Are you trying to figure out the best réseaux sociaux tool for your needs?
It can feel like a tough choice with so many options out there, right?
You want something that saves you time and helps you connect with your audience without being super complicated.
Let’s dive into a head-to-head look at two popular contenders: Agorapulse vs Loomly.
We’ll explain each platform’s offerings in a simple way to help you decide which social media tool might be the best fit for you.
Aperçu
We’ve put both Agorapulse and Loomly through their paces, exploring their features, ease of use, and how well they handle daily social media tasks.
This comparison is based on hands-on testing, which gives a clear picture of what each platform offers.
Want to simplify your social media life? Give Agorapulse a try with a free trial & see how it can save your time & boost your results!
Tarifs : You can try it for free. Paid plan starts at $79/month
Caractéristiques principales :
- Intuitive social boîte de réception
- Powerful publishing calendar
- In-depth reporting
Join 10,000+ brands who rely on Loomly for social media management. Experience the difference today.
Tarifs : It has a free trial. Contact them for exact pricing.
Caractéristiques principales :
- Content calendar
- Post ideas
- Analytique
What is Agorapulse?
Agorapulse focuses on engagement. It’s more than just scheduling.
It’s like a central spot to handle all your social media stuff. You can schedule posts, answer messages, and see how well your content is doing, all in one place.
Think of it as one easy-to-use place for your posts and messages.
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Notre avis
Agorapulse est un excellent choix pour les entreprises qui privilégient la gestion et l'engagement communautaires. Facile à utiliser, abordable, il bénéficie d'un excellent support client.
Principaux avantages
- Caractéristiques: Agorapulse propose la planification, la publication, l'analyse, l'écoute sociale et une boîte de réception puissante pour gérer les conversations sur plusieurs réseaux sociaux.
- Réseaux sociaux pris en charge : Il s'intègre à Facebook, Twitter, Instagram, LinkedIn et YouTube.
- Facilité d'utilisation : L'interface est claire et simple, ce qui la rend très facile à démarrer, même si vous êtes nouveau dans la gestion des médias sociaux.
- Assistance clientèle : Agorapulse a la réputation d'offrir un excellent support client, avec des options telles que l'e-mail et le chat en direct.
- Intégrations : Il se connecte à quelques outils clés, tels que Slack, Canva, et Google Drive.
- Évolutivité : Agorapulse propose des plans pour les entreprises de toutes tailles, des petites équipes aux grandes agences.
Tarifs
- Standard: 79 $/mois
- Professionnel: 119 $/mois
- Avancé: 149 $/mois
- Coutume: Tarification personnalisée
Avantages
Inconvénients
What is Loomly?
So, you’re curious about Loomly?
It helps businesses to create awesome posts and plan them out. It even gives you ideas for what to post.
Il est conçu pour faire organizing your posts and ideas pretty straightforward.
It works also with all the big social media sites like Facebook and Instagram.
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Principaux avantages
- Content ideation and creation help.
- Clear calendar view for planning.
- Team collaboration features are strong.
- Post preview options are helpful.
Tarifs
- Démarreur: social media accounts 12, users 3, calendar unlimited.
- Beyond: social media accounts 60, users unlimited, calendar unlimited.
Avantages
Inconvénients
Comparaison des fonctionnalités
Choosing the right social media management tool requires balancing features for engagement and collaboration.
This Feature Comparison of Agorapulse and Loomly will help social media managers determine which platform best supports their social media marketing needs.
1. Unified Inbox and Customer Interactions
- Agorapulse: A key strength is its unified social inbox, which pulls in all comments, private messages, and brand mentions from multiple social media accounts. This is a dedicated feature that helps social media managers and teams respond quickly to customer interactions.
- Loomly: It offers a “Conversations” or shared inbox feature to manage customer interactions, but it is generally considered less robust and unified than Agorapulse’s. The focus is primarily on content, rather than being an all-in-one engagement hub.
2. Content Ideas and Creation
- Agorapulse: It includes a content library for asset storage but its focus is less on content creation and more on publishing and engagement. It helps social media managers execute their social media campaigns effectively.
- Loomly: This social media management platform excels at content inspiration. Its key features include post ideas and daily post inspiration, including twitter trends, which guide the content creator to create posts and develop new post idea concepts.
3. Analytics and Reporting Depth
- Agorapulse: It provides advanced analytics and detailed reports, with a strong focus on tracking social media roi and social media performance. You can schedule analytics reports to be sent automatically to clients and stakeholders.
- Loomly: It provides post analytics and metric tracking. However, its analytics are often viewed as less comprehensive than Agorapulse’s, lacking the depth in competitive analysis and social media roi tracking.
4. Collaboration and Approval Workflow
- Agorapulse: This social media management platform features an approval workflow and robust team management, allowing users to assign inbox items and posts to different team member.
- Loomly: It is highly praised for its deeply integrated collaboration features, including approval workflow and custom user roles. It’s an excellent solution for marketing agencies that require meticulous team feedback and approval on every loomly post before automated publishing.
5. Social Listening
- Agorapulse: It includes social listening as a core social media tool, enabling users to monitor conversations & brand mentions across various social media platforms.
- Loomly: It does not offer dedicated social listening tools. The focus remains on managing the content you create, rather than monitoring the wider social media network for mentions.
6. Supported Social Channels
- Agorapulse: It supports all major social media channels and networks, including facebook pages, facebook groups, linkedin company pages, and youtube channels.
- Loomly: It’s also supports a wide range of social media channels and social media accounts, which helps you manage multiple social media accounts effectively from one dashboard.
7. Publishing Features
- Agorapulse: Its publishing calendar is a key feature, making it easy to schedule posts and manage your content queue for maximum impact on your social media performance.
- Loomly: The calendar feature is highly visual and user-friendly for post scheduling. It offers unique features like sponsored posts integration and post optimization tips for organic posts before automated publishing.
8. Customization and Branding
- Agorapulse: The social media management platform offers good customization on reports but does not provide custom branding or white-label solutions for the dashboard.
- Loomly: It excels with custom branding features on its higher-tier plans, which allows marketing agencies to create a branded environment for their clients, making it a powerful social media marketing tool for client management.
9. Security and Integrations
- Agorapulse: It is a secure social media platform with strong user permissions. The great support provided is often cited by users as a major benefit.
- Loomly: It enhances security with features like two factor authentication and offers valuable slack and teams integrations to streamline the team’s internal communication workflow.
What to look for when choosing The Right Social Media Manager?
- Platform Coverage: Which social networks are vital for your strategy? Does the tool support all needed platforms?
- Scheduling Flexibility: How important is bulk scheduling for your workflow? Does social media tools offer optimal scheduling customization?
- Engagement Tools: How much do you value direct social interaction tools and social media management tools? Does the tool offer features for effective community management?
- Reporting Customization: Do you require tailored analytics for your specific KPIs? Can the tool generate reports to match your entreprise goals?
- Évolutivité : Will the tool grow with your business needs? Does it support increasing user and account numbers?
Verdict final
Okay, so we looked at both Agorapulse and Loomly.
It really comes down to what you need most.
If making great content with support team and seeing it on a calendar is super important, Loomly is a solid choice.
But if you need to manage a large number of messages and get detailed information about how your posts are performing, Agorapulse might be a better fit.
We’ve spent time using both, and for folks who need a deep dive into their social numbers and a really strong boîte de réception, Agorapulse wins.
We hope this helps you pick the best social media management tool for you!
More of Agorapulse
- Agorapulse vs Sprout Social: Agorapulse – intuitive inbox, often cheaper for smaller businesses. Sprout – advanced analytics, listening.
- Agorapulse vs Metricool: Agorapulse – strong inbox, team tools. Metricool – clear analytics, competitor focus.
- Agorapulse vs Socialpilot: Agorapulse – robust engagement, listening. Socialpilot – affordable scheduling.
- Agorapulse vs Sendible: Agorapulse – efficient inbox, clear reporting. Sendible – strong listening, customizable reports.
- Agorapulse vs Content Studio: Agorapulse – streamlined inbox, engagement. Content Studio – content discovery, AI.
- Agorapulse vs Heropost: Agorapulse – strong engagement, listening. Heropost – AI content, competitor intel.
- Agorapulse vs Zoho Social: Agorapulse – robust inbox, listening. Zoho Social – cost-effective (Zoho users).
- Agorapulse vs Buffer: Agorapulse – wider features (inbox, listening). Buffer – simpler scheduling.
- Agorapulse vs Sprinklr: Agorapulse – strong all-in-one (small/medium biz). Sprinklr – enterprise-level.
- Agorapulse vs Later: Agorapulse – broader platform support, engagement focus. Later – visual content (Instagram).
- Agorapulse vs Loomly: Agorapulse – efficient inbox, engagement. Loomly – content calendar, teamwork.
- Agorapulse vs Blaze: Agorapulse’s inbox/engagement is are key strength.
More of Loomly
- Loomly vs Sprout Social: It is a full-suite enterprise platform with advanced social listening and CRM tools.
- Loomly vs Metricool: It provides broader analytics and website tracking.
- Loomly vs Socialpilot: It supports more platforms and offers a social inbox.
- Loomly vs Sendible: It has more in-depth analytics and reporting features.
- Loomly vs Content Studio: It excels in content discovery and a unified inbox.
- Loomly vs Heropost: It focuses on AI-powered content creation.
- Loomly vs Agorapulse: It offers strong community management tools.
- Loomly vs Zoho Social: It integrates well with the Zoho suite.
- Loomly contre Buffer: It is known for its simplicity in scheduling.
- Loomly vs Sprinklr: It is a comprehensive platform for large enterprises.
- Loomly vs Later: It is particularly strong for visual content planning, especially for Instagram.
- Loomly vs Blaze: Comparison depends on Blaze’s specific features and focus.
- Loomly vs Hootsuite: It is a more comprehensive tool with advanced social listening and a much wider range of integrations.
- Loomly vs Planable: It is a collaboration-first tool with a focus on seamless content approval workflows and a streamlined user interface.
Questions fréquemment posées
What is the main difference between Agorapulse and Loomly?
The main difference lies in their core focus. Loomly excels in content creation, planning, and team collaboration with a strong visual calendar for petite entreprise. Agorapulse shines in its comprehensive social media management features, particularly its robust inbox for handling interactions and in-depth analytics for performance tracking across your social accounts.
Which platform is better for scheduling social media posts?
Both are capable for scheduling, but their strengths differ. Loomly’s content calendar and workflow are excellent for planning and visualizing content before scheduling. Agorapulse offers more advanced scheduling options like queue categories and automated reposting, making it suitable for more complex scheduling needs across multiple social networks.
Is Agorapulse or Loomly better for team collaboration?
Loomly is generally considered stronger for team collaboration, offering clear approval workflows and feedback features directly within the content creation process. While Agorapulse supports team access and roles, its collaboration features aren’t as deeply integrated into the content creation workflow as Loomly’s.
Which tool offers better analytics?
Agorapulse is often praised for its more in-depth analytics and reporting capabilities. It provides detailed insights into engagement, reach, and audience growth across various social media platforms. While Loomly offers analytics, they are generally considered less comprehensive than those provided by Agorapulse.
Quelle est la plateforme qui offre le meilleur soutien à la clientèle ?
Based on user reviews, Agorapulse often receives higher ratings for its responsive and helpful customer support. While Loomly also provides support, Agorapulse tends to be recognized for its quality and availability of customer assistance when users encounter issues or have questions.
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