In the fast-paced world of social media, having the right tools can make or break your strategy.

If you’re eyeing Sprinklr for 2025, you’re in the right place.

We’ve done the legwork, testing and analyzing its features, benefits, and any potential downsides.

By the end of this review, you’ll have a clear picture of whether Sprinklr is the right fit for your team and your goals. Let’s dive in!

What is Sprinklr?

Think of Sprinklr as a powerful command center for big brands.

It helps them manage all their interactions with customers online, whether it’s answering questions on Twitter or responding to comments on Facebook.

It’s a one-stop shop for listening to customers, responding quickly, and even understanding what they want.

With Sprinklr, businesses can stay on top of their online presence & keep their customers happy.

Who Created Sprinklr?

Sprinklr was founded by Ragy Thomas back in 2009.

His vision was to break down the barriers between companies and their customers, offering a unified customer experience management (unified CXM) platform.

Starting as a réseaux sociaux management tool, Sprinklr has evolved to cover the full spectrum of modern channels, from review sites to messaging apps.

It ensures seamless customer interactions.

Top benefits of Sprinklr

• Happier Customers: Sprinklr lets you hear what your customers are saying on réseaux sociaux, answer their questions quickly, and fix any problems they have. This means happier customers all around!
• Un-Silo Teams: Break down the walls between different departments. With Sprinklr, marketing, sales, and customer service can all work together seamlessly.
• See the Big Picture: It’s not just about social media. Sprinklr gives you a 360-degree view of how customers connect with your brand across all channels. This helps you understand them better and create a strategy that truly connects.
• Human Experiences: Sprinklr enables you to create real, meaningful connections with your customers. It’s about more than just automated responses; it’s about building relationships.
• Sprinklr Works at Scale: Que vous soyez un petites entreprises or a global brand, Sprinklr can handle it. It’s designed to grow with you so you can manage millions of customer interactions without breaking a sweat.

Best Features of Sprinklr

Sprinklr is packed with powerful features that set it apart from the competition.

These aren’t just bells and whistles – they are tools that help you understand your customers, create meaningful interactions, and build lasting relationships.

Let’s take a closer look at some of the standouts.

1. Smart Content Analysis

Sprinklr’s AI-powered tools help you get the most out of your content.

Imagine having a personal assistant who analyzes what’s working what’s not, and suggests ways to improve.

You can see which posts are getting the most engagement, identify which topics are resonating with your audience, and even get suggestions for future content ideas.

This helps you make content that truly resonates with your audience and drives results.

2. Chatbots

Chatbots are a great way to provide instant support & answers to common questions 24/7.

Sprinklr’s chatbot tools are easy to set up and customize, even if you’re not a tech whiz.

You can make a conversational experience that feels natural and helpful, freeing up your team to focus on more complex issues.

Plus, with Sprinkles AI capabilities, your chatbots can even learn and improve over time.

3. Ticket Analysis

Keep track of every customer interaction with a centralized ticketing system.

Sprinklr lets you analyze ticket données to identify trends, spot problems early, and continuously improve your customer service.

You can see which issues are most common, track response times, and identify opportunities for training or process improvements.

This helps you deliver a more efficient and effective customer experience.

4. Content Management

Planning, scheduling, & publishing content across multiple social channels can be a headache.

Sprinklr simplifies the process, helping you stay organized and keep your content calendar on track.

You can create, collaborate, and approve content all in one place, then schedule it to go out at the perfect time for each platform.

This saves you time and ensures that your content is always fresh and engaging.

5. Unified Agent Console

Imagine having one screen for all your work.

The Unified Agent Console gives employees access to everything they need to do their jobs.

It brings together conversations from every channel into one place.

This means agents don’t have to switch between different apps.

They can see a customer’s full history and access helpful info right away.

This saves time and helps them solve problems faster.

6. Live Chat Support Software

When customers need immediate help, live chat is key.

Sprinklr’s Live Chat Support Software makes this easy.

It lets employees contact customers right on your website or app.

This is a great way to engage with people in real-time.

The software gives your agents access to customer history so they can help faster.

This leads to quick resolutions and happy customers.

7. Conversational IVR Software

Ever been stuck in a phone menu that won’t help you?

Sprinklr’s Conversational IVR software changes that. It uses AI to understand what people say.

It can route calls to the right person or provide an instant answer.

This enhances the phone experience for consumers.

It reduces wait times and gets people the help they need right away.

8. Conversational AI Platform

This is the brain behind a lot of Sprinklr’s best features.

The Conversational AI Platform uses advanced AI to power chatbots and virtual assistants.

This lets you automate many of your services.

You can answer common questions and guide customers to the right information, 24/7.

This frees up employees to handle more complex issues.

9. AI-powered Agent Assist

Think of this as an expert partner for every agent.

AI-powered Agent Assist provides real-time help to employees.

It can suggest the best response to a customer, pull up relevant articles from a knowledge base, and even summarize long conversations.

This helps employees work faster and smarter.

It boosts their confidence and lets them deliver great customer experiences.

Tarifs

Sprinklr is known for its flexible pricing, which is tailored to the specific needs of each entreprise.

They offer a range of plans and modules, allowing you to customize your package.

While exact pricing isn’t publicly available, here’s a general overview of what you can expect:

Plan Type	Caractéristiques	Coût
Social Media Management Solution	Omnichannel publisher, Multi-timezone calendar, Sprinklr AI+ for content creation	$249
SMM and Customer Service Solution	Offer customer care on 15+ channels, AI-powered chatbots, Digital Twin, Omni channel Boîte de réception	$299
Custom Social Media Management Solution	30+ channels with support for custom channels, Custom editorial calendar, User generate content	Tarification personnalisée

Avantages et inconvénients

Understanding both the strengths and limitations of any software is crucial before making a decision.

Let’s break down Sprinklr’s key advantages and disadvantages.

Alternatives to Arroseur arrosé

• Sprout Social: Découvrez des informations plus approfondies sur les médias sociaux et favorisez la collaboration au sein de l'équipe grâce à ses analyses complètes et à ses fonctionnalités robustes.
• Socialpilot: Profitez de plans économiques sans sacrifier les puissantes capacités de planification, y compris les options efficaces de publication en masse.
• Envoyable: La gestion des médias sociaux se fait facilement grâce à son interface intuitive et à ses intégrations transparentes avec de nombreux outils de marketing.
• Studio de contenu: Discover engaging content and streamline your publishing process across various platforms, potentially leveraging AI for content ideas.
• Heropost: (Informations limitées - cherchez à savoir s'il propose des fonctionnalités uniques ou un modèle de tarification adapté à des besoins spécifiques en matière de médias sociaux).
• Agorapulse: Gérez efficacement votre présence sociale grâce à des outils d'écoute sociale performants et à une boîte de réception unifiée pour un engagement rationalisé.
• Zoho Social: Un choix intelligent et rentable si votre entreprise bénéficie déjà de l'écosystème intégré des produits Zoho.
• Tampon: Simplifiez la programmation de vos médias sociaux grâce à sa plateforme conviviale, idéale pour la diffusion directe de contenu.
• Plus tard: Si votre stratégie s'appuie fortement sur du contenu visuel, notamment sur Instagram, Later propose des fonctionnalités de planification et de programmation spécialisées.
• Loomly: Améliorez votre flux de création de contenu grâce à son calendrier collaboratif et à des processus d'approbation de contenu efficaces pour les équipes.
• Flamber: (Informations limitées - cherchez à savoir s'il offre une fonction spécifique ou s'il s'adresse à un créneau particulier du marketing des médias sociaux).
• Metricool: Plongez au cœur de vos performances sur les médias sociaux et surveillez de près vos concurrents, souvent à un prix plus accessible.

Sprinklr Compared

Personal Experience with Sprinklr

As a leading enterprise software company with a global customer base, we needed a robust solution to manage our customer-facing functions effectively. We implemented Sprinklr to streamline our customer care and social media engagement, and the results were remarkable.

• Unified Customer View: Sprinklr gave us a 360-degree view of our customers, consolidating interactions across various modern channels. This allowed us to understand their needs better and personalize our responses.
• Efficient Case Management: The platform’s ticketing system streamlined our customer care processes, enabling us to track and resolve issues efficiently.
• Real-time Social Listening: Sprinklr’s social listening capabilities helped us monitor conversations about our brand and respond promptly, fostering a sense of your community and engagement.
• Enhanced Collaboration: Teams across departments could seamlessly collaborate on customer inquiries, leading to faster resolution times and happier customers.

Sprinklr empowered us to deliver a superior customer experience, boosting satisfaction and loyalty. We transformed the way we interact with our customers, making them feel valued and heard.

Réflexions finales

Sprinklr is undoubtedly a powerhouse for enterprise-level social media and customer experience management.

Its comprehensive features and scalability make it a top choice for global brands seeking to connect with their customers on a deeper level.

However, its complexity and cost might be a hurdle for smaller businesses.

Ultimately, the decision hinges on your needs and budget.

If you’re looking for a unified platform to streamline customer interactions, gather valuable insights, and keep your customers happier, Sprinklr is worth serious consideration.

Request a demo and see firsthand if it’s the right solution to elevate your brand’s customer experience and beyond.

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