where each deal stands in your pipeline.

No more messy spreadsheets or sticky notes!

Découvrez également nos favoris Pipedrive alternatives…

Pipedrive

9.5

Vous voulez un CRM that’s laser-focused on sales and easy to use? Pipedrive could be your perfect match. See how it can boost your sales performance!

Try Pipedrive for FREE Lire la critique complète

Principaux avantages

Pipedrive is built to help you sell smarter, not harder. Here’s what makes it stand out:

• Visual Pipeline: See exactly where each deal stands in your sales process.
• Activity Reminders: Never let a follow-up slip through the cracks.
• Powerful Reporting: Track your progress and identify areas for improvement.
• Application mobile: Manage your sales on the go from anywhere.
• Intégrations : Connect with over 300 apps to streamline your workflow.

Tarifs

• Essentiel: 14 $/utilisateur/mois.
• Avancé: $24/utilisateur/mois.
• Professionnel: 49 $/utilisateur/mois.
• Puissance: $59/utilisateur/mois.
• Entreprise: $79/utilisateur/mois.

Qu'est-ce que ActiveCampaign ?

ActiveCampaign is like having a whole marketing and sales team rolled into one platform.

It’s known for its powerful automation features that help you nurture leads and close deals.

Think email marketing, automated workflows, and even building landing pages – ActiveCampaign can do it all!

Découvrez également nos favoris Alternatives à ActiveCampaign…

Campagne active

8.0

Ready to explore the power of ActiveCampaign? Sign up for free and see how it could transform your marketing and sales efforts!

Essayez ActiveCampaign GRATUITEMENT Lire la critique complète

Principaux avantages

• Visual automation constructeur: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Segmentation avancée : Go beyond basic lists—target contacts based on behavior, interests, and more.
• Intégré CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Tarifs

• Démarreur: $15/mois.
• Plus: $49/mois.
• Pro: $79/mois.
• Entreprise: $145/mois.

Comparaison des fonctionnalités

Now for the head-to-head matchup! Let’s see how Pipedrive and ActiveCampaign compare across key features that are essential for effective customer relationship management (CRM).

1. Sales Pipeline Management

• Pipedrive: Excels in this area with its intuitive drag-and-drop interface. It’s designed to help sales teams visualize and manage their sales processes efficiently.
• ActiveCampaign: Offers solid pipeline management, but it’s not as visually intuitive as Pipedrive.

2. Automatisation du marketing

• Pipedrive: Offers basic automation features, but it’s primarily focused on sales pipeline management and streamlining sales operations.
• ActiveCampaign: A true marketing automation platform with advanced features like email sequences, lead scoring, and website tracking.

3. Marketing par courrier électronique

• Pipedrive: Includes basic email marketing tools, but it’s not as robust as dedicated email marketing platforms.
• ActiveCampaign: Provides a full suite of email marketing features, including automation, segmentation, and A/B testing.

4. CRM and Contact Management

• Pipedrive: Offers a solid CRM tool for managing contacts, tracking customer interactions, and organizing sales activities.
• ActiveCampaign: Includes a CRM as part of its platform, allowing you to manage customer relationships and track customer behavior alongside your marketing efforts.

5. Intégrations

• Pipedrive: Integrates with a wide range of popular entreprise tools, extending its functionality.
• Campagne active also boasts a large library of integrations that connect various marketing, sales, and e-commerce platforms.

6. Rapports et analyses

• Pipedrive: Provides detailed reports and insights into your sales performance, helping you identify areas for improvement.
• ActiveCampaign: Offers comprehensive reporting and analytics across both marketing and sales, giving you a holistic view of customer engagement.

7. Soutien à la clientèle

• Pipedrive: Offers various support channels, including email, chat, and a knowledge base.
• ActiveCampaign: Provides excellent customer support with multiple options for assistance, including live chat and a comprehensive help center.

Que rechercher lors du choix d’un CRM ?

• Your Business Needs: Consider your specific requirements. Do you need a CRM primarily for sales management, or do you require a more comprehensive platform with robust marketing automation?
• Facilité d'utilisation : Choose a CRM that’s intuitive and easy to navigate, especially if you have a team with varying levels of technical expertise.
• Évolutivité : Think about your future growth. Can the CRM accommodate your expanding contact list and evolving needs?
• Intégrations : Ensure the CRM integrates seamlessly with your existing business tools and software.
• Assistance clientèle : Look for a CRM provider with responsive and helpful customer support to assist you when needed.
• Budget : Consider your budget and choose a CRM with pricing that aligns with your financial resources.
• Essai gratuit ou démo : Take advantage of free trials or demos to test the CRM and see if it’s the right fit for your business.

Verdict final

Choosing the right CRM software can be tough. Both Pipedrive and ActiveCampaign have a lot to offer.

But for us, Pipedrive takes the crown.

It’s a true all-in-one powerhouse that helps you track customer interactions, manage customer data, and create targeted marketing campaigns.

While ActiveCampaign is great for deal management and sales strategies, Pipedrive simply offers more.

We love its advanced automation, powerful email marketing features, and extensive integration capabilities.

If you’re looking for a CRM that can help you grow your business, Pipedrive is the way to go.

We’ve used it to achieve real results, and we’re confident it can do the same for you!

Try Pipedrive for FREE Lire la critique complète

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More of Pipedrive

Here’s a comparison of Pipedrive against other CRM software:

• Pipedrive vs GoHighLevel: Pipedrive focuses on sales pipeline management, offering a clear visual flow, whereas GoHighLevel is an all-in-one platform with broader marketing and sales automation features.
• Pipedrive vs Keap: Pipedrive excels in visual sales pipeline management, while Keap specializes in robust marketing automation, lead scoring, and advanced email sequences.
• Pipedrive vs HubSpot: Pipedrive is a more focused sales CRM known for simplicity, while HubSpot offers a comprehensive suite of marketing, sales, and service tools, being more complex.
• Pipedrive vs ClickFunnels: Pipedrive is a sales pipeline CRM, while ClickFunnels primarily focuses on building sales funnels and landing pages, with basic CRM aspects.
• Pipedrive vs Folk: Pipedrive is strong in sales pipeline management, whereas Folk emphasizes simple contact organization and relationship building for smaller teams.
• Pipedrive vs Instantly: Pipedrive focuses on sales deal management, while Instantly specializes in cold email outreach, lead finding, and email automation.
• Pipedrive vs ClickUp: Pipedrive is a dedicated sales CRM that is excellent for pipeline tracking. Cliquez sur Up is a versatile work management platform that can also be used as a CRM and offers broader project management.
• Pipedrive vs Monday CRM: Pipedrive is a sales-focused CRM with visual pipelines, whereas Monday CRM is a highly customizable work OS that can be configured for CRM purposes and emphasizes workflow management.
• Pipedrive vs Capsule CRM: Pipedrive focuses on visual sales pipeline management, while Capsule CRM is a simpler, growth-oriented CRM for managing contacts and relationships, often for smaller businesses.
• Pipedrive vs Insightly: Pipedrive specializes in sales pipeline visualization, while Insightly offers a broader CRM solution with project management, marketing automation, and more robust reporting.
• Pipedrive vs Freshsales: Pipedrive offers deep sales pipeline visualization, while Freshsales CRM provides a more complete solution with built-in phone, AI tools, and integrated marketing features.
• Pipedrive vs Salesforce: Pipedrive is user-friendly and sales-focused for SMBs, whereas Salesforce is a highly customizable, enterprise-level CRM with extensive features across sales, service, and marketing.
• Pipedrive vs Zendesk: Pipedrive emphasizes visual sales pipeline management and automation, while Zendesk primarily focuses on customer service and support. It also offers CRM capabilities with built-in communication tools.

Plus d'informations sur ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

• ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, Aller à haut niveau provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
• ActiveCampaign vs Keap: ActiveCampaign offre de solides capacités d'automatisation du marketing et d'envoi d'e-mails. Acheté est conçu pour les petites entreprises et associe la gestion de la relation client aux ventes et à l'e-mail dans le cadre d'une approche intégrée.
• ActiveCampaign vs HubSpot: ActiveCampaign est un leader dans le domaine de l'automatisation du marketing par courriel et de l'engagement des clients. HubSpot offre une plateforme plus complète, tout-en-un, couvrant le marketing, les ventes, le service et la gestion de contenu.
• ActiveCampaign vs ClickFunnels: ActiveCampaign est idéal pour l'automatisation du marketing par e-mail et la maturation des prospects dans un contexte de gestion de la relation client. ClickFunnels est spécialisé dans la construction d'entonnoirs de vente et de pages d'atterrissage pour des conversions directes.
• ActiveCampaign vs Folk: ActiveCampaign est connu pour son automatisation sophistiquée du marketing et sa segmentation détaillée de la clientèle. Folk propose un CRM collaboratif plus simple pour la gestion des contacts, les campagnes d'e-mailing et les pipelines de vente de base.
• ActiveCampaign vs Instantly: ActiveCampaign offre une automatisation avancée du marketing et un CRM complet. Se concentre instantanément sur courrier électronique froid et la recherche de prospects avec des fonctionnalités CRM de base pour des ventes simplifiées.
• ActiveCampaign vs ClickUp: ActiveCampaign excelle dans l'automatisation spécifique au marketing et la gestion de la relation client. Cliquez sur Up is a versatile work management platform that can be customized for CRM and emphasizes project management.
• ActiveCampaign vs Monday CRM: ActiveCampaign offre une automatisation puissante du marketing et des campagnes d'emailing avec une forte intégration CRM. Monday CRM met l'accent sur la collaboration visuelle et les tableaux personnalisables pour la gestion des prospects et des contrats.
• ActiveCampaign vs Capsule: ActiveCampaign offre un marketing par e-mail robuste et une automatisation avancée pour les ventes et les parcours clients. Capsule Le CRM offre des fonctions simples de gestion des contacts et du pipeline de vente, idéales pour les besoins de base en matière de gestion de la relation client.
• ActiveCampaign vs Insightly: ActiveCampaign se concentre sur l'automatisation du marketing et des ventes en profondeur avec l'évaluation et le suivi des prospects. Insightly combine le CRM et la gestion de projet, ce qui convient aux équipes qui ont besoin à la fois de vendre et de réaliser des projets.
• ActiveCampaign vs Freshsales CRM: ActiveCampaign fournit une automatisation complète du marketing et de l'email avec des fonctionnalités CRM intégrées. Freshsales CRM se concentre sur la gestion des ventes et la rationalisation des processus de vente avec des informations alimentées par l'IA.

Questions fréquemment posées