Choisir le bon réseaux sociaux management tool could feel like trying to pick a winning lottery ticket.
There are so many options and so much to consider!
But don’t worry, we’re here to help.
In this post, we’ll break down two contenders Sprout Social vs Agorapulse & compare their features et pricing to help you decide which one is the best.
Aperçu
To give you the most accurate comparison, we’ve spent weeks testing both Sprout Social and Agorapulse.
We dove deep into their features, explored their rapports capabilities, and even tested their customer support.
Voyons maintenant ce qu'il en est !
Prêt à rationaliser votre réseaux sociaux management and boost your online presence? Start your free trial of Sprout Social today and experience the difference!
Tarifs : It has a free plan. Paid plan Starts at $249/month
Caractéristiques principales :
- Social listening
- Advanced analytics
- Team collaboration tools
Want to simplify your social media life? Give Agorapulse a try with a free trial & see how it can save your time & boost your results!
Tarifs : You can try it for free. Paid plan starts at $79/month
Caractéristiques principales :
- Intuitive social boîte de réception
- Powerful publishing calendar
- In-depth reporting
What is Sprout Social?
Ever feel like you’re juggling too many social media balls?
Sprout Social gets it.
This platform helps you manage all your social accounts in one place. Think of it as your social media command center.
It’s known for its powerful features, in-depth analytics, and smooth workflow. But it comes with a very higher price tag than some competitors.
Is it worth it? Let’s dive in.
Découvrez également nos favoris Alternatives à Sprout Social…
Principaux avantages
- Caractéristiques: Il s'agit d'une plateforme complète proposant des outils de publication, d'engagement et d'analyse. Elle inclut également des fonctionnalités d'écoute sociale et de marketing d'influence.
- Réseaux sociaux pris en charge : Il se connecte à plus de 20 réseaux, dont Facebook, Instagram, Twitter et LinkedIn, ainsi qu'à Google Business Profile et TikTok.
- Facilité d'utilisation : L'interface est claire et conviviale, ce qui facilite la navigation.
- Assistance clientèle : Sprout Social propose une assistance client 24h/24 et 5j/7 par téléphone, e-mail et chat en direct, ainsi qu'une base de connaissances solide.
- Intégrations : Il s'intègre à de nombreux autres outils populaires, tels que Canva, Zendesk et Salesforce.
- Évolutivité : Il propose différents plans pour répondre aux besoins des petites et des grandes entreprises.
- Garantie: Les conditions de service de Sprout Social décrivent ses limitations de responsabilité, mais n'offrent pas de garantie produit spécifique.
Tarifs
- Standard: 199 $/mois
- Professionnel: 299 $/mois
- Avancé: 399 $/mois
- Entreprise: Tarification personnalisée.
Avantages
Inconvénients
What is Agorapulse?
Need a social media tool that’s easy to use and packed with power?
Say hello to Agorapulse. This Tool is designed to simplify your social media management.
It’s like having a super-organized assistant for all your social needs.
Agorapulse is known for its intuitive interface, robust features, and affordable pricing.
Sounds good, right? Let’s take a closer look.
Découvrez également nos favoris Alternatives à Agorapulse…
Notre avis
Agorapulse est un excellent choix pour les entreprises qui privilégient la gestion et l'engagement communautaires. Facile à utiliser, abordable, il bénéficie d'un excellent support client.
Principaux avantages
- Caractéristiques: Agorapulse propose la planification, la publication, l'analyse, l'écoute sociale et une boîte de réception puissante pour gérer les conversations sur plusieurs réseaux sociaux.
- Réseaux sociaux pris en charge : Il s'intègre à Facebook, Twitter, Instagram, LinkedIn et YouTube.
- Facilité d'utilisation : L'interface est claire et simple, ce qui la rend très facile à démarrer, même si vous êtes nouveau dans la gestion des médias sociaux.
- Assistance clientèle : Agorapulse a la réputation d'offrir un excellent support client, avec des options telles que l'e-mail et le chat en direct.
- Intégrations : Il se connecte à quelques outils clés, tels que Slack, Canva, et Google Drive.
- Évolutivité : Agorapulse propose des plans pour les entreprises de toutes tailles, des petites équipes aux grandes agences.
Tarifs
- Standard: 79 $/mois
- Professionnel: 119 $/mois
- Avancé: 149 $/mois
- Coutume: Tarification personnalisée
Avantages
Inconvénients
Comparaison des fonctionnalités
Deciding between Sprout Social and Agorapulse comes down to your budget, business size, and priorities.
Sprout Social is a powerhouse for large enterprises, while Agorapulse is a cost-effective, user-friendly solution for growing businesses and agencies.
1. Pricing and Scalability
- Sprout Social: This is an expensive platform with a per-user social pricing model. A professional plan is billed annually and offers unlimited social profiles, but adding additional users can be a “bit annoying” as it quickly drives up the cost.
- Agorapulse: Agorapulse is generally a more cost-effective option, with a clear and transparent pricing model. An Agorapulse review often praises it for its value for money, especially when managing multiple social media accounts for a petite entreprise. A monthly plan is available, making it a lower commitment.
2. Social Inbox and Engagement
- Sprout Social: The Smart Inbox is a core feature that pulls in all messages and comments from various social media channels. It’s an intelligent social inbox that helps social media teams respond to customers and manage reviews from one place.
- Agorapulse: This platform is well-known for its social inbox, which is intuitive and easy to use. Agorapulse’s inbox makes it simple for users to manage inbox items and engage with comments, messages, and mentions from Facebook, Twitter, and other social media accounts.
3. Publishing and Scheduling
- Sprout Social: Sprout Social offers robust publishing tools with a visual social media calendar. It allows users to schedule posts to a variety of social profiles, including Facebook pages, LinkedIn pages, and more. It also offers advanced features like automated link tracking and Optimal Send Times.
- Agorapulse: Agorapulse includes publishing and a content library. It’s a great tool for a content creator to schedule posts and publish posts, and it offers a streamlined publishing calendar to keep track of all content.
4. Analyses et rapports
- Sprout Social: Sprout Social offers comprehensive, detailed reports. It’s a top-tier tool for social media marketing and proving social media ROI. The platform provides detailed reporting with competitive reporting and trend analysis, allowing users to create custom views and share reports with clients.
- Agorapulse: Agorapulse provides detailed reports that are easy to understand and can be exported. While its reports are excellent for a petite entreprise, they are not as in-depth as Sprout Social’s paid social reporting and advanced analytics, which are often reserved for Sprout’s professional plan or top-tier plans.
5. Social Listening
- Sprout Social: Sprout Social’s social listening tool is powerful. It allows a user to monitor profiles, track twitter keywords, and perform brand monitoring to help your business stay ahead of the competition. This feature is often an expensive add-on.
- Agorapulse: Agorapulse has a social listening tool that allows you to monitor keywords and brand mentions. While good, it’s not as robust or detailed as Sprout Social’s and is generally a more basic feature.
6. Team Collaboration and Workflows
- Sprout Social: The platform is built for large teams with custom workflows and the ability to assign tasks. It’s a great tool for managing a team and ensuring a smooth social media marketing workflow.
- Agorapulse: Agorapulse provides excellent collaboration tools. An Agorapulse review will often mention the ability to assign tasks and its collaborative publishing calendar as key strengths for an agency or a petite entreprise with multiple users.
7. Social CRM
- Sprout Social: Sprout Social offers powerful social CRM tools that go beyond basic engagement. It allows you to create customer profiles and track conversation history, which is a great tool for lead generation and building a genuine connection with customers.
- Agorapulse: While Agorapulse’s inbox is great for engagement and helps you respond to messages and comments, it doesn’t offer the deep social CRM features that Sprout Social provides.
8. Review Management
- Sprout Social: A key additional feature of Sprout Social is its ability to manage reviews from various platforms like Facebook pages and Google My Business. This is a very useful tool for a business that relies on online reviews and feedback.
- Agorapulse: Agorapulse allows you to manage comments on Facebook and other social profiles, which can function as a basic form of review management. However, it doesn’t have a dedicated review management tool for other platforms.
9. Customer Support
- Sprout Social: Sprout Social offers reliable customer care and has a dedicated support team. A sprout social review often praises the support, especially for enterprise clients.
- Agorapulse: Agorapulse is known for its great support and a support team that is quick to respond. Many users choose Agorapulse for its personal touch and great support.
10. Integrations
- Sprout Social: Sprout Social offers many integrations, including deep connections with CRM and helpdesk services. It’s an all-in-one social media management tool that works well with a large tech stack.
- Agorapulse: Agorapulse offers basic integrations with major platforms and a few others. While it is a great tool for social media tools, it may not have the wide range of integrations that Sprout Social offers.
11. Mobile App
- Sprout Social: The Sprout Social mobile app is a great tool that allows users to manage a social media account and perform basic functions on the go.
- Agorapulse: The Agorapulse mobile app is highly praised in an Agorapulse review for its functionality and ease of use, allowing you to manage your social media marketing on the go.
What to Look For When Choosing a Social Media Management Tool?
- Pricing and Features: Compare the social pricing models. Many tools, like Zoho Social, have a free plan and a clear annual billing structure. In contrast, a sprout social review often points out that it’s an expensive platform, especially with its per-user pricing, which can be a significant cost for a small business or new users. Also, check which basic features are included, as many “extra features” like an asset library or paid social reporting are often only available in top-tier plans.
- Content and Publishing: The platform should make it easy for a social media manager to publish posts, schedule posts, and create a publishing calendar. A content library and the ability to post content to various platforms, including Facebook groups, LinkedIn company pages, and YouTube channels, is a pretty handy feature to have.
- Interface utilisateur : The user interface should be intuitive and easy to navigate. A good social review will often comment on the user experience. You want a tool that saves you time, not one that requires a lot of training or is difficult to use.
- Analyses et rapports : A great tool will provide insights into your social media performance. Look for a platform that allows you to see the performance of your Facebook posts and scheduled posts, and helps you understand your followers. The ability to create a custom view for a specific date range is a great additional feature.
- Integrations and Ecosystem: Consider if the platform integrates with other tools you use. Zoho Social, for example, is a good social alternative for businesses that already use other Zoho services, as they work seamlessly together on one platform.
- Assistance clientèle : When things go wrong, good customer care is essential. Check for information on support tickets and overall support team responsiveness in social reviews. The availability of a mobile app, like on the Apple App Store, can also be a key factor for managing your social profiles on the go.
By considering these factors, you can choose the best social media management tool to help you achieve your goals.
Verdict final
Choosing between Sprout Social and Agorapulse depends on your specific needs & priorities as a social media marketer.
Both are powerful social media management tools with excellent features and responsive support teams.
However, for its user-friendly interface, comprehensive feature set, and affordable pricing, Sprout Social is our top pick for most social media marketers.
We’ve spent weeks testing these platforms to ensure our comparison is accurate and insightful.
We’ve explored every nook and cranny of each social media platform, from their publishing features to their reporting capabilities.
We even contacted their support teams with questions to assess their responsiveness.
If you’re looking for a tool to help you to streamline your social media efforts & achieve your goals, give Agorapulse a try.
Remember to visit their site properly to get the most up-to-date information on features and pricing.
More of Sprout Social
More of Agorapulse
Let’s see how it measures up against other options:
- Agorapulse vs Sprout Social: Sprout Social is a powerful enterprise tool known for its advanced analytics and social CRM
- Agorapulse vs Metricool: Agorapulse – strong inbox, team tools. Metricool – clear analytics, competitor focus.
- Agorapulse vs Socialpilot: Agorapulse – robust engagement, listening. Socialpilot – affordable scheduling.
- Agorapulse vs Sendible: Agorapulse – efficient inbox, clear reporting. Sendible – strong listening, customizable reports.
- Agorapulse vs Content Studio: Agorapulse – streamlined inbox, engagement. Content Studio – content discovery, AI.
- Agorapulse vs Heropost: Agorapulse – strong engagement, listening. Heropost – AI content, competitor intel.
- Agorapulse vs Zoho Social: Agorapulse – robust inbox, listening. Zoho Social – cost-effective (Zoho users).
- Agorapulse vs Buffer: Agorapulse – wider features (inbox, listening). Buffer – simpler scheduling.
- Agorapulse vs Sprinklr: Agorapulse – strong all-in-one (small/medium biz). Sprinklr – enterprise-level.
- Agorapulse vs Later: Agorapulse – broader platform support, engagement focus. Plus tard – visual content (Instagram).
- Agorapulse vs Loomly: Agorapulse – efficient inbox, engagement. Loomly – content calendar, teamwork.
- Agorapulse vs Blaze: (Info limited – Agorapulse’s inbox/engagement is are key strength).
- Agorapulse vs Hootsuite: Hootsuite is a long-standing, all-in-one platform known for its comprehensive, multi-stream dashboard.
- Agorapulse vs Planable: Planable is a collaboration-first tool with a focus on visual content approval and client feedback
Questions fréquemment posées
Which tool is more affordable, Sprout Social or Agorapulse?
Agorapulse generally offers more affordable pricing plans, especially for solopreneurs and small businesses. Their Pro plan starts at $79 per month, while Sprout Social’s Standard plan starts at $249 per month.
Which tool is easier to use?
Agorapulse is known for its intuitive interface and user-friendly design, making it a great choice for beginners. Sprout Social is also easy to navigate, but some of its advanced features may take time to master.
Which tool has better reporting features?
Both platforms offer robust reporting and analytics. Sprout Social provides more customization options for reports, while Agorapulse focuses on clear and concise données visualization.
Do these tools offer a free trial?
Yes, both Sprout Social and Agorapulse offer free trials, so you can test their features and see which platform best suits your needs.
Which tool is better for social listening?
Sprout Social has more advanced social listening features, allowing you to track brand mentions and industry trends and identify influencers. Agorapulse’s listening capabilities are more basic.
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