Buffer vs Sprout Social: Social Media Management Battle 2025?

Gagnant

4.8

• Réseaux sociaux Gestion
• Planification de contenu plus intelligente
• Défense des droits des employés
• Analyses Premium
• Marketing d'influence
• Essai gratuit de 30 jours disponible
• Forfaits payants à partir de 199 $

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Finaliste

3.5

• Génération d'idées
• Publishing
• Analyze
• Engage
• Modèles
• Plan gratuit disponible
• Forfaits payants à partir de 5 $/mois

ESSAYEZ MAINTENANT

Managing multiple réseaux sociaux platforms is time-consuming & challenging.

Juggling posts, engagement, and analytics can feel overwhelming. Choosing the best social media management tool is crucial for success.

This article compares Buffer vs Sprout Social pour vous aider à prendre une décision éclairée.

We’ll break down their key features, pricing, and user experience for a clear comparison.

Aperçu

We’ve spent countless hours immersed in both Buffer and Sprout Social, scheduling posts, analyzing données, and engaging with audiences across various platforms.

This hands-on experience has given us unique insights into their strengths and weaknesses, forming the basis for this comprehensive comparison.

4.8sur 5

Prêt à rationaliser votre réseaux sociaux management and boost your online presence? Start your free trial of Sprout Social today and experience the difference!

Tarifs : It has a free plan. Paid plan Starts at $249/month

Caractéristiques principales :

• Social listening
• Analyses avancées
• Outils de collaboration d'équipe

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3.5sur 5

We looked at XTiles and Anytype. We chose XTiles.

Tarifs : It has a free plan. Paid plan starts at $5/month

Caractéristiques principales :

• Intuitive Scheduling
• Engagement Tools
• Analyses et rapports

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What is Buffer?

Buffer is your friendly social media sidekick, making scheduling, posting, and analyzing a breeze.

XTiles is better if you need to work with a team in real time or want to take notes with pictures in 2025.

Découvrez également nos favoris Alternatives à Buffer…

Notre avis

Simplifiez-vous la vie sur les réseaux sociaux ! La plateforme intuitive et les forfaits abordables de Buffer vous permettent de planifier et de gérer votre contenu en toute simplicité. Découvrez la différence !

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Principaux avantages

• Gère jusqu'à 300 profils sociaux.
• Options en marque blanche pour les agences.
• Obtenez 12 % d'engagement supplémentaire grâce aux analyses.
• Attribuez des tâches à plus de 80 membres de l’équipe.
• Automatisez le contenu avec les files d'attente intelligentes.

Tarifs

• Gratuit: 0$/mois.
• Essentiel: 5 $/mois par chaîne
• Équipe: 10 $/mois par chaîne

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Avantages

• Interface propre.
• Facile à naviguer.
• Options abordables.
• Planification fiable.

Inconvénients

• Fonctionnalités limitées.
• Les fonctionnalités avancées sont coûteuses.
• Aucune suggestion de contenu.

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What is Sprout Social?

Sprout Social is a social media powerhouse packed with advanced features for serious marketers and agencies.

If you want in-depth analytics, social listening, and team collaboration, this is your tool.

Découvrez également nos favoris Alternatives à Sprout Social…

Notre avis

Commencez votre essai gratuit de 30 jours avec Sprout Social et rejoignez plus de 30 000 marques qui utilisent ses puissantes analyses et sa boîte de réception unifiée pour favoriser le succès social.

Essayez Sprout Social GRATUITEMENT Lire la critique complète Alternatives à Sprout Social

Principaux avantages

• Caractéristiques: Il s'agit d'une plateforme complète proposant des outils de publication, d'engagement et d'analyse. Elle inclut également des fonctionnalités d'écoute sociale et de marketing d'influence.
• Réseaux sociaux pris en charge : Il se connecte à plus de 20 réseaux, dont Facebook, Instagram, Twitter et LinkedIn, ainsi qu'à Google Business Profile et TikTok.
• Facilité d'utilisation : L'interface est claire et conviviale, ce qui facilite la navigation.
• Assistance clientèle : Sprout Social propose une assistance client 24h/24 et 5j/7 par téléphone, e-mail et chat en direct, ainsi qu'une base de connaissances solide.
• Intégrations : Il s'intègre à de nombreux autres outils populaires, tels que Canva, Zendesk et Salesforce.
• Évolutivité : Il propose différents plans pour répondre aux besoins des petites et des grandes entreprises.
• Garantie: Les conditions de service de Sprout Social décrivent ses limitations de responsabilité, mais n'offrent pas de garantie produit spécifique.

Tarifs

• Standard: 199 $/mois
• Professionnel: 299 $/mois
• Avancé: 399 $/mois
• Entreprise: Tarification personnalisée.

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Avantages

• De puissants outils d’écoute sociale.
• Excellent support client.
• Analyses et rapports complets.
• Interface conviviale.
• Fonctionnalités d’engagement robustes.

Inconvénients

• Des plans tarifaires coûteux.
• Essai gratuit limité.
• Peut être complexe pour les débutants.
• L'application mobile pourrait être améliorée.
• Certaines limitations concernant la planification.

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Comparaison des fonctionnalités

When you compare Sprout Social and Buffer, you’re essentially choosing between a comprehensive enterprise solution and a simplifié, affordable tool.

Let’s break down the features to see which social media management tool is the better fit for you.

1. Pricing and Scalability

• Buffer: Buffer offers a very accessible free plan for up to three channels, making it a great tool for a petite entreprise or an individual just starting out. Paid plans are also very budget-friendly and are priced per channel, not per user, with an “unlimited users” option on some plans.
• Sprout Social: Sprout Social is an expensive platform with a per-user social pricing model. A sprout social review often notes this as a key drawback for small businesses. While it offers unlimited social profiles on its professional plan and other top-tier plans, the cost for additional users can be a “bit annoying”.

2. User Interface

• Buffer: Buffer’s user interface is widely praised in a buffer review for its simplicity and clean design. It’s a very straightforward social media scheduling tool that is easy to use, even for beginners.
• Sprout Social: Sprout Social has a polished and powerful user interface. While it’s generally well-regarded, the sheer number of features and depth can create a steeper learning curve for new users.

3. Publishing and Scheduling

• Buffer: Buffer Publish is a core part of its platform. You can schedule content to multiple social media channels using a simple queue system. A buffer review often highlights this as a key feature, as it makes it easy to maintain a consistent posting schedule for a social media account. Buffer also lets you schedule content to Google Business Profiles and Pinterest boards, unlike Sprout Social.
• Sprout Social: Sprout Social offers robust publishing tools with a visual social media calendar. It includes features like Optimal Send Times and the ability to boost Facebook posts directly from the platform, providing a more data-driven approach to publishing content.

4. Social Inbox and Engagement

• Buffer: Buffer’s engagement tools are more basic. It offers a social inbox that lets you respond to social conversations on platforms like Facebook and Instagram, but it lacks the advanced features of a social CRM outil.
• Sprout Social: Le Smart Inbox is a standout feature. It’s an intelligent social inbox that consolidates all messages, comments, and reviews into one place. This is a great tool for managing reviews, direct messages, and comments across all social channels.

5. Analytics and Reporting

• Buffer: Buffer Analyze provides analytics tools that offer a good performance overview of your social media posts. You get individual post analytics and can see key metrics, but it lacks the deep, customizable rapports that Sprout Social offers.
• Sprout Social: Sprout Social excels at analytics. It offers competitive reporting, trend analysis, and custom views. You get detailed reports that can provide deep insights into your social media performance, making it a great tool for proving social media ROI.

6. Social Listening

• Buffer: Buffer ne dispose pas d'outil dédié à l'écoute des réseaux sociaux. Il se concentre sur les médias propriétaires et ne permet pas de surveiller les mentions des profils ni de suivre les mots-clés Twitter.
• Sprout Social: Sprout Social est un puissant outil d'écoute sociale qui vous permet de surveiller les profils, de suivre les mots-clés et d'analyser les sentiments. Cette fonctionnalité est essentielle à une stratégie globale sur les réseaux sociaux, mais elle est souvent proposée en option ou uniquement avec les forfaits premium.

7. Collaboration and Team Features

• Buffer: Buffer’s team features are straightforward and effective for a petite entreprise or mid stage startup teams. You can set a posting schedule, contribute content, and get approval on posts.
• Sprout Social: Sprout Social offers much more robust team collaboration features, including custom workflows, message routing, and the ability to assign tasks. It’s built for large marketing agencies and teams.

8. Integrations and Extra Features

• Buffer: Buffer integrates with a variety of other tools and offers extra features like a free landing page constructeur and a biolink tool. It also allows you to schedule content to Google Business Profiles and Pinterest boards, which Sprout Social may not support as a basic feature.
• Sprout Social: Sprout Social offers a wide range of integrations, including social CRM tools, and provides a comprehensive asset library. It also includes automated link tracking and other tools to streamline workflows for your social media account.

9. Customer Support

• Buffer: A buffer review often notes that buffer support is reliable, with a helpful support team, but it doesn’t offer a dedicated account manager like some of Sprout Social’s plans.
• Sprout Social: Sprout Social is known for its excellent customer care and responsive support tickets, which is a major selling point for an enterprise-level business.

10. AI and Content Ideas

• Buffer: Buffer offers an AI Assistant to help you generate ideas and write social posts. This can be a very useful tool for a content creator.
• Sprout Social: Sprout Social uses AI to provide “Optimal Send Times” and other data-driven insights, but it does not focus on content generation in the same way.

11. Mobile App

• Buffer: The Buffer mobile app is a great tool for scheduling content and engaging with your audience on the go. An android apps review often gives it high marks for its ease of use.
• Sprout Social: The Sprout Social mobile app is equally powerful and offers a robust feature set, including the ability to manage your Smart Inbox from your phone.

What should you look for when choosing a social media management tool?

• Pricing & Cost: Don’t just look at the starting price. Compare social pricing models, which may be billed annually, per user, or per social profile. A Sprout Social review often notes that it is an expensive platform, especially for additional users. In contrast, many social alternatives like Buffer offer a free plan for basic publishing tools and a more affordable pricing structure. Look for a paid plan that offers the right number of social profiles for your business accounts.
• Fonctionnalités principales : Ensure the platform offers basic features for publishing content, including a content library, social media calendars, and the ability to schedule posts. Also, look for additional features that are pretty handy, like automated link tracking, and the ability to schedule posts to less common platforms like LinkedIn pages and Instagram. A good social media management tool helps a social media manager streamline their workflow.
• Analyses et rapports : A great tool provides insights into your social media performance. While many offer basic reporting on post performance, others, like Sprout Social, have powerful paid social reporting, competitive reporting, and the ability to create a custom view for a specific date range.
• Interface utilisateur : The user interface is key. If you are a social media manager, you will be on the platform daily, so it should be intuitive and easy to use. A good social review will often comment on the user experience. A clean dashboard, like Buffer’s, can be a major productivity boost, especially for new users.
• Évolutivité : Consider how the tool will grow with your business. Does the standard plan allow for multiple accounts? Will you need to upgrade to top-tier plans for unlimited social profiles or more features? A Buffer account, for example, offers additional channels and a monthly or annual basis pricing, while Sprout Social is usually billed annually, which can be a bigger commitment.
• Engagement Tools: A great tool should help you engage with your audience. Look for a social inbox that consolidates all your messages and comments, making it easy to manage reviews and respond to your audience from one platform.
• Collaboration: For teams and agencies, collaboration tools are essential. Look for features that allow you to approve posts, assign tasks, and manage a channel team. Custom workflows and custom access can make working with other users and clients much more efficient.
• Caractéristiques uniques : Some tools specialize in a particular area. Later, for instance, focuses on visual content, while others may have features for lead generation or an RSS feed to easily find new content. Look for features like custom video thumbnails or Instagram Stories analytics if those are important to your social media strategy.

Verdict final

In the battle of Buffer vs Sprout Social, the winner depends on your needs.

If you’re looking for an affordable, user-friendly tool to streamline your basic social media management, Buffer is a fantastic choice.

However, suppose you’re ready to invest in a more robust platform with advanced features like in-depth analytics, social listening, and team collaboration.

In that case, Sprout Social takes the crown despite its steeper learning curve and higher price point.

The Sprout Social interface might take some getting used to, but the power and insights it offers can be a game-changer for serious social media marketers.

We’ve spent countless hours testing and comparing these tools so that you can trust our recommendations.

Choose the platform that best aligns with your goals and budget, and watch your social media presence soar!

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More of Buffer

• Buffer vs Sprout Social: It is a comprehensive platform with advanced social CRM and detailed analytics and reporting.
• Buffer vs Metricool: Buffer – easy scheduling. Metricool – stronger analytics, competitor info.
• Buffer vs Socialpilot: Buffer – basic scheduling. Socialpilot – more features for the price.
• Buffer contre Sendible: Buffer – simple, clean design. Envoyable – wider features (listening, analytics).
• Buffer vs Content Studio: Buffer – simple scheduling. Studio de contenu – content discovery, AI.
• Buffer vs Heropost: Buffer – straightforward scheduling. Heropost – AI content, competitor intel.
• Buffer vs Agorapulse: Buffer – simple scheduling. Agorapulse – unified inbox, listening.
• Tampon vs Zoho Social: Buffer offers simple scheduling. Zoho Social offers more features and is cost-effective (Zoho).
• Buffer vs Sprinklr: Buffer – basic scheduling (small biz). Sprinklr – enterprise-level.
• Tampon vs Plus tard: Buffer – scheduling for many platforms. Plus tard – visual content (Instagram).
• Buffer vs Loomly: Buffer – simple scheduling calendar. Loomly – content calendar, teamwork.
• Buffer vs Blaze: (Info limited – Buffer’s strength is simplicity for scheduling).
• Buffer vs Hootsuite: It is a long-standing tool known for its comprehensive, multi-platform dashboard view.
• Buffer vs Planable: It is a collaboration-first tool with a focus on visual content approval and client feedback.

More of Sprout Social

• Sprout Social vs Metricool: Metricool is for e-commerce with a focus on conversions. Sprout Social is geared towards larger teams and offers more in-depth corporate analytics.
• Sprout Social vs Socialpilot: SocialPilot is a great value for content scheduling. A Sprout Social review will show it excels in advanced analytics and social listening, making it better for deep insights.
• Sprout Social vs Sendible: Sendible is known for its user-friendly interface. Sprout Social focuses more on detailed reporting and sentiment analysis.
• Sprout Social vs Content Studio: Content Studio is more focused on content discovery for small businesses. Sprout Social is a powerhouse for advanced analytics and team collaboration.
• Sprout Social vs Heropost: Heropost has strong competitor analysis. A Sprout Social review highlights its more advanced social listening and reporting.
• Sprout Social vs Agorapulse: 9 melhores alternativas ao SciSpace para pesquisa de IA em 2025 104
• Sprout Social vs Zoho Social: Zoho Social is an affordable option with an easy-to-use interface. Sprout Social offers a more robust and comprehensive set of features, though with a higher price.
• Sprout Social vs Buffer: Buffer is famous for its simplicity. Sprout Social offers a more extensive set of features for large teams and more in-depth analytics.
• Sprout Social vs Sprinklr: Sprinklr is for large enterprises. Sprout Social is often rated as having a more intuitive user interface and better support for its complex features.
• Sprout Social vs Later: Later is a visual-first platform, especially for Instagram. Sprout Social is a broader social media management tool that supports more social alternatives and offers more advanced social listening.
• Sprout Social vs Loomly: Loomly focuses on team collaboration. Sprout Social provides more advanced social listening and detailed analytics.
• Sprout Social vs Blaze: One version of Blaze is a social media tool. Another, more common version, is a cannabis software suite and not a direct competitor.
• Sprout Social vs Hootsuite: Hootsuite is a long-standing competitor. Sprout Social is often praised for its superior social reporting and customer support.

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