Feeling lost in the world of réseaux sociaux tools?
Vous n'êtes pas seul...
Two names you might have heard are Sprinklr and Loomly.
C'est là que nous intervenons.
We’re going to break down Sprinklr vs Loomly in a simple way.
Plongeons-nous !
Aperçu
We looked closely at both Sprinklr and Loomly.
We tried out their different parts.
This helped us see what each one can do.
Now we can compare them and tell you what we found.
Vous souhaitez une vision unifiée de vos clients ? Sprinklr aide les marques à gérer plus de 30 milliards de conversations clients chaque année.
Tarifs : Il propose un essai gratuit. L'abonnement payant commence à 249 $/mois.
Caractéristiques principales :
- Plateforme CXM unifiée
- Informations basées sur l'IA
- Automatisation avancée
Join 10,000+ brands who rely on Loomly for social media management. Experience the difference today.
Tarifs : It has a free trial. Contact them for exact pricing.
Caractéristiques principales :
- Content calendar
- Post ideas
- Analytique
Qu'est-ce que Sprinklr ?
Okay, so what is Sprinklr?
Think of it like a super toolbox for really big companies that do a lot on social media.
It has tons of tools all in one place.
It can help them talk to customers, plan what to post, and see how everything is going.
Découvrez également nos favoris Sprinklr Alternatives…
Notre avis
ActiveCampaign est un excellent choix pour les entreprises souhaitant exploiter pleinement le potentiel de l'email marketing et de l'automatisation. Cependant, sa complexité peut le rendre moins adapté aux débutants.
Principaux avantages
- Obtenez une image complète. Sprinklr apporte tous vos clients données réunis en un seul lieu.
- Travaillez plus intelligemment, pas plus dur. Automatisez les tâches et libérez du temps pour votre équipe.
- Prenez des décisions fondées sur les données. Découvrez des informations précieuses grâce à l'analyse de données basée sur l'IA.
- Protégez votre marque. Surveillez les médias sociaux pour détecter les crises potentielles.
- Augmentez vos résultats. Augmenter les ventes et améliorer la satisfaction client.
Tarifs
- Solution de gestion des médias sociaux : 249 $/mois, éditeur omnicanal, calendrier multi-fuseaux horaires, Sprinklr AI+ pour la création de contenu.
- Solution SMM et service client : 299 $/mois, offrez un service client sur plus de 15 canaux, des chatbots alimentés par l'IA et un jumeau numérique, une boîte de réception omnicanale.
- Solution personnalisée de gestion des médias sociaux : Tarification personnalisée.
Avantages
Inconvénients
What is Loomly?
Okay, let’s talk about Loomly.
Think of it like a helpful friend for your social media.
It helps you plan what to post and when.
It also lets you see how well your posts are doing.
It’s made to be easy to use, so it’s not super complicated.
Découvrez également nos favoris Loomly Alternatives…
Principaux avantages
- Aide à l'idéation et à la création de contenu.
- Vue claire du calendrier pour la planification.
- Les fonctionnalités de collaboration d’équipe sont puissantes.
- Les options d’aperçu des publications sont utiles.
Tarifs
- Démarreur: comptes de réseaux sociaux 12, utilisateurs 3, calendrier illimité.
- Au-delà: comptes de réseaux sociaux 60, utilisateurs illimités, calendrier illimité.
Avantages
Inconvénients
Comparaison des fonctionnalités
This comparison will provide a quick review of Sprinklr, a leading enterprise software company, and Loomly, a social media management platform, highlighting their distinct features and target audiences which faire happier customers.
1. Platform Scope and Focus
- Sprinklr: It is a unified platform for customer experience management (unified cxm). Its advanced ai is designed to help global brands manage all customer facing functions, including marketing, advertising, and customer care, across every modern channel. The goal is to un silo teams and create customers happier.
- Loomly: It is a social media management platform focused on content planning, scheduling, and collaboration. It is a social media management tool that provides a centralized collaboration space for marketing teams to manage social media accounts and campaigns, particularly on social media platforms.
2. Target Audience and Business Size
- Sprinklr: It is designed for large enterprises and global brands. Its extensive features, scalability, and modular pricing structure cater to large organizations that need to manage complex, multi-channel customer interactions and data across their entire front office.
- Loomly: It’s key features and pricing are tailored for social media managers, petites entreprises, and marketing teams. The platform is user-friendly & provides the necessary tools for managing multiple social media profiles without the complexity of an enterprise-level system.
3. Capacités de l'IA
- Sprinklr: It uses advanced ai across its platform to provide a variety of features, from sentiment analysis on review sites to optimizing content publishing and streamlining customer care. Its AI is a core part of its unified platform.
- Loomly: While Loomly is not an AI-first platform, it offers ai-driven features like post ideas and post optimization tips. These features provide a daily post inspiration to help a social media manager create better social media posts and social media campaigns.
4. Collaboration et flux de travail
- Sprinklr: It is built to un silo teams by providing a single workspace for all customer-facing functions. Its platform supports complex, multi-level approval workflows and real-time collaboration for a large number of users across different departments.
- Loomly: It focuses on collaboration for content creation and scheduling. It offers custom roles and multi-level approval workflows to streamline the content publishing process, and it provides slack and teams integrations to facilitate communication and feedback on social media posts.
5. Content Calendar and Scheduling
- Sprinklr: It offers a comprehensive social media calendar for planning and managing social media campaigns. It can handle scheduling across numerous social channels, including organic and paid social media posts, as part of its broader marketing suite.
- Loomly: It is well-known for loomly’s calendar feature, which is a visual content calendar for social media. It provides a clear overview of all planned social media posts, making it easy to see upcoming content and manage schedules.
6. Social Media Engagement
- Sprinklr: As a customer experience management tool, Sprinklr excels at social media engagement and customer care. It has a unified boîte de réception that brings together customer conversations from all social channels, helping brands respond quickly and provide a human experience.
- Loomly: It provides an Interactions dashboard that serves as a unified inbox, allowing users to manage comments, messages, and mentions from all their connected social media channels in one place.
7. Post Ideas and Inspiration
- Sprinklr: The Sprinklr’s AI-powered listening and analytics can surface real-time consumer trends and insights, which in turn can be used to inform advanced content strategy and generate social media posts and campaigns.
- Loomly: It provides a valuable post idea feature that gives users daily post inspiration based on trending topics, holidays, and RSS feeds. This helps social media managers and teams overcome creative blocks and consistently produce content.
8. Analytics and Reporting
- Sprinklr: It’s advanced analytics provides deep, comprehensive insights into campaign performance, customer sentiment, and brand health. It is an essential tool for global brands to make data-driven decisions.
- Loomly: It provides advanced analytics to track the performance of social media posts, monitor audience growth, and measure campaign effectiveness. Users can also export these reports to share with stakeholders.
9. Integrations
- Sprinklr: As a unified platform, Sprinklr integrates with a vast number of social media platforms, messaging channels, and enterprise systems to provide a single, comprehensive view of the customer.
- Loomly: It integrates directly with all major social media platforms and provides slack and teams integrations to streamline the workflow. It also connects with tools like Unsplash and Planos flexíveis e acessíveis for media creation.
What to Look For in social media management platforms?
Here are some quick things to think about when picking a social media helper:
- Think about which social sites you use most. Make sure the tool works well with them.
- Consider how many posts you plan to make each month. Some tools limit this.
- Do you need to work with a team? Some tools make teamwork easier.
- What’s your budget? Prices can be very different.
- Do you just need to schedule, or do you want to see how well your posts are doing? Some tools have better analytics.
- How easy is it to learn and use? You don’t want to spend forever figuring it out.
- Does it connect with other tools you already use? This can save time.
- What’s the unified customer experience management?
Verdict final
Okay, so we looked at both Sprinklr and Loomly.
For most people, especially smaller teams and travailleurs indépendants, we think Loomly is the better choice.
It’s easier to use, and it still has lots of helpful tools for social media management and planning your content marketing.
You can see how your posts are doing with its analytics, and it won’t cost you as much as Sprinklr.
Sprinklr is super powerful, but it’s really made for big enterprise companies with lots of people and complicated needs.
If that’s not you, Loomly will probably do everything you need without making things too confusing.
Plus de Sprinklr
Voici une brève comparaison de Sprinklr avec ses concurrents, mettant en évidence son orientation vers les entreprises :
- Sprinklr contre Sprout Social: Sprout Social est un outil d'entreprise complet, reconnu pour son interface conviviale et sa boîte de réception sociale performante.
- Sprinklr contre Metricool: Sprinklr – plateforme d'entreprise complexe ; Metricool – analyses plus simples (PME).
- Sprinklr contre Socialpilot: Sprinklr – évolutivité pour les entreprises ; Socialpilot – planification efficace (PME/agence).
- Sprinklr contre Sendible: Sprinklr – gestion de l'expérience client (entreprise) ; Sendible – gestion de la relation client (agence).
- Sprinklr contre Content Studio: Sprinklr – solution de niveau entreprise ; Content Studio – contenu/IA (PME).
- Sprinklr contre Heropost: Sprinklr – plateforme d'entreprise ; Heropost – IA/renseignements sur la concurrence (PME).
- Sprinklr contre Agorapulse: Sprinklr – CXM évolutif ; Agorapulse – tout-en-un (PME).
- Sprinklr contre Zoho Social: Sprinklr – puissance pour les entreprises ; Zoho Social – économique (PME, Zoho).
- Sprinklr contre Buffer: Sprinklr – solution complète pour les entreprises ; Buffer – planification simple (petites entreprises).
- Sprinklr contre Later: Sprinklr – grandes entreprises ; Later – contenu visuel (PME/créateurs).
- Sprinklr contre Loomly: Sprinklr – gestion des médias sociaux d'entreprise ; Loomly – contenu/équipe (PME).
- Sprinklr contre Blaze: (Informations limitées – Point fort de Sprinklr : solution CXM complète pour les entreprises.)
- Sprinklr contre Hootsuite : Hootsuite est une plateforme tout-en-un établie de longue date, reconnue pour son tableau de bord complet et multi-flux.
- Sprinklr contre Planable : Planable est un outil axé sur la collaboration, centré sur l'approbation du contenu visuel et les retours clients.
More of Loomly
- Loomly vs Sprout Social: It is a full-suite enterprise platform with advanced social listening and CRM tools.
- Loomly vs Metricool: It provides broader analytics and website tracking.
- Loomly vs Socialpilot: It supports more platforms and offers a social inbox.
- Loomly vs Sendible: It has more in-depth analytics and reporting features.
- Loomly vs Content Studio: It excels in content discovery and a unified inbox.
- Loomly vs Heropost: It focuses on AI-powered content creation.
- Loomly vs Agorapulse: It offers strong community management tools.
- Loomly vs Zoho Social: It integrates well with the Zoho suite.
- Loomly contre Buffer: It is known for its simplicity in scheduling.
- Loomly vs Sprinklr: It is a comprehensive platform for large enterprises.
- Loomly vs Later: It is particularly strong for visual content planning, especially for Instagram.
- Loomly vs Blaze: Comparison depends on Blaze’s specific features and focus.
- Loomly vs Hootsuite: It is a more comprehensive tool with advanced social listening and a much wider range of integrations.
- Loomly vs Planable: It is a collaboration-first tool with a focus on seamless content approval workflows and a streamlined user interface.
Questions fréquemment posées
Is Loomly good for beginners?
Yes, Loomly is pretty easy to learn. It has a simple design that’s not too confusing. This makes it good if you’re just starting with social media management tools.
Is Sprinklr only for big companies?
Sprinklr works best for large enterprise businesses. It has many advanced features that big marketing teams might need. Smaller teams might find it too complex.
Which tool costs less money?
Loomly usually costs less than Sprinklr. Loomly has plans that fit smaller budgets, especially for freelancers and small marketing teams. Sprinklr can be quite expensive.
Can I try Loomly for free?
Yes, Loomly often has a free trial. This lets you test it out to see if you like it before you pay. Sprinklr usually doesn’t have a public free trial.
What’s the main difference between them?
The biggest difference is often how easy they are to use and how many features they have. Loomly is simpler, while Sprinklr has many more complex tools for big companies.
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