Vous jonglez avec vos réseaux sociaux et vous vous sentez dépassé(e) ?
It can be tough to keep up with all your accounts.
You’re probably wondering if there’s an easier way, right?
Two popular options you might have heard about are Buffer vs Sprinklr.
Mais lequel est le meilleur pour vous ?
Let’s take a look at what each offers and help you decide.
Aperçu
We’ve spent time exploring both Buffer and Sprinklr, digging into their features and how they work day-to-day.
Our hands-on testing involved scheduling posts, analyzing results, and trying out different tools to see which one truly shines for social media management.
Envie de gagner du temps sur les réseaux sociaux ? Buffer peut vous aider à récupérer jusqu’à 6 heures par semaine. Profitez d’un essai gratuit de 14 jours.
Tarification : Il existe une version gratuite. La version payante est disponible à partir de 5 $/mois.
Caractéristiques principales :
- Planification intuitive
- Outils d'engagement
- Analyse et reporting
Vous souhaitez une vision unifiée de vos clients ? Sprinklr aide les marques à gérer plus de 30 milliards de conversations clients chaque année.
Tarification : Il propose un essai gratuit. L'abonnement payant commence à 249 $/mois.
Caractéristiques principales :
- Plateforme CXM unifiée
- Informations basées sur l'IA
- Automatisation avancée
Qu'est-ce qu'un tampon ?
So, you’re curious about Buffer?
Think of it as a friendly helper for your social media.
Il est conçu pour faire scheduling posts super easy and keep your online presence consistent without a lot of fuss.
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Principaux avantages
- Gère jusqu'à 300 profils sociaux.
- Options en marque blanche pour les agences.
- Augmentez l'engagement de 12 % grâce à l'analyse de données.
- Attribuer des tâches à plus de 80 membres de l'équipe.
- Automatisez le contenu grâce aux files d'attente intelligentes.
Tarification
- Gratuit: 0 $/mois.
- Essentiel: 5 $/mois par chaîne
- Équipe: 10 $/mois par chaîne
Avantages
Cons
Qu'est-ce que Sprinklr ?
C'est une plateforme de niveau entreprise. Elle gère l'expérience client.
Imaginez une écoute sociale à grande échelle.
Il gère le marketing multicanal. Il est conçu pour les grandes entreprises. entreprise.
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Notre avis
ActiveCampaign est un excellent choix pour les entreprises qui souhaitent exploiter pleinement la puissance du marketing par e-mail et de l'automatisation. Cependant, sa complexité le rend peut-être moins adapté aux débutants.
Principaux avantages
- Obtenez une vue d'ensemble. Sprinklr apporte tous vos clients données réunis en un seul lieu.
- Travaillez plus intelligemment, pas plus dur. Automatisez les tâches et libérez du temps pour votre équipe.
- Prenez des décisions fondées sur les données. Découvrez des informations précieuses grâce à l'analyse de données basée sur l'IA.
- Protégez votre marque. Surveillez les médias sociaux pour détecter les crises potentielles.
- Augmentez vos résultats. Augmenter les ventes et améliorer la satisfaction client.
Tarification
- Solution de gestion des médias sociaux : 249 $/mois, éditeur omnicanal, calendrier multi-fuseaux horaires, Sprinklr AI+ pour la création de contenu.
- Solution SMM et service client : 299 $/mois, offrez un service client sur plus de 15 canaux, des chatbots alimentés par l'IA et un jumeau numérique, une boîte de réception omnicanale.
- Solution personnalisée de gestion des médias sociaux : Tarification personnalisée.
Avantages
Cons
Comparaison des fonctionnalités
For a social media manager, choosing between Buffer and Sprinklr is a decision between two different types of tools.
This Feature Comparison breaks down how the streamlined, affordable nature of Buffer contrasts with the comprehensive, enterprise-level platform of Sprinklr.
1. Plateforme unifiée et expérience client
- Tampon: This social media management tool focuses on providing a simple, all-in-one platform for scheduling and analytics. It is not designed to be a unified platform for all customer facing functions, but rather a tool to help with social media marketing.
- Sprinklr: It is a leading enterprise software company that provides a unified platform for customer experience management. Sprinklr works to connect all customer facing functions and social media accounts, helping global brands deliver happier customers by making great customer experiences a reality.
2. Plateformes prises en charge et évolutivité
- Tampon: Its free plan allows you to connect up to three channels. The platform is highly scalable, but the cost increases with additional channels or users. Its support for multiple platforms is designed for the typical needs of a petite entreprise.
- Sprinklr: It supports a massive number of social media channels and platforms. Its modular approach allows global brands to select the solutions they need, and it is built to manage thousands of social accounts with ease.
3. Analyse et reporting
- Tampon: The buffer review shows that it is praised for its streamlined and detailed analytics. The buffer account dashboard provides a clean overview of social media performance, but it may lack the in-depth customization needed for large-scale social media campaigns.
- Sprinklr: It offers highly advanced and customizable analytics. It provides a full view of customer données from every modern channel, helping global brands make data-driven decisions and track social media roi.
4. Social Listening and Monitoring
- Tampon: Its engagement tools are more focused on direct interactions. The platform has very limited social media monitoring and social listening capabilities, which may require you to use other, third-party tools to fill this gap.
- Sprinklr: This is one of the key features of Sprinklr. It offers robust social media monitoring and social listening capabilities, leveraging advanced ai to analyze sentiment and trends across a vast number of online sources, including review sites.
5. Publishing and Scheduling
- Tampon: The social media scheduling tool is a core strength. It’s a simple, reliable platform for scheduling social media posts to your social accounts. It provides basic publishing tools that are easy to learn and use.
- Sprinklr: It offers a highly advanced publishing and schedule content system, with workflows for approvals and a global editorial calendar. It is designed to help a social media manager and their marketing agencies manage content for a large number of social media platforms.
6. Collaboration and Team Features
- Tampon: It offers collaboration tools and allows for a generous number of unlimited users on some plans, making it a cost effective solution for a team. The buffer support is excellent and available to assist with team setup.
- Sprinklr: It is designed to un silo teams and streamline workflows for large organizations. It provides a dedicated space for every team to collaborate, with extensive user roles and permissions.
7. Customer Care and Engagement
- Tampon: Its engagement tools help you manage and respond to customer interactions from various social media channels. The platform is easy to use for managing all your incoming messages and comments.
- Sprinklr: It excels in customer care. Its unified CXM approach helps teams manage conversations from every modern channel, making it an ideal social media management tool for providing proactive support and maintaining happier customers.
8. Public cible
- Tampon: This social media scheduling tool for social media account is perfect for petites entreprises, creators, and marketing agencies that prioritize simplicity and affordability. The free plan is a great way to get started.
- Sprinklr: It is the choice for a leading enterprise software company and large organizations. Its extensive features, advanced ai, and custom pricing are designed for the complex needs of global brands.
9. Périmètre de gestion
- Tampon: The platform is a great tool for a social media manager to handle a core set of tasks, from social media scheduling tools to analytics. It helps you manage your social media strategy with basic publishing tools and a reliable queue.
- Sprinklr: It is a comprehensive social media management tool that can handle everything from social listening to customer care and make customers happier. The platform is a robust solution for a social media manager who needs a single tool to manage all their social media campaigns.
What to look for in a Social Media Manager?
- Compatibilité de la plateforme : Does it support all the platforms and social channels you need? How smoothly does it handle each one?
- Analytics Depth: Can it track the metrics you care about? Does it offer actionable insights?
- Automation Capacités : How much can it automate for you? Does it have an easy-to-use automation?
- Évolutivité : Can it grow with your business? Does it handle the increased volume?
- Facilité d'utilisation : Is it easy for your team (human experiences) to use? How long is the learning curve?
- Assistance clientèle : How good is their customer service? Are they quick to resolve issues?
Verdict final
So, which one should you pick? It really depends on what you need.
If you just want an easy way to schedule posts and see how they do, Buffer is probably your best bet.
It’s simple to use and won’t cost you a lot.
But, if you have a big company and need lots of fancy tools to track everything and work with a big team, Sprinklr can do more.
We looked closely at both and think most people will like how easy Buffer is to use.
We’ve tried these tools ourselves, so we know what we’re talking about.
Pick the one that fits how you use social media!
Plus de Buffer
- Buffer contre Sprout Social: Il s'agit d'une plateforme complète dotée d'un CRM social avancé et d'analyses et de rapports détaillés.
- Buffer contre Metricool: Buffer – planification facile. Metricool – des analyses plus poussées, des informations sur la concurrence.
- Buffer contre Socialpilot: Tampon – planification de base. Socialpilot – Plus de fonctionnalités pour le même prix.
- Tampon vs Envoyable: Buffer – un design simple et épuré. Envoyable – des fonctionnalités plus étendues (écoute, analyse).
- Buffer vs Content Studio: Buffer – planification simple. Studio de contenu – découverte de contenu, IA.
- Buffer vs Heropost: Buffer – planification simple. Poste vedette – Contenu IA, renseignements sur la concurrence.
- Buffer contre Agorapulse: Buffer – planification simple. Agorapulse – boîte de réception unifiée, à l'écoute.
- Tampon vs Zoho Social: Buffer propose une planification simple. Zoho Social offre plus de fonctionnalités et est rentable (Zoho).
- Buffer vs Sprinklr: Buffer – planification de base (petites entreprises). Sprinklr – niveau entreprise.
- Tampon vs Plus tard: Buffer – planification pour de nombreuses plateformes. Plus tard – contenu visuel (Instagram).
- Buffer contre Loomly: Buffer – un calendrier de planification simple. Loomly – calendrier éditorial, travail d'équipe.
- Buffer contre Blaze: (Informations limitées – Le point fort de Buffer est sa simplicité en matière de planification).
- Buffer contre Hootsuite: Il s'agit d'un outil établi de longue date, reconnu pour son tableau de bord complet et multiplateforme.
- Tampon vs Planifiable : Il s'agit d'un outil axé sur la collaboration, centré sur l'approbation du contenu visuel et les retours clients.
Plus de Sprinklr
Voici une brève comparaison de Sprinklr avec ses concurrents, mettant en évidence son orientation vers les entreprises :
- Sprinklr contre Sprout Social: Sprout Social est un outil d'entreprise complet, reconnu pour son interface conviviale et sa boîte de réception sociale performante.
- Sprinklr contre Metricool: Sprinklr – plateforme d'entreprise complexe ; Metricool – analyses plus simples (PME).
- Sprinklr contre Socialpilot: Sprinklr – évolutivité pour les entreprises ; Socialpilot – planification efficace (PME/agence).
- Sprinklr contre Sendible: Sprinklr – gestion de l'expérience client (entreprise) ; Sendible – gestion de la relation client (agence).
- Sprinklr contre Content Studio: Sprinklr – solution de niveau entreprise ; Content Studio – contenu/IA (PME).
- Sprinklr contre Heropost: Sprinklr – plateforme d'entreprise ; Heropost – IA/renseignements sur la concurrence (PME).
- Sprinklr contre Agorapulse: Sprinklr – CXM évolutif ; Agorapulse – tout-en-un (PME).
- Sprinklr contre Zoho Social: Sprinklr – puissance pour les entreprises ; Zoho Social – économique (PME, Zoho).
- Sprinklr contre Buffer: Sprinklr – solution complète pour les entreprises ; Buffer – planification simple (petites entreprises).
- Sprinklr contre Later: Sprinklr – grandes entreprises ; Later – contenu visuel (PME/créateurs).
- Sprinklr contre Loomly: Sprinklr – gestion des médias sociaux d'entreprise ; Loomly – contenu/équipe (PME).
- Sprinklr contre Blaze: (Informations limitées – Point fort de Sprinklr : solution CXM complète pour les entreprises.)
- Sprinklr contre Hootsuite : Hootsuite est une plateforme tout-en-un établie de longue date, reconnue pour son tableau de bord complet et multi-flux.
- Sprinklr contre Planable : Planable est un outil axé sur la collaboration, centré sur l'approbation du contenu visuel et les retours clients.
Foire aux questions
What is the main difference between Buffer and Sprinklr?
The main difference lies in their target audience and complexity. Buffer is designed for individuals and smaller teams seeking straightforward scheduling and basic analytics. Sprinklr is a more comprehensive platform built for larger enterprises needing advanced features like social listening, robust analytics, and extensive collaboration tools. Think of Buffer as simple and user-friendly, while Sprinklr offers powerful but more intricate functionality.
Which social media management tool is easier to use?
Generally, Buffer is considered easier to use. Its interface is clean, intuitive, and simple to navigate, making it quick to learn for beginners. Sprinklr, with its wide array of features, can have a steeper learning curve as users need time to understand and utilize its various functionalities effectively. If ease of use is your priority, Buffer likely has the edge.
Is Buffer a good alternative to Sprinklr for small businesses?
Yes, Buffer can be a good alternative to Sprinklr for many small businesses. It provides essential social media management tools like scheduling, basic analytics, and team collaboration at a more affordable price point. Small businesses that don’t require the advanced features of Sprinklr can find Buffer to be a cost-effective and efficient solution for managing their social media presence.
Quelle plateforme offre les meilleures analyses et les meilleurs rapports ?
Sprinklr typically offers more in-depth and comprehensive analytics and reportage capabilities. It allows for detailed tracking of various metrics, sentiment analysis, and the creation of custom reports. While Buffer provides useful analytics to understand post performance, Sprinklr’s features are generally more robust and designed for enterprise-level analysis of social media data.
Can I manage multiple social media profiles with both tools?
Yes, both Buffer and Sprinklr allow you to manage multiple social media profiles across various platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. However, the number of profiles you can manage and the features available may vary depending on the specific pricing plan you choose with each platform. Both offer the ability to centralize your social media management efforts.
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