GoHighLevel vs Thryv: Which CRM Tool is Best for you in 2025?

Choosing the right CRM can feel like trying to pick out the perfect pair of shoes.

There are tons of options, and what works for your friend might not be the best fit for you.

That’s definitely the case when comparing GoHighLevel and Thryv, two popular tools for businesses.

Both help you manage contacts, track leads, and automate tasks, but they have some differences that make them better suited for different needs.

In this guide, we’ll compare GoHighLevel vs Thryv’s differences, looking at features and ease of use so you can confidently choose the best CRM to help your business grow.

Overview

To give you the most accurate comparison, we’ve spent weeks testing both GoHighLevel and Thryv.

We’ve explored their features, navigated their interfaces, and even contacted their customer support teams.

This hands-on experience gives us the insights to help you make the right choice.

What is GoHighLevel?

GoHighLevel is like the Swiss Army knife of online business tools.

It’s an all-in-one platform designed to help you generate more leads and close more deals.

Think of it as your marketing, sales, and customer service hub.

Also, explore our favorite GoHighLevel alternatives…

What is Thryv?

Need a CRM that does more than just sales? Thryv might be your answer.

It’s an all-in-one platform focused on small businesses.

Think of it as your digital assistant, helping you manage everything from contacts and appointments to marketing and payments.

Thryv aims to streamline your entire operation, not just your sales process.

Also, explore our favorite Thryv alternatives…

Feature Comparison

Now that we’ve had a quick look at both platforms, let’s get into the nitty-gritty details. Here is a feature-by-feature breakdown so you can truly see which tool is the best fit for your business.

1. Marketing Tools

• GoHighLevel: It’s a comprehensive solution with a diverse range of marketing tools, from landing page builders to funnel creation. You get a full toolkit to run extensive marketing campaigns.
• Thryv: This platform offers solid marketing tools focused on core needs, like email marketing and social media posting. It’s great for businesses with straightforward marketing efforts.

2. Sales Automation

• GoHighLevel: This platform provides powerful tools for advanced sales automation. You can build complex pipelines, track every lead’s journey, and automate follow-ups to close more deals.
• Thryv: Thryv includes basic sales automation features like online scheduling and payment processing. It’s effective for simple sales processes, but it lacks the depth of a tool like GoHighLevel.

3. Lead Management

• GoHighLevel: With its lead management system, you can capture leads from many sources and track their entire journey. These advanced features help you nurture leads and build stronger customer relationships.
• Thryv: Thryv provides basic lead and contact management, which is great for organizing your list. However, it doesn’t offer the same level of lead scoring or advanced nurturing tools.

4. Email Marketing Automation

• GoHighLevel: You can create intricate workflows for your email marketing automation. This allows you to send targeted messages based on what your leads do and engage them on a deeper level.
• Thryv: The platform offers simple email marketing automation for sending newsletters and promotional blasts. It’s easy to use for quick and simple marketing efforts, but not for complex campaigns.

5. Social Media Management

• GoHighLevel: It’s a true comprehensive solution for social media. You can manage and schedule posts across all major platforms, and even handle conversations in one place, which helps maintain customer relationships.
• Thryv: This platform includes features for social media posting and monitoring. While it covers the basics, it doesn’t have the same robust set of tools as GoHighLevel.

6. Integrations

• GoHighLevel: The platform offers a huge number of custom integrations, allowing you to connect with a wide variety of third-party tools. This lets you build a tech stack that’s perfect for your business.
• Thryv: Integrations with Thryv are more limited. While it connects with some essential tools, it may not work with every app you want to use.

7. Advanced Analytics

• GoHighLevel: This tool provides advanced analytics and reporting, giving you deep insights into your marketing campaigns, lead performance, and ROI. These are powerful tools for making smart decisions.
• Thryv: You get basic reporting on your campaigns and customer activity. It gives you an overview of your business, but it’s not as detailed as GoHighLevel.

8. All-in-One Solution

• GoHighLevel: This platform is truly an all the features solution for marketing agencies and businesses. It combines every tool you need to run your business in one place, from websites to sales pipelines.
• Thryv: Thryv is a great all-in-one tool for small, service-based businesses, but it doesn’t have the full range of advanced features that GoHighLevel provides.

9. A/B Testing

• GoHighLevel: Provides advanced features for A/B testing, allowing you to test different versions of your landing pages, emails, and funnels to optimize your marketing campaigns and get better results.
• Thryv: A/B testing is not a core feature of Thryv. It’s designed to be a simpler platform that focuses more on basic customer relationships and business management.

What to Look for When Choosing a CRM Platform?

• Your specific needs: Don’t get caught up in fancy features you won’t use. Focus on the tools that address your pain points.
• Ease of use: A CRM is only helpful if you use it. Choose a platform that’s intuitive and easy to navigate.
• Scalability: Think about your future needs. Can the CRM grow with your business?
• Budget: CRM pricing varies widely. Find a solution that fits your budget very well without sacrificing essential features.
• Customer support: Problems happen. Make sure the CRM provider offers reliable customer support when you need it.
• Integrations: Does the CRM integrate with the other platforms you use, like your email marketing platform or payment processor?
• Mobile access: Do you need to access your CRM on the go? Check for a user-friendly mobile app.
• Customization: Can you tailor the CRM to your specific workflows and processes?
• Security: Your customer data is sensitive. Ensure the CRM provider has robust security measures in place.

Final Verdict

For businesses needing a genuinely all-in-one solution, GoHighLevel emerges as the winner.

Its robust automation, extensive features, and deep insights into marketing and sales teams make it a powerful growth tool.

While Thryv offers a solid foundation, especially for appointment-based businesses, it needs more depth and flexibility than GoHighLevel.

We’ve spent weeks testing these platforms, digging into every nook and cranny.

We’ve even used GoHighLevel to launch our online courses!

This firsthand experience gives us confidence in recommending GoHighLevel to businesses serious about streamlining their operations and maximizing their potential.

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